“肯德基们”牵手拼好饭 让普通人“好好吃饭”

Pinhaofan platform enables ordinary consumers to access quality meals at ultra-low prices through an innovative model, sparking a shift in user perception from skepticism to recognition.

1. Affordable food offerings: Launched budget-friendly items under 10 RMB, such as KFC's 10.9 RMB Huangmenji rice and 9.9 RMB Guokui burger. Rural Chicken's Farmer's Stir-fried Pork Rice exceeded 40,000 orders in a single day, while Ziyan Baiweiji's Cinnamon Duck Leg Rice sold nearly 6 million orders in six months, providing a reliable meal option for workers.

2. Efficient operational model: Utilizes aggregated demand + fixed combos + centralized delivery. After users place orders collectively, merchants prepare meals precisely based on confirmed sales, while riders conduct batch deliveries to cut costs. This eliminates complex discount calculations common in traditional food delivery, offering transparent all-inclusive pricing.

3. Trust-building measures: Introduced the "10,000 Brands Initiative" to onboard major chains like KFC and Haidilao for quality assurance. Launched the "Million Bright Kitchen Program" where 350,000 merchants showcase their kitchens via photos, videos, and live streams, along with daily food safety logs, addressing consumer concerns about hygiene.

Pinhaofan offers restaurant brands a solution for product testing, traffic acquisition, and efficiency optimization, aiding expansion into lower-tier markets.

1. Product R&D and testing: Brands like KFC test localized items (e.g., Guokui burger, Huangmenji rice) at minimal cost, using 10.9 RMB pricing to gauge market response and reduce launch risks. Rural Chicken co-created Farmer's Stir-fried Pork Rice with the platform, achieving over 40,000 daily orders and accelerating product iteration.

2. Brand marketing and channel expansion: The hit product model with fixed pricing attracts price-sensitive new customers. Nanchengxiang's Mapo Tofu套餐 sold nearly 10,000 daily orders after launch, boosting upstream supply chain output by nearly 4x. The platform elevates brands from budget canteens to upgraded supply, enhancing social media reputation and user trust.

3. Pricing and efficiency optimization: The made-to-order model helps brands forecast sales accurately, reducing waste. Transparent fixed pricing improves profit clarity. Over 5,000 brands have joined, maintaining net profit rates at or above industry averages, proving profitability in low-price scenarios.

Pinhaofan provides merchants with growth opportunities and risk control mechanisms, addressing order uncertainty and food safety challenges.

1. Market growth and demand: The hit product model peaks at over 35 million daily orders across 270 million users. Ziyan Baiweiji's套餐 sold nearly 6 million orders in six months, demonstrating strong demand in lower-tier cities. Low-price strategies attract students and blue-collar workers, generating stable volume and sales.

2. Risk and opportunity insights: The made-to-order model eliminates guesswork in inventory management, reducing waste and lost orders. The 10,000 Brands and Bright Kitchen programs lower food safety display barriers for SMEs, with features like safety logs mitigating reputational risks.

3. Collaboration and support: The platform's centralized delivery and settlement optimize operational efficiency. Merchants joining the Bright Kitchen program gain traffic support. Rural Chicken's co-creation case sold over 2 million orders in six months, with peak daily orders exceeding 40,000, offering replicable insights.

Pinhaofan's model offers supply chains insights into made-to-order production and business opportunities, driving digital transformation.

1. Production demand: The made-to-order model lets merchants forecast orders clearly—e.g., Nanchengxiang's nearly 10,000 daily orders spurred a 4x output increase upstream—reducing raw material waste and inventory loss.

2. Business opportunities: With over 270 million users and 5,000+ brands, the platform provides stable client sources for factories. Batch order processing inspires optimized production flows to meet platform needs.

3. Digital insights: Data algorithms drive supply chain efficiency, such as order forecasting for production planning. Digital closed-loop capabilities help factories improve response speed and achieve sustainable profits.

Pinhaofan highlights two key pain points in food delivery—order volatility and food safety—offering digital solutions and trend insights.

1. Client pain points: Traditional merchants guess inventory needs, leading to waste or stockouts. Users doubt low-price quality and hygiene, especially with "invisible" kitchens.

2. Solutions: The aggregated demand + centralized delivery model enables precise order management. The Million Bright Kitchen Program helps 350,000 merchants showcase kitchens via multimedia, lowering display barriers with features like safety logs.

3. Industry trends: Full-chain digitalization is key to efficiency gains. Data-driven dispatch systems create operational moats. The platform's 35 million daily orders exemplify new technology's value.

Pinhaofan's platform practices centralized demand management, trust-building merchant acquisition, and optimized operations to mitigate risks.

1. Latest practices: The aggregated demand + fixed combos + centralized delivery model enables made-to-order production, improving merchant predictability. The 10,000 Brands Initiative brings in chains like KFC for quality endorsement, while the Million Bright Kitchen Program addresses food safety concerns.

2. Merchant acquisition and management: Attracted over 5,000 brands including Rural Chicken and Ziyan Baiweiji, offering traffic support and co-creation opportunities. Over 350,000 merchants participate in the Bright Kitchen Program.

3. Risk mitigation: Fixed pricing and centralized delivery avoid subsidy dependence, ensuring healthy profits. Peak daily orders exceeding 35 million with stable net margins prove the model's sustainability.

Pinhaofan triggers an industrial digital efficiency revolution and raises new inclusivity questions, offering business model and policy insights.

1. Industry shifts: The platform restructures traditional delivery via aggregated demand and centralized logistics, optimizing supply chains with made-to-order production. Examples include 35 million daily orders and 270 million users, showcasing scaled efficiency transformation.

2. New challenges and models: Low prices rely on efficiency—not subsidies—balancing affordability and quality, e.g., the Bright Kitchen Program addressing safety concerns. The model proves healthy growth stems from supply-side innovation, not cash-burning competition.

3. Societal implications: Digital transformation advances the "平民食堂" (mass canteen) concept, safeguarding dignity in affordable meals. Experiments like 12.9 RMB pork rice demonstrate inclusivity, suggesting policies should support sustainable innovation.