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国联股份尹海凤:以“品”带“链”撬动全球市场

亿邦动力 2025-12-05 15:26
亿邦动力 2025/12/05 15:26

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文章重点介绍国联股份通过“以品带链”策略实现全球产业出海的高效实践,提供关键数据和实操方法。

1. 垂直产业聚焦:聚焦上游集中、下游分散的产业,通过核心单品带动全链协同,已在超100个行业中复制,如涂多多、肥多多平台。

2. 全球布局成效:依托“1750战略”覆盖超50个国家,向168国深化拓展,基于人口结构和产业分析制定“点亮全球”计划。

3. 人才支持机制:引入“链主型”团队融合产业经验和创新视野,快速推动海外平台布局。

4. 交易服务整合:定位“交易+服务”平台,提供跨境撮合、物流保障、金融支持和数字化改造,系统化解出海难点。

5. 生态协同案例:通过海外参展等活动,推动产业链深度融合,体现中国产业从贸易到生态的升级路径。

文章对品牌渠道建设和全球营销趋势提供洞察,展示国联股份如何构建出海平台助力品牌扩张。

1. 品牌渠道建设:依托七大海外运营中心和海外仓网络实现属地化运营,如FDD-global平台,促进中国产能出海。

2. 全球消费趋势:分析各国人口结构和产业格局制定战略,覆盖超50国市场,提供数据支撑品牌扩展方向。

3. 服务整合赋能:整合物流、认证、合规支持,降低品牌出海门槛,如药肥跨境平台与行业协会合作提供认证服务。

4. 数字运营创新:国联云技术平台支持品牌数字化改造,提供端到端履约保障,优化品牌在海外市场的竞争力。

文章解读出海市场的增长机会和应对措施,卖家可关注政策战略支持和风险提示。

1. 增长市场扩展:国联“1750战略”已覆盖超50国,正深化至168国市场,提供广阔消费需求变化洞察。

2. 机会与风险:出海挑战包括拓客、交付和资金风险,平台提供跨境撮合和认证支持,显著降低门槛;正向影响如认证服务降低合规风险。

3. 合作和学习点:与自贸区合作建立出海基地,扶持政策如物流、金融整合服务,可学习“以品带链”模式复制商业模式。

4. 案例启示:如FDD-global平台成功案例,展示如何应对交付难点,提供风险规避的经验。

文章聚焦产品设计需求和商业机会,工厂可参考数字化启示和出海机遇。

1. 产品生产需求:核心单品策略带动全链协同,聚焦上游集中产业优化设计,案例中提及肥多多平台以垂直品类驱动高效复制。

2. 商业机会拓展:出海提供产能输出契机,如认证服务降低海外准入难度,促进工厂参与全球供应链竞争。

3. 数字化启示:国联云平台为产业数字化提供技术支撑,推动工厂在电商领域的创新应用。

4. 实操案例:药肥跨境平台整合认证支持,帮助企业产品设计满足国际标准,提升可扩展机会。

文章阐述行业趋势和解决方案,服务商可关注客户痛点和技术发展。

1. 行业发展趋势:全球产业协同出海转向供应链系统和数字运营输出,如国联模式从单点到生态共建升级。

2. 新技术应用:国联云平台提供数字技术支持,聚焦大宗商品全球化交付体系,构建端到端履约保障技术。

3. 客户痛点和方案:企业面临拓客、资金等挑战,解决方案如“交易+服务”平台整合物流、金融、数字化服务系统化解问题;案例中跨境智运平台针对交付痛点。

文章详述平台战略和运营管理,平台商可参考招商机制和风险控制。

1. 平台最新做法:采用“1750战略”建立七大海外运营中心,实现属地化管理;定位“交易+服务”强化平台价值。

2. 招商与运营合作:与自贸区合作设立出海基地,吸引企业合作;通过线上线下活动如峰会推动产业联动。

3. 风险规避:针对出海难点如交付、资金风险,提供端到端履约保障和数字化支持系统。

4. 生态拓展案例:如FDD-global平台招商模式,支持平台在168国深化拓展,优化整体运营效率。

文章分析产业新动向和商业模式,研究者可参考政策启示和新兴问题。

1. 产业新动向:全球产业竞争转向生态构建,如国联从“单向贸易”升级为“生态协同”模式,核心为“以品带链”策略。

2. 新问题探讨:出海面临拓客、资金等多重挑战,引发对合规风险和系统化解决方案的研究需求。

3. 政策启示:实践显示海外合作需整合认证支持,启示法规建议如行业协会合作降低门槛的政策路径。

4. 商业模式分析:“以品带链”通过核心单品带动全链,案例中覆盖50+国市场,提供可持续复制的实证模式。

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声明:快读内容全程由AI生成,请注意甄别信息。如您发现问题,请发送邮件至 run@ebrun.com 。

我是 品牌商 卖家 工厂 服务商 平台商 研究者 帮我再读一遍。

Quick Summary

The article highlights Guolian Shares' efficient "product-driven chain" strategy for global industrial expansion, presenting key data and practical methods.

1. Vertical industry focus: Targeting industries with concentrated upstream and fragmented downstream, using core products to drive full-chain synergy. Successfully replicated in over 100 sectors like coatings (TuDuoDuo) and fertilizers (FeiDuoDuo).

2. Global expansion results: The "1750 Strategy" covers 50+ countries, expanding to 168 markets via demographic and industrial analysis under the "Light Up the Globe" initiative.

3. Talent support mechanism: Integrating industry-experienced "chain leader" teams with innovative vision to accelerate overseas platform deployment.

4. Integrated transaction services: Positioning as a "transaction + service" platform offering cross-border matching, logistics, financial support, and digital transformation to systematically resolve expansion challenges.

5. Ecosystem synergy case: Activities like overseas exhibitions facilitate deep industry chain integration, demonstrating China's shift from trade to ecosystem upgrading.

The article provides insights into brand channel development and global marketing trends, showcasing how Guolian Shares builds expansion platforms for brands.

1. Channel construction: Localized operations through seven overseas centers and warehouse networks (e.g., FDD-global) facilitate Chinese production capacity globalization.

2. Consumer trend analysis: Strategic market entry into 50+ countries based on demographic and industrial data supports brand expansion direction.

3. Service integration: Logistics, certification, and compliance support (e.g., pharmaceutical/fertilizer cross-border platforms with association partnerships) lower entry barriers.

4. Digital innovation: Guolian Cloud enables brand digital transformation with end-to-end fulfillment, enhancing overseas competitiveness.

The article decodes growth opportunities and risk mitigation in global expansion, emphasizing policy support and practical measures.

1. Market expansion: The "1750 Strategy" covers 50+ countries, extending to 168 markets with insights into evolving consumer demand.

2. Risks and opportunities: Challenges like customer acquisition, delivery, and funding are mitigated through platform matching and certification services, reducing entry thresholds.

3. Collaboration models: Partnerships with free trade zones establish expansion bases, offering integrated logistics/financial support and replicable "product-driven chain" models.

4. Case insights: FDD-global’s success demonstrates delivery risk solutions and experiential learning for market entry.

The article focuses on product design needs and global opportunities, offering digitalization insights for manufacturers.

1. Production optimization: Core product strategies drive chain synergy, focusing on upstream-concentrated industries (e.g., FeiDuoDuo’s vertical category replication).

2. Global opportunities: Certification services lower overseas entry barriers, enabling factories to compete in global supply chains.

3. Digital transformation: Guolian Cloud provides technical support for e-commerce innovation in manufacturing.

4. Practical cases: Cross-border platforms (e.g., pharma/fertilizer) integrate certification to align product design with international standards.

The article outlines industry trends and solutions, highlighting client pain points and technological advancements.

1. Industry shift: Global expansion evolves from single-point trade to ecosystem-driven supply chain and digital operation exports.

2. Technology application: Guolian Cloud supports bulk commodity globalization with end-to-end fulfillment systems.

3. Client solutions: Integrated "transaction + service" platforms address challenges like customer acquisition and funding through logistics, financial, and digital services (e.g., cross-border smart logistics).

The article details platform strategies and operational management, offering insights into partnership mechanisms and risk control.

1. Platform practices: The "1750 Strategy" establishes seven overseas centers for localized management, reinforcing "transaction + service" value.

2. Partnership models: Collaboration with free trade zones creates expansion bases, while summits and events drive industry linkage.

3. Risk mitigation: End-to-end fulfillment and digital systems address delivery and funding risks.

4. Ecosystem cases: FDD-global’s merchant attraction model supports expansion into 168 countries, optimizing operational efficiency.

The article analyzes industrial shifts and business models, providing policy implications and emerging research questions.

1. Industry evolution: Global competition shifts toward ecosystem building, with Guolian upgrading from "one-way trade" to "ecosystem synergy" via product-driven chains.

2. Research gaps: Expansion challenges (e.g., customer acquisition, funding) highlight needs for systemic solutions and compliance risk studies.

3. Policy insights: Certification support and industry association collaborations suggest regulatory pathways to lower entry barriers.

4. Model analysis: The product-driven chain strategy, validated in 50+ countries, offers a replicable framework for sustainable expansion.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

【亿邦原创】12月3日,亿邦产业互联网年会在京举行,会上国联股份副总裁、肥多多CEO尹海凤围绕《以品带链:垂直品类协同出海模式与成效》发表专题演讲,系统阐述了国联股份在全球产业协同中的战略思考与实践路径。她指出,当前中国产业互联网出海已超越简单的渠道延伸,正迈向供应链能力、数字化运营与产业生态体系的系统性输出。

一、聚焦垂直产业:以核心单品带动全链协同

尹海凤介绍,国联股份已形成三大业务体系:工业信息服务平台,在超过一百个行业中提供专业信息服务;工业电子商务平台,包括涂多多、肥多多等十大垂直品类平台;以及国联云技术平台,为产业数字化提供技术研发与系统支撑。在平台业务拓展中,公司聚焦上游相对集中且充分竞争、中间流通环节多、下游高度分散的垂直产业,通过“以品带链”策略实现高效复制——即以核心单品突破,逐步带动全品类协同,完成产业链在海外的整体落地。

人才战略上,国联注重引入具备深厚产业经验与创新视野的“链主型”团队,通过产业链知识、平台运营思维与组织机制的融合,推动各多多平台在国内外市场的快速布局。

二、产业带跨境出海:构建全球化运营与服务体系

面对全球市场,国联股份推出“1750战略”,依托七大海外运营中心与海外仓网络,实现属地化运营与供应链前置。同时,在国内多地设立出海基地,与自贸区、口岸等开展深度合作,形成内外联动的产业服务体系。

尹海凤以FDD—global为例,介绍了“点亮全球”计划——基于对各国人口结构、种植规模与产业格局的分析,平台业务已覆盖超50个国家,并持续向168个国家和地区深化拓展。她强调,国联致力于打造双向平台生态,既推动中国优质产能出海,也引入全球供应链资源,促进内外产业循环。

三、“交易+服务”平台:系统化解出海难点

尹海凤指出,产业企业出海面临拓客、交付、资金、数字化等多重挑战。国联定位为“交易+服务”平台,不仅提供跨境撮合,更整合物流、金融、数字化改造、认证等综合服务,系统化解企业出海实际痛点。

例如,国联跨境智运平台聚焦大宗商品全球化交付体系,构建端到端的履约保障;药肥跨境平台则联合行业协会,为中国农化产品提供海外认证与合规准入支持,显著降低企业出海门槛。

四、生态化协同:从单点输出到体系共建

尹海凤强调,未来全球产业竞争的核心在于生态构建。国联通过海外参展、行业峰会、跨境合作等线上线下活动,持续推动产业链各环节的深度融合,助力中国数字技术、运营模式与产业标准走向世界。

她总结,国联的实践不仅是一家企业的战略探索,更折射出中国产业互联网从“单向贸易”到“生态协同”的升级路径。在全球产业链重构的背景下,以“品”带“链”的模式,正成为连接中国制造与全球市场的重要桥梁。

文章来源:亿邦动力

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