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价值的创造与合作:亿邦产业互联网决策人闭门会在京举办

亿邦动力 2025-12-05 12:05
亿邦动力 2025/12/05 12:05

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本次亿邦产业互联网决策人闭门会聚焦价值创造与合作,揭示产业互联网已进入深水区,核心趋势和实操干货包括:

1. 关键趋势:集中化、一站式供应降低管理成本是不可逆趋势,分散市场(如五金店)正被数字化平台整合,这是产业升级黄金机遇。AI推动大规模个性化生产,通过智能匹配连接需求与柔性供应链,打破内卷创造高附加值服务。

2. 全球动向:产业出海从商品输出转向供应链能力和数字化模式出海,领先企业构建双向平台,助力中国产能出海同时引入全球资源,参与国内外双循环。

3. 挑战提示:内卷化竞争和利润挤压、数据孤岛影响协同效率是主要痛点;行业存在定位不清、方向不明、信心不足等困惑。建议企业从交易撮合转向价值创造,强调深度协同和数据释放是解决之道。

会议讨论的品牌相关干货围绕消费趋势和产品研发创新:

1. 消费趋势:通过AI技术实现大规模个性化生产,智能算法对接用户海量个性化需求,反映消费者行为向定制化转变,推动品牌渠道建设和精准营销。

2. 产品研发:产业互联网强调深度价值重构,助力优化产品全流程(研发、生产、服务),例如集中供应平台整合市场提供品控能力,提升研发效率。

3. 全球机遇:出海模式下供应链能力出海可作为品牌国际化渠道;数字化模式帮助捕捉用户行为变化,避免内卷竞争风险。

总结政策、市场机会和可学习策略:

1. 政策解读:行业面临国家定位不清和政策支持不足问题,建议关注深度协同以获取潜在扶持;增长市场如出海转向双向平台提供出口和内需机会。

2. 需求变化与机会:消费需求个性化增长促使AI驱动的柔性供应链应用;整合平台(如全国供应链企业)带来合作方式创新提示正向影响增长。风险提示包括内卷化竞争和利润挤压,机会在避免数据孤岛通过生态协同提升效率。

3. 商业模式借鉴:最新模式如价值创造代替撮合;事件应对如构建全球布局的双向平台可学习。

针对生产设计和数字化机遇的干货:

1. 生产设计:集中化一站式供应需求突出降低管理成本;平台整合提供品控能力启发优化生产流程;AI个性化生产实现柔性供应链满足定制需求。

2. 商业机会:分散市场整合(如五金店)是升级机遇;产业出海如双向平台参与双循环开拓新市场,启示推进电商数字化。

3. 数字化启示:数据驱动趋势助推生产全流程重构;从交易撮合转向价值创造模式可提升产品设计效率。

聚焦行业趋势、痛点和解决方案:

1. 行业趋势:产业互联网深水区特征包括数据驱动、生态协同和全球布局;新技术如AI推动智能匹配算法,实现个性化生产。

2. 客户痛点:数据孤岛林立严重制约产业链协同效率;内卷化竞争和利润挤压反映行业信心不足问题。

3. 解决方案:建议深度协同释放数据价值;构建双向平台作为出海模式可解决全球运营难题;从撮合到价值创造提供优化路径。

围绕平台需求、运营实践和风险:

1. 平台做法:最新模式如从撮合转向价值创造;构建双向平台推动全球资源进出,解决信息不对称。招商机会在整合分散市场(如小贸易商),提供品控和数字化管理。

2. 运营管理:数据驱动和生态协同核心支持高效运营;风险规避如防范内卷竞争、数据孤岛影响协同,需增强信心。

3. 需求响应:平台需满足深度价值重构和全球布局需求;政策不明方向提示强化自身定位管理。

突出产业动向、新问题和研究启示:

1. 新动向:产业互联网进入深水区,焦点转向数据释放、协同效率与全球化运营;代表观点如柴跃廷教授指出国家定位不清等三大困惑。

2. 新问题:商业模式挑战包括价值重构未被充分认知;政策建议呼吁更多支持深度全流程优化。

3. 研究启示:出海转向供应链出海提供全球案例;集中化趋势揭示产业升级黄金机遇;AI个性化生产推动商业模式创新参考。

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Quick Summary

The recent Yibang Industrial Internet Decision-Makers Closed-Door Meeting focused on value creation and collaboration, revealing that industrial internet has entered a deep-water zone. Key trends and practical insights include:

1. Key Trends: Centralized, one-stop supply chains to reduce management costs are irreversible trends. Fragmented markets (e.g., hardware stores) are being integrated by digital platforms, presenting golden opportunities for industrial upgrades. AI enables mass personalized production, connecting demand with flexible supply chains through intelligent matching, breaking internal competition and creating high-value services.

2. Global Dynamics: Industrial globalization is shifting from product exports to the export of supply chain capabilities and digital models. Leading companies are building two-way platforms to help Chinese capacity go global while introducing international resources, participating in dual domestic and international circulation.

3. Challenges: Key pain points include internalized competition and profit squeeze, as well as data silos hindering collaboration efficiency. The industry faces confusion over unclear positioning, direction, and insufficient confidence. Recommendations emphasize shifting from transaction facilitation to value creation, with deep collaboration and data utilization as solutions.

The meeting discussed brand-related insights centered on consumption trends and product innovation:

1. Consumption Trends: AI enables mass personalized production, with smart algorithms connecting vast user customization needs. This reflects a shift toward customized consumer behavior, driving brand channel development and precision marketing.

2. Product R&D: Industrial internet emphasizes deep value reconstruction, optimizing the entire product lifecycle (R&D, production, service). For example, centralized supply platforms integrate markets and provide quality control capabilities, enhancing R&D efficiency.

3. Global Opportunities: Exporting supply chain capabilities serves as a channel for brand internationalization. Digital models help capture changing user behavior and mitigate risks of internal competition.

Summary of policies, market opportunities, and actionable strategies:

1. Policy Insights: The industry faces challenges such as unclear national positioning and insufficient policy support. Focus on deep collaboration to access potential incentives. Growth markets like globalization through two-way platforms offer export and domestic demand opportunities.

2. Demand Changes & Opportunities: Rising personalized consumption drives AI-powered flexible supply chains. Integrated platforms (e.g., national supply chain firms) innovate collaboration methods, positively impacting growth. Risks include internal competition and profit squeeze, while opportunities lie in avoiding data silos and boosting efficiency through ecosystem synergy.

3. Business Models: Latest models prioritize value creation over transaction facilitation. Strategies like building globally oriented two-way platforms offer actionable lessons.

Insights on production design and digital opportunities:

1. Production Design: Centralized, one-stop supply chains reduce management costs. Platform integration provides quality control capabilities, inspiring production process optimization. AI-driven personalized production enables flexible supply chains to meet customization demands.

2. Business Opportunities: Integration of fragmented markets (e.g., hardware stores) offers upgrade opportunities. Globalization through two-way platforms opens new markets by participating in dual circulation, highlighting the need for e-commerce digitization.

3. Digital Insights: Data-driven trends reshape entire production processes. Shifting from transaction facilitation to value creation enhances product design efficiency.

Focus on industry trends, pain points, and solutions:

1. Industry Trends: The deep-water phase of industrial internet features data-driven operations, ecosystem collaboration, and global expansion. Technologies like AI enable smart matching algorithms for personalized production.

2. Client Pain Points: Data silos severely hinder supply chain collaboration efficiency. Internal competition and profit squeeze reflect industry-wide confidence issues.

3. Solutions: Deep collaboration to unlock data value is recommended. Two-way platforms address global operational challenges, while transitioning from facilitation to value creation offers optimization pathways.

Platform needs, operational practices, and risks:

1. Platform Strategies: Latest models prioritize value creation over transaction facilitation. Two-way platforms facilitate global resource flow, addressing information asymmetry. Opportunities include integrating fragmented markets (e.g., small traders) with quality control and digital management.

2. Operations Management: Data-driven approaches and ecosystem collaboration underpin efficient operations. Risk mitigation involves avoiding internal competition and data silos, requiring strengthened confidence.

3. Demand Response: Platforms must meet needs for deep value reconstruction and global expansion. Unclear policy directions highlight the importance of solid self-positioning.

Highlights on industry movements, emerging issues, and research implications:

1. New Dynamics: Industrial internet has entered a deep-water zone, shifting focus to data utilization, collaboration efficiency, and global operations. Key viewpoints, such as Professor Chai Yueting's insights, highlight three major confusions including unclear national positioning.

2. Emerging Issues: Business model challenges include insufficient recognition of value reconstruction. Policy recommendations call for greater support for end-to-end optimization.

3. Research Implications: The shift to supply chain globalization offers global case studies. Centralization trends reveal golden opportunities for industrial upgrades. AI-driven personalized production inspires business model innovation.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

【亿邦原创】12月3日,由亿邦动力主办的“解锁新周期——2025亿邦产业互联网峰会”在北京成功举行,同期还举办了产业互联网决策人闭门会,本次闭门会汇集了来自产业政策研究与顶尖学术机构、央国企、领军产业互联网平台、供应链服务商及投资机构的七十余位决策者与思想家。在“价值的创造与合作”的主题下,与会者摒弃浮华宣讲,于“只有真问题的房间”内,进行了一场关于中国产业互联网现状、痛症与未来的深度激辩与共识构建。

亿邦动力董事长、亿邦智库院长郑敏简短开场后,会议即由云中鹤董事长董辉担任特邀嘉宾主持。与会嘉宾普遍认为,产业互联网已跨越初期撮合与效率优化阶段,正步入以“数据驱动、生态协同、全球布局和深度价值重构”为核心特征的“深水区”。

多位实践者强调,集中化、一站式供应降低管理成本是时代不可逆的趋势。中国原本极度分散的市场(如无数五金店、小贸易商)正被具备全国供应链能力、数字化管理及品控能力的平台企业整合,这本身是产业升级的“黄金机遇”。关键在于,能否从“交易撮合”走向“价值创造”。

AI应用方面,与会嘉宾认为,AI的价值不仅是优化现有流程更是推动“大规模个性化生产”,通过智能匹配算法,将海量个性化需求与柔性供应链能力对接,是打破标准化内卷、创造高附加值服务的未来方向。

产业出海方面,出海成为几乎所有企业的共同话题,讨论焦点从“商品出海”转向 “供应链能力与数字化模式出海”。领先者已不满足于单向输出,而是构建双向平台,既助力中国产能出海,也引入全球供应链资源进入中国,参与国内国际双循环。

与此同时,内卷化竞争与利润挤压,数据孤岛林立制约产业链协同效率等等难题也在考验着从业者的信心和坚持。清华大学柴跃廷教授尖锐指出行业三大困惑:“国家层面定位不清、未来发展格局方向不明、企业自身信心不足”。产业互联网常被狭义理解为“采购与销售”,其对于重构制造业研发、生产、服务全流程的核心价值未被充分认知与政策支持。

发现产业的机会,创造共同的价值,本次闭门会描绘了一幅产业互联网进入“价值深水区”的清晰图景:核心矛盾从解决信息不对称,转向破解产业链深度协同、数据价值释放和全球化运营的复杂难题。产业互联网的道路注定是“一群人的共同远征”,此次闭门会正是远征途中一次关键的战略校准与共识凝聚。

解锁新周期 2025产业互联网千峰奖揭晓 - B2B - 亿邦动力

亿邦智库第七次发布《产业互联网发展报告》 - B2B - 亿邦动力

文章来源:亿邦动力

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