露头就打、重拳出击 九号公司打击“黑水军”又赢一役

This article covers Ninebot (Segway-Ninebot)'s latest court victory in its fight against online smear campaigns, shares the company's practical approach to tackling malicious internet troll networks, and summarizes the latest industry and regulatory developments on this issue.

1. Core event update: Since launching its anti-smear clean-up campaign, Ninebot has secured two consecutive rulings in defamation lawsuits brought against paid troll networks. This particular case targeted the account "Seven Chords" on Xiaohongshu and Douyin. The final ruling requires the defendant to issue a public apology, remove all infringing content, and deactivate the account.

2. Ninebot has developed a replicable, standardized rights protection process: continuously track malicious defamatory content across platforms, identify infringing accounts, preserve digital evidence, conduct legal assessment, and file a lawsuit.

3. Today, a growing number of leading companies including Huawei, Xiaomi, and BYD are proactively taking legal action against paid smear networks. Regulators have also launched multiple targeted campaigns to crack down on paid trolls and black public relations operations. Standing ground and pursuing legal rights protection has become the norm for firms facing infringement.

This article shares practical experience and policy references for brand reputation protection, offering actionable insights for brands facing paid troll infringement.

1. Today's online paid smear networks operate in organized, industrialized, and highly covert ways, damaging brand reputations through spreading rumors, manipulating public opinion, and posting malicious fake reviews. Remaining silent and backing down only emboldens infringers. Brands must proactively take legal action to defend their rights, and legal rights protection is gradually becoming the standard industry practice.

2. Brands can directly adopt Ninebot's proven rights protection framework: build a full end-to-end standardized mechanism from monitoring to accountability, investigate all infringements thoroughly with zero tolerance, and protect your brand's most critical asset—reputation—by working in coordination with regulatory governance efforts.

3. Regulators are continuously tightening governance of the online space. Both the Ministry of Public Security's "Clean Internet" campaign and the Cyberspace Administration of China's "Clear Blue" special operation list paid troll networks as a key target. Brands can leverage this policy momentum to defend their rights, freeing up more resources to invest in product R&D and brand innovation.

This article summarizes current regulatory policies targeting online black industries and shares best practices from leading companies, helping sellers identify risks and access actionable response frameworks.

1. On the policy front, regulators are ramping up crackdowns on paid troll networks and black PR operations. Both the Ministry of Public Security's "Clean Internet" series of special campaigns and the CAC's special campaign targeting anti-business online "black mouths" list paid trolls as a priority target. Sellers who suffer infringement can turn to regulators and legal channels to defend their rights.

2. Risk reminder: Malicious defamation from paid trolls can destroy the brand reputation sellers spend years building in a very short time, causing severe damage to business operations. Staying silent and backing down only emboldens infringers, so sellers must respond proactively.

3. Sellers can follow Ninebot's example to build a standardized response process covering monitoring, evidence collection, and accountability. Preserve evidence in a timely manner and file lawsuits to defend your rights. Once infringement issues are resolved, you can redirect more resources back to operations and achieve stable growth.

Against the backdrop of a changing online business environment, this article provides guidance and direction on reputation protection for factories pursuing brand building and e-commerce expansion.

1. As many factories now build their own brands and expand into e-commerce channels, they have become increasingly common targets of malicious defamation from online paid trolls. Paid trolls damage factory brands and divert resources away from production and R&D, so factories need to prioritize proactive reputation risk management.

2. Factories can learn from leading companies' rights protection experience and follow Ninebot's example to build a standardized process covering continuous monitoring of malicious content, identification of infringing accounts, preservation of digital evidence, and legal action. Factories should proactively address infringement rather than backing down repeatedly.

3. Regulators are now cracking down heavily on online black industries to create a cleaner operating environment for businesses. Factories can capitalize on this favorable landscape to invest more resources into product upgrading and design innovation, and strengthen the core competitiveness of their products.

This article outlines current corporate demand for reputation protection and emerging industry trends, providing clear direction for B2B service providers' business development.

1. In terms of industry trends: online paid troll networks have become an organized, industrialized, and covert black industry. A growing number of companies now recognize the harm paid trolls inflict on their reputation and operations, are no longer staying silent, and are increasingly proactively pursuing legal rights protection. Demand for related professional services is growing rapidly.

2. Core client pain points: Most small and medium-sized businesses lack mature capabilities to handle paid troll infringement, do not have standardized response processes, and do not know how to properly preserve evidence or navigate legal procedures. Rights protection consumes large amounts of their operating resources.

3. Service providers can draw on Ninebot's process to develop full-stack standardized rights protection solutions covering cross-platform malicious content monitoring, infringing subject identification, evidence preservation, and legal coordination. This aligns with regulators' governance priorities and offers significant market opportunity.

This article draws insights from recent paid troll governance cases to provide guidance for operational management and risk mitigation for all types of internet platforms.

1. Today, paid trolls routinely use internet platforms to publish malicious defamatory content, which harms the legitimate rights of compliant companies and undermines the platform's own ecosystem. Platforms need to proactively cooperate with regulators and rights-holding companies to crack down on paid trolls and mitigate compliance risks.

2. Platforms can optimize their content operation rules, improve mechanisms for monitoring and screening malicious content, cooperate with companies and regulators to identify infringing accounts and preserve evidence, and impose penalties on confirmed infringing accounts per platform rules, such as requiring removal of infringing content or deactivating non-compliant accounts.

3. Cracking down on paid trolls improves the platform's business environment, attracts more legitimate brand sellers to join, provides platform users with more authentic and trustworthy content, and boosts the platform's overall credibility. This aligns with regulatory requirements and supports the platform's long-term healthy development.

This article presents new developments in the field of online business environment governance and corporate rights protection, providing new cases and research directions for relevant industry research.

1. New industry developments: In the past, most companies that suffered paid troll infringement only responded with public statements and did not pursue further accountability. Today, leading companies across different industries including Ninebot, Huawei, Xiaomi, and BYD are proactively taking legal action to hold paid trolls accountable. Corporate legal rights protection is gradually becoming normalized, and the operating space for online black industries continues to shrink.

2. On the policy front: Regulators have built a comprehensive governance framework targeting paid troll networks. Special campaigns explicitly aim to protect three core corporate rights: the right to reputation, the right to fair competition, and the right to normal operation. This framework is designed to stop the vicious cycle of "bad money driving out good" and maintain healthy market order.

3. New research questions: The organized and covert nature of modern paid troll networks has created new governance challenges. Ninebot's standardized rights protection process provides a representative case for research into corporate rights protection mechanisms, which merits further in-depth study.