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Tourism consumption demand remains active, creating multi-scenario consumption opportunities in lifestyle services.

1. Travel is shifting from traditional sightseeing to comprehensive lifestyle experiences, significantly driving growth across multiple consumption sectors.

2. Case example: Meituan's "New Workers' Stadium Must-Eat Carnival" featured 5 major markets, attracting 22 Must-Eat List restaurants and 120 food and entertainment vendors. The event offered delicacies from 11 diamond-rated establishments and 55 Black Pearl diamond-level gourmet foods, drawing large crowds for experiential consumption.

Online-offline integration effectively boosts consumption activity.

1. Dianping's "Hundred Flavors Thousand Stores Wonderful Central Axis" food check-in campaign garnered over 10 million views with comments increasing by more than 140% year-over-year, demonstrating the effectiveness of integrated online-offline strategies in stimulating consumption.

2. Practical insights: The campaign connected 27 landmarks and hundreds of specialty restaurants, providing exclusive food guides with cultural narratives to enhance consumer immersion.

Meituan's digital tools amplify consumption enthusiasm.

1. The company consistently employs digital marketing tools to generate interest in Central Axis cuisine among residents and tourists, conveying cultural value while showcasing practical technology-enabled consumption strategies.

Local cuisine as city名片 drives brand marketing and exposure.

1. Regional dishes significantly boost cultural tourism development, with Beijing's Central Axis activities serving as effective brand promotion channels.

2. Case study: Meituan's "New Workers' Stadium Must-Eat Carnival" integrated Must-Eat List markets and Black Pearl tidal gourmet markets, attracting 120 vendors while enhancing brand visibility and providing consumer behavior observation opportunities through check-in experiences.

Consumption trends and user behavior shifts reveal product development opportunities.

1. Sustained tourism demand transitioning from sightseeing to holistic experiences suggests product R&D should focus on multi-scenario applicability.

2. Data support: Integrated campaigns like "Hundred Flavors Thousand Stores Wonderful Central Axis" achieved over 10 million views with 140% comment growth, indicating user preference for digital interaction that brands can leverage for channel optimization.

Brand pricing strategies based on cultural-tourism integration practices.

1. High-value products like diamond-rated gourmet foods demonstrate pricing appeal through cultural-tourism linkages, reflecting premiumization opportunities for brands.

2. Meituan's digital marketing tools provide channel development insights, helping brands navigate price competition while capitalizing on consumption trends.

Evolving consumption demand creates market growth opportunities.

1. Active tourism consumption drives multi-scenario lifestyle services, transitioning from sightseeing to comprehensive experiences and opening new growth markets.

2. Case example: Beijing Central Axis activities like the "New Workers' Stadium Must-Eat Carnival" attracted massive consumer participation, demonstrating how cultural-tourism events create positive sales opportunities.

Event response and learnable business models.

1. Meituan's World Heritage-themed events integrating 5 markets and 120 vendors offer lessons: leveraging events for positive impact while mitigating risks like high participation barriers.

2. Collaboration methods: Events imply merchant opportunities through market participation or platform partnerships, accessing support like exclusive guide exposure.

Digital tool application addresses consumption challenges.

1. Integrated campaigns like "Hundred Flavors Thousand Stores Wonderful Central Axis" with over 10 million views and 140% comment growth suggest countermeasures: using digital marketing to improve conversion.

2. Opportunity alert: Meituan's digital tools boost experiential enthusiasm, providing replicable models for sellers to adapt to changing consumption patterns.

Production demand and design opportunities for local cuisine products.

1. Regional dishes as city名片 driving cultural tourism indicate production and design needs focusing on cultural elements, such as diamond-rated gourmet foods and specialty restaurant products.

2. Case example: Meituan's event featuring 55 Black Pearl diamond-level foods presents business opportunities: factories can supply similar high-value products for experiential consumption.

E-commerce digitalization insights and commercial opportunities.

1. Integrated campaigns like "Hundred Flavors Thousand Stores Wonderful Central Axis" achieving high engagement suggest factories can boost product exposure through e-commerce platforms, such as participating in gourmet markets.

2. Meituan's digital marketing demonstrates how to stimulate consumption enthusiasm, guiding factories in digital transformation to capture cultural-tourism product opportunities.

Event cases suggest supply chain collaboration possibilities.

1. The "New Workers' Stadium Must-Eat Carnival" integrating multiple resources enables factories to explore collaborations, like providing customized products for 120 vendors to achieve mutual growth.

Industry trend toward online-offline integration.

1. Tourism consumption shifting from sightseeing to lifestyle experiences highlights integration as a key driver of consumption vitality.

2. Data support: Dianping campaigns exceeding 10 million views with 140% comment growth confirm trend sustainability.

New technology applications address client pain points.

1. Meituan's digital marketing tools stimulating experiential engagement—such as connecting landmarks and restaurants—offer solutions for attracting consumers and enhancing cultural dissemination.

2. Case example: The "Hundred Flavors Thousand Stores Wonderful Central Axis" campaign integrated digital platforms to efficiently activate consumption, providing replicable technical models for service providers.

Industry movements and potential opportunities.

1. Events like the "New Workers' Stadium Must-Eat Carnival" involving multiple markets reveal client pain points in integrated marketing, suggesting service providers can offer turnkey solutions.

2. The panoramic integration development trend indicates service providers should focus on e-commerce technology enablement to capture new growth points.

Platform strategies focus on activity integration and operational management.

1. Meituan's "New Workers' Stadium Must-Eat Carnival" covering 5 markets and 120 vendors optimized operations by connecting landmarks and restaurants with exclusive guides.

2. Online campaigns like "Hundred Flavors Thousand Stores Wonderful Central Axis" achieving over 10 million views and 140% comment growth demonstrate platform merchant acquisition strategies: attracting restaurant participation while boosting exposure.

Business demands and problem-solving strategies.

1. Active tourism consumption driving multi-scenario demand requires platforms to address merchant needs for traffic through digital tools that stimulate experiences.

2. Platform approach: Dianping campaigns integrate resources to solve consumption activation challenges while mitigating participation risks through robust risk management mechanisms.

Digital tool applications enhance platform efficiency.

1. Meituan's consistent use of digital marketing to convey cultural value informs platform optimization, such as leveraging similar activities for efficient management.

2. Implied merchant opportunities: Events attracting 22 Must-Eat List restaurants suggest platforms can expand such collaboration models.

Industry developments center on tourism consumption transformation and online-offline integration.

1. The shift from sightseeing to comprehensive lifestyle experiences reflects new dynamics: diversified consumption scenarios accelerating industry transformation.

2. Sustained effectiveness of integration is evidenced by Dianping campaigns exceeding 10 million views with 140% comment growth, revealing technology-driven trends.

Business model and policy implications.

1. Meituan's model integrating cultural-tourism resources—like connecting 27 landmarks with food guides—constitutes a new business paradigm blending cultural marketing with consumption experiences.

2. The conference theme "Panoramic Integration, Digital Intelligence Navigation" offers policy insights: e-commerce development must focus on holistic integration and digital innovation, suggesting regulatory exploration for researchers.

Emerging issues and industry implications.

1. Local cuisine driving cultural tourism raises new questions: how to balance cultural preservation with commercial interests, with cases like World Heritage designation sparking consumption waves providing research entry points.

2. Meituan's digital tools conveying cultural value suggest business models can incorporate social impact to promote sustainable industry development.