御泥坊二十周年：以“科研”与“溯源”定义新起点

This article summarizes key takeaways from Yunifang's 20th anniversary celebration and new product launch.

1. The 20th anniversary gala was held in Fusong, Changbai Mountain. Activities included a visit to a 200-mu ginseng planting base, a hands-on ginseng digging and planting experience, and a tour of the National Ginseng Museum, where Yunifang is the only brand with an exclusive exhibition booth, a testament to its leading position in the industry. The brand also donated products worth over 700,000 RMB to public welfare projects in Baishan City.

2. Yunifang launched its new Black Ginseng Collagen Boost Stick 2.0, built on 14 years of research into black ginseng ingredients. The core ingredient, "Black Ginseng Extract Pro", combines the traditional nine-steaming nine-drying process with modern biotechnology to improve the stability of active ingredients and transdermal absorption efficiency. Third-party test results show it promotes the synthesis of type I, III and IV collagen, boosts the production of 7 types of collagen and 3 other key proteins, and penetrates the dermis within 30 minutes.

3. To address the common problems of sensitive skin and dull complexion among people with Oriental skin, the new product is added with the brand's self-developed "Ganoderma Extract" to repair the skin barrier, and a compound brightening formula to improve skin glow, meeting the dual advanced needs of "effective anti-aging and gentle repair".

4. A look back at the brand's 20-year history: Originating in Tantou, western Hunan in 1890, Yunifang first put forward the idea that "Oriental skin needs gentle cleansing". By 2024, it had developed a complete "2+3 Oriental Skin Formula" framework, and will continue to focus on solving pain points for Oriental skin under this framework going forward.

This article breaks down key insights into Yunifang's brand marketing strategy and product R&D.

1. Brand marketing: Through the Changbai Mountain origin traceability trip – which includes visits to the planting base and an exclusive booth at the national museum – the brand strengthens its cultural heritage credentials, while its exclusive placement at the national museum boosts its brand authority. The donation of products worth over 700,000 RMB demonstrates the brand's social responsibility and builds consumer trust.

2. Product R&D: The new Black Ginseng Collagen Boost Stick 2.0 is built on 14 years of targeted black ginseng research. Its core ingredient "Black Ginseng Extract Pro" combines traditional processing methods with modern technology, and third-party data verifies its collagen-boosting and high-penetration efficacy. In response to current consumer trends – Oriental women's demand for gentle anti-aging – the product integrates Ganoderma extract and a brightening formula to address the common issues of sensitive skin and dullness.

3. Consumer trend insight: With 20 years of focus on developing solutions for Oriental skin, Yunifang's established "2+3 Oriental Skin Formula" reflects the growing market demand for customized, gentle and effective skincare products. Consumer behavior also shows a rising preference for ingredient traceability and cultural identity with brands.

This article shares actionable insights into market opportunities and replicable business models for sellers.

1. Growth market opportunity: The new Black Ginseng Collagen Boost Stick 2.0 delivers proven efficacy (collagen boosting, fast penetration) and targets the anti-aging demand of Oriental women, giving it large market potential. The brand's origin traceability celebration has boosted product awareness, creating an opportunity for sellers to leverage the event for co-promotion.

2. Replicable best practices: Yunifang builds brand trust through cultural origin traceability (its exclusive museum booth), a marketing model sellers can adapt for their own businesses. Its 700,000 RMB product donation to public welfare also helps the brand avoid reputational risk and strengthen its positive public image.

3. Cooperation and strategic learning: The brand's proprietary 200-mu ginseng base secures stable raw material supply and opens up cooperation opportunities. The new product balances anti-aging efficacy with gentle repair to meet advanced consumer needs, a product strategy sellers can adopt to attract targeted niche customers.

4. Adapting to market changes: With 20 years of focused work on Oriental skincare, Yunifang has built a stable systemic framework (the "2+3 Oriental Skin Formula"), demonstrating the value of a long-term focused strategy that sellers can emulate to navigate market volatility.

This article outlines key insights into product manufacturing requirements and new business opportunities for factories.

1. Product manufacturing innovation: The new Black Ginseng Collagen Boost Stick 2.0, built on 14 years of black ginseng research, applies the traditional nine-steaming nine-drying process combined with modern biotechnology to its core ingredient "Black Ginseng Extract Pro", offering inspiration for factories to pursue process innovation focused on improving active ingredient stability.

2. New business opportunities: Yunifang owns a 200-mu ginseng planting base in Changbai Mountain, creating potential for raw material supply cooperation. The brand's emphasis on cultural heritage through its museum exhibition also suggests factories can develop similar origin traceability projects.

3. Insights for digitalization and e-commerce: By highlighting its R&D investment and publishing verified ingredient efficacy data, the brand sets an example for factories to pursue supply chain transparency. With the new product developed specifically for the unique needs of Oriental sensitive skin, factories can focus on the production of relevant ingredients such as Ganoderma extract.

4. Industrial trend alignment: Yunifang's 20-year development of the "2+3 Oriental Skin Formula" reflects growing market demand for customized skincare products, and factories can explore manufacturing models tailored to this fast-growing segment.

This article presents insights into industry trends and actionable solution development for service providers.

1. Industry development trend: The skincare industry is shifting toward specialized R&D for Oriental skin, as demonstrated by Yunifang's 20-year development of the "2+3 Oriental Skin Formula", and service providers can prioritize this fast-growing niche market.

2. Innovation opportunities: The "Black Ginseng Extract Pro" in the new Black Ginseng Collagen Boost Stick 2.0 combines traditional processing methods with modern bioconversion technology to improve transdermal absorption efficiency, with third-party data verifying its collagen-boosting efficacy. Service providers can develop similar innovative solutions for brand clients.

3. Addressing client pain points: The new product integrates Ganoderma extract for barrier repair and a compound brightening formula to address the common issues of sensitive skin and dullness in Oriental skin. Service providers can develop targeted solutions, such as product development for sensitive skin care, to meet this demand.

4. Value-added service opportunities: The brand's museum exhibition activity strengthens cultural trust with consumers, and service providers can support clients in building their own origin traceability content. The use of third-party laboratory reports to verify ingredient efficacy also highlights an opportunity for service providers to expand data-driven verification services.

This article explores platform demand and new opportunities for marketplace operators.

1. Platform demand alignment: The new Black Ginseng Collagen Boost Stick 2.0's verified efficacy data (collagen boosting, 30-minute dermal penetration) makes it well-suited for platform promotion, meeting user demand for effective anti-aging products. With the brand's focus on specialized Oriental skincare research, platforms can launch themed recruitment for brands in this segment.

2. Optimized platform practices: The brand's origin traceability activities, such as hands-on ginseng digging and museum tours, generate abundant content, which platforms can leverage for content marketing to boost user engagement. Yunifang's exclusive booth at the national museum also provides a case study for platforms to enhance their own authority.

3. Risk and reputation management: The new product's addition of gentle barrier-repairing Ganoderma extract reduces sensitivity risk, so platforms can prioritize promoting safe skincare products like this. The brand's 700,000 RMB public welfare donation also reflects strong ESG commitments, which platforms can integrate into their cooperation and brand management practices.

4. Operational development opportunities: With 20 years of focused work on Oriental skincare, the brand offers a model for long-term operational strategy, and platforms can adapt this approach by building dedicated category zones for Oriental skincare.

This article analyzes industrial trends and business models for industry researchers.

1. New industrial trends: The skincare industry is shifting toward customized solutions for Oriental skin, as demonstrated by Yunifang's 20 years of research and development of the "2+3 Oriental Skin Formula", reflecting the broader trend of the rise of domestic Chinese skincare brands. The brand's proprietary 200-mu ginseng base also ensures stable supply chain control.

2. New research directions: The new product's integration of black ginseng and Ganoderma ingredients to address the unique characteristics of Oriental skin (prone to sensitivity and dullness) offers new research directions for skin science exploration. The brand's 14 years of dedicated research on black ginseng also highlights the importance of targeted raw material research.

3. Business model analysis: The brand increases its brand value by integrating and showcasing cultural heritage through its museum exhibition, creating a valuable case for researchers to study this business model. The new product's response to the demand for "effective anti-aging and gentle repair" also reflects the ongoing upgrading of consumer demand in the skincare market.

4. Policy implications: The brand's public welfare donations and sustained R&D investment suggest researchers can recommend policy support for local domestic innovation. The use of third-party laboratory data to verify collagen synthesis efficacy also provides an empirical model for evidence-based skincare R&D.