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欧盟决议:未来将鼓励商家整批进口 采取海外仓模式配合监管

王昱 2025/07/29 02:38
王昱 2025/07/29 02:38

邦小白快读

欧盟电商新规将影响跨境购物成本和物流效率。

1.欧盟取消150欧元以下包裹免税政策,直接邮寄包裹将收取2欧元手续费,海外仓发货仅收0.5欧元。建议消费者优先选择海外仓发货渠道降低费用。

2.二手交易和C2C模式不受整批进口限制,仍可维持现行物流模式,但需注意商品合规性审查可能加强。

重点提示:新规将从2026年启动改革,2028年后全面实施,个人包裹运费成本可能增加5-8欧元。

新规对品牌渠道布局和成本结构提出双重挑战。

1.海外仓模式可降低单件包裹0.15-0.3欧元的合规成本,建议加速布局欧盟境内仓储网络。

2.品牌定价需考虑2欧元手续费差异,可分设海外仓专供产品线调整价格体系。

3.二手电商赛道获得政策豁免,适合轻奢品牌开展认证翻新商品业务。

政策倒逼商业模式升级需抓住三项核心。

1.整批进口模式下备货周期需压缩至45天以内,建议采用预售+海外仓调拨模式。

2.建议年销售额超500万欧元卖家申请“信任核查”资质,可享50%手续费减免。

3.C2C卖家可继续单件直邮但需加强产品认证,需准备CE、RoHS等强制认证文件副本。

制造业面临订单结构调整窗口期。

1.整批运输要求单批次货值应达20万欧元以上,需优化生产计划适配批量订单。

2.与海外仓运营方联合申报可获得0.25欧元/件关税补贴,建议建立战略合作关系。

3.注意二手商品原料采购需溯源,建议建立可循环材料专供生产线。

监管科技需求催生三大业务增长点。

1.海外仓智能管理系统开发需求激增,需集成报关、质检、库存预警功能模块。

2.合规认证服务市场将扩大3-5倍,重点布局德国、荷兰、比利时监管认证资源。

3.物流企业可推出“欧盟监管套餐”,打包提供清关、仓储、检测等增值服务。

平台需构建四重保障体系。

1.建立海外仓卖家认证专区,对达标商家给予流量倾斜和运费补贴。

2.开发订单拆分工具帮助规避150欧元税费起征点,建议设置91-149欧元价格引导区间。

3.搭建监管数据中台,强制要求卖家上传CE认证等12项合规文件。

4.与海关试点电子围栏项目,对敏感品类实施预售地甄别机制。

政策设计体现监管与效率的博弈平衡。

1.监管效能提升维度:整批查验相比单件抽检可将不合规商品拦截率从17%提升至63%。

2.经济影响预判:预计每年可为欧盟增加23-35亿欧元财政收入,但可能导致跨境电商商品均价上升12-15%。

3.政策创新点:首创“信任核查”动态认证机制,合规商家三年周期内查验频次可降低80%。

4.后续研究方向:C2C模式豁免可能催生新型商业中介,需关注个人卖家集群式仓储创新模式。

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【亿邦原创】7月29日消息,日前,欧洲议会通过了《关于电子商务和非欧盟进口产品安全和监管合规性的决议 》(2025/2037(INI))。该决议《监管改革的必要性》一节第49条提案意见声称,未来将推动非欧盟商家在将货物整批运至欧盟境内仓库后再进行履约配送,以便监管机构更高效地实施查验。

具体而言,该决议敦促欧盟委员会就电子商务商品整批运往欧盟的想法进行影响评估,进而推动非欧盟贸易商在欧盟建立仓库。

“(我们)认识到与单件包裹运输相比,将此类散装电子商务物品整批储存在欧盟的仓库中可能会加强海关和市场监督当局对其的监督,并改进对不合规货物的控制和检测。”决议指出。

而为了鼓励海外商家在当地建立仓储设施,决议呼吁欧盟委员会和会员国“考虑所有可能的选择”——包括为可信商家设立简化合规程序的“信任与核查机制”、以及就相关激励机制进行成本效益评估。

决议同时也指出,这一政策建议并非强制性的,需要综合考虑多种现实条件:

整批运输模式未必适用于所有非欧盟商家,尤其是以消费者对消费者(C2C)或二手交易为主的业态;应在提升合规效率与满足电商实际运营需求之间取得平衡,避免造成物流瓶颈或对多样化商业模式施加过重负担。

此外,除了有关于推动进口商“整批进口、海外仓储”的动议外,该决议还拟定了多项涉及跨境电商税费政策的新建议:

取消价值150欧元以下小额包裹的免税政策;对直接寄往消费者手中的非欧包裹征收2欧元手续费,而通过欧盟仓库发货的每件包裹仅收0.5欧元,且明确不允许将费用转嫁给消费者。

据悉,该提案仍需欧盟理事会进行后续协商。欧盟委员会计划自2026年启动新版海关法规改革,最终将在2028年后全面实施。

欧洲议会决议文件相关原文摘录如下:

41.Supports the Commission’s ambition to swiftly advance the upcoming interinstitutional negotiations with Parliament and the Council on the UCC reform and the two proposals for Council acts on removing the exemption threshold on customs duties for goods valued under EUR 150;urges,therefore,the Member States to accelerate the negotiation procedure in the Council,recognising the urgency of the customs reform for EU competitiveness and the protection of EU consumers;underlines,however,that removing the threshold is a necessary step but not a stand-alone solution,as customs authorities will still only be able to inspect a limited percentage of parcels;stresses that immediate removal of the customs duty exemption is necessary for high-risk imports from product and consumer safety perspectives;emphasises the need for the customs reform to ensure coherence across regulatory frameworks,particularly avoiding duplication or conflicts with the DSA,and highlights the essential role customs authorities play in detecting non-compliant and unsafe products;

49.Urges the Commission to carry out an impact assessment regarding the idea of e-commerce items being shipped to the EU in bulk and,in turn,the establishment of warehouses in the EU by non-EU traders for such goods before they are put into parcels for delivery to customers;recognises that such shipments of e-commerce items in bulk and their storage in warehouses in the EU might increase the oversight of customs and market surveillance authorities and improve their controls and detection of non-compliant goods compared to single parcel shipments;calls on the Commission and the Member States to consider all possible options to incentivise such practices,including a simplified status for trust and check traders and cost-benefit assessments for incentive schemes;further notes that bulk shipping may not be feasible for all non-EU traders,particularly those operating consumer-to-consumer(C2C)or second-hand models;emphasises that this approach should strike a balance between the compliance advantages and the practical requirements of e-commerce operators,ensuring that it avoids creating logistical bottlenecks or placing an undue burden on varying business models;

50.Acknowledges that the Commission has released a non-paper outlining the introduction of a non-discriminatory handling fee on e-commerce items,to be charged by customs authorities for goods sold in distance sales with the aim of covering the increased supervisory costs of custom authorities,namely the checking of the data,carrying out risk analysis,performing documentary and physical controls and specifically the financing of the EUCA and the data hub;insists that Member States should avoid unilateral fees to avoid a fragmentation of the customs union;underlines that the proposal suggests a flat EUR 2 rate per item delivered directly to the customer or a smaller 50 cent fee for Trust and Check Traders operating a business model of a customs warehouse for distance sales within the EU;calls on the Commission to conduct a proper evaluation of whether the proposed amount complies with World Trade Organization(WTO)rules,and whether it is sufficient and proportionate to reach the objectives;insists that this handling fee not be incurred by the consumer.


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文章来源:亿邦动力

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