全域第一 断层领先 源氏木语618多品类霸榜第一 沙发&床垫再破新高

This article highlights the outstanding performance and core strengths of Chinese solid wood furniture brand Yuanshi Muyu during the 2026 618 mid-year shopping festival, providing practical guidance for general consumers shopping for home furniture.

1. **Brand strength**: Yuanshi Muyu ranked first on Tmall’s full-period home improvement brand ranking for the 618 promotion, topping the charts across multiple sub-categories. It achieved omnichannel growth: Tmall GMV grew 97.3% year-over-year, Douyin GMV skyrocketed 409% year-over-year, and offline GMV grew 46% year-over-year. The brand currently operates more than 1,700 offline stores covering 300 cities across 31 Chinese provinces, with clear data backing up its broad consumer recognition.

2. **Product advantages**: The brand centers its offering on "New Solid Wood Philosophy", committing to 100% pure solid wood and rejecting engineered wood and veneer processes from the source to deliver an eco-friendly, healthy product. It has broken the outdated, rigid stereotype of traditional solid wood furniture, creating designs that fit modern diverse home scenarios. It offers a wide product range spanning bedroom furniture, sofas, mattresses and more, with multiple hit products earning strong consumer word-of-mouth.

3. **Shopping experience**: Yuanshi Muyu has built a matrix of different store formats tailored to varying consumer needs, allowing customers to experience products in person offline before purchasing, solving the core pain point of being unable to see or touch furniture when shopping online.

Yuanshi Muyu’s omnichannel top-ranking performance in 2026 618 offers multi-dimensional actionable insights for brand owners in the home furniture industry.

1. **Channel development**: Brand owners can learn from Yuanshi Muyu’s omnichannel layout strategy: cover mainstream integrated e-commerce platforms such as Tmall and JD.com, content and social commerce platforms such as Douyin and Xiaohongshu, and prioritize new formats such as livestreaming and influencer collaborations. Offline, build a high-density store network and a multi-format matrix to cover different consumer segments, driving synergistic growth between online and offline operations.

2. **Product R&D**: Align product development with current consumption trends, and tap into consumers’ rising demand for healthy, eco-friendly products and aesthetic upgrading in the era of rational consumption. Break outdated category stereotypes: Yuanshi Muyu discarded the conventional image of solid wood furniture, and expanded from its core solid wood category to soft furnishings including sofas and mattresses, unlocking multi-category growth.

3. **Long-term brand building**: Build value resonance with consumers by focusing on product strength and high quality at competitive prices. Optimize costs via direct-sourcing supply chains, and resolve supply-demand mismatch by building offline experience scenarios, to earn long-term consumer trust instead of competing purely on price.

Yuanshi Muyu’s explosive growth in the 2026 618 promotion offers valuable insights on growth opportunities and operations for home furniture sellers.

1. **Growth opportunities**: Avoid limiting operations to a single platform. An omni-platform, omnichannel layout unlocks greater growth potential. Content e-commerce channels such as Douyin still offer enormous room for growth: Yuanshi Muyu’s Douyin GMV grew 409% year-over-year, proving that new channels such as livestreaming and influencer collaboration deliver substantial incremental growth, making them high-priority areas for sellers to expand into.

2. **Product demand opportunities**: Consumers today are increasingly focused on health and environmental sustainability, and demand for pure solid wood furniture continues to grow. Sellers should also test cross-category expansion: Yuanshi Muyu expanded from its core solid wood category to soft furnishings such as sofas and mattresses, and achieved strong growth from the move.

3. **Operational takeaways**: Adding offline experience stores to complement online sales solves the core pain point of insufficient experience in home furniture consumption. Optimizing the supply chain to deliver high-quality, cost-competitive products also aligns with today’s rational consumption trend, and makes it easier to win consumer recognition.

Yuanshi Muyu’s growth and 618 performance provides actionable insights on product development and transformation for home furniture manufacturers.

1. **Product design and manufacturing demands**: Consumer demand for solid wood furniture has shifted: buyers are no longer satisfied with outdated, rigid traditional designs, and instead prefer designs that adapt to modern living spaces while retaining the authentic texture of wood. They also have extremely high requirements for environmental health, demanding pure solid wood and rejecting engineered wood and veneer. Manufacturers need to adjust their production and design strategies to align with these demands.

2. **Business opportunities**: As a leading home furniture brand, Yuanshi Muyu is rapidly expanding its product categories and offline store network, and has a stable demand for cooperation with upstream manufacturers that meet its product standards. Qualified factories can pursue partnerships with leading brands of this type, and secure stable orders via the brands’ existing channel networks.

3. **Transformation insights**: Factories need to optimize their supply chains, improve production capacity efficiency, and add support for multi-category production to align with the omni-channel e-commerce needs of brand partners. Expanding from single-category solid wood production to soft furniture production allows factories to tap into industry growth opportunities, while meeting leading brands’ cost-reduction goals via direct sourcing to improve their own competitiveness.

Yuanshi Muyu’s omnichannel explosive growth in the 2026 618 promotion reflects new trends in the home furniture industry, and offers insights into industry pain points and opportunities for all types of home furniture service providers.

1. **Industry development trends**: Leading home furniture brands have generally shifted to omnichannel operations, rather than limiting themselves to a single platform. They cover integrated e-commerce and content e-commerce online, and deploy large-scale offline store networks, with fast growth in emerging content and livestreaming channels. This has driven continuous growth in industry demand for relevant operational services.

2. **Core client pain points**: Home furniture brands broadly need to solve the problem of supply-demand mismatch in home consumption: consumers want authentic, in-person experience that online shopping cannot provide. Brands need supporting services from service providers as they expand offline stores and build out multi-format store matrices.

3. **Market opportunities**: Leading brands are accelerating offline expansion and product iteration, leading to a sharp increase in demand for services including store design and renovation, offline retail operations, multi-platform operational agency, livestream operations, and supply chain supporting services. Service providers can build out targeted service offerings to meet this brand demand.

Yuanshi Muyu’s omnichannel growth case provides actionable insights on merchant recruitment and operations for home furniture-focused platform operators.

1. **Brand demand from platforms**: Today’s leading home furniture brands are all pursuing omnichannel layouts that require coordinated support across multiple platforms. Platforms need to adapt to brands’ omnichannel operational needs, provide sufficient traffic and rule support, and help brands connect with consumer groups across different platforms.

2. **Merchant recruitment priorities**: Platforms should prioritize recruiting long-term focused brands like Yuanshi Muyu, which boast strong product strength and prioritize aligning with consumer demand. These brands are capable of delivering high growth on the platform, and drive overall sales growth for the platform’s home furniture category.

3. **Operations management and risk mitigation**: Platforms can guide brands to compete on product strength rather than pure price competition, to drive healthy industry development. They should also support brands in integrating online and offline experience, and provide traffic support for multi-category expansion and new category development to unlock new growth drivers for the category.

Yuanshi Muyu’s strong performance in the 2026 618 promotion reflects the latest industry trends and business model innovation in China’s home furniture sector, providing a fresh case study for industry researchers.

1. **New industry trends**: The home furniture industry has entered a new stage of omnichannel competition. Growth in single-channel operations has peaked, and leading brands are broadly building out omnichannel ecosystems: they cover integrated e-commerce, content e-commerce and social commerce online, and deploy high-density experience stores offline to achieve synergistic online-offline growth. Industry competition has shifted from price- and marketing-based competition to value-based competition.

2. **Business model innovation**: Yuanshi Muyu’s "New Solid Wood Philosophy" business model taps into consumers’ demand for value resonance in the era of rational consumption. It combines a global direct-sourcing lumber supply chain with a diversified offline experience network to solve the long-standing supply-demand mismatch problem in home furniture consumption. Its multi-format store matrix accurately covers different consumer segments to achieve precise market delivery.

3. **New industry characteristics**: Leading brands are now pursuing cross-category expansion, extending from traditional solid wood categories to soft furnishings including sofas and mattresses to unlock new growth space. Long-term orientation and high quality at competitive prices have become core competitiveness for leading brands, and the pure solid wood home furniture track still holds substantial growth potential.