9月25日，2024“丝路电商日”启动仪式暨“丝路电商”合作资源对接会在杭州数贸会期间举行。会上，Eight公司经理（希腊参展团代表）弗提奥斯·阿斯普鲁达斯发表了《“一带一路”共建国家代表合作推介》的演讲。
他介绍了希腊电商的快速发展，特别是在农业、旅游业和制造业领域。过去几年，在线销售额大幅增长，消费者网购习惯普及。希腊有着有机橄榄油、葡萄酒等优质农产品及定制化旅游服务，并拥有技术与物流优势。通过丝路电商合作，希腊产品能高效跨境运输，进入中国等市场。
以下为嘉宾的演讲内容整理：
大家好！非常高兴有此次机会来参加今天的活动。我代表希腊西部地区的参展团，非常期待和中国以及各国的企业加强合作，促进电商交易的发展。
首先讲一下关于希腊西部地区方面的电子商务情况。
我们有一些主要的城市，这些主要城市，如帕特雷、皮尔戈斯、阿格里亚诺等，主要的产业是农业、旅游业和制造业。在过去的一些年间，我们的在线销售额增长了达90%，几乎翻了一番。现在，超过70%的消费者选择在网上购物。比如说，主要的一些产品，如橄榄油、葡萄酒、蜂蜜等。这就是跨境消费的一些特点。
我们在电商方面的发展，主要的驱动力来自于农业、旅游业以及基础设施。在农业方面，对有机产品的需求很大，特别是地中海饮食越来越受中国消费者的欢迎。我们也看到，在有机产品方面，中国的需求越来越多。另外，我们的旅游业中，一些城市也是非常有吸引力的，为中国的游客提供各种文化、美食的产品和服务。与此同时，我们还有一些技术与物流优势，另外我们对基础设施进行投资，与阿里巴巴、京东等平台进行合作，促进企业融入中国市场。
我们来看一下我们提供哪些产品。一个就是农业与食品，如有机橄榄油、葡萄酒、蜂蜜，另外还有一些健康相关的产品。这些在全球的电商平台上面都可以购买到。
讲到旅游业，我们也对电商的需求进行了定制化，提供定制化的产品和服务，如文化旅游、美食旅游等。另外还有手工艺和手工艺品，有希腊的一些传统的手工艺，特别是纺织品，这些手工艺品在国际市场上的势头强劲。
另外，我们来看一下和丝路电商合作的一些服务优势。一个就是物流方面的，帕特雷港作为贸易的战略门户，我们的产品能够非常高效地进行跨境运输。丝路电商正在加强与贸易合作伙伴的通力合作，另外还通过天猫、京东等平台进入中国的市场，也在促进新的合作共赢。
现在看一下我们与中国贸易合作的未来潜力。在农产品出口以及旅游业方面，有着持续的扩张。我们也在提供高品质的产品以满足中国消费者的需求，在旅游业，我们提供量身定制的旅游套餐，强调奢华、文化和烹饪体验。
另外，我们也希望在未来的几年当中能够提供更加奢华的文化美食之旅。同时，在可持续发展方面，环保、农业、包装实践都是符合具有环保意识的中国消费者的价值观。
总结一下，我们的优势就是希腊拥有丰富的优质产品，特别是农业和旅游业产品。这也是我们成为丝路电商合作宝贵伙伴的原因。另外，在战略方面，我们也具有非常高的重要性。作为“一带一路”倡议的一部分，我们的地理位置、基础设施和产品组合都处于非常有利的位置，可以促进跨境贸易。
关于会议：
2024“丝路电商日”保留了去年的“一展、两活动”，“一展”就是丝路电商展，“两活动”是丝路电商走进杭城、丝路云品推荐周。在此基础上，还将举办两场对接会，一个是“丝路电商”合作资源对接会，另一个是中亚国际创新数字贸易对接会。此外，还将首次在“丝路云品”推荐周设立主宾国产品专区和金砖国家专区，届时还将与泰国国际直播电商博览会云互动，共同推介“丝路云品”好物。
以下是原英文演讲：
Hello everyone!I am very happy to have this opportunity to participate in today's event.On behalf of the Region of Western Greece,I am very much looking forward to strengthening cooperation with enterprises from China and other countries to promote the development of e-commerce transactions.
First of all,I would like to say a few words about e-commerce on the Region of Western Greece.We have some major cities,such as Patras,Pyrgos,Agrinio etc.,the main industries are agriculture,tourism and manufacturing.In the last few years,our online sales have grown by 90%,almost doubling.Nowadays,more than 70%of consumers choose to shop online.Some of the main products,for example,are olive oil,wine and honey.These are some of the characteristics of cross-border consumption.
The main drivers for our growth in e-commerce are agriculture,tourism,and infrastructure.In agriculture,there is a big demand for organic products,especially the Mediterranean diet which is becoming more and more popular with Chinese consumers.We are also seeing increasing demand from China when it comes to organic products.In addition,we have a number of cities in the tourism sector that are very attractive,offering Chinese tourists a variety of cultural and gastronomic products and services.At the same time,we have some technological and logistical advantages,in addition to investments in infrastructure and cooperation with platforms such as Alibaba and Jingdong to facilitate the integration of companies into the Chinese market.
Let's look at what products we offer.One is agriculture and food,such as organic olive oil,wine,honey,and some health-related products.These are available on top of global e-commerce platforms.
When it comes to tourism,we have also customized to the needs of e-commerce,offering customized products and services,such as cultural tourism and gastronomic tourism.There are also crafts and handicrafts,with some of Greece's traditional handicrafts,especially textiles,which are gaining momentum in the international market.
In addition,let's look at some of the service advantages of working with Silk Road Ecommerce.One is in logistics.The Port of Patras serves as a strategic gateway for trade,and our products can be transported across borders very efficiently.Silk Road E-commerce is strengthening its cooperation with its trade partners,and is also promoting new win-win cooperation by accessing China's market through platforms such as Tmall and Jingdong.
Now look at the future potential of our trade cooperation with China.There is continued expansion in agricultural exports and tourism.We are also providing high quality products to meet the needs of Chinese consumers,and in the tourism sector we are offering tailored travel packages that emphasize luxury,culture,and culinary experiences.
Also,in terms of sustainability,environmental,agricultural and packaging practices are in line with the values of the environmentally conscious Chinese consumer.
To summarize,our strength is the abundance of quality products that Greece has to offer,especially in agriculture and tourism.This is what makes us a valuable partner for Silk Road e-commerce cooperation.In addition,we have a very high strategic importance.As part of the Belt and Road Initiative,we are in a very favorable position to facilitate cross-border trade due to our geographic location,infrastructure and product portfolio.
About the conference:
The Silk Road E-commerce Day 2024 retains last year's"one exhibition and two activities",with the"one exhibition"being the Silk Road E-commerce Exhibition and the"two activities"being the Silk Road E-commerce Exhibition and the"two activities"being the Silk Road E-commerce Exhibition.The"one exhibition"is the Silk Road E-commerce exhibition,and the"two activities"are Silk Road E-commerce into Hangzhou and Silk Road Cloud Products Recommendation Week.On this basis,two docking sessions will be held,one is the"Silk Road E-commerce"cooperation resource docking session,the other is the Central Asia International Innovative Digital Trade Docking Session.In addition,for the first time in the"Silk Road Yunpin"Recommendation Week will be set up as a special zone for the products of the guest country and the BRICS countries,and will interact with the Thailand International Live E-commerce Expo to jointly promote the"Silk Road Yunpin"goodies.
文章来源：亿邦动力
