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630大潮后发现 最“危险”的岗位竟是它?!

脉脉编辑部 2026-07-13 14:54
脉脉编辑部 2026/07/13 14:54

邦小白快读

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本文围绕AI对互联网产研运岗位的冲击展开分析,点明当前职场的新变化与应对方向,核心干货如下:

1. 当前企业裁员逻辑已经改变,不再优先淘汰绩效低、业务边缘的岗位,而是淘汰性价比低、从事可描述、可重复、可标准化工作的岗位,AI正在为岗位重新分层标价,淘汰的是旧的工作方式而非特定人群。

2. 不同方向都有新机会:研发岗位机会向AI测试、Agent开发等新方向转移,相关岗位需求增幅超600%;产品岗转AI相关岗位月薪增幅最高达72.4%,只会做基础流程的产品经理会贬值;运营对新人友好,转岗空间大,增长运营、AI运营仍有增量机会。

3. 应对思路:不要做单一岗位的螺丝钉,要成为能跨岗位解决问题的复合型人才,主动更新认知挖掘行业信息,避免被流程化淘汰。

本文对AI重构岗位价值的分析,能为品牌商的人才布局、业务调整提供参考,核心干货如下:

1. 人才招聘布局参考:AI降低了可标准化基础工作的价值,品牌商招聘产研运营相关人才时,要优先选择具备判断、整合、深度业务理解能力的复合型人才,而非只掌握单一技能的执行者,既能优化人力成本,也能适配智能化业务需求。

2. 新业务布局参考:当前AI相关岗位需求爆发式增长,反映出市场对AI相关业务的需求旺盛,品牌商布局自有数字化、智能化业务时,可以顺势卡位,提前招聘对口人才搭建团队,抓住AI带来的增长红利。

3. 内部组织优化参考:品牌商可以参考AI拆分岗位的逻辑,将内部可标准化的基础工作(比如基础文案、用户分类整理)用AI工具替代,整合模糊岗位边界,培养全链路解决问题的人才,优化人力成本结构。

本文梳理了AI时代人才需求的变化逻辑,能为卖家调整团队结构、抓住业务机会提供参考,核心干货如下:

1. 机会提示:AI相关岗位需求快速增长,其中运营岗对新人友好、转岗门槛低,卖家布局智能化运营业务时,可以低成本吸纳转岗人才搭建团队,不需要花高薪挖成熟专家,就能满足初期业务需求。

2. 风险提示:如果你的团队中大量员工都在做可重复、可标准化的基础工作,比如整理用户反馈、写基础文案、做常规测试,这类岗位的性价比会快速下降,会拉高你的人力成本,需要尽快调整团队结构。

3. 可借鉴的调整经验:卖家可以参考AI重构岗位的逻辑,用AI工具替代基础工作,保留核心的业务判断、资源整合环节,培养跨职能的复合型人才,适配小团队灵活作战的需求,同时降低整体运营成本,提升抗风险能力。

本文关于AI重构岗位价值的分析,能为工厂推进数字化转型、挖掘新商业机会提供启示,核心干货如下:

1. 数字化转型的人才布局启示:工厂推进智能化生产转型时,不需要盲目招聘大量单一技能的技术岗,应该优先培养或招聘能跨环节解决问题的复合型人才,比如懂AI调用、懂生产流程改造的全栈型人才,既可以满足转型需求,也能控制人力成本。

2. 新商业机会挖掘:AI对互联网人才需求的变化,反映出AI相关产业的需求爆发,工厂如果为AI产业链做配套,比如生产AI训练相关硬件、提供数据标注配套服务等,可以抓住新的增长机会,开拓新的营收渠道。

3. 内部生产组织调整启示:工厂可以参考该逻辑优化内部岗位,把可标准化、可重复的生产运营环节用AI和自动化工具替代,拆分岗位价值,保留核心的设计、品质判断、业务整合类人才,优化生产效率,降低整体运营成本。

本文分析了AI冲击下人才市场和企业需求的新变化,能为服务商明确业务方向提供参考,核心干货如下:

1. 行业发展趋势:AI正在重构企业的岗位结构,传统单一技能岗位需求持续下降,AI相关的复合型岗位需求爆发式增长,围绕AI人才服务、技能培训的赛道有很大的增量空间,是服务商可以切入的新方向。

2. 当前市场核心客户痛点:企业端的痛点已经不是招人难,而是不知道如何重构自身岗位结构、筛选符合AI时代需求的人才;C端职场人的痛点是不知道如何转岗适配新的岗位需求,不知道哪些方向有机会,两类客户都有未被满足的需求。

3. 解决方案方向:针对企业客户,可以推出岗位重构咨询、AI人才匹配招聘服务,帮助企业优化人力成本结构;针对C端用户,可以推出AI产品、AI运营、Agent开发等热门方向的转岗技能培训,匹配当前快速增长的岗位需求,抓住行业增量。

本文基于脉脉大数据分析了AI时代人才市场的变化,能给人才服务类平台商的业务调整提供启示,核心干货如下:

1. 业务拓展方向:当前企业对AI相关岗位的需求呈爆发式增长,AI测试岗位需求增幅达1109.2%,Agent开发岗位增幅达601.75%,AI类产品岗位月薪增幅最低也超过50%,平台可以针对性开辟AI人才招聘专区,推出相关招商活动,吸引有需求的企业入驻,开辟新的营收增长点。

2. 平台运营调整:当前求职者的核心需求是了解AI时代的岗位趋势,获取行业隐性信息,平台可以新增岗位趋势分析、职场信息分享板块,满足求职者需求,提升用户粘性。

3. 风险规避:传统单一技能岗位的需求在持续下降,平台可以调整资源倾斜方向,把流量、推广资源向AI相关新岗位倾斜,同时可以向用户传递职场升级思路,提升平台的专业口碑,规避旧业务收缩带来的影响。

本文提出了AI时代就业市场和组织变革的新动向,能为相关领域研究者提供新的研究方向和实证支撑,核心干货如下:

1. 产业新动向梳理:本文提出AI时代的裁员逻辑已经发生根本改变,传统裁员多是基于业务收缩的降本增效,而这轮调整是基于岗位性价比的价值重估,AI优先冲击的不是基层执行岗,而是从事流程化工作的中端岗位,这是过往研究很少关注的新变化,具备较高的研究价值。

2. 提供了多组实证数据支撑:文章放出了脉脉大数据的多组真实数据,包括不同AI相关岗位的需求增幅、薪资涨幅等,比如AI测试岗位增幅1109.20%,AI产品专家月薪增幅72.40%,这些数据可以作为研究AI对就业影响的基础素材。

3. 提出了值得深入研究的新问题:AI推动企业岗位边界从细分分工走向跨界融合,岗位被AI拆分重组,这种组织形态的变化会对未来的企业管理、劳动雇佣关系产生什么影响,为研究产业变革、商业模式创新提供了新的研究场景。

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声明:快读内容全程由AI生成,请注意甄别信息。如您发现问题,请发送邮件至 run@ebrun.com 。

我是 品牌商 卖家 工厂 服务商 平台商 研究者 帮我再读一遍。

Quick Summary

This article analyzes AI's impact on internet product, R&D, and operations roles, outlining new workplace changes and actionable response strategies, with key takeaways below:

1. Corporate layoff logic has fundamentally changed. Companies no longer prioritize cutting low-performance or business-peripheral roles first; instead, they eliminate low cost-performance roles that involve describable, repeatable, and standardized work. AI is re-stratifying and re-pricing all roles, and it is eliminating outdated work methods, not specific groups of workers.

2. New opportunities have emerged across different tracks: R&D opportunities are shifting to emerging areas such as AI testing and Agent development, with demand for these roles growing by over 600%. Product managers who transition to AI-related roles see a maximum monthly salary increase of 72.4%, while those who only handle basic process work will see their value depreciate. Operations roles remain newcomer-friendly with large transition space, and growth operations and AI operations still offer incremental growth opportunities.

3. Recommended response: Avoid becoming a "screw" fixed to a single role. Instead, position yourself as a cross-functional talent capable of solving inter-departmental problems, proactively update your knowledge base and track industry information to avoid being eliminated for doing only process-based work.

This article's analysis of AI-driven job value restructuring provides guidance for brands on talent planning and business adjustment, with key takeaways below:

1. Reference for talent recruitment strategy: AI has reduced the value of standardized basic work. When recruiting product, R&D and operations talent, brands should prioritize cross-functional talent with judgment, integration capabilities and deep business understanding, rather than doers with only single skills. This approach optimizes labor costs and aligns with intelligent business needs.

2. Reference for new business layout: The explosive growth in demand for AI-related roles reflects strong overall market demand for AI-powered business. Brands can seize this momentum to position themselves when building out in-house digital and intelligent business lines, recruiting aligned talent early to build teams and capture the growth dividend brought by AI.

3. Reference for internal organizational optimization: Brands can adopt AI's role-splitting logic to replace internal standardized basic work (such as basic copywriting and user classification sorting) with AI tools, blur and integrate role boundaries, cultivate talent capable of solving end-to-end problems, and optimize labor cost structures.

This article sorts out the changing logic of talent demand in the AI era, providing guidance for sellers to adjust team structure and capture business opportunities, with key takeaways below:

1. Opportunity outlook: Demand for AI-related roles is growing rapidly, and operations roles are particularly newcomer-friendly with low transition barriers. When building out intelligent operations business, sellers can recruit transitioning talent at low cost to build teams, meeting initial business needs without paying high premiums for experienced experts.

2. Risk warning: If a large share of your team performs repeatable, standardized basic work such as organizing user feedback, writing basic copy or conducting routine testing, these roles will rapidly decline in cost-performance, pushing up your labor costs. You need to adjust your team structure as soon as possible.

3. Actionable adjustment insights: Sellers can follow AI's logic of role restructuring to replace basic work with AI tools, retain core business judgment and resource integration functions, and cultivate cross-functional generalist talent to fit the needs of flexible small-team operations, while reducing overall operating costs and improving risk resilience.

This article's analysis of AI-driven job value restructuring offers insights for factories advancing digital transformation and exploring new business opportunities, with key takeaways below:

1. Talent planning insights for digital transformation: When advancing intelligent production transformation, factories do not need to blindly hire a large number of single-skill technical roles. Instead, they should prioritize cultivating or recruiting cross-functional talent that can solve problems across production links, such as full-stack talent proficient in both AI tool deployment and production process transformation. This approach meets transformation needs while controlling labor costs.

2. Exploration of new business opportunities: Changes in internet talent demand driven by AI reflect an explosive demand boom across the AI industry. Factories can capture new growth opportunities and open up new revenue streams by providing supporting products and services for the AI industrial chain, such as manufacturing hardware for AI training or providing supporting data annotation services.

3. Insights for internal production organization adjustment: Factories can apply this logic to optimize internal roles, replace standardized, repeatable production and operation links with AI and automation tools, re-evaluate role value, retain core talent in design, quality judgment and business integration, and improve production efficiency while reducing overall operating costs.

This article analyzes new changes in the talent market and corporate demand amid AI disruption, providing guidance for service providers to refine their business direction, with key takeaways below:

1. Industry development trend: AI is restructuring corporate role structures: demand for traditional single-skill roles continues to decline, while demand for AI-related cross-functional roles is growing explosively. The tracks of AI talent services and AI skills training hold large incremental space, representing promising new directions for service providers to enter.

2. Core current pain points of target customers: For enterprise clients, the core pain point is no longer difficulty hiring, but rather how to restructure their own role structures and screen talent that meets AI-era demands. For individual job seekers, the core pain point is not knowing how to transition to fit new role requirements or which directions hold opportunities. Both customer groups have unmet needs.

3. Recommended solution directions: For enterprise clients, service providers can launch role restructuring consulting and AI talent matching and recruitment services to help enterprises optimize their labor cost structures. For individual users, providers can launch transition skills training for high-demand tracks including AI product management, AI operations and Agent development, align with rapidly growing role demand and capture industry incremental growth.

This article analyzes changes in the AI-era talent market based on Maiguan (Maimai) big data, offering insights for business adjustment for talent service platform providers, with key takeaways below:

1. Business expansion direction: Corporate demand for AI-related roles is growing explosively: demand for AI testing roles has increased by 1109.2%, demand for Agent development roles has increased by 601.75%, and even the lowest monthly salary growth for AI product roles exceeds 50%. Platforms can launch dedicated AI talent recruitment zones and roll out targeted promotional activities to attract enterprises with demand, opening up new revenue growth points.

2. Platform operation adjustment: The core demand of current job seekers is to understand AI-era job trends and access implicit industry information. Platforms can add new sections for job trend analysis and workplace information sharing to meet job seeker needs and improve user stickiness.

3. Risk mitigation: Demand for traditional single-skill roles continues to decline. Platforms can adjust resource allocation, shift traffic and promotion resources to new AI-related roles, while communicating workplace upgrading strategies to users, improving the platform's professional reputation and mitigating the impact of shrinking legacy business.

This article outlines new trends in the AI-era job market and organizational change, providing new research directions and empirical support for researchers in related fields, with key highlights below:

1. Sorting out new industrial trends: This article argues that layoff logic has fundamentally changed in the AI era. Traditional layoffs are mostly cost-cutting measures driven by business contraction, while the current round of job adjustments is a value re-evaluation based on role cost-performance. AI does not disproportionately impact frontline execution roles first—instead, it disproportionately hits mid-level roles focused on process work. This is a new change that has received little attention in previous research, with high research value.

2. Provides multiple sets of empirical data: The article publishes multiple sets of real data from Maimai's big database, including demand growth and salary growth for different AI-related roles, such as a 1109.20% increase in demand for AI testing roles and a 72.40% monthly salary increase for AI product specialists. This data can be used as basic material for research on AI's impact on employment.

3. Proposes new questions worthy of in-depth exploration: AI is pushing corporate role boundaries to shift from specialized division of labor to cross-functional integration, with roles split and reorganized by AI. What impact will this change in organizational form have on future corporate management and labor employment relations? This creates new research contexts for studies on industrial change and business model innovation.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

最近,一个词从脉脉上火出了圈,那就是630。

有脉友发帖表示:“以前广进看部门亏不亏,630这波看你能不能被AI拆掉。”

过去讨论广进,都喜欢问:是不是大环境不好?是不是业务不赚钱?是不是老板又又又要降本增效?现在都问:你的工作,能被AI替掉吗?

广进的原因变了,逻辑也就变了。最危险的,不再是绩效低的,不是业务边缘的,也不是基层执行岗,而是“性价比”不高的。公司不是明天就让AI坐到你的工位上,而是重新计算,每个岗位到底值多少钱。

产研运,以往互联网公司的核心链路上的岗位,却在这轮冲击中首当其冲。

于是,我们结合脉脉大数据和站内讨论,尝试去厘清产研运人才正在经历怎样的挑战,并解答一个问题:难道以往的核心人才就这样被淘汰了?

结论不是简单的“谁会被淘汰”,而是更复杂:AI越早冲击的地方,往往也蕴藏着最多的机会。前提是,你不能继续用旧岗位的方式工作。

研发方向,脉脉新发岗位大数据显示,AI测试/评测/训练数据工程岗位增幅达到1109.20%,Agent开发/智能体开发岗位增幅达到601.75%。程序员不是没有机会了,而是机会从“传统前端、后端、测试”,快速迁移到Agent、RAG、MLOps、AI工程化这些新方向。

产品方向,从产品经理转向AI产品专家,平均岗位月薪增幅达到72.40%;转向高级AI产品经理,增幅达到70.55%。产品经理依然值钱了,但只会写PRD、画流程、开会推进的产品经理贬值了。

运营方向,是新人相对友好、转岗空间最大的岗位之一。3年以下经验要求的占比达到14.91%。增长运营、GTM/商业化运营、AI/智能运营等方向,仍然有新的增量机会。

所以这轮变化,不能简单理解成“AI取代人”,而是 AI正在把岗位重新分层,为岗位重新标价。

广进的不只是“老人”,更是“旧工作方式”

与其说AI先冲击了某个岗位,不如说是某类劳动。

可描述的。

可重复的。

可标准化的。

结果好坏短期内不需要太复杂判断的。

整理会议纪要,生成一版普通文案,写一个基础接口,做一份竞品分析,把用户反馈归类...这些工作依然可以用人做,但很难继续支撑一个人的高薪。

当AI能把这些工作做到60分、70分甚至80分时,公司会重新思考:原来需要一个高级员工做的事情,现在是不是初级员工加AI就能完成?原来需要外包团队做的事情,现在是不是内部一个工作流就能跑起来?

这就是AI对组织的真实影响。AI不会走到你面前抢你的工牌,但会让你的工作,在老板眼里变得没那么贵。

在这轮裁员潮里,很多人感受到的不是突然失业,而是慢慢失去议价权。

岗位不是被干掉了,而是被拆开

很多岗位不是被AI直接干掉,而是先被AI拆开。

能自动化的部分,被工具拿走;能标准化的部分,被流程拿走;剩下真正值钱的,是判断、整合、业务理解和结果负责。

比如研发。他们可能是这轮冲击中,感知最强烈的一群人。

过去的互联网研发,被拆得很细:前端、后端、测试、算法、架构...

但AI时代,边界正在重新合并。一个真正有价值的研发,可能要懂模型怎么调用,懂数据怎么接入,懂业务流程怎么被Agent改造,也懂系统稳定性和工程成本。以后研发的终极形态,可能越来越接近“全栈问题解决者”。

黑皮书里的数据也告诉我们,研发并不是整体失去机会,AI相关技术岗位正在快速增长。

未来更贵的程序员,不是代码写得最快的人,而是最会指挥AI写代码、最会判断代码能不能上线的人。

这一点,在产品和运营身上有同样的体现。

产品经理转向AI产品专家,平均岗位月薪增幅72.40%;转向高级AI产品经理,增幅70.55%;转向AI策略产品经理,增幅56.00%;agent产品经理,也有50.75% 的增幅。

这背后的逻辑是,企业正在招聘的,不是传统意义上只负责需求文档、页面流程、项目推进的产品经理,而是能把AI技术能力产品化、指标化、商业化的产品经理,这类产品经理会越来越贵。而只会写PRD的产品经理,会越来越像一个可以被AI辅助甚至替代的中间环节。

运营是AI时代危险度较高的岗位之一,但同时也是新人相对友好、转岗空间最大的岗位之一。

运营离业务结果很近。你知道用户从哪里来,为什么留下,为什么流失,知道一个产品功能为什么被骂,知道销售线索为什么转不动...

如果这些经验只是停留在“我做过很多活动”,价值会下降。但如果能把这些经验变成增长模型、商业化路径、用户策略,就会变得更值钱。

在黑皮书中,对运营人转岗空间的评价是,无路不可走。

AI时代,低价值运营会被工具吞掉,而高价值运营有无限可能,半个产品负责人、半个市场负责人、半个增长负责人...

如果把研发、产品、运营放在一起看,我们可以发现一个共同的趋势:岗位边界正在变模糊。

过去,互联网公司靠专业分工提高效率。一个人只要在自己的小格子里做到足够熟练,就能获得不错的回报。但AI出现以后,很多“小格子里的熟练动作”正在被自动化。于是,真正抗风险的人,往往不是某一个岗位里最熟练的螺丝钉,而是能跨岗位理解问题的人。

真正抗风险的人,都有一个共同点

面对AI和裁员潮,最没用的动作是原地恐慌,最有用的是更新自己的认知,去发现企业到底需要什么样的人才。

还要知道,组织到底发生了什么。哪些部门在缩,哪些在扩;哪里有活水,哪里有内推;哪些offer看起来好但团队真实情况不稳,哪些公司不出名但在新方向上给得很高。

这些信息,往往不会写在明面上。它可能藏在同事圈里,藏在offer讨论里,藏在真实员工的帖子里,藏在岗位关键词的变化里。

这次AI带来的职场价格重估,还将持续并将愈演愈烈。它不会平均地冲击所有人,但会优先淘汰那些把自己活成流程的人。

注:文/脉脉编辑部,文章来源:脉脉,本文为作者独立观点,不代表亿邦动力立场。

文章来源:脉脉

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FAQ回顾

AI对互联网产研运岗位有哪些影响?

AI不会直接淘汰互联网产研运岗位,而是对岗位重新分层标价,可标准化、可重复的低价值工作内容会被AI替代,相关AI方向岗位需求大幅增长,比如AI测试岗位增幅达1109.20%,从业者转型可获更高薪资。

AI时代互联网从业者如何提升职场抗风险能力?

面对AI冲击不要原地恐慌,要及时更新认知,了解企业用人需求与组织变动方向,主动学习AI相关技能,跳出单一岗位的熟练操作范畴,增强跨岗位解决问题的能力,向AI相关新方向转型。

AI时代运营岗位的发展前景怎么样?

AI时代运营是新人相对友好、转岗空间最大的岗位之一,低价值重复运营工作会被AI替代,具备增长模型搭建、商业化路径规划、用户策略制定能力的高价值运营发展空间广阔,增长运营、AI运营等方向仍有新增机会。

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