千万睡眠数据 中国智能床如何征服全球？舒福德曹辉出席2026全球化新品牌AI竞争力大会

This article introduces the development status, technological upgrades and relevant industry updates of Sofield, China's leading smart bed brand. Key takeaways are as follows:

1. Brand Overview: Sofield is a global leading smart bed brand owned by Keeson Technology, an A-share listed company. Its products are sold in 59 countries worldwide with cumulative sales exceeding 11.6 million units, and it has served as the official smart bed supplier for the Chinese sports delegations at the 2022 Beijing Winter Olympics and 2024 Paris Summer Olympics.

2. Latest Product and Industry Progress: In 2025, Sofield launched "AI Xiaoshu", the world's first AI sleep agent that can address multiple health issues including sleep apnea and arrhythmia, pushing the smart bed industry to upgrade from "passive monitoring" to "proactive health management". In 2026, it will launch Digital Sleep OS 3.0 and open its digital sleep platform to the public for free, completing its transformation from selling beds to operating sleep services. It has also co-built an AI database and computing center with Westlake University, and the national standard for smart beds that it led to develop has been officially implemented.

3. Upcoming Industry Event: The 2026 Global New Brand AI Competitiveness Conference will be held in Hangzhou on July 23. Cao Hui, General Manager of Sofield, will attend a roundtable dialogue to share the brand's experience in global growth.

This article outlines Sofield's path to global expansion, brand building and technological upgrading, offering actionable insights for brands across sectors. Key takeaways are as follows:

1. Global Layout and Channel Development: Sofield has built a tripartite global production system covering China, North America and Southeast Asia, which brings production closer to regional markets and cuts supply chain costs. Today its products reach 59 countries with cumulative sales exceeding 10 million units. Leveraging its identity as an official Olympic supplier, it has built strong brand credibility and rapidly raised global brand awareness.

2. R&D Aligned With Consumer Trends: By capitalizing on rising consumer demand for sleep health, Sofield has upgraded its smart beds from basic functions to AI-powered proactive health management, and completed a transformation from selling hardware to offering sleep services. This shift has opened a new growth curve and aligned the brand perfectly with the fast-growing trend of health-focused consumption.

3. Building Sustainable Brand Competitiveness: Sofield has secured core AI technologies through industry-university-research cooperation with academic institutions, and led the development of national industry standards to strengthen its industry influence and solidify its leading position. This proven development path offers valuable reference for brands in all sectors.

This article shares growth opportunities, innovative experience and industry resources in the cross-border smart sleep sector, offering guidance for cross-border export sellers. Key takeaways are as follows:

1. Market Opportunity: The global smart sleep health track is growing rapidly, with leading brand Sofield already validating the market with over 10 million units in cumulative sales. AI-enabled sleep health is a clear new growth direction, and the track still holds substantial room for expansion.

2. Actionable Insights for Cross-Border Expansion: Building a multi-regional global production network effectively reduces geopolitical risks and supply chain costs, which aligns with the core logic of cross-border layout. Shifting to a "hardware + service" business model—from selling beds to operating sleep services—creates new revenue streams beyond hardware sales. Brand competitiveness and market barriers can also be strengthened through participating in industry standard setting and industry-university-research cooperation.

3. Resource Opportunity: The 10th Global Cross-Border E-Commerce Summit will be held in Hangzhou on July 23. The event covers cross-border growth experience across multiple categories and gathers core stakeholders from platforms, capital and service sectors, offering sellers access to valuable cross-border resources and growth insights.

This article provides clear guidance for traditional furniture manufacturing factories looking to transform into intelligent, global players. Key takeaways are as follows:

1. Product R&D Direction: Consumers are no longer satisfied with basic bed functions, and demand for sleep health is rising steadily. The smart bed industry has evolved from passive sleep monitoring to AI-powered proactive health management, and factories can adjust their R&D strategy to focus on AI + sleep health.

2. Reference for Digital Transformation: Led by a team with expertise in both software engineering and digital management, Sofield has explored deep integration of AI and traditional manufacturing, built its technical team from scratch, and established a data-driven end-to-end business model covering R&D to marketing. This practical experience offers valuable reference for traditional manufacturing factories.

3. Global Layout Experience: By establishing production bases in the U.S., Mexico and Vietnam, Sofield has formed a tripartite global production system that effectively mitigates supply chain volatility and geopolitical risks. In addition, factories can boost technical strength and industry standing through participating in industry standard setting and industry-university-research cooperation, to access more policy and market resources.

This article outlines industry trends and client pain points in the smart sleep manufacturing and cross-border export sector, helping service providers align their business with market demand. Key takeaways are as follows:

1. New Industry Trends: Traditional sleep manufacturing is accelerating its deep integration with AI, and the smart bed industry has completed its transformation from selling standalone hardware to operating sleep health services. As Chinese smart bed brands accelerate their global expansion, a large number of new service demands have emerged.

2. Core Pain Points of Brand Clients: Currently, smart bed brands generally need AI computing power to support product upgrades, need to build supply chain systems adapted for global operations, and need digital marketing capabilities to support global user management. Most brands also lack the technical and operational experience to transform from hardware sales to service operations.

3. New Business Opportunities: Service providers can expand their business around AI sleep data computing, end-to-end digital marketing, global cross-border supply chains, export compliance operation, and service model transformation consulting. These offerings can meet the demand of leading brands like Sofield as well as a large number of small and medium-sized brands looking to go global and transform, aligning perfectly with future industry development.

This article shares core demands of globalizing new Chinese brands and the latest developments in the smart sleep export track, helping cross-border platforms adjust their operational layout. Key takeaways are as follows:

1. Sourcing and Recruitment Opportunities: Smart sleep health is a high-growth export track, and Chinese smart bed brands already hold global leading advantages in technology and scale. Leading brand Sofield has completed its global production layout and achieved impressive market results, making it a high-quality recruitment target. A large number of other brands in the track also have demand for global expansion, making the sector worth prioritizing for platform investment.

2. Core Demands of Export Brands: Export brands now need ecosystem support for AI technology, digital marketing tools adapted for global operations, and access to global supply chain and capital resources. Platforms can optimize their service systems around these demands to boost their attractiveness to brand clients.

3. Operational Guidance: Platforms should pay close attention to the new trend of integration between AI and traditional manufacturing, focus on the demand of brands for global upgrading, and lay out early in the health-focused export track to avoid risks from homogeneous category competition. They can also access more high-quality brand resources and cutting-edge industry insights by participating in top industry conferences.

This article presents the latest developments in the integration of AI and globalization of China's smart bed industry, providing a representative case for industrial research. Key takeaways are as follows:

1. Latest Industry Developments: Chinese smart bed brands have grown into global leaders, completed a tripartite global production layout covering China, North America and Southeast Asia, upgraded their technology from early-stage passive sleep monitoring to AI-powered proactive health management, and transformed their business model from selling hardware to operating an open sleep service platform. The industry's overall upgrading path is clear.

2. An Innovation Case for Traditional Manufacturing Upgrading: Sofield explored a path of deep integration between AI and traditional manufacturing, built a technical team from scratch led by professional professionals, established a data-driven business operation model, and drove end-to-end digital upgrading from R&D to marketing. This has opened a new growth curve centered on digital sleep, while the company has laid out core technology through industry-university-research cooperation and standardized the industry by leading national standard development. It provides a complete practical case for the transformation of traditional manufacturing.

3. Research Value of the New Business Model: Sofield launched a freely accessible digital sleep platform and transformed into a sleep service operator. This new "hardware + service" business model holds important reference value for research on the transformation and global expansion of traditional consumer goods brands.