潮起钱塘：2026全球化新品牌AI竞争力大会即将开幕

The 2026 Global New Brand AI Competitiveness Conference, also the 10th Global Cross-Border E-Commerce Summit, will be held on July 23 at the Radisson Blu Hotel in Xiaoshan, Hangzhou. Hosted by Yibang Power, the event will bring together core players across the industry. Key highlights include:

1. Core positioning: The conference acknowledges that cross-border expansion is currently in two era-defining sprint phases: integrated R&D, production and sales, and AI adoption. With the theme "Sprinting for Tech Aesthetics", it adopts a global, cross-regional, cross-category perspective on outbound expansion, covering case studies and practical experience for both consumer and industrial goods.

2. Core content: The event will gather C-level decision-makers from leading platforms, top-tier venture capital investors, founders of successful global brands and leaders of top service providers. It will also launch the *2026 Global New Brand AI Competitiveness Report* on site, and host an invitation-only private CEO roundtable for 10 participants on the afternoon of July 22. Attendees can get access to the latest industry trends.

This conference lays out core development trends for global brands and offers a wealth of actionable insights to support brands’ global expansion and growth. Key takeaways are as follows:

1. Industry trends: Today’s global new brands are in two parallel sprint phases: integrated R&D, production and sales, and AI transformation. AI will redefine platforms, products, services and organizational structures in the outbound space. R&D-focused brands will become the main driving force of future cross-border expansion, and products positioned at the intersection of technology and aesthetics are better able to cross cultural barriers and capture global market share.

2. Practical insights: The conference gathers first-hand case studies from successful R&D-focused cross-border brands across multiple categories. For example, Softide generates more than ¥3 billion in annual revenue, with over 95% coming from overseas markets; Rock Brothers started with just ¥300,000 in capital and now exceeds ¥1 billion in annual revenue, 70% of which comes from overseas. Founders from both companies will share their experience on site. Leading platforms and service providers will also share actionable frameworks for integrating AI into cross-border operations, marketing and supply chains, and investors will share their investment theses for new global brands, all to help brands align their strategy with industry direction.

This conference outlines new industry opportunities and actionable growth paths for cross-border sellers. Key takeaways are as follows:

1. Opportunity assessment: Cross-border expansion has entered a new era of global, cross-regional, cross-category growth, with new room for expansion for both consumer and industrial goods. AI-driven restructuring of the entire cross-border value chain is the core industry growth dividend, and brands with integrated R&D-production-sales布局 and a tech-aesthetics positioning have a clear first-mover advantage.

2. Actionable resources: Multiple leading platforms have already launched AI-enabled tools: Alibaba.com’s Accio Work, Amazon’s SPN+AI, and SHOPLINE’s Agentic AI all help sellers improve efficiency and stand out amid cutthroat competition. Service providers also offer mature AI-powered solutions: for example, Seel’s AI protection solution helps merchants increase repeat purchase retention by more than 30%, while AhaCreator’s AI social marketing system facilitates 500 influencer collaborations per month. Sellers can connect with matching resources, and learn from the experience of brands that grew from small sellers to global players.

This conference offers valuable insights for export-oriented factories looking to transform into branded businesses and advance digital upgrading. Key takeaways are as follows:

1. Strategic direction: Cross-border expansion is currently in a sprint phase for integrated R&D, production and sales. Factories that build their own brands and pursue a R&D-focused strategy face enormous market opportunities. Products positioned at the intersection of technology and aesthetics are better able to cross cultural barriers and capture global market share, and AI can empower the entire value chain from product R&D and manufacturing to operations, making it a core lever for factory transformation and upgrading.

2. Transformation case studies: The conference shares multiple success stories of traditional industrial cluster factories that transformed into global brands. For example, Mailian Group has deep roots in the power tool industrial cluster for over 30 years, and has built four brand clusters covering 13 categories and more than 60,000 SKUs, reaching 35,000 sales terminals in over 100 countries worldwide. Keeson Technology, the parent company of Softide and the world’s largest smart bed manufacturer, posts over ¥3 billion in annual revenue with more than 95% coming from overseas. These cases provide actionable references for factory transformation, alongside shared experience in digital supply chain management and omni-channel布局 to support factories’ digital and e-commerce transformation.

This conference clarifies the core development direction for cross-border service providers, and outlines common customer pain points and proven solution frameworks. Key takeaways are as follows:

1. Industry trends: The core demand of current cross-border clients is to restructure end-to-end operations with AI. Whether platforms, brands or sellers, all participants need to embed AI into their daily cross-border operating systems, making AI empowerment the core growth track for service providers going forward.

2. Core client pain points: The cross-border industry broadly suffers from low marketing efficiency, high supply chain costs, low user repeat purchase retention, and severe industry competition, all of which require targeted AI-powered solutions to address.

3. Proven solution references: Multiple service providers have already validated new AI-powered business models. For example, FlyMessage Group has broken down how AI Agents reshape value for cross-border marketing; PanDomain International shared its 10-billion-yuan level digital supply chain service model; AhaCreator’s AI-influencer marketing model facilitates 500 collaborations per month; and Seel’s AI solution helps merchants increase repeat purchases by more than 30%. All of these models offer valuable references for industry peers.

This conference lays out core merchant demands for cross-border platforms and showcases the latest strategy directions for leading platforms. Key takeaways are as follows:

1. Merchant demand assessment: Today’s global brands and cross-border sellers all expect platforms to provide AI-powered end-to-end operational tools to help them improve efficiency, outcompete in a crowded market, capture the industry dividend from the two sprint phases of integrated R&D-production-sales and AI adoption, and unlock new opportunities for omni-channel operations and product innovation.

2. Industry strategy trends: Leading platforms have already moved early to invest in AI: Alibaba.com launched Accio Work to help brands unlock omni-channel growth and product innovation opportunities; Amazon launched SPN+AI to improve efficiency for global brands; SHOPLINE used Agentic AI to refresh its independent store offering to cut through cross-border competition. The core competitive direction for all three leading platforms is the same: to be the first to embed AI into daily cross-border operating systems, which will be the core competitive track for platforms going forward. Platforms can use this layout as a reference to position themselves early, seize the initiative in the next round of competition, and mitigate risks from industry iteration.

This conference lays out the latest industry trends in global brand expansion from China and sorts out new industry development models. Key takeaways are as follows:

1. New industry trends: Chinese brands going global have now entered two era-defining critical sprint phases: integrated R&D, production and sales, and AI adoption. The industry has expanded beyond the early cross-border e-commerce model to a new landscape of global, cross-regional, cross-category expansion. R&D-focused brands have become the new core growth driver, and AI is redefining platforms, products, services and organizational structures across the entire cross-border value chain.

2. New models and research resources: End-to-end AI empowerment has become the mainstream new model for all links of cross-border expansion, covering platform operations, marketing, supply chains, user protection and more. Multiple industry leaders and top-tier investors will share their perspectives on the industry from different angles, and the conference will launch the *2026 Global New Brand AI Competitiveness Report* on site, providing the latest first-hand industry research data to help researchers capture the latest industry changes.