快手电商“百城万星”计划在杭州启幕 多元政策助力商家全域增长

Kuaishop's "Hundred Cities, Ten Thousand Stars" program offers one-stop support to help merchants quickly scale and sustain growth.

Lowering entry barriers: Introducing "Zero-Yuan Store Openings" across all product categories, reducing deposits for quality enterprise stores, and providing traffic subsidies through the "Doujin Plan.

Traffic incentive mechanisms: Allocating over 100 billion cold-start traffic annually to incentivize short video and live-streaming content, offering exclusive traffic for new products in the shelf-based marketplace to boost exposure, and expanding sales channels through smart commission tools and million-yuan cash rewards for creators in the distribution field.

Smart tool empowerment: Equipping merchants with a "Smart Business Advisor" for real-time Q&A, "Smart Diagnostics" to optimize live-streaming strategies, "AI Image-to-Video" for one-click short video generation, and "Smart Customer Service" to enhance order conversion, enabling full mobile-based operations.

Tiered training guidance: Four major training camps—including onboarding and operations, traffic advancement, growth leapfrogging, and excellence sharing—provide policy insights, mechanism explanations, strategy sharing, and case studies to foster step-by-step growth.

Kuaishop's evolving user behavior and product incubation resources present new opportunities for brand building.

Consumer trends: Monthly active buyers reach 134 million, with increasing user stickiness and higher repurchase frequency indicating strong conversion potential.

Product development needs: Cold-start traffic and exposure incentives for new products in the shelf-based marketplace accelerate product visibility, helping to incubate hit items and shorten market cycles.

Channel-building insights: Smart commission tools in the distribution field reduce collaboration costs with creators, while million-yuan cash incentives expand multi-channel sales pathways.

Brand marketing support: Resource investments in the content field incentivize high-quality short videos and live streams, amplifying brand influence and driving omni-channel growth.

Kuaishop's "Hundred Cities, Ten Thousand Stars" program decodes policy support and offers a practical guide to growth opportunities.

Policy interpretation and support measures: "Zero-Yuan Store Openings" and reduced deposits lower entry barriers; the "Doujin Plan" provides traffic subsidies; T90 new merchant growth tasks offer tiered GMV rewards; and the Star Merchant Program delivers targeted resources for accelerated development.

Traffic support mechanisms: 100 billion cold-start traffic in the content field covers the first 90 days of broadcasting to encourage quality content; exclusive new product traffic in the shelf-based marketplace boosts conversion; smart tools and cash incentives in the distribution field reduce creator collaboration costs and broaden channels.

Growth market and opportunity highlights: Incentive mechanisms for category champions, hit product incubators, and high-growth merchants uncover new growth points; four-tiered training camps provide guided risk avoidance and omni-channel opportunity capture.

Learning points and collaboration methods: Case studies share actionable methodologies; smart tools like diagnostics and customer service improve operational efficiency; service provider partnerships offer in-depth exchange references.

The program enables digital e-commerce transformation and new product incubation, supporting production optimization.

Product production and design needs: Cold-start traffic for new products in the shelf-based marketplace facilitates rapid entry into the traffic pool, shortening time-to-market and boosting exposure and conversion efficiency for hit items.

Business opportunity exploration: Incentive mechanisms for category champions and rising stars create new growth avenues; creator collaborations in the distribution field expand sales channels.

Digital e-commerce insights: Smart tools like AI Image-to-Video enable one-click content generation; the "Smart Business Advisor" provides end-to-end support; "managing business via a single phone" integrates production and sales, lowering operational barriers and driving efficient transformation.

Kuaishop's e-commerce trends and tech innovations address client pain points with industry solutions.

Industry development trends: GMV grew 17.6%, with multi-field synergy driving over 30% growth in short videos and the shelf-based marketplace contributing over 32%, highlighting the potential of omni-channel e-commerce expansion.

New technology applications: Large model technology powers real-time optimization via "Smart Diagnostics," "AI Image-to-Video" for content generation, and "Smart Customer Service" to automate and enhance service efficiency, enabling digitalized operations.

Client pain point analysis: Key challenges include high cold-start difficulty for new merchants, costly creator collaborations, low distribution efficiency, and delayed strategy adjustments.

Solution output: Smart tools lower entry barriers and provide traffic support; cold-start investments in the content field optimize field strategies; tiered training camps address pain points to drive efficient service integration.

Kuaishop optimizes merchant recruitment and operational strategies to support omni-channel needs.

Latest platform practices and recruitment mechanisms: "Zero-Yuan Store Openings" and reduced deposits lower entry barriers, increasing new merchant scale by 50%; balanced development of active sellers strengthens the merchant ecosystem.

Operational management strategies: Tiered traffic management across content, shelf-based, and distribution fields—such as T90 task-based rewards and resource倾斜 for star merchants—empowers live streaming and short videos with smart tools to mitigate risks and boost conversion.

Merchant needs and problem-solving: The "Smart Business Advisor" provides full-process tracking; "Smart Diagnostics" optimizes data anomalies in real-time to avoid violations and ensure stable operations; smart commission tools in the distribution field reduce creator collaboration costs, meeting multi-channel growth demands.

The "Hundred Cities, Ten Thousand Stars" program reveals new e-commerce industry trends and business model innovations, offering policy insights.

Industry trends: A nationwide rollout model launched in Hangzhou, guided by government and multi-department collaboration, deepens industrial belt high-quality development, achieving supply-demand growth.

Business model analysis: Multi-field synergy—integrating content, shelf-based, and distribution—boosts GMV; the trust-based e-commerce ecosystem enhances user stickiness; tiered training camps accelerate merchant growth in niche segments.

Policy and regulatory implications: Pro-merchant policies like zero-yuan store openings and traffic subsidies support balanced development of new and existing merchants, driving supply-side reform; the policy cooperation framework offers practical references for local industrial belts.