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阿里正在抛售快递股权 大量出售旗下资产

千帆 2026-07-03 09:16
千帆 2026/07/03 09:16

邦小白快读

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本文核心信息是阿里正在整体收缩对通达系快递公司的持股,调整物流板块战略,释放出行业进入新阶段的信号。

1. 调整的具体情况:阿里近年来先后减持圆通、韵达等多家通达系企业股份,仅2025年减持圆通累计套现就超过23.61亿元,韵达持股已经从2023年的2%降到2025年上半年的0.71%,仅申通仍持有25%股份,是整体性布局调整而非针对单一企业。

2. 调整背后的原因:一是菜鸟已经建成完备的自营物流能力,转向聚焦“国际+科技”核心主业,不再需要靠股权绑定获得配送能力;二是快递行业进入成熟期,企业更需要独立性拓展多元客户,资本绑定的模式已经不适用。

3. 当前的合作状态:松绑不等于脱钩,双方业务合作仍正常进行,只是股权捆绑变成更灵活的市场化合作,这是行业走向成熟的表现。

本次阿里减持快递股权的行业变化,对品牌商布局供应链、把握消费趋势有重要参考价值。

1. 供应链选择空间变大:过去电商平台资本绑定快递企业的模式打破后,通达系快递为了抢市场会推出更具竞争力的价格和服务,品牌商可以根据自身产品定位,自由选择性价比更高的快递服务商,优化履约成本,提升交付体验。

2. 细分市场的新机遇:目前菜鸟发力自营高端快递,菜鸟丹鸟已经并入申通,高端快递市场竞争加剧,布局高端产品线的品牌商可以获得更多高品质快递选项;同时菜鸟加速全球仓配网络建设,做跨境生意的品牌商可以获得更稳定的跨境履约支撑。

3. 消费趋势提示:物流行业已经转向靠服务竞争力取胜,品牌商可以匹配差异化物流服务打造自身品牌优势,比如给高端产品搭配时效更快、服务更好的快递,提升用户好感度。

阿里调整快递股权的行业变动,给电商卖家带来了新的机会,也提示了需要注意的风险。

1. 可把握的新机会:快递行业市场化程度提升后,通达系快递为了拓展市场会主动下调价格、升级服务,广大卖家可以拿到更优惠的快递合作价格,有效降低履约成本;做高端产品的卖家可以选择菜鸟自营高端快递提升交付品质,做跨境电商的卖家可以依托菜鸟的全球仓配网络,提升跨境配送时效,获得更多增长空间。

2. 需要注意的风险提示:短期行业格局调整阶段,部分快递网点可能出现服务波动,卖家最好提前对接1-2家备用快递服务商,避免出现大面积订单延迟、丢件等问题,影响店铺评分。

3. 可参考的方向:卖家可以根据不同产品的客单价定位,分层匹配不同快递服务商,既控制整体成本,又保证高价值订单的服务体验。

阿里减持快递股权带来的行业变化,给生产端工厂带来了新的商业机会和发展启示。

1. 新增商业机会:快递行业走向独立竞争后,各家快递企业都在加大投入升级服务能力,铺设智能物流设备,对智能分拣设备、物联网物流硬件、环保包装材料等相关产品的需求明显提升,生产这类产品的工厂,可以摆脱过去单一对接平台的限制,直接对接多家快递企业拓展订单,扩大市场份额。

2. 给供货型工厂的机会:给电商供货的工厂,物流履约成本更加稳定,可选择空间变多,不再需要绑定单一电商平台,可以拓展多渠道供货,降低单一渠道依赖带来的经营风险。

3. 数字化转型启示:整个物流行业的数字化、智能化升级趋势没有改变,工厂不管是对接物流端还是电商端,都需要加快自身数字化升级,才能适配行业新的合作要求,拿到更多稳定订单。

本次阿里的战略调整,反映了电商物流行业的新趋势,给物流相关服务商指明了新的发展方向。

1. 行业发展新趋势:过去平台资本深度绑定快递的模式已经退出主流,现在快递企业的独立性大幅提升,行业转向市场化竞争,对第三方专业服务的需求持续增长。

2. 客户的核心痛点:当前快递企业都在拓展多元客户结构,优化成本提升服务品质,同时大量企业开始布局跨境业务,因此需要更多外部支持,包括数字化运营管理、多渠道获客、海外合规服务、本地化运营支持等,过去服务平台的模式已经无法满足现有需求。

3. 解决方案方向:服务商可以抓住行业调整的机会,针对快递企业独立发展的需求,推出轻量化的SaaS运营系统、多渠道获客工具,针对企业跨境布局的需求,开发海外合规咨询、本地仓配运营服务等产品,挖掘行业调整带来的增量市场。

阿里在快递板块的战略调整,给各类平台的运营布局带来了很多参考和启示。

1. 市场需求变化:原来靠大额资本持股绑定供应链的重模式,已经不适应行业发展新阶段,这种模式既会占用平台大量资金资源,也会限制合作方的发展空间,现在行业更倾向灵活的市场化业务协同,平台可以节省资金投入聚焦核心主业。

2. 平台布局的新方向:本次调整中菜鸟收缩非核心业务,聚焦“国际+科技”核心赛道,说明平台未来发展更偏向做深核心业务,非核心业务可以剥离转让,集中资源打造核心竞争力,这种布局思路值得各类平台参考。

3. 需要规避的风向:平台要规避过度股权绑定合作方的风险,这种模式既分散自身核心业务的资源,也会引发合作方的发展限制,未来可以转向业务层面的深度协同,而非股权绑定,合作模式更灵活,也更能激发产业链活力。

本次阿里减持通达系快递股权,是国内电商快递行业发展的标志性事件,为产业研究提供了典型的研究样本。

1. 产业新动向:电商与快递的合作关系发生了本质变化,从早期的资本深度绑定,转变为现在灵活的市场化业务协同;阿里物流板块从依托第三方快递股权,转向自营物流基础设施加开放协同,菜鸟转型为具备自营能力的全球物流基础设施平台;同时行业出现了顺丰与极兔战略性相互持股的新资本合作模式,和原来平台绑定快递的逻辑完全不同。

2. 暴露的行业新问题:行业进入成熟期后,原来重资本绑定的模式弊端凸显,一方面占用平台大量资金,制约平台聚焦核心主业,另一方面限制快递企业拓展多元客户,阻碍行业整体效率提升,行业需要适配新阶段的合作模式。

3. 研究启示:产业合作模式需要跟随行业发展阶段调整,资本入场和资本退场都是行业成熟的表现,未来产业研究需要更多关注市场化竞争下的产业链合作模式创新。

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Quick Summary

This article covers Alibaba's overall reduction of its shareholdings in Tongda-network express companies, a strategic adjustment of its logistics business that signals the industry has entered a new development stage.

1. Details of the adjustment: Alibaba has gradually reduced its stakes in multiple Tongda-network firms including YTO Express and Yunda Express in recent years. In 2025 alone, it cashed out more than 2.361 billion yuan from reducing its YTO holdings. Its stake in Yunda dropped from 2% in 2023 to 0.71% in the first half of 2025, and it only retains a 25% stake in STO Express. This is an overall layout adjustment rather than a move targeting a single company.

2. Reasons behind the adjustment: First, Cainiao has already built a comprehensive self-operated logistics capacity and shifted its focus to the core businesses of "international expansion + technology", so it no longer needs equity ties to secure distribution capacity. Second, the express delivery industry has entered a mature stage, where enterprises need more independence to expand diversified customer bases, making the capital-binding model obsolete.

3. Current state of cooperation: The loosening of equity ties does not mean a split. Business cooperation between the two sides remains normal, and the shift from equity binding to more flexible market-oriented cooperation marks the maturation of the industry.

Alibaba's stake reduction in express companies, an industry-defining shift, offers key insights for brands planning their supply chains and tracking consumer trends.

1. More options for supply chain management: As the capital-binding model between e-commerce platforms and express firms breaks down, Tongda-network companies will roll out more competitive pricing and services to win market share. Brands can select more cost-effective express providers that match their product positioning to cut fulfillment costs and improve delivery experience.

2. New opportunities in niche markets: Cainiao is now focusing on self-operated high-end express services after integrating Daniao into STO, intensifying competition in the premium delivery market. Brands with high-end product lines will gain access to more high-quality delivery options. Meanwhile, Cainiao's accelerated expansion of its global warehouse and distribution network provides more stable cross-border fulfillment support for brands engaged in cross-border business.

3. Signal of consumer trends: The logistics industry now competes on service quality. Brands can build their own competitive advantages by matching differentiated logistics services to their products — for example, pairing premium products with faster, better delivery to boost customer satisfaction.

Alibaba's strategic adjustment of its express delivery holdings brings new opportunities for e-commerce sellers, as well as notable risk warnings.

1. New opportunities to capture: As the express industry becomes more market-oriented, Tongda-network companies will actively cut prices and upgrade services to expand market share. Most sellers can secure more favorable cooperation pricing to effectively lower fulfillment costs. Sellers of premium products can choose Cainiao's self-operated high-end express services to improve delivery quality, while cross-border e-commerce sellers can leverage Cainiao's global warehouse and distribution network to shorten delivery lead times and unlock more growth potential.

2. Key risk warnings: During the short-term industry restructuring, some local express outlets may experience service disruptions. Sellers are advised to connect with 1 to 2 backup express providers in advance to avoid large-scale order delays or lost packages that could hurt store ratings.

3. Recommended strategy: Sellers can match different tiers of express providers based on the price positioning of different products, to control overall costs while guaranteeing service quality for high-value orders.

The industry shift triggered by Alibaba's stake reduction brings new business opportunities and development insights for manufacturing factories.

1. New business opportunities: As express companies enter independent market competition, they are increasing investment to upgrade service capabilities and roll out intelligent logistics equipment. This drives明显 higher demand for smart sorting equipment, IoT logistics hardware, environmentally friendly packaging materials and related products. Factories producing these goods can expand beyond relying on single-platform partnerships and directly serve multiple express companies to grow order volume and market share.

2. Opportunities for e-commerce supplier factories: Factories that supply e-commerce sellers now enjoy more stable logistics fulfillment costs and more provider options. They are no longer bound to a single e-commerce platform, and can expand sales to multiple channels to reduce operational risks from over-reliance on a single channel.

3. Insights for digital transformation: The overall trend of digital and intelligent upgrading in the logistics industry remains unchanged. Whether serving logistics or e-commerce clients, factories need to accelerate their own digital transformation to meet the new cooperation requirements of the industry and secure more stable orders.

Alibaba's strategic adjustment reflects new trends in the e-commerce logistics industry and points to new development directions for logistics-related service providers.

1. New industry trends: The old model of deep capital binding between platforms and express companies is no longer mainstream. Now that express companies have gained substantially more independence and the industry has shifted to market-oriented competition, demand for professional third-party services continues to grow.

2. Core pain points of clients: Express companies are now expanding diversified customer structures, optimizing costs and improving service quality, while a large number of players are entering the cross-border market. This creates growing demand for external support, including digital operation management, multi-channel customer acquisition, overseas compliance services and localized operation support, which the old platform-focused service model can no longer meet.

3. Directions for solutions: Service providers can capitalize on this industry restructuring. To meet the needs of independent express companies, they can launch lightweight SaaS operation systems and multi-channel customer acquisition tools. For express firms expanding cross-border, they can develop products such as overseas compliance consulting and local warehouse and distribution operation services to tap into the incremental market brought by industry adjustment.

Alibaba's strategic adjustment of its express logistics business offers valuable insights and references for the operation and layout of all types of platforms.

1. Shifting market demand: The heavy model of binding supply chains through large capital shareholdings no longer fits the new stage of industry development. It not only ties up substantial capital and resources for platforms, but also limits the development space of partners. The industry now favors flexible market-oriented business collaboration, which allows platforms to save capital investment and focus on core businesses.

2. New direction for platform layout: In this adjustment, Cainiao has scaled back non-core businesses to focus on the core tracks of "international expansion + technology", showing that platforms will increasingly deepen core business operations, spin off or transfer non-core businesses, and concentrate resources to build core competitiveness. This layout strategy is a valuable reference for all types of platforms.

3. Risks to avoid: Platforms should avoid the risk of over-binding partners through equity. This model not only diverts resources from core businesses, but also restricts partners' growth. Going forward, platforms can shift to deep collaboration at the business level instead of equity binding, for a more flexible cooperation model that better stimulates vitality across the industrial chain.

Alibaba's reduction of shareholdings in Tongda-network express companies is a landmark event in the development of China's e-commerce express industry, offering a typical research sample for industrial research.

1. New industrial trends: The cooperation model between e-commerce and express delivery has fundamentally changed, shifting from early deep capital binding to today's flexible market-oriented business collaboration. Alibaba's logistics business has transformed from relying on equity stakes in third-party express firms to a combination of self-operated logistics infrastructure and open collaboration, with Cainiao evolving into a global logistics infrastructure platform with independent self-operated capacity. Meanwhile, the industry has seen a new capital cooperation model: SF Holding and J&T Express have taken strategic minority stakes in each other, a logic completely different from the old platform-binding model.

2. New industry problems exposed: After the industry entered its mature stage, the drawbacks of the capital-heavy binding model have become prominent. On one hand, it ties up large amounts of platform capital and prevents platforms from focusing on core businesses. On the other hand, it restricts express companies from expanding diversified customer bases and hinders overall industry efficiency improvement. The industry needs new cooperation models adapted to its current stage of development.

3. Research insights: Industrial cooperation models must adjust along with the industry's development stage. Both capital entry and capital exit are signs of industry maturation. Future industrial research should pay more attention to innovation in industrial chain cooperation models under market-oriented competition.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

很明显感觉到,阿里的调整正在加快。

出品 | 电商派Pro作者 | 千帆

资本江湖里,没有永恒的战友,只有永远的利益。

过去很长一段时间,头部电商平台布局物流的逻辑十分清晰:通过真金白银入股快递公司,将配送网络纳入自身生态体系,一方面夯实履约交付能力,另一方面稳定控制配送成本与派送时效。

在这一过程中,平台获得了更可预期的交付能力,快递企业则依托稳定订单实现网点扩张与规模增长,资本成为双方之间最重要的连接方式。

但随着行业周期切换,这套重持股模式的短板开始显现:持续持股占用平台资金资源,而快递企业在股权约束下,也面临客户结构单一、外部拓展受限等问题。

于是,曾经靠资本紧密连接的电商与快递同盟,如今正在一步步松绑。

近日,圆通速递发布公告显示,公司股东杭州灏月企业管理有限公司在6月23日至6月29日期间,通过大宗交易方式减持约2982.43万股公司股份,减持价格区间为14.25元至15.25元/股,本次减持合计套现金额约4.25亿元至4.55亿元。

事实上,这并非阿里第一次调整对圆通的持股。

据不完全统计,杭州灏月自2025年以来已通过两次减持圆通速递股份,累计套现金额超过19.36亿元。叠加本次减持后,整体累计套现已超过23.61亿元,实现了大规模现金回笼。

而阿里对圆通的持股变化一直比较频繁,双方的合作也经历了一个从浅到深、再从深到逐渐疏离的过程。

公开资料显示,早在2005年,圆通速递就已经接入了阿里巴巴的淘宝平台,成为国内最早一批服务电商赛道的快递服务商。

到了2015年,阿里巴巴集团正式战略入股圆通,成为其第二大股东之一。

从那之后,双方在多个环节展开深度合作,包括快件寄递、仓储配送、末端网络建设,以及智能物流设备与物联网技术的应用等。

在那个阶段,物流不只是“送货”,更被视为电商体系的一部分基础设施,资本绑定也因此不断强化。

在当时的行业逻辑里,谁掌握物流能力,谁就掌握电商履约的主动权,因此通过股权绑定来稳住供应链,几乎是一种共识。

到了2020年,圆通与阿里网络签署股份转让协议,当时以每股17.406元的价格向阿里网络转让了一部分股份,整个交易总额高达约66亿元。

当然,被阿里看中的快递公司远不止圆通一家。

在整个快递行业里,阿里的物流版图曾一度覆盖了多家头部企业。截至目前,包括申通、中通、韵达、百世等大家熟知的快递品牌,都曾在不同时期出现过阿里资本的身影。

彼时,阿里的打法很明确,通过直接持股或间接入股,把主流快递公司尽可能纳入协同体系之中,从而形成一张覆盖全国的稳定履约网络。

不过,值得一提的是,除了多次减持圆通之外,阿里巴巴近年来对“通达系”其他几家快递公司的持股也都在陆续收缩。这说明,阿里的战略调整并不是针对某一家公司,而是整体性的布局转变。

具体来看,申通快递方面,2019年3月,阿里巴巴以46.6亿元的投资方式,间接持有申通14.65%的股权,后续还通过购股权协议进一步锁定了增持的可能性。

在所有“通达系”成员中,申通与阿里的绑定算是最深的,目前菜鸟供应链仍然持有申通快递25%的股份。

就在去年7月,申通还计划斥资3.62亿元收购菜鸟旗下主打高品质服务的丹鸟物流,意图借此切入高端快递市场。

同年11月,申通快递发布公告称,丹鸟物流100% 股权收购流程全部完成交割,丹鸟完成工商信息变更,正式归入申通全资子公司体系。

丹鸟物流其实就是菜鸟旗下自营快递"菜鸟速递"的运营主体。菜鸟速递当年被寄予厚望,是想拿来跟京东物流、顺丰掰手腕、打高端市场的。现在把丹鸟卖出去,明显是菜鸟在收缩战线、集中精力干主业。

菜鸟官方也明确,面向未来聚焦“国际+科技”。

韵达快递方面,阿里创投也曾出现在其前十大股东名单中。截至2019年年报披露时,持股比例大约为2%。

但从近两年的财报数据来看,阿里巴巴旗下杭州阿里巴巴创业投资管理有限公司自2024年起便逐步减持韵达股份,股份比例持续下降:2023年末约2%,到2024年末降至1.44%,2025年上半年进一步下降至0.71%。

也就是说,阿里在韵达上的动作,同样是一个持续减持、逐步退出的过程。

因此不难发现,从早期的“资本入局”到如今的“逐步退出”,阿里在快递物流板块的角色定位正在发生肉眼可见的变化。

在千帆看来,这背后既有阿里自身聚焦主业、回笼资金的内在考量,也反映出整个行业正在告别单纯依赖资本绑定的粗放阶段,转向更市场化、更注重服务竞争力的新阶段。

首先,对于阿里来说,减持快递公司股份并不意味着要放弃物流这条赛道。

恰恰相反,如今的菜鸟,早已不只是一个“撮合平台”,而是逐步演变为具备自营能力的全球物流基础设施平台。

在2023全球智慧物流峰会上,菜鸟推出自营品质快递品牌“菜鸟速递”,这一步意味着菜鸟正式从幕后走向台前,直接面向消费者提供快递服务,跟通达系之间从伙伴变成了某种程度上的同行。

与此同时,它还联合速卖通推进“全球五日达”等跨境物流方案,并在欧洲、北美、东南亚等市场加速本地化仓配网络建设。

从自营仓储到国际货运,从菜鸟驿站到最后一公里配送,菜鸟自身的实体能力已经搭建得相当完备。

换句话说,过去需要靠持股快递公司来获得配送能力,如今菜鸟自己就能做很多事情,对"通达系"的股权依赖自然也就降低了。

其次,是快递行业本身的结构变化。

当行业进入成熟期后,“站队式股权绑定”的吸引力在下降,快递公司开始更强调独立性与多客户结构,而不是依附单一平台。规模化之后,它们更希望服务整个市场,而不是只服务某一个生态。

一个典型信号是,行业内开始出现新的资本互动方式。

比如,前段时间,顺丰控股与极兔速递达成战略性相互持股协议,交易金额高达83亿港元。

根据协议,双方通过互换股份实现资本层面的深度连接,顺丰与极兔分别持有对方股份。这种模式与过去“平台绑定快递”的逻辑已经明显不同,更偏向企业之间的战略协同。

整体看下来,阿里主动松绑,某种程度上也是给这些快递公司释放了更大的市场空间,让它们可以在更广阔的舞台上竞争,反而有助于提升整个供应链的效率和活力。

当然,松绑不等于脱钩。这个分寸必须把握好。

阿里和菜鸟与通达系之间的业务合作依然在正常进行,订单流量、技术输出、国际业务协同等方面仍然保持着紧密往来。每天的包裹还在正常流转,系统还在对接,生意照做不误。

只是说,过去那种我中有你、你中有我的股权捆绑,正在被更灵活、更市场化的合作关系所取代。

回头来看,阿里从大举入股到陆续减持,通达系从依附生长到独立奔跑,双方都没有做错什么,只是各自走到了不同的发展阶段。

资本入场是为了打开局面,资本退场是为了让局面更加开阔。当一家公司不再需要靠股权去维系话语权,当一个行业不再需要靠站队来获得安全感,说明大家都长大了。

这或许就是行业走向成熟之后最健康的一种相处方式:不靠绑定来维持关系,不靠持股来证明价值。

合作时互利共赢,分开后各自深耕赛道、稳步发展。

注:文/千帆,文章来源:电商报(公众号ID:kandianshang),本文为作者独立观点,不代表亿邦动力立场。

文章来源:电商报

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FAQ回顾

阿里巴巴为什么要减持快递企业的股权?

阿里巴巴减持快递股权一方面是自身聚焦主业、回笼资金,旗下菜鸟已建成覆盖仓储、配送、跨境物流等环节的完备自营能力,对第三方快递的股权依赖大幅降低;另一方面也顺应行业发展趋势,解绑后快递企业可拓展多元业务,提升供应链整体效率与活力。

阿里巴巴减持快递股权后还和通达系有合作吗?

阿里及旗下菜鸟与通达系的业务合作仍正常开展,双方在订单流量、技术输出、国际业务协同等方面依旧保持紧密往来,日常包裹流转、系统对接等不受影响,合作模式从此前的股权绑定转向更灵活的市场化合作。

菜鸟当前的核心发展战略是什么?

菜鸟当前明确面向未来聚焦“国际+科技”核心战略,已发展为具备自营能力的全球物流基础设施平台,推出自营品质快递品牌菜鸟速递,联合速卖通推进“全球五日达”跨境物流方案,加速海外本地化仓配网络建设。

当前快递行业的资本合作模式有什么新变化?

当前快递行业已告别单纯依赖资本绑定的粗放发展阶段,转向更市场化、注重服务竞争力的新阶段,不再采用平台绑定快递的站队模式,更偏向企业间对等的战略协同,例如顺丰与极兔已达成相互持股的战略合作。

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