政策力推“平台+产业带” 工业品供应链的“生态协同”时代开启

This article focuses on a key policy update: seven Chinese government departments have jointly released the *Action Plan for Promoting Collaborative Development of Micro, Small, Medium and Large Enterprises in the Platform Economy (2026–2028)*, which officially ushers in an era of ecological collaboration for the industrial supply chain. Key takeaways are as follows:

1. Core policy content: The plan marks that China’s platform economy has moved beyond its unregulated growth phase into a new stage of collaborative win-win development. Taking the collaboration of large, small and medium-sized enterprises as its core主线, it rolls out three major tasks: strengthening innovation-driven collaboration, improving the ecological collaboration system, and deepening open connected collaboration. It also sets clear targets: by 2028, three batches of platform opening lists will be released, no less than 100 pilot projects for open platform resource scenarios will be selected, and a number of manufacturing single-champion enterprises in the platform economy sector will be cultivated.

2. Industry practice reference: Xinfangsheng, a player with over 30 years of deep roots in the industrial products sector, has already implemented the "platform + industrial belt" model advocated by the policy in advance. It has built a digital intelligence system and smart warehousing network, providing a mature practice sample for the industry.

This policy brings clear policy dividends and development opportunities for industrial product brands. Key takeaways are organized below:

1. Policy support direction: The policy explicitly supports high-quality products and the development of distinctive local brands through the "platform + industrial belt" model, while encouraging leading enterprises to build industrial internet platforms that provide services for small and medium-sized brands to access and utilize platform resources. This offers official endorsement and channel support for brand growth.

2. Ready-to-access collaboration opportunities: Leading industrial product platform Xinfangshen has built a mature ecological system. It already partners with more than 8,000 well-known brands, operates a large fulfillment warehousing network covering the whole of China, serves more than 300,000 corporate clients, and sources 90% of its products directly from manufacturers. After moving onto the platform, brands can directly leverage the platform’s channels and digital intelligence capabilities to reach customers, and use the platform’s big data system for demand forecasting, smart product selection and inventory optimization, effectively cutting operational costs and expanding market share.

This policy and corresponding industry practices clarify the development direction for industrial product sellers and bring new growth opportunities. Key takeaways are as follows:

1. Policy interpretation: The policy confirms that the platform economy has entered a new stage of collaborative win-win development, with collaboration between large, small and medium-sized enterprises as the core development主线. It explicitly guides leading platforms to open resources including technology, data and computing power to small and medium-sized enterprises, and proposes to cultivate a group of manufacturing single-champion enterprises in the platform economy sector, providing clear policy support direction for small and medium-sized industrial product sellers.

2. Opportunities and best practices: The "platform + industrial belt" model advocated by the policy is a clear growth opportunity. Sellers can partner with leading industrial internet platforms to gain support in traffic, warehousing, technology and other aspects. Xinfangsheng’s Gongpin Yunlian procurement collaboration system helps sellers improve supply chain collaboration efficiency, cut costs and boost productivity. It also allows sellers to adapt to different customer scenarios through the platform’s digital intelligence procurement solutions, expand their customer base and reduce operational pressure.

This policy and industry practices bring clear business opportunities and digital transformation inspiration for industrial product manufacturers. Key takeaways are as follows:

1. Business opportunities: The policy strongly promotes the "platform + industrial belt" model, and supports quality manufacturers to expand sales and build distinctive brands via platforms. Currently, 90% of products in leading platform Xinfangsheng’s supply chain are sourced directly from manufacturers. By partnering with Xinfangsheng, factories can bypass multiple intermediate links and directly connect to the platform’s more than 300,000 corporate clients, with delivery handled via the platform’s 20+ central warehouses, 50+ urban warehouses and smart fulfillment network across China. This effectively expands sales channels and improves profit margins.

2. Digital transformation inspiration: Factories can seize the policy opportunity to participate in the platform’s collaborative "problem releasing-problem solving" innovation initiatives, improve their own digital operation level by leveraging the technology and data resources opened by leading platforms, and adjust production and product design based on the platform’s demand data to develop products that better match market demand and enhance their market competitiveness.

This article clearly outlines the development trends, core pain points and actionable solutions for the industrial supply chain service sector. Key takeaways are organized below:

1. Industry development trend: Driven by policy, the industrial supply chain has officially entered a new era of ecological collaboration centered on the "platform + industrial belt" model. The platform economy has shifted from unregulated growth to collaborative win-win development. Building digital intelligence infrastructure for the industrial supply chain and developing new quality productive forces are the core future directions of the industry, and market demand for ecological collaboration-related services will continue to grow.

2. Core industry pain points: The industry currently suffers from widespread mismatch of innovation chain resources: large enterprises hold technical resources but lack application scenarios, while small and medium-sized enterprises have ideas and projects but lack resource support. In addition, traditional upstream and downstream supply chains have low collaboration efficiency, and suffer from high error rates and low productivity in warehousing and picking, which cannot meet the procurement needs of large-scale corporate clients.

3. Actionable solution: Industry players can refer to Xinfangsheng’s implementation path: build a layered digital intelligence platform system to match the needs of customers of different scales; partner with leading technology service providers to integrate technologies and build a smart supply chain system; and upgrade smart warehousing to improve fulfillment efficiency.

This policy clarifies the development direction for industrial internet platforms and provides mature, referenceable operation and management experience. Key takeaways are as follows:

1. Market and policy requirements: Current policy and market conditions both require industrial internet platforms to open core resources including technology, data and computing power to upstream and downstream small and medium-sized enterprises, and pursue a development path of ecological collaborative win-win. The policy explicitly supports capable leading platforms to build industrial internet platforms, and "platform + industrial belt" is the core future development direction for platforms.

2. Referenceable operation experience: The mature practice of leading player Xinfangsheng can serve as a reference. On the supplier side, Xinfangsheng has built a self-developed Gongpin Yunlian procurement collaboration system to achieve efficient collaboration for large-scale supplier groups and improve supply chain efficiency. On the technology side, it partners with leading technology platforms such as Tencent Cloud to integrate technologies and build large model and big data systems that optimize demand forecasting, product selection and inventory management. On the fulfillment side, it has built smart warehouses that greatly improve storage and picking efficiency and solve the error problem plaguing traditional operations.

3. Trend guidance: Platforms should anchor the direction of becoming digital intelligence infrastructure for the industrial supply chain, open resources to empower upstream and downstream players, which aligns with policy guidance and unlocks greater growth space.

This article presents the latest industry developments in platform economy and industrial supply chain, points out existing industrial problems, and provides an innovative business model sample. Key research takeaways are as follows:

1. Latest industry developments: On the policy front, seven Chinese government departments have jointly released the 2026–2028 action plan, confirming that China’s platform economy has moved beyond its unregulated growth phase into a new stage of collaborative win-win development, takes the collaborative development of large, small and medium-sized enterprises as the core主线, and deploys three core tasks. This officially ushers in the era of ecological collaboration for the industrial supply chain, with clear policy direction.

2. Core existing industrial problems: The industry currently faces a prominent problem of innovation chain resource mismatch: some large enterprises hold technical resources but lack application scenarios, while a large number of small and medium-sized enterprises have innovative ideas but lack resource support, leading to uncoordinated innovation and development among enterprises of different sizes. Traditional industrial supply chains also face long-standing problems including high collaboration costs and low fulfillment efficiency.

3. Innovative business model sample: Leading enterprises have explored a mature "platform + industrial belt" ecological collaborative business model, where enterprises transform from traditional traders into digital intelligence infrastructure for the industrial supply chain that integrates data, technology and scenarios. They empower small and medium-sized upstream suppliers to improve digital efficiency, empower downstream procurement clients to achieve transparent procurement, and upgrade internal fulfillment capabilities, achieving multi-party win-win results.