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飞猪:双11境内外线路游成交额近100%增长 乐园景区门票成交额增长超200%

龚作仁 2026-10-21 17:31
龚作仁 2026/10/21 17:31

邦小白快读

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总1:双11旅游度假有明确增长和可囤货方向。

1. 境内外线路游商品成交额同比增长近100%,乐园及景区门票成交额同比增长超200%;国内游轮套餐成交额增长120%;包含沙漠观星、赏雪、雨林徒步、湖泊观光等原生自然体验的活动商品成交额同比增长近三成。

2. 出境可关注新西兰南岛“孤独的树”和剪羊毛秀、土耳其10天从爱琴海到地中海、克罗地亚哈瓦尔岛;上海薄荷国旅专营店一款新西兰南岛线路游套餐销量已突破5000件。

3. 国内可关注宁夏中卫沙坡头多晚度假套餐、松赞文化旅游旗舰店私家团和管家团、新疆禾木和赛里木湖精品小团游。

总2:舒适度和后续新品也值得留意。

1. 游轮旅行和包车旅行迎来爆发,国产游轮有最低打到原价5折的船票,也有“长江叁号”“山河颂”等长江全景品质套餐。

2. 后续还有澳大利亚塔州荒野秘境线路、新西兰南北岛连线、悉尼和墨尔本双城city walk套餐。

3. 非标旅游商品需要提前预热种草,消费者可关注平台多轮上新和更长时间讲解。

总1:消费趋势显示旅游度假类商品预订火爆,“打新”和长尾非标体验成为关键词。

1. 境内外线路游商品成交额同比增长近100%,乐园及景区门票成交额同比增长超200%,国内游轮套餐成交额增长120%,原生自然体验活动商品成交额增长近三成。

2. 消费者除机酒门票刚需外,开始把有温度体验、独特风景加入购物车,非标旅游商品需求日益强烈,过去少见于传统大牌货架。

总2:产品研发可围绕出境新风景、国内原生体验和舒适度升级。

1. 出境线路有新西兰南岛“孤独的树”和剪羊毛秀、土耳其10天爱琴海到地中海、克罗地亚哈瓦尔岛;上海薄荷国旅专营店新西兰南岛套餐销量突破5000件。

2. 国内有沙漠观星、赏雪、雨林徒步、湖泊观光,沙坡头多晚度假套餐,松赞私家团和管家团,新疆冬季慢游禾木、赛里木湖精品小团。

3. 游轮和包车爆发,国产游轮品牌世纪游轮、长航文旅上新,5折船票和长江全景品质套餐受关注。

总3:营销和渠道需做长周期种草。

1. 飞猪从8月帮助商家分析市场趋势、反复打磨货品,9月起多轮预热种草,用更长时间讲非标商品。

2. 双11以更实惠价格提供更私密自由体验,后续新品有澳大利亚塔州荒野、新西兰南北岛连线、悉尼墨尔本双城city walk。

总1:增长市场和消费需求变化明确。

1. 境内外线路游商品成交额同比增长近100%,乐园及景区门票成交额同比增长超200%,国内游轮套餐成交额增长120%,原生自然体验活动商品成交额增长近三成。

2. 消费者从机酒门票刚需转向独特风景和有温度体验,“囤旅游”与“打新”明显,长尾非标旅游商品需求日益强烈。

总2:机会提示集中在出境新线、国内深度体验和舒适度产品。

1. 出境可关注新西兰南岛“孤独的树”和剪羊毛秀、土耳其10天、克罗地亚哈瓦尔岛;上海薄荷国旅专营店新西兰南岛套餐销量突破5000件。

2. 国内可关注沙坡头沙漠观星露营、松赞云南西藏四川私家团和管家团、新疆冬季慢游禾木和赛里木湖精品小团,相关新品吸引上万名消费者订购。

3. 游轮和包车旅行爆发,国产游轮有5折船票和长江全景品质套餐,世纪游轮、长航文旅持续上新。

总3:可学习平台提前选品和内容种草。

1. 飞猪8月起帮商家分析市场趋势、反复打磨货品,9月起多轮预热种草,因为非标商品藏在风景深处,需要翻译给消费者。

2. 后续新品有澳大利亚塔州荒野、新西兰南北岛连线、悉尼墨尔本双城city walk,可作为上新和合作方向。

总1:产品设计需求转向原生体验和舒适度升级。

1. 国内主打“原生旅游”式深度体验,包含沙漠观星、赏雪、雨林徒步、湖泊观光等活动的商品成交额同比增长近三成。

2. 具体产品有宁夏中卫沙坡头多晚度假套餐,可住进沙漠看星星和露营;松赞文化旅游旗舰店覆盖云南、西藏、四川的新品私家团、管家团;新疆禾木、赛里木湖精品小团游。

3. 舒适度产品走热,游轮旅行和包车旅行爆发,国产游轮有最低原价5折船票,以及“长江叁号”“山河颂”等长江全景品质服务套餐。

总2:商业机会来自线路游和门票高增长。

1. 境内外线路游商品成交额同比增长近100%,乐园及景区门票成交额同比增长超200%,国内游轮套餐成交额增长120%。

2. 出境线路设计可参考新西兰南岛“孤独的树”和剪羊毛秀、土耳其10天爱琴海到地中海、克罗地亚哈瓦尔岛,上海薄荷国旅专营店新西兰南岛套餐销量突破5000件。

总3:电商数字化启示是提前打磨货品和长周期种草。

1. 飞猪8月帮商家分析市场趋势、反复打磨货品,9月起多轮预热种草,用更长时间讲非标商品。

2. 后续新品有澳大利亚塔州荒野、新西兰南北岛连线、悉尼墨尔本双城city walk。

总1:行业发展趋势是旅游度假预订火爆且非标体验崛起。

1. 境内外线路游商品成交额同比增长近100%,乐园及景区门票成交额同比增长超200%,国内游轮套餐成交额增长120%,原生自然体验活动商品成交额增长近三成。

2. 消费者从机酒门票刚需转向独特风景和有温度体验,“打新”“囤旅游”成为关键词,长尾非标旅游商品需求日益强烈。

总2:客户痛点是非标商品藏在风景深处、过去少见于传统大牌货架,需要被翻译给消费者。

1. 非标商品需要更多契机让消费者感受魅力,平台需用更长周期预热种草。

2. 飞猪从8月帮助商家分析市场趋势、反复打磨货品,9月起持续多轮预热种草,用更长时间慢慢讲。

总3:服务机会可围绕爆款线路、深度体验和舒适度产品。

1. 出境有新西兰南岛“孤独的树”和剪羊毛秀、土耳其10天、克罗地亚哈瓦尔岛;上海薄荷国旅专营店新西兰南岛套餐销量突破5000件。

2. 国内有沙坡头沙漠观星露营、松赞私家团和管家团、新疆禾木和赛里木湖精品小团;游轮包车爆发,国产游轮有5折船票和长江全景品质套餐。

3. 后续新品有澳大利亚塔州荒野、新西兰南北岛连线、悉尼墨尔本双城city walk。

总1:商业对平台的需求是非标旅游商品需要被翻译和长周期种草。

1. 消费者把有温度体验、独特风景加入购物车,长尾非标商品过去很少出现在传统大牌货架,但需求日益强烈。

2. 非标商品藏在风景深处,需要被翻译给消费者,也需要更多契机让消费者感受魅力。

总2:平台最新做法是提前介入商家货品打磨和内容预热。

1. 飞猪双11旅游度假类商品预订火爆,境内外线路游成交额同比增长近100%,乐园及景区门票成交额同比增长超200%,国内游轮套餐成交额增长120%,原生自然体验活动商品成交额增长近三成。

2. 飞猪从8月开始帮助商家分析市场趋势、反复打磨货品,9月开始持续多轮预热种草,用更长时间慢慢讲。

总3:招商和运营可关注爆款线路、国内深度体验、游轮包车及后续新品。

1. 出境有新西兰南岛“孤独的树”和剪羊毛秀、土耳其10天、克罗地亚哈瓦尔岛;上海薄荷国旅专营店新西兰南岛套餐销量突破5000件。

2. 国内有沙坡头沙漠观星露营、松赞私家团和管家团、新疆禾木和赛里木湖精品小团;国产游轮有5折船票和长江全景品质套餐,世纪游轮、长航文旅持续上新。

3. 后续新品有澳大利亚塔州荒野、新西兰南北岛连线、悉尼墨尔本双城city walk。

总1:产业新动向是旅游度假消费向非标体验迁移。

1. 境内外线路游商品成交额同比增长近100%,乐园及景区门票成交额同比增长超200%,国内游轮套餐成交额增长120%,原生自然体验活动商品成交额增长近三成。

2. “囤旅游”消费者被不一样风景和体验打动,“打新”成为关键词,长尾非标旅游商品需求日益强烈,过去少见于传统大牌货架。

总2:商业模式体现为平台提前介入货品打磨与内容化种草。

1. 飞猪从8月帮助商家分析市场趋势、反复打磨货品,9月起多轮预热种草,用更长时间慢慢讲,把藏在风景深处的非标商品翻译给消费者。

2. 案例有上海薄荷国旅专营店新西兰南岛套餐销量突破5000件;松赞私家团和管家团;新疆康辉、疆游天下冬季慢游小团;世纪游轮、长航文旅5折船票和长江全景品质套餐。

总3:新问题与启示是传统货架难容纳长尾非标商品,平台需更长预热周期和内容表达。

1. 非标商品需求强但需要更多契机触达消费者。

2. 后续新品有澳大利亚塔州荒野、新西兰南北岛连线、悉尼墨尔本双城city walk。

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Quick Summary

Summary 1: Travel and vacation products saw clear growth during Double 11, with a clear direction for stocking up.

1. GMV of domestic and outbound package tours rose nearly 100% YoY; theme park and scenic spot ticket GMV rose over 200% YoY; domestic cruise package GMV grew 120%; GMV of activities featuring nature-based experiences—such as desert stargazing, snow viewing, rainforest hiking and lake sightseeing—rose nearly 30%.

2. For outbound travel, consumers can consider New Zealand’s South Island “Lone Tree” and sheep-shearing show, a 10-day Turkey itinerary from the Aegean to the Mediterranean, and Croatia’s Hvar Island; a New Zealand South Island package from Shanghai Bohe Travel’s specialty store has sold more than 5,000 units.

3. Domestically, options include multi-night vacation packages at Shapotou in Zhongwei, Ningxia; private and butler tours from Songtsam Cultural Tourism’s flagship store; and boutique small-group tours to Hemu and Sayram Lake in Xinjiang.

Summary 2: Comfort and upcoming new products are also worth watching.

1. Cruise travel and chartered-car travel are booming. Domestic cruises offer tickets at as low as 50% of original price, along with quality Yangtze panorama packages such as “Yangtze River III” and “Mountains and Rivers Ode.”

2. Upcoming products include a Tasmania wilderness secret route in Australia, a New Zealand North and South Island connection, and a Sydney–Melbourne two-city city walk package.

3. Non-standard travel products require early warm-up and seeding. Consumers can follow the platform’s multiple rounds of new launches and longer-form product explanations.

Summary 1: Consumer trends show strong bookings for travel and vacation products, with “new-product hunting” and long-tail non-standard experiences becoming key terms.

1. GMV of domestic and outbound package tours rose nearly 100% YoY; theme park and scenic spot ticket GMV rose over 200%; domestic cruise package GMV grew 120%; nature-based experience activity GMV rose nearly 30%.

2. Beyond rigid demand for flights, hotels and tickets, consumers are adding warmer experiences and distinctive landscapes to their carts. Demand for non-standard travel products is growing stronger, after such products rarely appeared on traditional major-brand shelves.

Summary 2: Product development can focus on new outbound landscapes, domestic nature-based experiences and comfort upgrades.

1. Outbound routes include New Zealand’s South Island “Lone Tree” and sheep-shearing show, a 10-day Turkey itinerary from the Aegean to the Mediterranean, and Croatia’s Hvar Island; Shanghai Bohe Travel’s specialty store has sold more than 5,000 New Zealand South Island packages.

2. Domestic options include desert stargazing, snow viewing, rainforest hiking and lake sightseeing; multi-night Shapotou vacation packages; Songtsam private and butler tours; and boutique small-group winter slow-travel tours to Hemu and Sayram Lake in Xinjiang.

3. Cruises and chartered cars are booming. Domestic cruise brands Century Cruises and Changhang Culture & Tourism have launched new offerings, with 50%-off tickets and quality Yangtze panorama packages drawing attention.

Summary 3: Marketing and channels need long-cycle seeding.

1. Since August, Fliggy has helped merchants analyze market trends and repeatedly refine products; from September, it has run multiple rounds of warm-up and seeding, using longer time windows to explain non-standard products.

2. Double 11 offers more private and flexible experiences at more affordable prices. Upcoming products include Tasmania wilderness in Australia, a New Zealand North and South Island connection, and a Sydney–Melbourne two-city city walk.

Summary 1: Growth markets and changes in consumer demand are clear.

1. GMV of domestic and outbound package tours rose nearly 100% YoY; theme park and scenic spot ticket GMV rose over 200%; domestic cruise package GMV grew 120%; nature-based experience activity GMV rose nearly 30%.

2. Consumers are shifting from rigid demand for flights, hotels and tickets toward distinctive landscapes and warmer experiences. “Stocking up on travel” and “new-product hunting” are pronounced, and demand for long-tail non-standard travel products is growing stronger.

Summary 2: Opportunities center on new outbound routes, deep domestic experiences and comfort-oriented products.

1. Outbound opportunities include New Zealand’s South Island “Lone Tree” and sheep-shearing show, a 10-day Turkey itinerary, and Croatia’s Hvar Island; Shanghai Bohe Travel’s specialty store has sold more than 5,000 New Zealand South Island packages.

2. Domestically, opportunities include Shapotou desert stargazing and camping, Songtsam private and butler tours in Yunnan, Tibet and Sichuan, and boutique small-group winter slow-travel tours to Hemu and Sayram Lake in Xinjiang. Related new products have attracted tens of thousands of consumers to order.

3. Cruise and chartered-car travel are booming. Domestic cruises offer 50%-off tickets and quality Yangtze panorama packages, and Century Cruises and Changhang Culture & Tourism continue to launch new products.

Summary 3: Sellers can learn from the platform’s early product selection and content seeding.

1. Since August, Fliggy has helped merchants analyze market trends and repeatedly refine products; from September, it has run multiple rounds of warm-up and seeding, because non-standard products are hidden deep in the landscape and need to be “translated” for consumers.

2. Upcoming products include Tasmania wilderness in Australia, a New Zealand North and South Island connection, and a Sydney–Melbourne two-city city walk, which can serve as directions for new launches and partnerships.

Summary 1: Product design demand is shifting toward nature-based experiences and comfort upgrades.

1. Domestically, the focus is on “original travel”-style deep experiences. GMV of products including desert stargazing, snow viewing, rainforest hiking and lake sightseeing rose nearly 30% YoY.

2. Specific products include multi-night vacation packages at Shapotou in Zhongwei, Ningxia, where guests can stay in the desert to see the stars and camp; new private and butler tours from Songtsam Cultural Tourism’s flagship store covering Yunnan, Tibet and Sichuan; and boutique small-group tours to Hemu and Sayram Lake in Xinjiang.

3. Comfort-oriented products are gaining traction. Cruise travel and chartered-car travel are booming. Domestic cruises offer tickets at as low as 50% of original price, plus quality Yangtze panorama service packages such as “Yangtze River III” and “Mountains and Rivers Ode.”

Summary 2: Business opportunities come from high growth in package tours and tickets.

1. GMV of domestic and outbound package tours rose nearly 100% YoY; theme park and scenic spot ticket GMV rose over 200%; domestic cruise package GMV grew 120%.

2. Outbound route design can reference New Zealand’s South Island “Lone Tree” and sheep-shearing show, a 10-day Turkey itinerary from the Aegean to the Mediterranean, and Croatia’s Hvar Island. Shanghai Bohe Travel’s specialty store has sold more than 5,000 New Zealand South Island packages.

Summary 3: The e-commerce digitalization lesson is to refine products early and seed over a long cycle.

1. In August, Fliggy helped merchants analyze market trends and repeatedly refine products; from September, it ran multiple rounds of warm-up and seeding, using longer time windows to explain non-standard products.

2. Upcoming products include Tasmania wilderness in Australia, a New Zealand North and South Island connection, and a Sydney–Melbourne two-city city walk.

Summary 1: The industry trend is strong travel and vacation bookings alongside the rise of non-standard experiences.

1. GMV of domestic and outbound package tours rose nearly 100% YoY; theme park and scenic spot ticket GMV rose over 200%; domestic cruise package GMV grew 120%; nature-based experience activity GMV rose nearly 30%.

2. Consumers are shifting from rigid demand for flights, hotels and tickets toward distinctive landscapes and warmer experiences. “New-product hunting” and “stocking up on travel” have become key terms, and demand for long-tail non-standard travel products is growing stronger.

Summary 2: The client pain point is that non-standard products are hidden deep in the landscape, have rarely appeared on traditional major-brand shelves, and need to be “translated” for consumers.

1. Non-standard products need more occasions for consumers to feel their appeal, and platforms need longer-cycle warm-up and seeding.

2. Since August, Fliggy has helped merchants analyze market trends and repeatedly refine products; from September, it has continued multiple rounds of warm-up and seeding, taking longer to explain them.

Summary 3: Service opportunities can center on hit routes, deep experiences and comfort-oriented products.

1. Outbound options include New Zealand’s South Island “Lone Tree” and sheep-shearing show, a 10-day Turkey itinerary, and Croatia’s Hvar Island; Shanghai Bohe Travel’s specialty store has sold more than 5,000 New Zealand South Island packages.

2. Domestic options include Shapotou desert stargazing and camping, Songtsam private and butler tours, and boutique small-group tours to Hemu and Sayram Lake in Xinjiang; cruises and chartered cars are booming, with domestic cruise tickets at 50% off and quality Yangtze panorama packages.

3. Upcoming products include Tasmania wilderness in Australia, a New Zealand North and South Island connection, and a Sydney–Melbourne two-city city walk.

Summary 1: The business need for platforms is that non-standard travel products need to be “translated” and seeded over a long cycle.

1. Consumers are adding warmer experiences and distinctive landscapes to their carts. Long-tail non-standard products have rarely appeared on traditional major-brand shelves, but demand is growing stronger.

2. Non-standard products are hidden deep in the landscape, need to be “translated” for consumers, and need more occasions for consumers to feel their appeal.

Summary 2: The platform’s latest approach is to intervene early in merchants’ product refinement and content warm-up.

1. Fliggy’s Double 11 travel and vacation products saw strong bookings: GMV of domestic and outbound package tours rose nearly 100% YoY; theme park and scenic spot ticket GMV rose over 200%; domestic cruise package GMV grew 120%; nature-based experience activity GMV rose nearly 30%.

2. Since August, Fliggy has helped merchants analyze market trends and repeatedly refine products; from September, it has continued multiple rounds of warm-up and seeding, taking longer to explain them.

Summary 3: Merchant recruitment and operations can focus on hit routes, deep domestic experiences, cruises and chartered cars, and upcoming new products.

1. Outbound options include New Zealand’s South Island “Lone Tree” and sheep-shearing show, a 10-day Turkey itinerary, and Croatia’s Hvar Island; Shanghai Bohe Travel’s specialty store has sold more than 5,000 New Zealand South Island packages.

2. Domestic options include Shapotou desert stargazing and camping, Songtsam private and butler tours, and boutique small-group tours to Hemu and Sayram Lake in Xinjiang; domestic cruises offer 50%-off tickets and quality Yangtze panorama packages, and Century Cruises and Changhang Culture & Tourism continue to launch new products.

3. Upcoming products include Tasmania wilderness in Australia, a New Zealand North and South Island connection, and a Sydney–Melbourne two-city city walk.

Summary 1: An emerging industry shift is the migration of travel and vacation consumption toward non-standard experiences.

1. GMV of domestic and outbound package tours rose nearly 100% YoY; theme park and scenic spot ticket GMV rose over 200%; domestic cruise package GMV grew 120%; nature-based experience activity GMV rose nearly 30%.

2. Consumers “stocking up on travel” are drawn to different landscapes and experiences. “New-product hunting” has become a key term, and demand for long-tail non-standard travel products is growing stronger, after such products rarely appeared on traditional major-brand shelves.

Summary 2: The business model reflects early platform intervention in product refinement and content-driven seeding.

1. Since August, Fliggy has helped merchants analyze market trends and repeatedly refine products; from September, it has run multiple rounds of warm-up and seeding, taking longer to explain them and “translating” non-standard products hidden deep in the landscape for consumers.

2. Cases include Shanghai Bohe Travel’s specialty store selling more than 5,000 New Zealand South Island packages; Songtsam private and butler tours; winter slow-travel small-group tours from Xinjiang Kanghui and Jiangyou Tianxia; and 50%-off tickets and quality Yangtze panorama packages from Century Cruises and Changhang Culture & Tourism.

Summary 3: New issues and implications are that traditional shelves struggle to accommodate long-tail non-standard products, and platforms need longer warm-up cycles and content expression.

1. Demand for non-standard products is strong, but they need more occasions to reach consumers.

2. Upcoming products include Tasmania wilderness in Australia, a New Zealand North and South Island connection, and a Sydney–Melbourne two-city city walk.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

未来一年,新西兰南岛瓦纳卡那棵被称为全世界“最孤独的树”大概率不会继续孤独。因为已经有超过5000位中国游客决定要去看望它。

10月21日,据飞猪方面消息,双11旅游度假类商品预订火爆,截至目前,已售出的境内外线路游商品成交额同比增长近100%、乐园及景区门票成交额同比增长超200%。

除了机酒、门票等旅行“刚需”爆款外,今年双11“囤旅游”的消费者,正在被不一样的风景和体验打动,“打新”成为关键词。出境游方面,去新西兰组团打卡“孤独的树”、看当地农场的剪羊毛秀,到土耳其花10天从爱琴海玩到地中海,去克罗地亚“薰衣草岛”哈瓦尔岛晒太阳……相关线路游商品已成为今年双11的出境旅行爆款,其中仅上海薄荷国旅专营店上架的一款新西兰南岛线路游套餐,销量已突破5000件。

国内旅行方面,主打“原生旅游”式深度体验的旅游商品热卖,包含沙漠观星、赏雪、雨林徒步、湖泊观光等“原生”自然体验的活动商品成交额同比增长近三成。如可以住进沙漠看星星、露营的宁夏中卫沙坡头多晚度假套餐,松赞文化旅游旗舰店覆盖云南、西藏、四川等地的新品私家团、管家团,深受消费者喜爱。新疆康辉旅游旗舰店和疆游天下旅游旗舰店围绕新疆冬季慢游主题打造的禾木、赛里木湖精品小团游新品,吸引了上万名消费者前来订购。

瓦纳卡“孤独的树”

人们对舒适度的追求也在持续走高。能让消费者“拎包就走”的游轮旅行和包车旅行迎来爆发。去川西看冰川、到青海湖畔漫游,或环游欧洲、去韩国江原道滑雪、穿越普吉岛,双11用更实惠的价格,享受更私密、更自由的体验。此外,国产游轮的表现也格外吸睛,世纪游轮、长航文旅等头部游轮品牌上新不断,既有能把价格最低打到原价5折的超高性价比船票,也有“长江叁号”、 “山河颂”等能够游览长江全景、以品质服务打动消费者的游轮套餐。飞猪数据显示,以三峡游轮为代表的国内游轮套餐成交额增长120%。

“我们注意到,越来越多的消费者开始在双11把有温度的体验、独特的风景塞进购物车。这些长尾、非标的旅游商品,过去很少出现在传统大牌的货架上,但已是不能被忽略的一种趋势,而且相关需求日益强烈。”飞猪度假行业双11项目负责人徐翔说,“为此我们在今年做了很多尝试。从8月开始帮助商家一起分析市场趋势、一遍又一遍地打磨货品。非标商品藏在风景深处,需要被翻译给消费者,所以我们从9月开始持续不断地多轮预热、种草,用更长的时间慢慢讲,让消费者有更多契机感受它们的魅力所在。”

徐翔透露,双11还在热卖,接下来还有一大波新品将与消费者见面,如探索澳大利亚塔州荒野秘境的线路游套餐,新西兰南北岛连线新品,能够像当地人一样体验城市慢生活的悉尼、墨尔本双城city walk套餐等。

注:文/龚作仁,文章来源:Laborer,本文为作者独立观点,不代表亿邦动力立场。

文章来源:Laborer

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FAQ回顾

双11“囤旅游”出现了哪些新趋势?

双11“囤旅游”正从机酒、门票等刚需爆款,转向更有温度和差异化的深度体验,“打新”成为关键词。飞猪数据显示,境内外线路游商品成交额同比增长近100%,乐园及景区门票成交额同比增长超200%;沙漠观星、雨林徒步等原生旅游商品成交额增长近三成。

飞猪双11哪些旅游商品卖得火?

飞猪双11旅游度假类商品预订火爆,境内外线路游商品成交额同比增长近100%,乐园及景区门票成交额同比增长超200%。出境游的新西兰南岛、土耳其、克罗地亚线路成为爆款;国内沙漠观星、赏雪、雨林徒步等原生体验商品增长近三成;三峡游轮等国内游轮套餐成交额增长120%。

为什么“囤旅游”越来越受消费者欢迎?

消费者在双11不只囤机酒、门票等旅行刚需,也更愿意为独特风景、深度体验和舒适度买单。飞猪数据显示,线路游成交额同比增长近100%,乐园及景区门票增长超200%;沙漠观星、雨林徒步等原生旅游商品增长近三成;游轮、包车因私密自由和性价比受到关注。

飞猪双11出境游有哪些热门线路?

出境游方面,新西兰南岛线路游套餐销量已突破5000件,游客可打卡瓦纳卡“孤独的树”、观看农场剪羊毛秀;土耳其10天从爱琴海玩到地中海、克罗地亚哈瓦尔岛晒太阳等线路也成为双11出境旅行爆款。后续还将上线澳大利亚塔州荒野秘境、新西兰南北岛连线等新品。

双11国内游轮旅游有哪些优惠和增长表现?

双11国产游轮表现亮眼,世纪游轮、长航文旅等头部品牌持续上新,既有最低打到原价5折的船票,也有“长江叁号”“山河颂”等可游览长江全景、主打品质服务的游轮套餐。飞猪数据显示,以三峡游轮为代表的国内游轮套餐成交额增长120%。

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