中盐电商平台：搭建一体化平台，打造数智阳光采购体系

This article explains how China Salt Group built an integrated digital procurement supply chain. For general readers, the key takeaway is how a large central state-owned enterprise uses a digital platform to improve procurement efficiency, lower costs, and safeguard employee benefits.

1. China Salt Group established three core platforms—an e-procurement system, an e-mall, and ERP—to manage bidding, non-bidding, and idle/scrap material disposal scenarios in a closed online loop, making procurement more transparent and efficient.

2. The platform includes an employee purchase mall and a smart supply chain supervision module. Employees can access exclusive internal pricing and themed promotions, while compliance checkpoints across the procurement lifecycle automatically detect and warn against abnormal behavior, reducing room for opaque dealings.

3. The platform supports PC, H5, and WeChat mini-programs as access channels. Suppliers can register for free, then sign up online, obtain bidding documents, and submit quotes through standardized procedures. Offline product exhibitions in Hefei and Inner Mongolia also demonstrate a model that integrates offline experience with online purchasing.

For brands, this case shows the digital transformation of state-owned enterprise procurement channels through China Salt's e-commerce platform, offering opportunities and insights around brand onboarding, channel cooperation, and consumption trends.

1. The platform's application service layer covers supplier networks and operations management, and also connects external e-commerce resources such as JD HuiZhi. Brands can use the e-mall to connect with procurement demand from China Salt Group and its subsidiaries, expanding B2B customer channels.

2. The employee purchase mall serves employee welfare procurement, with functions such as self-operated product management, promotion zones, and points issuance. Brands can leverage offline activities such as trade union exhibitions to reach a workforce of 25,000 through exclusive internal pricing and themed promotions.

3. The platform emphasizes sunshine procurement and full-process risk control, with strict dynamic supplier management. Brands need to ensure compliance qualifications and product quality to match the high transparency and standardization requirements of SOE procurement, while also monitoring specific categories such as industrial spare parts, general office supplies, and employee welfare and appreciation goods.

For sellers, this article reveals B2B sales opportunities in China Salt Group's digital procurement system, as well as the paths and rules for participating in SOE procurement.

1. Clear growth market: multiple subsidiaries of China Salt Group continuously publish public tender and non-tender notices through the e-procurement platform, covering instruments, anti-corrosion and insulation projects, high-voltage inverter overhauls, waste handling, and other industrial services and materials. Sellers can bid as appropriate.

2. Clear participation process: sellers must first register free of charge on China Salt's e-procurement system, then log in to register for projects, obtain documents online, and submit quotes. The platform is the sole designated publication channel; information from other channels is invalid. Non-tender procurement methods such as inquiry comparison, competitive negotiation, negotiation, and direct purchase are all completed online in a closed loop. The idle and scrap materials section also provides opportunities to dispose of used equipment.

3. Risks and opportunities: the platform provides supervision complaint emails, customer service hotlines, and compliance checkpoints, with all transactions recorded and traceable, so sellers must ensure compliant operations. The platform also offers operation manuals and bidder certificate guidance to lower entry barriers. The exhibition and employee mall model suggests sellers should combine offline promotion with online deal closing.

For factory readers, China Salt Group's procurement supply chain digitalization provides signals on product production and design demand, as well as a reference for advancing their own digital transformation.

1. Production and design demand signals: China Salt Group's procurement needs are concentrated in equipment maintenance services, anti-corrosion and insulation projects, inverter repairs, waste handling, hardware fittings, and labor protection supplies. Factories can adjust product lines and service capabilities accordingly and proactively connect with SOE procurement platforms.

2. Digital procurement implications: the platform uses e-procurement, e-mall, and ERP as its three core platforms to close the entire procurement loop, integrating supplier management, product management, orders, and settlement data. Factories should consider how to connect their product information into such systems to achieve online quoting, order, and delivery collaboration.

3. Supply chain coordination direction: China Salt emphasizes dynamic supplier management and data-driven decision-making. Factories need to raise product standardization and informatization levels, provide traceable quality data, and meet the transparency and compliance requirements of the sunshine procurement system.

For service providers, the China Salt e-commerce platform case illustrates the latest trends and concrete needs in large SOE procurement digitalization, providing references on customer pain points and solution design.

1. Industry trend: central SOE procurement supply chains are evolving toward integrated and intelligent systems. China Salt has built its platform from the bottom up across infrastructure, data resources, application support, and application service layers, while also integrating AI and blockchain to explore smart supply chains. Service providers can capture these technology upgrade opportunities.

2. Customer pain points: China Salt operates across regions and multiple business lines, facing challenges in procurement centralization, standardization, and digitalization. It must balance centralized cost reduction, compliance risk control, refined management, and industry ecosystem coordination. Service providers can build solutions around these goals.

3. Solution essentials: the platform has completed localization of its technology stack and integrated ERP, OA, tax, treasury, and other systems. Its smart supply chain supervision module enables pre-event interception and in-process correction. Service providers can offer system integration, data platforms, risk warning, supplier management, and other technical services, while adapting to domestic technology environments and multiple endpoint access.

For platform operators, the architecture and operating practices of China Salt's e-commerce platform provide useful references for building and operating large enterprise procurement platforms, as well as potential cooperation space.

1. Platform construction experience: China Salt built its platform in layers and used e-procurement, e-mall, and ERP as three core systems to segment scenarios, supplemented by an employee purchase mall and supervision modules to close the full process. Platform operators can learn from its design of unified identity authentication, permission management, and external system integration.

2. Merchant recruitment and operations: the platform sets up tender procurement, non-tender procurement, and idle/scrap material zones, provides multi-role login entrances, and uses offline exhibitions to drive grassroots adoption, increasing user stickiness and activity. Platform operators can organize similar marketing activities based on their industry characteristics.

3. Risk control and compliance: the smart supply chain supervision module sets compliance checkpoints for procurement planning, sourcing, contracts, performance, and settlement, automatically warning against abnormal behavior. Platform operators need to strengthen risk-control functions to attract large enterprises, while also building complaint and supervision mechanisms to prevent operational risks.

For researchers, China Salt's e-commerce platform is a typical case of procurement digital transformation in central SOEs, providing research material on industry trends, business model innovation, and policy implications.

1. Industry trends: central SOEs are treating e-procurement platforms as new procurement infrastructure, shifting from tool-based procurement to smart supply chains and integrating AI and blockchain. Procurement management is moving from experience-based judgment to data-driven decision-making, enabling continuous accumulation of procurement data assets.

2. Business model innovation: China Salt has built an online procurement matrix covering tender procurement, non-tender procurement, e-commerce procurement, employee purchase, and idle/scrap disposal, and has adopted a promotion model combining offline exhibitions with online platforms, enriching B2B procurement supply chain operations.

3. Policy and regulatory implications: China Salt's sunshine procurement model uses technical controls and institutional discipline to keep the entire chain traceable and reduce room for opacity, offering insights for improving SOE procurement policy and compliance supervision. Its public disclosure of supervision and reporting channels also provides a practical sample for public procurement transparency.