喜报！CoGoLinks结行国际正式获得SHEIN平台SPN服务商认证！

This article highlights that CoGoLinks (Jiexing International) has officially obtained SPN service provider certification from SHEIN, becoming an officially recognized cross-border payment service provider for the platform that can deliver multiple practical services to SHEIN sellers. Key takeaways are as follows:

1. Core credentials: CoGoLinks holds global multi-jurisdictional payment licenses, backed by Jiexing Technology Group with over 20 years of experience in the payment industry and an annual transaction volume close to RMB 2 trillion. It is also certified by Amazon and Mercado Libre, offering reliable qualification and guaranteed fund security.

2. Specific services: It provides a green onboarding channel for sellers looking to join SHEIN's semi-fulfillment model, covering more than 10 major markets including the U.S. and UK, with 1-on-1 support from an official account manager to accelerate store approval. It supports multi-currency withdrawal with transparent exchange rates and no hidden fees. Integrated with SHEIN API for automatic order data synchronization, it allows sellers to manage funds across all sites from a single dashboard, eliminating manual reconciliation and background switching.

For brands pursuing cross-border expansion, this article introduces a new development in SHEIN's platform ecosystem that can help brands gain support when expanding into the SHEIN channel. Key takeaways are as follows:

1. Channel expansion opportunity: If you are looking to join SHEIN's semi-fulfillment model to expand your global reach, you can use the green onboarding channel via officially certified CoGoLinks. The channel covers more than 10 high-traffic market sites globally, with 1-on-1 official account management support, effectively solving the problem of inaccessible onboarding, speeding up store approval, and helping you quickly build an overseas sales channel.

2. Capital management support: CoGoLinks offers compliant multi-currency cross-border collection services with transparent exchange rates and no hidden fees. Its direct API connection with SHEIN enables automatic order synchronization and reconciliation, helping brands simplify financial processes and cut operational costs. With formal licensed credentials and guaranteed fund security, it can meet end-to-end capital service requirements for brands expanding overseas.

For sellers operating on SHEIN, this article shares information on new onboarding opportunities and reliable supporting operational services. Key takeaways are as follows:

1. Onboarding opportunity: For sellers who want to join SHEIN's semi-fulfillment model but cannot access an official onboarding channel, CoGoLinks offers an officially certified green onboarding channel covering more than 10 major sites including the U.S., UK, Germany and Brazil, with 1-on-1 official account management. Store approval is much faster than independent application, helping sellers open stores quickly to capture market opportunities.

2. Supporting operational services: CoGoLinks supports multi-currency withdrawal for SHEIN, with transparent exchange rates and no hidden fees, so all funds are fully traceable. Its direct API integration with SHEIN enables automatic order data synchronization, allowing sellers to manage funds across all sites from a single dashboard, eliminating the need for constant background switching and manual reconciliation to simplify operations.

3. Security guarantee: CoGoLinks holds payment licenses in multiple countries worldwide, backed by a large group with over 20 years of payment experience and an annual transaction volume of nearly RMB 2 trillion. It is also officially certified by multiple leading cross-border platforms, with reliable qualification and guaranteed fund security, and can provide end-to-end services from store opening to foreign exchange settlement.

For factories looking to expand cross-border e-commerce business and enter the global market via SHEIN, this article shares information on new business opportunities and operational support. Key takeaways are as follows:

1. Sales channel expansion opportunity: Many factories want to reach global consumers directly via SHEIN's semi-fulfillment model to expand sales, but face barriers to onboarding. Now, factories can access fast-track onboarding via officially certified CoGoLinks, which covers more than 10 major global sites and offers 1-on-1 official support to speed up store approval. This helps factories quickly build an overseas sales channel, cut out middlemen and increase profit margins.

2. Insights for digital e-commerce operations: CoGoLinks' services, including automatic reconciliation and unified fund management across multiple sites, help factories simplify financial operations for cross-border e-commerce and lower the barrier to digital operations. This allows factories to avoid investing large amounts of human resources in financial and collection work, and focus on their core production business.

3. Fund security support: CoGoLinks holds official global payment licenses and is backed by a well-capitalized large group, with guaranteed fund security. It solves the core security concern factories have when conducting cross-border collection, helping them run cross-border business stably.

For cross-border industry service providers, this article reveals development trends in the cross-border service industry, core customer pain points, and reference solutions. Key takeaways are as follows:

1. New industry trends: Leading cross-border e-commerce platform SHEIN is currently building out a comprehensive third-party service ecosystem and has launched an official SPN service provider certification mechanism. Gaining official certification has become a key direction for service providers to build seller trust and expand business, as it brings platform traffic and qualification endorsement.

2. Core customer pain points: Sellers on SHEIN generally face three core pain points: inaccessible onboarding for the semi-fulfillment model, opaque cross-border collection with hidden fees, and tedious manual reconciliation for multi-site operations. Sellers also prioritize fund security above all.

3. Reference development path: To capture this opportunity, service providers should work toward obtaining global compliant payment licenses, accumulate industry qualification and strength, deepen system integration with platforms, roll out targeted solutions for seller pain points, and secure official certifications from multiple leading platforms to boost brand credibility and expand their customer base.

For cross-border e-commerce platforms, this article outlines core demands in platform ecosystem building and reference operational practices. Key takeaways are as follows:

1. Core seller demands: Sellers looking to join SHEIN's semi-fulfillment model generally face pain points including limited onboarding channels, incomplete supporting capital services, and no guarantee of fund security. Sellers need platforms to provide access to compliant and reliable third-party supporting services to solve various operational problems.

2. Reference ecosystem building practices: SHEIN's SPN official service provider certification mechanism screens and onboards compliant, reliable third-party service providers into the platform's service system. This not only solves seller pain points to improve onboarding willingness and operational experience, but also helps完善平台服务生态 without requiring the platform to cover all service verticals on its own.

3. Reference win-win model: Official certification of third-party service providers also allows platforms to leverage service providers' resources to conduct merchant recruitment and expand seller scale, while standardizing the third-party service market, protecting seller rights, and reducing the platform's regulatory risk. This creates a tripartite win-win outcome for the platform, service providers and sellers.

For researchers studying the cross-border e-commerce industry, this article reflects new trends in the cross-border e-commerce industry and its service ecosystem, with high research reference value. Key takeaways are as follows:

1. New industry trends: Leading cross-border e-commerce platform SHEIN is currently accelerating the expansion of its semi-fulfillment model. By opening up its third-party service ecosystem and launching the official SPN service provider certification scheme to attract more sellers, this demonstrates a new characteristic of cross-border platform ecosystem development, and signals the platform's transition from a self-operated model to an open ecosystem.

2. New business model for cross-border payment services: Leading cross-border payment service providers now no longer offer only single-function collection services. They have expanded into onboarding support, end-to-end capital management, and supporting operational services, building competitive advantages through multi-platform official certification and a global footprint of compliant licenses. This represents a new business model direction for cross-border payment service providers.

3. New industry issues: Small and medium-sized sellers still face problems including difficult onboarding when entering emerging cross-border platforms, non-standard capital management, and high compliance risks. These pain points have given rise to the platform-certified third-party service provider model, which is a new development in the industry that deserves continued research.