广告
加载中

深度实测AI版支付宝:能卖萌会理财 但还是没法帮我偷别人能量

博雯 2026-06-18 20:03
博雯 2026/06/18 20:03

邦小白快读

EN
全文速览

这篇是AI版支付宝内测阶段的深度实测,整理了核心信息与实操体验如下

1. 目前AI版支付宝处于邀测阶段,获取邀请码后在支付宝首页搜索AI版支付宝输入邀请码即可进入,仅在首页新增AI助手入口,支持和经典版自由切换,UI没有大改动。

2. 热门功能体验方面,阿宝无法帮用户自动收蚂蚁森林能量、自动喂小鸡,仅能提供跳转入口,最终仍需用户手动操作;账单分析功能表现较好,可输出总支出、消费分类统计图,还能给出省钱小贴士,支持用户追问获取消费明细。

3. 理财功能可完成基础资产诊断、给出优化建议,推荐基金偏保守,可满足普通用户基础需求,但无法直接托管账户操作;生活服务体验较差,各功能信息不互通,仍需多次跳转点选,体验提升不明显。

本文通过AI版支付宝的内测体验,透露出当前大厂AI布局新动向与消费端需求特征,可供品牌商参考

1. 消费趋势层面,当前用户对AI工具的核心需求是简化操作,希望通过一句话完成全流程服务,对能够简化理财、消费、生活服务流程的AI功能期待极高,品牌布局服务端AI功能可匹配这一需求。

2. 渠道机会层面,支付宝作为国民级生活服务平台,现有小程序规模超400万个,生活服务场景占比高达47%,是品牌布局线下生活服务流量的核心入口,支付宝AI化后会重构流量分发逻辑,品牌可提前布局对接。

3. 风险层面,目前大厂AI布局整体偏保守,核心原因是安全红线与生态平衡,品牌接入平台AI生态时,需要重视用户信息安全与服务合规,避免触碰合规风险。

本文披露了支付宝布局AI的最新进展,给各类卖家带来了新的机会与风险提示,内容总结如下

1. 增长机会层面,当前各大互联网平台都在加速AI生态布局,微信已经对外开放AI生态给小程序商家,支付宝也推出AI版内测,AI入口将会成为新的流量增长赛道,卖家可提前对接平台AI生态,抢占早期流量红利。

2. 用户需求层面,当前用户对AI简化消费操作的需求十分强烈,现有AI功能还存在信息孤岛、需要多次跳转的问题,卖家如果能配合平台优化AI入口的服务体验,更容易获得用户青睐。

3. 风险提示:当前AI功能还处于内测阶段,大部分功能并不成熟,平台整体AI战略偏保守,卖家不要盲目投入大量资源进行AI转型,可先小范围测试,等待功能成熟后再加大投入更加稳妥。

本文通过AI版支付宝的发展与内测体验,给工厂推进数字化升级、布局电商带来了多方面启示

1. 产品与服务升级方向:当前消费端对AI化的便捷交互需求越来越高,工厂在搭建直面C端的用户服务体系、推进数字化升级时,可优先布局AI对话交互功能,匹配用户简化操作的需求,提升用户服务体验。

2. 商业机会层面,支付宝作为拥有超400万小程序、生活服务占比47%的国民平台,正在加速AI生态建设,未来会逐步开放AI入口给各行各业,做直面消费者业务的工厂可提前对接,提前布局获取新的流量渠道。

3. 数字化推进启示:头部大厂布局AI都采取了保守迭代的策略,优先保障安全与现有生态平衡,工厂推进AI与数字化升级不需要追求一蹴而就,可分步迭代,先落地基础需求再逐步优化,避免冒进带来不必要的损失。

本文基于AI版支付宝的实测,透露出当前AI+平台服务行业的发展趋势与核心痛点,可供服务商参考

1. 行业发展趋势:当前AI超级入口已经成为各大互联网巨头争夺的核心赛道,支付宝、苹果、微信、OpenAI都在近期加速布局AI入口,市场对入口级AI服务的需求十分旺盛,行业整体发展空间巨大。

2. 客户核心痛点:当前AI落地的核心痛点是大部分平台的功能生态相互独立,数据不打通形成信息孤岛,AI无法深度抓取各功能的细节信息,没法实现端到端的全流程自动化操作,无法带给用户明显的体验升级。

3. 解决方案方向:服务商未来可重点研发跨功能数据打通、对话式全流程操作落地的相关技术方案,同时兼顾数据安全与合规要求,解决当前平台AI升级的核心痛点,精准匹配市场需求。

本文基于AI版支付宝的内测体验,总结了用户需求与现有布局的经验教训,可供平台商布局AI参考

1. 用户核心需求:当前用户对AI平台的核心需求是实现对话即服务,希望通过一次对话完成全流程操作,替代原有的搜索+多层点选的操作模式,简化使用流程,这是平台做AI升级的核心方向。

2. 可借鉴的经验:平台布局AI可参考支付宝的保守策略,优先保障资金、用户信息安全,同时平衡平台内各个生态角色的利益,避免打破现有生态平衡,影响平台整体竞争力。

3. 需要规避的风向:当前AI技术还未成熟到实现全功能打通,不要盲目宣传全自动化、全托管功能,避免拉高用户预期反而影响口碑;可先从辅助分析、提供跳转入口这类基础功能做起,逐步迭代优化。

本文披露了AI时代超级入口争夺战的最新产业动向,总结了当前大厂布局的特征,可供产业研究者参考

1. 最新产业动向:当前AI超级入口的竞争持续升温,近期以来,支付宝推出AI版邀测、苹果官宣Siri AI接入第三方大模型、微信开放AI生态给开发者、OpenAI演示无App AI手机,各大巨头纷纷入场争夺AI入口地位。

2. 当前大厂布局的共性特征:头部互联网大厂的AI入口布局整体偏保守,支付宝AI仅在原有产品基础上新增入口,不重构原有UI,也不放开自动操作权限,属于在现有生态基础上做加法,平衡安全、生态利益与AI升级的多重需求。

3. 商业模式层面,对话即服务被公认为未来入口级产品的核心商业模式,有望替代原有的APP分发模式,但目前该模式还未成熟,仍需解决数据打通、安全合规、生态利益平衡等多个核心问题。

返回默认

声明:快读内容全程由AI生成,请注意甄别信息。如您发现问题,请发送邮件至 run@ebrun.com 。

我是 品牌商 卖家 工厂 服务商 平台商 研究者 帮我再读一遍。

Quick Summary

This article presents an in-depth hands-on test of the AI-powered Alipay during its internal invite-only testing phase, with core takeaways and practical experiences summarized as follows:

1. The AI version of Alipay is currently in an invite-only trial. Users who obtain an invitation code can access it by searching "AI Alipay" on the Alipay homepage and entering the code. The only change is a newly added AI assistant entry on the homepage; users can freely switch between the AI version and the classic version, and there are no major UI overhauls.

2. For popular feature testing: Alipay's AI assistant "Abao" cannot automatically collect Ant Forest energy or feed Ant Manor chickens for users—it only provides a direct entry to the feature, and users still need to complete the operations manually. The bill analysis function performs well: it can generate total expenditure statistics and categorized consumption charts, offer money-saving tips, and allow users to ask follow-up questions for detailed consumption breakdowns.

3. The wealth management feature can deliver basic asset diagnosis and optimization recommendations, with conservative fund recommendations that meet the basic needs of general users, but it does not support direct account custody operations. The experience for daily life services is poor: information is not shared across different features, and users still need multiple redirects and clicks, so there is no notable experience improvement.

This article reveals new trends in big tech's AI布局 (AI deployment) and characteristics of consumer demand through an internal testing experience of AI-powered Alipay, offering key takeaways for brands:

1. In terms of consumer trends: Users' core demand for AI tools is to simplify operations—they want to complete full-process services with a single sentence, and have very high expectations for AI functions that streamline wealth management, consumption and daily life service processes. Brands can match this demand by building AI-powered service functions.

2. In terms of channel opportunities: As a national-level daily life service platform, Alipay hosts more than 4 million mini-programs, with daily life scenarios accounting for 47% of its total usage, making it a core traffic entry for brands targeting offline life services. Alipay's AI upgrade will restructure its traffic distribution logic, and brands can prepare for integration in advance.

3. In terms of risk: Big tech players are taking a generally conservative approach to AI deployment, primarily due to strict security requirements and the need to maintain ecological balance. When accessing the platform's AI ecosystem, brands must prioritize user information security and service compliance to avoid regulatory risks.

This article discloses the latest progress of Alipay's AI initiative, and outlines new opportunities and risk reminders for all types of sellers, summarized as follows:

1. In terms of growth opportunities: Major internet platforms are all accelerating the deployment of AI ecosystems. WeChat has already opened its AI ecosystem to mini-program merchants, and Alipay has launched the AI version for internal testing. AI entries will become a new traffic growth track, and sellers can integrate with the platform's AI ecosystem in advance to capture early traffic dividends.

2. In terms of user demand: Users have a very strong demand for AI to simplify consumption operations, and existing AI functions still suffer from information silos and the need for multiple redirects. Sellers that can collaborate with the platform to optimize service experiences at AI entries will be more likely to win user favor.

3. Risk reminder: AI functions are still in the internal testing stage and most are immature. The platform's overall AI strategy is conservative, so sellers should not invest heavily in AI transformation blindly. It is more prudent to run small-scale tests first, and scale up after functions mature.

This article draws multi-faceted insights for factories advancing digital transformation and expanding e-commerce business based on the development and internal testing experience of AI-powered Alipay:

1. Direction for product and service upgrading: Consumer demand for AI-powered convenient interaction is growing rapidly. When building direct-to-consumer service systems and advancing digital transformation, factories can prioritize AI conversational interaction functions to match users' demand for simpler operations and improve user service experience.

2. In terms of business opportunities: As a national platform with more than 4 million mini-programs and 47% of usage coming from daily life services, Alipay is accelerating the construction of its AI ecosystem and will gradually open AI entries to all industries. Factories doing direct-to-consumer business can connect and布局 (prepare) in advance to secure new traffic channels.

3. Insights for digital advancement: Leading big tech companies have adopted a conservative iterative strategy for AI deployment, prioritizing security and existing ecological balance first. Factories do not need to pursue overnight success when advancing AI and digital transformation; instead, they can iterate step by step, deliver basic functions first and optimize gradually, to avoid unnecessary losses from over-aggressive expansion.

This article reveals current development trends and core pain points of the AI + platform service industry based on hands-on testing of AI-powered Alipay, offering takeaways for service providers:

1. Industry development trends: AI super entries have become a core track competed for by all major internet giants. Alipay, Apple, WeChat, and OpenAI have all accelerated their布局 (deployment) of AI entries recently. Market demand for entry-level AI services is very strong, and the industry has enormous overall growth space.

2. Core pain points for clients: The core pain point for current AI implementation is that most platform functions and ecosystems are independent, with unconnected data forming information silos. AI cannot deeply capture detailed information across functions to achieve end-to-end full-process automation, so it cannot deliver noticeable experience improvements to users.

3. Direction for solutions: Service providers can focus on developing technical solutions for cross-functional data integration and conversational full-process operation implementation, while taking into account data security and compliance requirements, to solve the core pain points of current platform AI upgrades and accurately match market demand.

This article summarizes user demand and lessons from existing deployment based on the internal testing experience of AI-powered Alipay, offering insights for platform companies building their own AI initiatives:

1. Core user demand: Users' core demand for AI platforms is "conversation as service"—they want to complete full-process operations through a single conversation, replacing the original search + multi-layer clicking model to simplify usage. This is the core direction for platforms' AI upgrades.

2. Lessons to adopt: Platforms can learn from Alipay's conservative strategy: prioritize the security of funds and user information first, while balancing the interests of all ecosystem participants on the platform to avoid breaking the existing ecological balance and hurting the platform's overall competitiveness.

3. Pitfalls to avoid: Current AI technology is not yet mature enough to enable full cross-function integration. Platforms should not overhype fully automated or fully managed functions, which would raise user expectations too high and damage reputation. It is better to start with basic functions such as auxiliary analysis and entry provision, then iterate and optimize gradually.

This article discloses the latest industry developments in the battle for AI-era super entries, summarizes the characteristics of current big tech deployment, and offers insights for industry researchers:

1. Latest industry developments: Competition for AI super entries continues to heat up. Recently, Alipay launched an invite-only trial of its AI version, Apple officially announced Siri AI will integrate third-party large models, WeChat opened its AI ecosystem to developers, and OpenAI demonstrated an app-free AI phone. All major tech giants have entered the race to claim AI entry leadership.

2. Common characteristics of current big tech deployment: Leading internet giants are taking a generally conservative approach to AI entry deployment. Alipay AI only adds a new entry on top of the original product, does not overhaul the existing UI, and does not open up automatic operation permissions—it is essentially an incremental upgrade built on the existing ecosystem to balance the multiple demands of security, ecological interests and AI upgrading.

3. In terms of business model: "Conversation as service" is widely recognized as the core business model for future entry-level products, and is expected to replace the existing app distribution model. However, this model is not yet mature, and multiple core issues including data integration, security compliance, and ecological interest balancing still need to be resolved.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

作者|博雯

编辑|赖捷

AI时代的超级入口之争打了这么久,支付宝终于也参战了。

6月16日,支付宝官宣AI版支付宝开启邀测,并释放100个邀请码。只要在支付宝首页搜索“AI版支付宝”,输入获得的邀请码,就能进入新版与AI助手“阿宝”对话。

AI版支付宝的界面并没有像很多网传图一样UI大变,至少在内测版本中,只是在首页底部多了个AI助手按钮,点击按钮或首页右滑才能进入AI界面,也可以在AI版支付宝和经典版之间随意切换。

作为国民级APP,这个消息一出,#支付宝AI 相关话题迅速引发极大关注,还登上了抖音社会榜。

我们兴致勃勃地搞到了邀请码,但在一通体验之后,只能说感受如下:

喂鸡偷能量、理财点奶茶,

实测AI支付宝

在进入AI界面后,我的第一反应是:我去,蓝色豆包!

都是经典的AI Chatbot对话窗口,Logo也都是一样的乖巧女孩形象,就连“阿宝”这个名字也和豆包一样接地气。

至于声线……我录了一段,感觉比起豆包萌萌哒的声线稍微成熟了一点,大家自行感受:

而在对话中,“阿宝”的头像时不时会有一些动画效果,比如沉思、搜索资料、查阅电脑等,谈话中也会时不时冒出来一个表情包,只能说小玩意儿还挺可爱的。

正式进入实测后,我首先对无数用户最关心的问题进行了尝试,结果当然是毫不意外:

对大家同样很关心的蚂蚁森林和喂小鸡玩法,阿宝倒是可以弹出一个直达相关功能的卡片,但也很直白地回答道:不支持定时任务,也无法自动收能量。

不过,在我们一通Push下,阿宝中途也自动跳转到了一个好友能量页面,下方亮起了一个流光溢彩的通知框,显示“正在查询好友能量”、“正在点击第一个好友右侧的展开”等字样,页面也随之被拉动、跳转,看得人是一阵心潮澎湃。

可是,我们幻想中的“自动挂机一键收取能量/喂小鸡”还是无法实现。

在上述过程持续到第3分钟,属于是手动操作都绰绰有余的时间后,我终于忍不住退出了这个自动执行页面,然后让阿宝汇报下它刚才在蚂蚁森林页面这一通操作,到底都做了啥?

而阿宝的回答是,它刚才根本没进蚂蚁森林页面,只是递了个传送门过来。最后还是得我自己动手。

这时候的感觉,就像豆包在被你指出错误后嬉皮笑脸道歉一样,再可爱卖萌的语气,都阻挡不了用户的怒火。

没办法,我只能退而求其次,让阿宝给我一个“一键收能量”的传送门,我自己手动进去点一下也行。可在点进之后仍然没有“一键收取”的按钮,在我的截图逼问下,阿宝表示必须还得进一步手动操作。

这一套流程下来实在是让人力竭。

在经历了心累的游戏环节后,我们开始测试AI支付宝在账单及理财方面的表现。

而令人欣慰的是,在这两个专业领域,阿宝的表现还是可圈可点。

在要求它整理每月账单后,阿宝会给出当月的总支出、交易笔数、笔均消费,会画出支出类目扇形图,消费节奏分析等等。

整体来说,阿宝给出的账单分析,与支付宝已有的“我的-账单”功能没太多差别,不过它稍微多了些分析,会在“省钱小贴士”中提到账单中存在高频消费,建议用户在下个月设定娱乐预算上限,同时也会建议用户考虑更优惠的套餐或团购选择。

这种分析账单-智能分类花销-制作开销计划的功能,还是挺有价值的。

用户也可以针对已有账单信息不断追问,获取更多分析和细节,比如某一类消费的明细列表。

而在理财方面,AI支付宝界面直接给了一个“资产”选项,点进去就能查看收支、收益和最近账单。

其实这些功能在现有的支付宝中已经存在,也可以直接添加到首页快速操作,但AI支付宝的独特性,就在于引入了一个AI对话入口,用户可以根据当前信息通过自然语言不断追问。

比如,可以让AI分析我们的资产配置,并给出当前资产配置的诊断与优化建议。

不过,在我试图进行资金层面的直接调整时,AI支付宝会比较谨慎,它给出了一些直达卡片,但点进去后还是需要手动输入密码、验证。

让阿宝推荐基金产品时,它的回答也比较保守,会说基金推荐属于专业投资建议,最好由持牌专业人士提供,盲选可能导致投资风险。

经过几轮拉扯,直到我强调只拿出5000元试水,且理财风格偏保守,阿宝才为我推荐了几支具体的基金,点击卡片就能进入进行下一波操作。

整体体验下来的感受是,AI支付宝虽然没法像真正的投资专业人士一样,完全托管用户的基金账户,主动帮忙理财,但已基本满足了普通用户需求,可以给出一些建议。

最后一项测试,我们将目光转向了“生活服务”方面。

历经22年功能堆叠,如今的支付宝已非常“臃肿”,根据QuestMobile此前公布的数据,支付宝小程序规模已超400万个,生活服务是核心使用场景,占比高达47%。

如果AI支付宝能将这些庞大的功能全都串联起来,那确实是一个超级入口。

但实际测试中的效果却差强人意。

比如,点一杯奶茶,想象中它会直接调用阿里自家的淘宝闪购,我全程只用在对话页面说说需求,输个支付密码。

但实际上,阿宝给我的依然还是一张又一张的卡片,需要我再次点进去手动下单、支付。

再比如,我此前曾在支付宝购买过宠物医保,希望能直接在这里查询细节信息,但在多轮对话后,阿宝给我的仍然是笼统回答,即使最后理解了我想查询“我的个人保险”,丢给我的也依然是一个新卡片。

很显然,AI支付宝无法深度抓取各个功能里的细节信息,支付宝庞大的功能生态间,仍然是各为孤岛。

而这对用户来说,就很难说得上有明显的升级体验,无非就是把“搜索+点选”的交互方式,换成了“对话+点选”,即使可以对着AI持续追问,但也要做好被AI的智障反应气死的准备。

大厂加速竞争,

“超级入口”仍未到来

从当前的内测版本来看,支付宝的AI战略不仅算不上激进,甚至可以说是保守。

尽管打出了“对话即服务”的口号,但实际体验下来,却仍然给人一种在支付宝里塞了个豆包的感觉——能卖萌,能追问,也能力所能及地做点事,但一涉及到具体功能和深层次信息,还是得用户自行操作。

这也并不难理解,一方面是安全问题,另一方面,哪怕是阿里自家的应用,也不想自己从此沦为一个只能被超级入口调用的工具,从而失去竞争力。

但在各类信息井喷的AI时代,用户又恨不得一句话一个动作,就能直接实现各种功能,而不用再费劲打开一个又一个应用,执行一次又一次繁重操作。

在这样强烈的需求驱使下,各大平台自然就有了强烈的冲动,去做那个链接万千应用的超级入口。

6月9日,苹果终于在WWDC 2026上正式官宣了Siri AI,接入ChatGPT和Gemini,也拥有了跨APP执行能力。但从现在国内外用户的反应来看,更多还是“苹果终于把跳票三年的AI能力给圆上了”的感慨,而晒出来的案例,也只是AI识别、生成邀请函之类的精美小功能。而且最重要的是,国行AI仍然是遥遥无期。

6月8日,微信官方发布《关于开发者接入微信AI生态的指引》,为小程序商家和开发者们,提供进入微信AI生态的能力,目前已有携程、美团、镜头、滴滴、肯德基等多家企业宣布接入适配,但最终面向大众时能开放到什么程度,仍然是一个未知数。

4月底,OpenAI被曝正秘密开发一款AI手机。到了6月2日,OpenAI在一场黑客松活动上演示了这款"无App手机"。没有聊天软件,没有视频APP,没有满屏的应用,只有一个输入框。显然,OpenAI也不想只做iPhone背后的那个大脑,而要做iPhone本身。

大厂对超级入口的冲动从未平息,且愈演愈烈。

而在这场AI洪流真正到来前,我们或许还得跟“阿宝们”继续斗智斗勇,一边吐槽,一边期待。

注:文/博雯,文章来源:AI新榜,本文为作者独立观点,不代表亿邦动力立场。

文章来源:AI新榜

广告
微信
朋友圈

这么好看,分享一下?

朋友圈 分享

APP内打开

+1
+1
微信好友 朋友圈 新浪微博 QQ空间
关闭
收藏成功
发送
/140 0