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Hongguo Short Drama has launched a "Label Operation" initiative designed to help short drama creators build and retain their own fan assets, address the common pain point of "hit dramas failing to grow creator accounts", and shift user behavior from drama-chasing to brand-oriented consumption, enabling creators to achieve long-term sustainable operations. To date, more than 1,000 labels have joined the program.

1. Full-cycle operational support: The platform offers step-by-step guidance across pre-release, in-release, and post-release stages. Pre-release guidance requires creators to submit reservation applications and release preview materials 30 days before a drama launches. During broadcast, creators are guided to post highlight clips and behind-the-scenes content while interacting with viewers. After broadcast, the platform helps creators capture traffic effectively by revitalizing older content, directing drama fans to follow the label account, and sharing updates on new releases.

2. Structured incentive policies: Hongguo has launched multiple ranking lists including the Overall Label Strength Ranking and Drama Promotion Ranking, centered around three core areas: pre-release reservation, drama promotion content creation, and ranking growth. It also offers tiered tasks covering new creator content posting, advanced content creation, reservation submission, and drama promotion. Creators who complete tasks gain access to premium resources including platform opening screen ads, homepage banner placements, pinned drama reviews, and in-app push notifications, with a total of tens of millions of impressions available weekly.

3. Core benefits for stakeholders: For creators, accumulated fan assets lower future promotion costs and create a closed loop of sustainable content production. For the platform, the initiative aligns interests with creators, helping it stabilize content supply and improve user retention during the current industry consolidation phase.

Hongguo Short Drama's label operation model drives a shift toward brand-driven growth, emphasizing a transition from pure traffic acquisition to long-term brand building to combat the challenge of rising content homogenization, and helping creators boost brand recognition and user loyalty.

1. Brand building insights: The label account system ties creator IPs to a consistent brand, reduces user decision-making costs, improves long-term content predictability, and guides users to shift from casual drama-chasing to brand-aligned consumption, enabling sustainable brand asset accumulation.

2. Brand channel development insights: The platform provides full-cycle operational support, including pre-release preview material distribution and in-release audience interaction, to help creators build their own direct fan engagement channels, reduce reliance on external paid traffic, and build a stable content ecosystem.

3. Consumer trend and user behavior insights: Currently, most short drama users consume individual content for instant gratification rather than engaging with creator brands, so Hongguo relies on sustained traffic incentives and revenue sharing to drive this user behavior shift. Brand owners can adapt this model to monitor emerging user behavior shifts, particularly the potential transition from one-off consumption to loyal brand engagement.

Hongguo Short Drama's label operation policy reveals new growth opportunities for content sellers, along with potential risks of user behavior shift, while offering a replicable business model and risk mitigation strategies.

1. Policy breakdown: The platform invites creators to join its label system, providing full-cycle operational guidance and incentive campaigns covering pre-release reservation and drama promotion content tasks. Creators that complete requirements gain access to premium placements including opening screen ads and homepage banners, with tens of millions of total impressions to support market expansion.

2. Changing consumer demand and opportunities: As the broader industry faces maturing traffic growth, sellers can leverage the platform's incentives to cut promotion costs and achieve long-term growth through fan accumulation. For the core challenge of user resistance to brand engagement, sellers can drive behavior shift through tangible traffic incentives.

3. Risk notes and key takeaways: On the positive side, the model aligns sellers' interests with the platform to strengthen user retention. The key downside is uncertainty around user behavior shift. Sellers should learn to transition from being one-off content producers to long-term brand operators, and leverage ranking incentives and task systems to improve competitiveness.

Hongguo Short Drama's label operation initiative brings new commercial opportunities and digital transformation insights for content production factories, helping optimize product development and production.

1. Product development requirements: To access the platform's support, factories need to produce high-quality short dramas, and meet requirements including pre-release reservation submission and in-release highlight clip posting, to satisfy user demand for derivative content and improve content attractiveness.

2. Commercial opportunities: Joining the label system gives creators access to major exposure incentives—for example, completing drama promotion tasks unlocks homepage banner placements, backed by tens of millions of weekly impressions. This lowers promotion costs for future productions and creates a closed loop of sustainable content production.

3. Digital transformation and e-commerce insights: By accumulating fan assets through label accounts, content factories can adapt this model to achieve long-term operation and reduce dependence on external resources. For e-commerce operators, the model offers insights including using full-cycle operational guidance (such as post-broadcast revitalization of older content) to capture traffic efficiently and build a digital content ecosystem.

Hongguo Short Drama's new strategic move reflects broader industry trends, addresses core client pain points with structured solutions, and highlights new technology opportunities and trend insights.

1. Industry trend insights: As short drama traffic growth plateaus and content homogenization intensifies, platforms are transitioning from traffic acquisition-driven growth to brand-driven growth, pushing the entire industry to upgrade toward a long-term operation model.

2. Solutions for core client pain points: To solve the widespread pain point of "hit dramas failing to grow creator accounts", the platform uses a label account system to help creators accumulate fan assets, and provides full-cycle operational guidance including in-release user interaction and post-broadcast traffic capture to reduce reliance on external paid promotion.

3. New technology and trend opportunities: Service providers can focus on Hongguo's ranking incentive system (such as its Overall Label Strength Ranking) and task mechanism (such as pre-release reservation submission) to adopt these tools and improve client operational efficiency. They should also note that driving the user shift from drama-chasing to brand engagement requires sustained traffic incentives to succeed.

Hongguo Short Drama's label operation strategy showcases cutting-edge platform practices, offering lessons for optimizing recruitment and operational management, and mitigating industry-wide risks.

1. Cutting-edge platform practices: Hongguo rolled out a full-cycle operational guide covering pre-release reservation applications, in-release interactive content, and post-broadcast traffic retention. It also launched structured incentives including ranking programs and a task system, with premium exposure resources such as opening screen ads and homepage banners.

2. Recruitment and operational management insights: The platform has invited creators to join the label system, with more than 1,000 participants to date. It manages creator performance through rankings such as the Overall Label Strength Ranking, and uses tiered tasks such as new creator posting assignments to guide creators to transition from content producers to brand operators. This aligns interests between the platform and creators to stabilize content supply.

3. Addressing business demand and mitigating industry risks: To navigate the current industry consolidation phase, platforms need to address the challenge of driving user behavior shift toward brand engagement, and reduce risk through tangible traffic incentives. They also need to reduce dependence on external resources, build a more stable ecosystem, and mitigate risks associated with widespread content homogenization.

Hongguo Short Drama's label operation initiative reveals new industrial trends and unresolved challenges, offering key insights for business model innovation and policy design.

1. Emerging industrial trends: Against the backdrop of maturing short drama traffic growth, the industry is transitioning from a traffic acquisition-driven model to a brand-centric model. Platforms use label accounts to tie creator IPs to a consistent brand, pushing users to shift from casual drama consumption to brand-aligned consumption.

2. Unresolved challenges and policy insights: The core unresolved challenge is user resistance to shifting from one-off instant gratification consumption to long-term brand loyalty, and Hongguo relies on sustained traffic incentives to drive this transition. For policymakers, the model's incentive design including ranking lists and task systems offers a replicable framework that can be adapted to other industries to encourage long-term sustainable operation.

3. Business model insights: The model aligns interests between platforms and creators, lowers promotion costs through fan asset accumulation, and creates a closed loop of sustainable content production. It offers key insights into how incentive policies can be used to strengthen content supply and user retention, and navigate industry-wide consolidation.