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闲鱼青年新职业趋势研究报告发布 四成从业者副业收入占比超30%

龚作仁 2025-12-26 16:08
龚作仁 2025/12/26 16:08

邦小白快读

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报告揭示闲鱼平台是青年灵活就业的核心阵地,提供低门槛参与和收入机会。

1. 关键数据显示1962万卖家发布技能服务,00后占比41%,活跃者人均年收入4317元,经济补充效应显著。

2. 实操干货包括41%从业者副业收入占比超月收入30%,三成每周从业30小时近全职,八成计划发展副业为自由职业或创业项目。

3. 新职业如陪诊师、伴宠师、情绪聊愈师等增长迅猛,个人成长和情感陪伴类订单年增速超100%,是参与机会点。

4. 平台机制适合各种参与度:47.75%从业者每周不到10小时轻度尝试,提供灵活土壤,可作为职业跳板。

消费趋势从物质获取转向体验与成长,塑造新职业市场机会。

1. 品牌营销启示:个人成长类订单年增158.01%,如考研指导师、云监督员火爆,反映青年对个性化学习和陪伴式成长的需求上升。

2. 用户行为观察:情感陪伴类订单增107.41%,情绪聊愈师、夸夸师等填补心理健康“隐性需求空白”,显示情绪力经济崛起。

3. 消费趋势变化催生96个新职业,陪诊师因老龄化加速增长,伴宠师借宠物经济扩张,可作为品牌产品研发方向。

4. 青年用户行为数据:高学历、非在校青年活跃副业,副业收入占比高,品牌可针对此群体设计渠道和定价策略。

闲鱼平台提供增长市场和扶持政策机会,卖家可把握需求变化。

1. 增长市场数据:1962万卖家活跃,00后占41%,显示年轻群体潜力,个人成长和情感陪伴类订单年增速超100%,机会在陪诊师等服务。

2. 政策解读:建议高校将副业工时折算为学分,降低学习成本;开发短训课程并申报补贴,提升可学习点;成熟新职业可申报国家职业分类。

3. 合作方式与扶持政策:平台推新职业孵化举措,具有唯一性支持,建议纳入青年创业项目,探索线上孵化与线下落地路径。

4. 风险与机会提示:副业收入占比超30%的从业者达41%,但轻度参与者占47.75%,卖家需平衡重度与轻度模式,以防不稳定风险。

新职业服务需求提供商业机会,启示推进数字化和产品设计。

1. 商业机会显现:陪诊师服务因老龄化加剧而增长,伴宠师借宠物经济扩张,体重管理师需求上升,可能刺激相关健康、宠物产品生产设计。

2. 数字化启示:闲鱼平台以低门槛机制促进线上服务,工厂可借鉴电商模式,开发配套工具支持新职业。

3. 产品需求洞察:新职业榜单涵盖96个方向,如情绪聊愈师涉及心理健康服务,工厂可研发轻量化产品满足体验经济转型。

行业趋势向体验经济转型,服务商可解决客户痛点。

1. 行业发展趋势:情感陪伴类订单年增107.41%,个人成长类增158.01%,显示心理健康、社交连接和个性化学习需求激增。

2. 客户痛点:情绪聊愈师等填补“隐性需求空白”,MBTI分析师等服务解决社交连接问题,痛点在于需求未被传统服务覆盖。

3. 解决方案:闲鱼平台提供撮合机制,孵化新职业,支持轻度心理服务和情绪托底,服务商可借鉴此模式。

4. 新技术应用:数字平台如闲鱼推动线上化、任务化服务,服务商可整合技术优化交付效率。

闲鱼平台展示最新做法和运营管理机会,满足商业需求。

1. 商业需求与问题:青年灵活就业需求增长,1962万卖家活跃,00后占41%,平台需解决招商和用户吸引问题。

2. 平台最新做法:推出新职业孵化、能力建设与外部链接举措,支持任务化、线上化就业模式,在互联网平台中具有唯一性。

3. 平台招商与运营管理:建议高校学分折算和课程开发补贴,降低门槛;探索线上孵化与线下落地融合路径,提升运营效率。

4. 风向规避机会:数据显47.75%从业者轻度参与,平台可优化机制平衡风险,同时抓住新职业如陪诊师增长趋势。

报告揭示产业新动向和政策建议,提供商业模式启示。

1. 产业新动向:青年就业观从“长期稳定”转向“灵活多样”,数字平台闲鱼孵化新职业,如陪诊师、伴宠师因社会趋势增长。

2. 新问题:体验经济转型暴露心理健康“隐性需求空白”,情感陪伴服务崛起,显示社会连接问题。

3. 政策法规建议:高校应将副业工时折算为学分,实现“同等认定”;联合行业协会开发课程并申报补贴;成熟新职业申报国家职业分类大典。

4. 商业模式启示:闲鱼作为交易社区,支持身兼数职多重身份,提供任务化、灵活化就业实验室模式,可研究其唯一性机制。

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声明:快读内容全程由AI生成,请注意甄别信息。如您发现问题,请发送邮件至 run@ebrun.com 。

我是 品牌商 卖家 工厂 服务商 平台商 研究者 帮我再读一遍。

Quick Summary

The report reveals that Xianyu has become a core hub for flexible youth employment, offering low-barrier entry and income opportunities.

1. Key data shows 19.62 million sellers offering skill-based services, with 41% being Gen Z. Active participants earn an average of 4,317 yuan annually, indicating significant economic supplementation.

2. Practical insights: 41% of practitioners earn over 30% of their monthly income from side hustles; 30% work nearly full-time hours (30 hrs/week); 80% plan to develop their side gigs into freelancing or entrepreneurial ventures.

3. Emerging professions like patient companions, pet sitters, and emotional listeners are growing rapidly, with orders for personal growth and emotional support surging over 100% annually, presenting key entry points.

4. The platform accommodates various engagement levels: 47.75% of users participate lightly (<10 hrs/week), providing a flexible testing ground and potential career springboard.

Consumption trends are shifting from material acquisition to experiences and personal growth, creating new professional market opportunities.

1. Marketing implications: Orders for personal development services (e.g., study coaches, online supervisors) grew 158.01% annually, reflecting rising demand for personalized learning and companion-style growth.

2. User behavior: Emotional support orders increased 107.41%, with roles like emotional listeners and praise specialists filling gaps in mental health needs, signaling the rise of emotional economy.

3. 96 new professions have emerged, including patient companions (aging society) and pet sitters (pet economy expansion), offering potential R&D directions for brands.

4. Target insights: Highly-educated, non-student youth actively pursue side hustles with high income contribution, informing channel and pricing strategies.

Xianyu offers growth opportunities and support policies for sellers to capitalize on demand shifts.

1. Market potential: 19.62 million active sellers include 41% Gen Z; personal growth and emotional support categories grow >100% annually, highlighting opportunities in services like patient companionship.

2. Policy recommendations: Universities could convert side hustle hours into academic credits; develop short-training courses with subsidies; mature new professions should seek national occupational classification.

3. Platform support: Unique incubation initiatives for new professions enable integration into youth entrepreneurship programs through hybrid online-offline models.

4. Risk management: While 41% of practitioners rely on side hustles for >30% income, 47.75% participate lightly, requiring balanced engagement strategies to mitigate instability.

New service professions create commercial opportunities, informing digitalization and product design.

1. Emerging demand: Patient companions (aging population), pet sitters (pet economy), and weight management coaches may drive related health/pet product development.

2. Digital transformation: Xianyu’s low-threshold model for online services inspires factories to adopt e-commerce approaches and develop supporting tools.

3. Product insights: 96 new professions like emotional listeners (mental health) indicate demand for lightweight products aligned with experience economy trends.

Industry shift toward experience economy enables providers to address unmet client needs.

1. Trend analysis: Emotional support orders (+107.41%) and personal growth services (+158.01%) reflect surging demand for mental health, social connection, and personalized learning.

2. Client pain points: Roles like emotional listeners fill hidden needs in mental health; MBTI analysts address social connectivity gaps underserved by traditional services.

3. Solution model: Xianyu’s matchmaking mechanism incubates new professions with light-touch mental health support, offering a replicable framework.

4. Technology integration: Digital platforms facilitate task-based online services, prompting providers to optimize delivery efficiency through tech adoption.

Xianyu demonstrates innovative practices and operational management opportunities for platform operators.

1. Market needs: Growing youth demand for flexible employment (19.62M sellers, 41% Gen Z) requires solutions for merchant acquisition and user engagement.

2. Platform innovations: Unique incubation programs combining capability building and external linkages support task-based online employment models.

3. Operational strategies: Credit conversion systems and subsidized courses lower barriers; hybrid online-offline incubation paths enhance efficiency.

4. Risk optimization: With 47.75% light participants, platforms should balance engagement mechanisms while capitalizing on fast-growing professions like patient companions.

The report reveals industry shifts and policy implications, offering business model insights.

1. Employment transformation: Youth preferences shift from long-term stability to flexible diversity, with platforms like Xianyu incubating socially-driven professions (e.g., patient/animal companions).

2. Emerging issues: Experience economy transition exposes hidden mental health needs, with emotional support services highlighting societal connectivity gaps.

3. Policy recommendations: Academic credit equivalence for side hustles; industry-academia collaboration on subsidized courses; national occupational classification for mature new professions.

4. Business model analysis: Xianyu’s community-driven platform enables multi-role identities and task-based flexible employment, offering a unique laboratory for study.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

2025年12月26日,中国新就业形态研究中心发布《数字平台中的青年新职业趋势研究——以闲鱼为例(2025)》(以下简称《报告》)。《报告》显示,当代青年群体的就业观已逐步从追求“长期稳定岗位”到接受“灵活多样就业”,从“一人一职业”到“身兼数职多重身份”转变。其中,数字平台闲鱼以低门槛的发布与撮合机制,成为新职业的孵化器,也是青年人就业创业的重要阵地。

近2000万卖家发布技能服务,00后占比高达41%

报告显示,过去一年间共有1962万名卖家在闲鱼发布技能服务,其中00后占比高达41%,95后与90后合计约33%。高学历、非在校青年是从事副业的活跃群体。这种参与并非“浅尝辄止”,据平台数据,活跃副业从业者人均年收入已达4317元,已具有一定的经济补充效应。

闲鱼副业板块正处于“泛职业化”早期阶段,一部分人轻度尝试,一部分人重度深耕。一项针对1225位闲鱼平台副业从业者的问卷调研显示,超过41%的从业者副业收入占其月收入的30%以上;约三成从业者每周在平台从业30小时,几乎与兼职或第二主业无异;近八成从业者有计划将副业发展为自由职业或创业项目,反映出闲鱼副业不仅是赚钱手段,更被视为未来职业路径的一种试验田和跳板;同时,每周在平台从业不到10小时的从业者占47.75%,说明平台也容纳大量轻度参与者,为青年数字灵活就业提供土壤。

陪诊师、伴宠师、体重管理师等96个新职业榜单发布

随着人们的消费观念从“物质获取”向“体验与成长”转型,闲鱼平台催生出个人成长、情感陪伴、技能变现三大新职业方向,这三类方向的订单量年同比增速均超过100%。其中,个人成长类订单年同比增长达到158.01%,考研指导师、云监督员等副业爆火,标志着青年群体对个性化学习路径和陪伴式成长的需求迅速提升。同时,“情绪力经济”也在加速崛起,情感陪伴类订单增长107.41%,涌现出情绪聊愈师、夸夸师、MBTI分析师等副业,他们通过轻度心理服务、情绪托底支持等方式,填补了人们在心理健康、社交连接等方面的“隐性需求空白”。

报告同步发布闲鱼副业板块的96个新职业榜单,并从中遴选出陪诊师、伴宠师、体重管理师、情绪聊愈师、就业咨询师五个最具潜力纳入《国家职业分类大典》的新职业。以陪诊师为例,随着人口老龄化加剧,近期闲鱼平台“陪诊师”服务的下单量呈高速增长;而伴宠师则在宠物经济持续扩张的背景下,为相关专业学生和从业者开辟灵活就业通道。

报告称闲鱼副业成为青年人就业创业的重要阵地

作为青年群体高度聚集、需求供给双向自发的数字交易社区,闲鱼为任务化、灵活化、线上化的就业模式提供了天然实验室。报告认为,闲鱼副业对青年人副业的支持,在目前互联网平台中具有唯一性。为培育多元化的新职业生态,闲鱼在新职业孵化、平台机制、能力建设与外部链接等多方面推出举措,推动闲鱼副业成为青年人就业创业的重要阵地。

报告建议,高校应鼓励将经平台核验的副业工时折算为创新实践或专业实习学分,真正实现线上副业在教学与就业统计中的“同等认定”。建议依托平台大数据与行业协会标准,联合开发短训课程,并申报职业技能提升行动资金补贴,降低青年学习成本。对于成熟度高、需求显著的新职业,可以申报进入国家职业分类大典。同时建议各地将线上副业创业纳入青年创业支持项目,探索线上孵化与线下落地的融合路径。

注:文/龚作仁,文章来源:Laborer,本文为作者独立观点,不代表亿邦动力立场。

文章来源:Laborer

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