抖音双11前4日战绩：成交额破百万商家数量同比增长59%

廖紫琳 2026-10-20 09:55

廖紫琳 2026/10/20 09:55

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总1 抖音双11开门红核心数据：开售10月15日至10月18日，消费券带动成交额破亿商家数同比增200%，破百万和破千万商家数分别增38%、36%。

1.成交额破亿直播间数同比增80%，店播破千万新商增133%，破千万店播直播间增98%。

2.成交额破百万商家增59%，百万到千万商家增78%。

总2 可关注的消费与品类机会：

1.农产品生鲜、宠物行业增长亮眼，成交额过千万商家数分别增250%、200%。

2.农产品和生鲜产业带成交额TOP5为江苏大闸蟹、黑龙江五常大米、陕西徐香猕猴桃、浙江舟山带鱼、福建乌龙茶。

3.文章提示可持续追踪该情报，并给出扫码关注作者微信、首发亿邦动力官网的信息。

总1 营销与渠道信号：消费券对成交拉动明显，成交额破亿商家数同比增200%，破百万和破千万商家数分别增38%、36%；店播成交额破千万新商增133%，破千万店播直播间增98%。

1.成交额破亿直播间数同比增80%，直播和店播可作为品牌关注渠道。

2.成交额破百万商家增59%，百万到千万商家增78%，显示商家层级向上增长机会。

总2 品类与消费趋势：农产品生鲜、宠物行业增长亮眼，成交额过千万商家数分别增250%、200%；农产品和生鲜产业带成交额TOP5为江苏大闸蟹、黑龙江五常大米、陕西徐香猕猴桃、浙江舟山带鱼、福建乌龙茶。

1.农产品生鲜产业带地域单品表现突出，可观察产品供给和消费偏好。

2.宠物行业商家增长数据可作为品类趋势参考。

3.文章未涉及具体定价竞争和用户行为细节，主要提供消费券与成交增长数据。

总1 平台活动与增长机会：抖音双11开售10月15日至10月18日，消费券带动成交额破亿商家数同比增200%，破百万和破千万商家数分别增38%、36%；成交额破亿直播间数增80%，店播成交额破千万新商增133%，破千万店播直播间增98%。

1.消费券是活动期拉动成交的明确因素，卖家可关注平台活动资源。

2.店播新商和店播直播间增长，提示店播是增长场景。

总2 市场与品类机会：成交额破百万商家增59%，百万到千万商家增78%；农产品生鲜、宠物行业成交额过千万商家数分别增250%、200%；农产品和生鲜产业带成交额TOP5为江苏大闸蟹、黑龙江五常大米、陕西徐香猕猴桃、浙江舟山带鱼、福建乌龙茶。

1.农产品生鲜产业带TOP5可作为选品参考。

2.宠物行业增长数据提示需求机会。

3.文章未给出风险提示、合作方式和扶持政策细节，卖家需以已披露成交和增长数据为参考。

总1 产品与供给机会：农产品生鲜、宠物行业成交额过千万商家数分别同比增250%、200%；农产品和生鲜产业带成交额TOP5为江苏大闸蟹、黑龙江五常大米、陕西徐香猕猴桃、浙江舟山带鱼、福建乌龙茶。

1.上述地域特色农产品位列成交榜前列，可作为产品供给和设计需求观察。

2.宠物行业商家增长数据提示相关产品生产机会。

总2 电商与数字化启示：抖音双11开门红消费券带动成交额破亿商家数增200%，店播成交额破千万新商增133%，破千万店播直播间增98%；成交额破百万商家增59%，百万到千万商家增78%。

1.店播增长说明工厂可关注直播电商渠道。

2.商家从百万到千万增长，显示活动期有向上增长空间。

3.文章未涉及具体生产工艺和设计需求细节，主要提供成交与行业增长数据。

总1 行业增长趋势：抖音双11开门红消费券带动成交额破亿商家数同比增200%，破百万和破千万商家数分别增38%、36%；成交额破亿直播间数增80%，店播成交额破千万新商增133%，破千万店播直播间增98%；成交额破百万商家增59%，百万到千万商家增78%。

1.店播和直播成交增长是明确趋势。

2.商家从百万到千万的增长数据说明层级跃迁机会。

总2 客户与品类信号：农产品生鲜、宠物行业成交额过千万商家数分别增250%、200%；农产品和生鲜产业带成交额TOP5为江苏大闸蟹、黑龙江五常大米、陕西徐香猕猴桃、浙江舟山带鱼、福建乌龙茶。

1.这些增长品类可作为服务商识别客户需求的线索。

2.文章未披露新技术、客户痛点细节和解决方案，仅提供成交与增长数据。

3.亿邦持续追踪该情报，服务商可关注后续信息。

总1 平台活动做法与效果：抖音双11开售10月15日至10月18日开门红，消费券带动成交额破亿商家数同比增200%，破百万和破千万商家数分别增38%、36%；成交额破亿直播间数增80%；店播成交额破千万新商增133%，破千万店播直播间增98%。

1.消费券是平台活动期拉动商家成交的做法。

2.店播新商和店播直播间增长体现平台店播生态效果。

总2 招商与运营信号：成交额破百万商家增59%，百万到千万商家增78%；农产品生鲜、宠物行业成交额过千万商家数分别增250%、200%；农产品和生鲜产业带成交额TOP5为江苏大闸蟹、黑龙江五常大米、陕西徐香猕猴桃、浙江舟山带鱼、福建乌龙茶。

1.农产品生鲜产业带和宠物行业可作为招商与运营关注方向。

2.文章未披露平台招商政策、运营管理细则和风向规避内容，平台商可参考已披露增长数据。

3.亿邦持续追踪该情报。

总1 产业新动向：抖音双11开门红消费券带动成交额破亿商家数同比增200%，破百万和破千万商家数分别增38%、36%；成交额破亿直播间数增80%，店播成交额破千万新商增133%，破千万店播直播间增98%；成交额破百万商家增59%，百万到千万商家增78%。

1.消费券与直播店播结合成为活动期增长现象。

2.商家层级从百万到千万增长数据值得研究。

总2 品类与商业模式观察：农产品生鲜、宠物行业成交额过千万商家数分别增250%、200%；农产品和生鲜产业带成交额TOP5为江苏大闸蟹、黑龙江五常大米、陕西徐香猕猴桃、浙江舟山带鱼、福建乌龙茶。

1.地域产业带单品在成交榜前列，反映产业带供给与电商结合动向。

2.店播新商增长可作为直播电商商业模式观察点。

3.文章未涉及政策法规建议和具体新问题分析，仅提供战绩数据与持续追踪信息。

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Quick Summary

Summary 1: Douyin Double 11 opening campaign core data: from October 15 to October 18, consumption vouchers helped drive the number of merchants with GMV exceeding RMB 100 million up 200% year on year; the numbers of merchants exceeding RMB 1 million and RMB 10 million rose 38% and 36%, respectively.

1. The number of livestream rooms with GMV exceeding RMB 100 million increased 80% year on year; new merchants with store livestream GMV exceeding RMB 10 million rose 133%, and store livestream rooms exceeding RMB 10 million rose 98%.

2. Merchants with GMV exceeding RMB 1 million increased 59%, while those moving from RMB 1 million to RMB 10 million increased 78%.

Summary 2: Consumer and category opportunities to watch:

1. Agricultural products/fresh food and pet products showed notable growth; the number of merchants with GMV exceeding RMB 10 million rose 250% and 200%, respectively.

2. The top five agricultural and fresh-food industrial belts by GMV were Jiangsu hairy crab, Heilongjiang Wuchang rice, Shaanxi Xuxiang kiwifruit, Zhejiang Zhoushan hairtail, and Fujian oolong tea.

3. The article notes that this intelligence can be tracked on an ongoing basis and provides information on scanning a QR code to follow the author on WeChat; it was first published on Ebrun's official website.

Summary 1: Marketing and channel signals: consumption vouchers clearly boosted GMV, with the number of merchants exceeding RMB 100 million in GMV up 200% year on year; merchants exceeding RMB 1 million and RMB 10 million rose 38% and 36%, respectively. New merchants with store livestream GMV above RMB 10 million increased 133%, and store livestream rooms above RMB 10 million rose 98%.

1. The number of livestream rooms with GMV above RMB 100 million increased 80% year on year; livestreaming and store livestreaming can be viewed as channels for brands to watch.

2. Merchants with GMV above RMB 1 million increased 59%, and those moving from RMB 1 million to RMB 10 million increased 78%, indicating upward growth opportunities across merchant tiers.

Summary 2: Category and consumer trends: agricultural products/fresh food and pet products grew notably, with the number of merchants exceeding RMB 10 million in GMV up 250% and 200%, respectively. The top five agricultural and fresh-food industrial belts by GMV were Jiangsu hairy crab, Heilongjiang Wuchang rice, Shaanxi Xuxiang kiwifruit, Zhejiang Zhoushan hairtail, and Fujian oolong tea.

1. Regional single products from agricultural and fresh-food industrial belts performed strongly, offering a way to observe product supply and consumer preferences.

2. Growth data for pet-industry merchants can serve as a reference for category trends.

3. The article does not cover specific pricing competition or detailed user behavior; it mainly provides data on consumption vouchers and GMV growth.

Summary 1: Platform campaign and growth opportunities: during Douyin Double 11 sales from October 15 to October 18, consumption vouchers drove the number of merchants with GMV exceeding RMB 100 million up 200% year on year; merchants exceeding RMB 1 million and RMB 10 million rose 38% and 36%, respectively. Livestream rooms with GMV above RMB 100 million increased 80%; new merchants with store livestream GMV above RMB 10 million rose 133%, and store livestream rooms above RMB 10 million rose 98%.

1. Consumption vouchers were a clear factor driving GMV during the campaign; sellers should pay attention to platform campaign resources.

2. Growth among new store-livestream merchants and store-livestream rooms suggests store livestreaming is a growth scenario.

Summary 2: Market and category opportunities: merchants with GMV above RMB 1 million increased 59%, and those moving from RMB 1 million to RMB 10 million increased 78%. In agricultural products/fresh food and pet products, the number of merchants with GMV above RMB 10 million rose 250% and 200%, respectively. The top five agricultural and fresh-food industrial belts by GMV were Jiangsu hairy crab, Heilongjiang Wuchang rice, Shaanxi Xuxiang kiwifruit, Zhejiang Zhoushan hairtail, and Fujian oolong tea.

1. The top five agricultural and fresh-food industrial belts can serve as a product-selection reference.

2. Pet-industry growth data points to demand opportunities.

3. The article does not provide risk warnings, partnership methods, or detailed support policies; sellers should use the disclosed GMV and growth data as a reference.

Summary 1: Product and supply opportunities: in agricultural products/fresh food and pet products, the number of merchants with GMV above RMB 10 million rose 250% and 200% year on year, respectively. The top five agricultural and fresh-food industrial belts by GMV were Jiangsu hairy crab, Heilongjiang Wuchang rice, Shaanxi Xuxiang kiwifruit, Zhejiang Zhoushan hairtail, and Fujian oolong tea.

1. These regional specialty agricultural products ranked near the top of the GMV list, offering a way to observe product supply and design demand.

2. Growth data for pet-industry merchants points to production opportunities for related products.

Summary 2: E-commerce and digitalization implications: during Douyin Double 11's opening campaign, consumption vouchers drove the number of merchants with GMV above RMB 100 million up 200%; new merchants with store livestream GMV above RMB 10 million rose 133%, and store livestream rooms above RMB 10 million rose 98%; merchants with GMV above RMB 1 million increased 59%, and those moving from RMB 1 million to RMB 10 million increased 78%.

1. Store-livestream growth suggests factories should pay attention to livestream e-commerce channels.

2. Merchants growing from RMB 1 million to RMB 10 million show room for upward growth during campaign periods.

3. The article does not cover specific production processes or detailed design requirements; it mainly provides GMV and industry growth data.

Summary 1: Industry growth trends: during Douyin Double 11's opening campaign, consumption vouchers drove the number of merchants with GMV above RMB 100 million up 200% year on year; merchants above RMB 1 million and RMB 10 million rose 38% and 36%, respectively. Livestream rooms with GMV above RMB 100 million increased 80%; new merchants with store livestream GMV above RMB 10 million rose 133%, and store livestream rooms above RMB 10 million rose 98%; merchants above RMB 1 million increased 59%, and those moving from RMB 1 million to RMB 10 million increased 78%.

1. Growth in store livestreaming and livestream GMV is a clear trend.

2. Data showing merchants growing from RMB 1 million to RMB 10 million indicates opportunities for tier upgrades.

Summary 2: Customer and category signals: in agricultural products/fresh food and pet products, the number of merchants with GMV above RMB 10 million rose 250% and 200%, respectively. The top five agricultural and fresh-food industrial belts by GMV were Jiangsu hairy crab, Heilongjiang Wuchang rice, Shaanxi Xuxiang kiwifruit, Zhejiang Zhoushan hairtail, and Fujian oolong tea.

1. These growth categories can serve as clues for service providers to identify customer needs.

2. The article does not disclose new technologies, detailed customer pain points, or solutions; it only provides GMV and growth data.

3. Ebrun continues to track this intelligence, and service providers can follow subsequent updates.

Summary 1: Platform campaign practices and results: Douyin Double 11 launched its opening campaign from October 15 to October 18. Consumption vouchers drove the number of merchants with GMV above RMB 100 million up 200% year on year; merchants above RMB 1 million and RMB 10 million rose 38% and 36%, respectively. Livestream rooms with GMV above RMB 100 million increased 80%; new merchants with store livestream GMV above RMB 10 million rose 133%, and store livestream rooms above RMB 10 million rose 98%.

1. Consumption vouchers are a platform campaign tactic for driving merchant GMV.

2. Growth among new store-livestream merchants and store-livestream rooms reflects the effectiveness of the platform's store-livestream ecosystem.

Summary 2: Merchant recruitment and operations signals: merchants with GMV above RMB 1 million increased 59%, and those moving from RMB 1 million to RMB 10 million increased 78%. In agricultural products/fresh food and pet products, the number of merchants with GMV above RMB 10 million rose 250% and 200%, respectively. The top five agricultural and fresh-food industrial belts by GMV were Jiangsu hairy crab, Heilongjiang Wuchang rice, Shaanxi Xuxiang kiwifruit, Zhejiang Zhoushan hairtail, and Fujian oolong tea.

1. Agricultural and fresh-food industrial belts and the pet industry can be focus areas for merchant recruitment and operations.

2. The article does not disclose platform recruitment policies, operational management rules, or risk-avoidance content; platform operators can refer to the disclosed growth data.

3. Ebrun continues to track this intelligence.

Summary 1: New industry developments: during Douyin Double 11's opening campaign, consumption vouchers drove the number of merchants with GMV above RMB 100 million up 200% year on year; merchants above RMB 1 million and RMB 10 million rose 38% and 36%, respectively. Livestream rooms with GMV above RMB 100 million increased 80%; new merchants with store livestream GMV above RMB 10 million rose 133%, and store livestream rooms above RMB 10 million rose 98%; merchants above RMB 1 million increased 59%, and those moving from RMB 1 million to RMB 10 million increased 78%.

1. The combination of consumption vouchers with livestreaming and store livestreaming has become a growth phenomenon during campaign periods.

2. Data on merchants moving from RMB 1 million to RMB 10 million is worth studying.

Summary 2: Category and business model observations: in agricultural products/fresh food and pet products, the number of merchants with GMV above RMB 10 million rose 250% and 200%, respectively. The top five agricultural and fresh-food industrial belts by GMV were Jiangsu hairy crab, Heilongjiang Wuchang rice, Shaanxi Xuxiang kiwifruit, Zhejiang Zhoushan hairtail, and Fujian oolong tea.

1. Regional industrial-belt single products ranked near the top of the GMV list, reflecting the integration of industrial-belt supply with e-commerce.

2. Growth among new store-livestream merchants can serve as an observation point for the livestream e-commerce business model.

3. The article does not cover policy or regulatory recommendations or detailed analysis of specific emerging issues; it only provides performance data and ongoing tracking information.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

【亿邦原创】自10月15日抖音双11开售以来，截至10月18日的开门红期间，消费券拉动作用明显——消费券带动成交额破亿商家数同比增长200%，消费券带动成交额破百万和破千万商家数分别同比增长38%和36%。

同期，成交额破亿的直播间数量同比增长80%，其中店播成交额破千万新商数量同比增长133%，成交额破千万的店播直播间数量同比增长98%。成交额破百万商家数量同比增长59%，成交额从百万增长到千万商家数量同比增长78%。

农产品生鲜、宠物行业增长亮眼，成交额过千万商家数量分别同比增长250%、200%。其中，江苏大闸蟹、黑龙江五常大米、陕西徐香猕猴桃、浙江舟山带鱼、福建乌龙茶，位列农产品和生鲜产业带成交额TOP5。

亿邦持续追踪报道该情报，如想了解更多与本文相关信息，请扫码关注作者微信。

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文章来源：亿邦动力

FAQ回顾

抖音双11消费券对商家成交额有哪些带动作用？

抖音双11开门红期间，消费券带动成交额破亿商家数同比增长200%，带动成交额破百万和破千万商家数分别同比增长38%和36%。同期成交额破百万商家数量同比增长59%，从百万增长到千万的商家数量同比增长78%。

抖音双11直播间和店播增长表现如何？

截至10月18日，抖音双11成交额破亿的直播间数量同比增长80%；店播成交额破千万的新商数量同比增长133%，成交额破千万的店播直播间数量同比增长98%。

抖音双11哪些行业和农产品产业带增长亮眼？

抖音双11期间，农产品生鲜和宠物行业成交额过千万商家数量分别同比增长250%和200%。农产品和生鲜产业带成交额TOP5为江苏大闸蟹、黑龙江五常大米、陕西徐香猕猴桃、浙江舟山带鱼和福建乌龙茶。

抖音双11商家成交额从百万级向千万级增长情况如何？

抖音双11开门红期间，成交额破百万商家数量同比增长59%，成交额从百万增长到千万的商家数量同比增长78%。消费券还带动成交额破百万和破千万商家数分别同比增长38%和36%。