“让创作者拥有一支全能班底” 可灵4.0将于10月上线

Summary: Kling 4.0 will officially launch in October. General users should focus on its new features and usage essentials.

1. The new model significantly enhances narrative capabilities: the maximum length of a single generated video doubles from 15 seconds to 30 seconds, supports multiple continuation shoots to extend up to 2 minutes, and allows up to 10 keyframe images to set narrative nodes, making it easier to control character states and plot progression.

2. Creative control is more efficient: a single task can input up to 10 images, 5 videos, and 7 subjects—15 reference assets in total—and users can add, remove, or modify subjects, backgrounds, styles, weather, and shot types in existing videos, reducing the hassle of repeated fine-tuning.

3. Audiovisual specifications align with professional standards: 4K and 1080p in 10-bit HDR output, as well as 21:9 ultra-wide aspect ratio; audio is upgraded to dual-channel stereo with more accurate lip sync, covering Chinese, English, Japanese, Korean, Spanish, Portuguese, German, French, Hindi, and multiple dialects. The lightweight Flash version offers fast generation and low cost, with early access opened to Black Gold annual members, suitable for high-frequency creation.

Summary: Brands can draw insights from the Kling 4.0 iteration regarding content production, product development, and competitive pricing.

1. Brand marketing: The new model supports multiple keyframes and multi-modal asset combinations, enabling efficient generation of brand stories, product demonstrations, and advertising short films. Improved cross-shot consistency helps maintain a unified brand tone and reduces video production costs.

2. Consumer trends and user behavior: Kling segments its flagship and Flash lightweight versions to cover a gradient of needs from professional production to batch content generation, reflecting that users value both high quality and cost-effectiveness. Brands can reference this tiered approach when formulating product lines and service strategies.

3. Industry competitive landscape: ByteDance's Seedance currently leads with over 80% market share, while Kling, Alibaba, and others are in the finals. Citi is watching whether Kling 4.0 can catch up with Seedance and how competitive its pricing is. When selecting AI partners, brands should prioritize evaluating iteration speed and pricing strategy to ensure long-term cost-effectiveness.

Summary: For sellers, Kling 4.0 provides a low-barrier AI video generation tool that helps boost content output efficiency and capture new growth opportunities.

1. Growth markets and opportunities: Sellers can use AI video to quickly batch-produce product displays, grass-planting short videos, and marketing materials. With support for multi-subject, multi-shot reference combinations, it suits e-commerce content operations; the Flash version is designed for high-frequency scenarios with cost-effective pricing, making it suitable for large-volume product video generation.

2. Event response measures: Kling 4.0 Flash has opened early access to Black Gold annual members. Before the flagship version fully launches in October, sellers eager to get a head start can pay attention to membership benefits or test actual performance at that time.

3. Risk warnings and takeaways: The current industry competition is intense, with ByteDance's Seedance leading in market share. Kling 4.0 has upgraded in narrative length and editing capabilities, but actual generation quality and pricing competitiveness remain to be verified. Sellers are advised not to rely on a single platform, to test visual authenticity and costs against their own product categories, and to avoid violating platform rules when using AI-generated content.

Summary: Factories can gain insights from Kling 4.0's generation and editing capabilities for product presentation and digital applications.

1. Product production and design needs: The model supports multiple keyframes and multi-modal inputs, allowing for pre-visualization of product usage scenarios, aiding industrial design, packaging display, and advertising creativity. It can also modify subjects and backgrounds in existing videos, reducing live shooting costs and rework, and enabling rapid adjustment of product visual concepts.

2. Business opportunities: With 4K ultra-high definition, 21:9 ultra-wide aspect ratio, and multilingual/multi-dialect output, factories can produce product videos for overseas markets, improving cross-border marketing efficiency and reaching customers in different regions.

3. Digitalization and e-commerce implications: AI video tools help factories translate product parameters, structures, and usage processes into visual videos. The Flash version's high-frequency, low-cost characteristics are especially suitable for covering a large number of product SKUs. Factories should monitor the model's release timeline and pricing, and assess integration with existing e-commerce channels and digital display processes.

Summary: Kling 4.0 offers a more complete solution to the pain points of cross-shot consistency and multi-modal creation, enabling service providers to optimize their own offerings.

1. Industry trends: AI video competition has evolved from single-model capabilities to a multi-dimensional contest involving compute investment, data assets, scenario penetration, and capital endurance. The window for technological leadership is shrinking, so service providers must closely follow leading model iterations and build more efficient video production pipelines.

2. New technologies and solutions: The new model supports up to 10 keyframes for controlling long narratives, and a single task can combine 10 images, 5 videos, and 7 subjects as references. It also supports adding, removing, or modifying subjects and backgrounds in existing videos, as well as editing style, weather, and shot types. These capabilities reduce repeated debugging costs and address client pain points around character consistency and narrative coherence.

3. Customer demand segmentation: Professional-grade output includes 4K HDR, 21:9 aspect ratio, dual-channel stereo, and multilingual/dialect support, satisfying high-end video needs; the Flash lightweight version suits high-frequency and budget-limited clients. Service providers can combine flagship and Flash versions based on client type to offer differentiated pricing and delivery solutions.

Summary: Kling 4.0's platform strategy and industry landscape provide marketplace operators with references for R&D, operations, and competition.

1. Latest platform moves: Kuaishou has raised nearly $3 billion in independent financing for Kling at a post-investment valuation of $18 billion, launched flagship and Flash lightweight tiers to cover different creation scenarios, and opened early access to Black Gold annual members—all aimed at enhancing user stickiness and willingness to pay.

2. Commercial demands on platforms: Users increasingly demand longer generation durations, multi-modal control, video editing, and higher audiovisual specifications. Platforms must continuously invest in compute power, data assets, and model iteration to keep pace with the technological leadership window.

3. Risk avoidance and operations: ByteDance's Seedance holds over 80% domestic market share, with Kling, Alibaba, Aish, and Shengshu forming the finals. Platforms should monitor model capability gaps and pricing competitiveness. For operations, referencing mechanisms such as membership tiering, limited-time experiences, and tiered pricing is advisable, while avoiding overpromising before technology matures.

Summary: Kling 4.0 reflects new dynamics, competitive landscape, and business model evolution in the AI video industry.

1. New industry trends: Single-generation duration has increased to 30 seconds, with support for continuation up to 2 minutes; the introduction of multiple keyframes and multi-modal inputs marks a shift from short clips to long-form narrative content production. Key technical bottlenecks such as cross-shot consistency and narrative coherence are being broken.

2. New issues and competitive landscape: ByteDance's Seedance leads with over 80% market share, while Kuaishou's Kling and Alibaba form the finals. Competition has expanded from model capabilities to compute investment, data assets, scenario penetration, and capital endurance. The technological leadership window is increasingly short, making the question of whether first-mover advantages can translate into sustainable commercial closed loops an important research topic.

3. Business model and policy implications: Kling adopts tiered pricing with flagship and Flash versions, consistent with Google Veo 3.1's Fast/Lite approach. Citi's report focuses on whether Kling 4.0 can catch up with Seedance and its pricing competitiveness, highlighting the close link between technological innovation and market pricing. Future attention should be paid to policy issues such as copyright ownership of AI-generated content, content labeling, and governance of compute infrastructure.