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At the 2026 Feishu Future Unlimited Conference, held alongside the Doubao Work launch event, ByteDance CEO Liang Rubo unveiled the strategic rationale behind the merger of Feishu and Doubao Work, offering key insights into the company’s direction for AI-powered productivity products for general audiences.

1. Background of Feishu: This year marks the 10th anniversary of Feishu’s initial development at ByteDance, where Liang served as technical lead at the project’s launch. Unlike ByteDance’s typical consumer-facing products, which move from ideation to launch in roughly three months, Feishu took three years to develop, making it the product Liang spent the most time refining during his tenure. Over the past decade, Feishu has supported both ByteDance’s internal operations and external clients in streamlining workplace collaboration.

2. Core logic of the integration: As agentic AI technology has reached a stage of practical viability, AI can only deliver tangible value when agents, foundation models, and collaboration environments are tightly integrated. Two months prior to the event, ByteDance completed an organizational restructuring to bring together teams from Doubao, Feishu, and Volcano Engine to focus on work and productivity tools, with increased resource allocation to deploy AI capabilities across enterprise organizations.

3. Product functionality and industry outlook: Doubao Work will provide core AI capabilities, while Feishu will serve as the collaboration platform that hosts enterprise context and tools, enabling employees to use AI naturally and efficiently in daily work. For enterprises seeking custom agents, Volcano Engine will offer access to models, computing power, and development tools, with finished agents able to connect directly to Feishu’s collaboration ecosystem. Liang projects that AI is the fourth major industrial peak in the IT sector over the past 50 years, with a scale far exceeding the previous three peaks (PC, web, and mobile internet), each of which occurred 15–20 years apart. Framing 2026 with the company’s annual keyword “scale new heights,” ByteDance intends to capitalize on the qualitative transformation AI will bring to workplace collaboration.

ByteDance’s integration of Feishu, Doubao Work, and Volcano Engine to build an AI productivity product matrix provides a key reference for brands looking to upgrade internal efficiency tools and capture opportunities in the AI era.

1. Direction for efficiency tool upgrades: Liang notes that AI will drive a qualitative leap forward in workplace collaboration, requiring tight integration of agents, models, and collaboration environments to unlock AI’s full value. Brands can leverage the combined Doubao Work and Feishu offering to enable natural, efficient AI use in employees’ daily workflows, reducing internal operating costs and boosting cross-team collaboration efficiency.

2. Pathway for customized intelligent tool deployment: For brands seeking to build proprietary custom agents, Volcano Engine provides access to corresponding models, computing power, and development tools. Fully developed custom agents can connect directly to the Feishu platform to collaborate with internal employees and other intelligent agents, aligning with brands’ unique business processes and personalized operational needs.

3. Industry trend takeaways: AI represents the fourth industrial peak in the IT sector over the past 50 years, with a development scale that will far outpace the previous three waves of PCs, the web, and mobile internet, occurring at 15–20 year intervals and creating a rare window of opportunity. Brands that deploy tailored AI workplace tools early will be positioned to gain an efficiency edge over competitors.

ByteDance’s moves to integrate resources across Feishu, Doubao Work, and Volcano Engine to enter the AI productivity space offer all types of business operators clear pathways to improve efficiency and insights into new commercial opportunities.

1. Market opportunity highlights: Liang projects that AI is the fourth IT industrial peak of the past 50 years, following the PC, web, and mobile internet eras, with a scale far exceeding the prior three waves, each separated by 15–20 year intervals. The workplace collaboration sector is poised for a qualitative leap, creating enormous growth potential for AI-powered collaboration products and services in a rare development window.

2. Practical efficiency improvement pathways: Business operators can directly adopt the combined Doubao Work and Feishu product set, where Doubao delivers AI capabilities and Feishu serves as the collaboration platform hosting business context and tools, enabling employees to use AI naturally and efficiently in daily work to boost overall operational efficiency. For entities with customized intelligence needs, Volcano Engine offers access to models, computing power, and development tools to build proprietary custom agents that can connect to Feishu, aligning with personalized operational requirements.

3. Strategic layout reference: To capture the AI opportunity, ByteDance completed an organizational restructuring two months in advance to integrate cross-departmental resources for focused investment in productivity products. When planning new business initiatives, operators can reference this approach of aligning internal resources to focus on core opportunities to gain first-mover advantage during the window of opportunity.

ByteDance’s integrated AI productivity product system provides actionable tool options and directional guidance for factories pursuing digital and intelligent upgrading to improve internal collaboration and operational efficiency.

1. Digital transformation implementation pathway: Factories can leverage the intelligent capabilities of Doubao Work, paired with the Feishu collaboration platform that hosts internal management and business collaboration context and tools, to enable employees across all roles to use AI naturally and efficiently in daily work, boosting internal collaboration efficiency and reducing operational management costs.

2. Custom intelligent tool development channel: For factories seeking to build proprietary custom agents tailored to their operational workflows, Volcano Engine provides access to corresponding models, computing power, and development tools. Fully developed custom agents can connect to the Feishu platform to collaborate with internal employees and other business-facing agents, matching factories’ personalized operational needs.

3. Intelligent upgrading takeaways: The AI industrial peak will reach a scale far exceeding the three prior IT waves, representing a rare development opportunity. When pursuing intelligent upgrading, factories can reference ByteDance’s approach of integrating resources across multiple business units to focus on core priorities, prioritizing deployment of mature, well-aligned AI tools to capture the transformation window and strengthen competitiveness.

At the conference, ByteDance’s disclosed integration strategy for Feishu, Doubao Work, and Volcano Engine clarified development trends and technology deployment logic for the AI enterprise services track, providing clear directional guidance for service providers.

1. Industry development trends: Agent technology has now reached a stage of practical viability, and the core requirement for AI deployment in enterprises is tight integration between agents, models, and collaboration environments—an integration necessary for AI to deliver tangible value across organizations. As the fourth industrial peak in the IT sector, with a scale far exceeding the prior PC, web, and mobile internet waves, AI will drive a qualitative leap in workplace collaboration, making AI enterprise services a high-growth track with clear long-term potential.

2. Solution framework reference: Service providers can draw on ByteDance’s product architecture to build a tiered service system: a base layer delivering general-purpose AI capabilities, a platform layer hosting the collaboration context and tools used in daily enterprise work to support natural AI use by frontline employees, and a customization layer providing model, computing power, and development tool support for enterprises seeking to build proprietary custom agents, with open access ports to allow these agents to connect to the collaboration system and enable coordination between humans and across different agents.

3. Customer demand response direction: ByteDance’s product layout indicates that current enterprise demand for AI tools falls into two categories: general-purpose AI capabilities that can be embedded directly into daily work scenarios without complex adaptation, and low-barrier customized services to build proprietary custom agents and connect them to existing collaboration systems. Service providers can refine their offerings to address these two core demand segments.

ByteDance’s latest move to integrate Feishu, Doubao Work, and Volcano Engine to build an AI productivity platform provides a practical reference for all types of platforms looking to upgrade capabilities, build ecosystems, and adjust operations for the AI era.

1. Reference for platform upgrading: To capture AI industry opportunities, ByteDance completed an organizational restructuring two months ahead of launch, bringing together Doubao’s AI capabilities, Feishu’s collaboration scenario resources, and Volcano Engine’s model, computing, and development capabilities across business lines to create a cohesive product offering focused on work and productivity tools, with increased resource allocation to drive enterprise adoption of AI capabilities. This model of cross-resource integration to focus on core tracks offers a valuable reference for other platforms.

2. Direction for platform ecosystem building: Platforms can build tiered capability systems to serve diverse user needs: for general users, they can deliver general-purpose AI capabilities embedded in familiar daily collaboration scenarios to lower barriers to AI use; for enterprise customers with customization needs, they can open access to models, computing power, and development tools to support customers in building proprietary custom agents, while opening platform access ports to allow these custom agents to connect to the broader platform ecosystem, enabling collaboration between humans and agents and enriching overall platform value.

3. Industry trend signals: AI will be the core industrial peak for the next 15–20 years, with a scale far exceeding the three prior IT waves. Platforms should move early to integrate AI-related capabilities, capitalize on transformative opportunities in scenarios such as workplace collaboration, and build core competitiveness to avoid falling behind amid industry change.

The Feishu and Doubao Work integration strategy unveiled by ByteDance at the conference reflects new trends and emerging commercial logic in the industrial deployment phase of AI, providing a representative case study of leading enterprise practice for research on the digital industry and AI productivity.

1. New industry trends: Agent technology has now reached practical viability, and the logic for enterprise AI deployment is shifting from standalone tool implementation to deep integration of “agents + models + collaboration environments”—a combination required for AI to deliver tangible value across organizations. ByteDance’s organizational restructuring to integrate resources across Doubao, Feishu, and Volcano Engine for focused investment in work-scenario AI productivity products represents the strategic choice of a leading technology firm in the AI deployment phase.

2. Observations on industry cycles: Liang Rubo noted that the IT sector has seen four industrial peaks over the past 50 years: the PC era, the web era, the mobile internet era, and the current AI era, each separated by 15–20 years. The ongoing AI peak will reach a scale far exceeding the prior three, presenting a rare industrial development opportunity. ByteDance’s 2026 annual keyword, “scale new heights,” reflects the level of priority leading enterprises place on AI industry opportunities.

3. New business model characteristics: ByteDance’s AI productivity product system follows a tiered service model: the general layer combines Doubao Work’s AI capabilities with Feishu’s collaboration platform to lower barriers to AI use for ordinary users, while the customization leverages Volcano Engine to provide enterprises with models, computing power, and development tools to build proprietary custom agents and connect them to the Feishu ecosystem for value coordination. This model offers a researchable practical pathway for scaled B2B AI deployment.