海信JUOS发布：让家庭AI从“等待指令的工具”进化为“主动服务的伴侣”

This article highlights that Hisense launched the world's first "smart home companion-level" AI operating system, JUOS, on August 31. The release marks a generational upgrade for home AI, shifting it from a passive tool waiting for commands to an active service companion. General readers can learn about the new system's key upgrade highlights and future rollout plans from this article.

1. Core experience upgrades: JUOS' AI voice supports content search with vague clues and voice control when the screen is off, and it is equipped with emotion recognition capability. Its AI-powered personalized home screen, through the "Little Jumbo User Recognition" function, can generate customized interfaces for different household members including seniors and children to match their specific usage needs. It also supports cross-device content streaming, connects to all of a user's smart home devices, and acts as a central smart home hub for scenario-based services.

2. Rollout plan: Starting from September 2026, JUOS will be rolled out to most recent Hisense TVs, Hisense laser TVs and Vidda branded terminals, with rollout expanding to more device models over time.

The launch of Hisense JUOS offers multi-dimensional insights for consumer trends, product R&D direction and brand competition for brands in the home appliance and smart home industries.

1. Consumer trend insight: While operating systems for smartphones and in-vehicle use have reached maturity, there is still a market gap for a true AI operating system built for full-home scenarios that can meet the needs of multiple household members. What consumers want from home AI is an active service that can recognize different users and understand multi-scenario needs, rather than a passive tool that only executes commands.

2. Product R&D reference: Hisense has independently developed the Xinghai large language model, which is deeply optimized for home scenarios. Paired with four native engines, it forms a closed-loop full-stack capability, achieving over 95% intent recognition accuracy and response latency under 175 milliseconds. This full-stack self-developed approach is a valuable reference for brands looking to build differentiated competitive advantages.

3. Matching user demand: Hisense adheres to the philosophy of leaving complex computation to the system and delivering simple experiences to users, building products around lowering usage barriers, which aligns with the core demand for smart products in the current consumer market.

The launch of Hisense's JUOS home AI operating system brings new market opportunities and business insights for home appliance and smart home sellers.

1. New market opportunities: Full-home scenario active AI is an under-served blue ocean market, and consumers have strong demand for whole-home smart products that can distinguish between different household members' needs and provide proactive services. Sellers can adjust their product assortment around this demand to capture the windfall from category upgrading.

2. Business strategy insights: Hisense targeted the untapped market gap and built a differentiated advantage shifting from "connecting the home" to "understanding the home" through full-stack technology deployment. This precise market positioning strategy is well worth learning for sellers.

3. Partnership exploration: JUOS is already deeply integrated with the Hisense AiJia ecosystem and can act as a smart home central hub connecting multiple types of home appliances. Sellers of related product categories can explore integration opportunities with the Hisense ecosystem to gain more exposure and scenario-based sales opportunities through the ecosystem.

The launch of Hisense JUOS brings insights in product design, business opportunities and digital transformation for home appliance and smart hardware manufacturing factories.

1. Product design requirements: Market demand for smart hardware has shifted from single-device intelligence to full-scenario, multi-user active services. Factories need to incorporate multi-device connectivity and adaptation for different user groups into the early product design stage — for example, building differentiated features for seniors and children — to align with new market demand.

2. Business expansion opportunities: As a central smart home hub, JUOS needs to connect with a wide range of smart hardware including air conditioners, refrigerators and companion robots. Hardware factories that meet technical standards can integrate into the Hisense JUOS ecosystem to access more market scenarios and partnership opportunities, and expand their sales channels.

3. Digital transformation insights: Hisense achieved generational product upgrading through a combination of self-developed large models and underlying technology engines. Factories can follow this example to advance their own digital and intelligent deployment, increase R&D investment in AI-related technologies, and adapt to the production requirements for the new generation of smart products.

The launch of Hisense JUOS reveals the latest development trends in the smart home service industry, clarifies core industry pain points, and points out clear business directions for relevant service providers.

1. Industry development trend: Home AI has completed a conceptual shift from passive command execution to active service companion, and demand has upgraded from single-device intelligence to full-scenario multi-device collaboration. This is the mainstream development direction of the future smart home industry, and relevant service providers can make early布局.

2. Core customer pain points: Previous home AI products generally suffered from inability to distinguish different household members' needs, poor cross-device connectivity, unnatural interaction and high usage barriers. These are the core pain points for end consumers, and also the core opportunity points for service providers.

3. Technical solution reference: Hisense's full-stack solution of a self-developed, home-scenario-optimized large model plus four native engines has delivered solid technical performance. This implementation path provides a reference for technology service providers, who can conduct targeted technical optimization for home scenarios to match market demand.

The launch of Hisense's JUOS home AI operating system brings insights for ecosystem building, operation management and risk prevention for smart home platform operators.

1. Clarified market demand: Current demand from both platform partners and end users for smart platforms has upgraded from basic device connectivity to platforms that can understand home scenarios, recognize different household members' needs, provide active services, and break down collaboration barriers between devices from different brands. Platforms need to adjust their positioning around these new demands.

2. Operation management reference: Hisense delivers personalized services tailored to each user through three-dimensional recognition of identity, time and environment, while opening its ecosystem to integrate multiple types of hardware. This approach is a valuable reference for platforms: personalized services can improve user retention, while an open ecosystem can enrich the platform's portfolio of devices and services.

3. Pitfall avoidance: Many previous platforms only focused on concept marketing and basic device connectivity, and neglected actual user experience and demand mining. This development path no longer meets market requirements. Platform operators need to avoid the mistake of prioritizing connectivity over user service, and focus on upgrading the actual user experience.

The launch of Hisense JUOS is a landmark industry event in the home AI sector that reflects the latest industry dynamics in China's smart home market, and carries high research value for researchers in related fields.

1. New industry trends: AI operating systems are now expanding from personal devices and in-vehicle scenarios to full-home scenarios. The industry has reached a consensus that home AI is fundamentally different from personal AI: home AI needs to adapt to multiple users and multiple scenarios, and upgrade from passive service to active service. This track remains largely untapped and is one of the core development directions for the future industry.

2. Reference for business model and technology path: Hisense adopted a layout of self-developed large models paired with a four-layer full-stack architecture, building a complete capability closed loop from underlying chips to end products, and creating a differentiated competitive advantage. This self-developed full-stack development model provides a new research sample for Chinese tech companies looking to break through in core technologies and build competitiveness.

3. Insight into industry development logic: Hisense positions lowering user usage barriers as the core goal of technical iteration, and all technology upgrades are driven by actual user demand. This development philosophy is of great reference value for research on the upgrading logic of the smart home industry.