闲鱼公布“恶俗玩梗”类商品治理进展 7月以来下架违规商品1.47万件

This article highlights Xianyu's latest progress in regulating vulgar meme-related non-compliant products since July, presenting key data and rules, to help general users understand what counts as a violation and how to file reports.

1. Key enforcement outcomes: Since July, Xianyu has removed 14,700 vulgar meme products that violate public order and good morals, and penalized 7,076 violating users. The platform has identified three highest-risk categories of non-compliant products: services and tools for harassment and retaliation against others, leaked private "gossip" content, and fake wealth-flaunting materials for building false personas. All these products carry varying degrees of legal risk.

2. Practical guidance for users: Users who encounter such non-compliant products can file a report by selecting the corresponding violation category via the menu in the top-right corner of the product page. The platform will review and handle the case per its rules, and will continue upgrading its content recognition capabilities to maintain a healthy community trading environment.

This article clarifies platform compliance red lines for brands, helping them grasp consumer and regulatory trends on platforms to maintain compliant operations.

1. E-commerce platforms including Xianyu are stepping up enforcement against products that violate public order and good morals, and have clearly defined three non-compliance red lines: products and services related to humiliation and retaliation, privacy-leaking gossip content, and marketing materials for building false personas. Brands must avoid these categories entirely to prevent product removal and penalties that damage brand reputation.

2. Some unregulated merchants profit from riding social media hot topics with non-compliant products, which actually creates room for legitimately operating brands. Brands should stick to public order and good morals in marketing and product development, and avoid jumping on non-compliant trend bands, to earn user trust.

3. With user reporting channels now available and platforms continuously upgrading violation recognition capabilities, non-compliant behavior is increasingly likely to be detected and penalized. Brands should establish internal compliance review mechanisms to mitigate non-compliance risks at the source.

This article announces Xianyu's latest non-compliance governance policy, alerts sellers operating on Xianyu to violation risks, and clarifies operational red lines.

1. The policy explicitly lists three categories of vulgar meme-related products as key enforcement targets: retaliation-focused services and tools, private gossip materials, and fake wealth-flaunting persona content. Any product falling into these categories will be removed, the associated account will be penalized, and serious violators will be reported to regulatory authorities. Sellers must proactively avoid these products and never cross the compliance red line.

2. Sellers should not hold侥幸 that homophones, coded slang or vague descriptions can evade detection. These evasion tactics have already been identified by the platform, which will continuously upgrade its recognition capabilities, making the chance of detection increasingly high.

3. Sellers that want to build a stable long-term business on the platform must operate compliantly and only sell products that comply with laws and public order and good morals, to avoid losses to their store and capital from violations.

This article clarifies product compliance requirements for factories engaged in e-commerce-related business, alerts them to operational risks, and offers insights for digital transformation.

1. Platforms explicitly ban sales of harassment tools such as floor-shakers and tire-slashing spikes, as well as materials used to build false personas. If factories plan to produce these products, they will not only be blocked from major e-commerce platforms like Xianyu, but may also run afoul of the law. Factories must not blindly invest in production capacity for these items to avoid capacity losses.

2. E-commerce platforms are continuously upgrading their ability to identify non-compliant products, and can now accurately detect non-compliance even when merchants use coded slang and homophones to evade review. When working with e-commerce channels, factories must prioritize compliance in product development, and avoid jumping on hot topics to produce non-compliant goods.

3. These non-compliant products are typically tied to fleeting hot topics and have very short lifecycles; even if they sell well in the short term, they will almost certainly be removed quickly. Factories should pursue a long-term compliant product development strategy instead of chasing short-term non-compliant trends. They can also upgrade their own internal compliance review capabilities to align with platforms' digital governance requirements.

This article outlines current industry pain points and development trends in e-commerce platform governance, offering insights for compliance and review service providers.

1. Non-compliant products that violate public order and good morals are a common pain point for all platforms. This category of products is difficult to identify, recurs quickly, changes form rapidly, and violators commonly use homophones, coded slang and vague descriptions to evade review. Existing recognition technologies cannot fully address this challenge, making it an unsolved industry pain point.

2. All major platforms have demand for upgrading violation recognition capabilities and improving detection rules, and are also introducing user reporting mechanisms to support governance. Service providers can develop intelligent review technology tailored to identify new types of non-compliant products to address this industry pain point and capture market opportunities.

3. Non-compliant products are often part of larger illegal profit chains that violate criminal law. Platforms need to report illegal leads to regulatory authorities, so service providers can develop end-to-end compliance governance solutions tailored to this need to meet platforms' diverse requirements.

Xianyu's governance practice outlined in this article offers actionable compliance governance and operation management experience for peer trading platforms, helping them mitigate compliance risks.

1. Xianyu has clearly defined three high-risk violation categories to precisely target enforcement. This not only simplifies the platform's governance work, but also helps merchants and users clearly understand compliance red lines. This classification framework can serve as a reference for other platforms to clarify their governance priorities.

2. On the operational side, Xianyu has opened a user reporting channel to crowdsource community governance, while continuously iterating violation recognition rules to address the problem of fast-changing non-compliant products that easily evade review. This operational model is well-suited for community-focused trading platforms to adopt, and can significantly improve governance efficiency.

3. On the compliance side, Xianyu proactively reports suspected illegal activity leads to regulators, and actively disrupts illegal profit chains. This approach not only helps the platform mitigate compliance risks, but also preserves a healthy community trading environment, which is a core principle for platform governance that helps build strong positive user reputation.

This article outlines emerging issues and new trends in the field of internet trading platform governance, providing real cases and primary data for research in this area.

1. On emerging issues: A new category of non-compliant products has emerged in platform trading: vulgar meme-related products tied to social hot topics. These products are hard to identify, change rapidly, and violators use coded language to evade review. They also facilitate illegal activities including personal information violations, spread of misinformation, and fraud, making them a new problem in platform governance that merits in-depth research.

2. On new governance trends: Xianyu has launched a special governance campaign targeting this problem, published its enforcement outcomes, defined violation categories, opened user reporting channels, continuously upgraded recognition technology, and proactively reports illegal leads, forming a preliminary complete governance framework that provides a practical case for research on platform compliance governance.

3. The emergence of this new category of non-compliant products also reflects new shifts in internet trading and content ecosystems, opening up new research directions for the study of platform social responsibility and compliance governance system building.