用品牌心智打赢全球：分众江南春将出席2026全球化新品牌AI竞争力大会

This article shares key details of an upcoming top-tier summit focused on brand globalization, with core takeaways as follows:

1. Basic event information: The 10th Global Cross-Border E-Commerce Summit & 2026 Global New Brand AI Competitiveness Conference will be held in Hangzhou on July 23. Hosted by Ebrun, the event with the theme "Get a Head Start on Tech & Aesthetics" is an annual industry benchmark gathering for cross-border e-commerce and brand globalization.

2. Key speaker highlight: Jason Jiang, founder of Focus Media and an iconic figure in China's marketing industry, has confirmed his attendance. He will share on-site insights into overcoming brand globalization marketing and mindshare challenges, and help Chinese brands build global mindshare barriers.

3. Content you can gain access to: The conference covers cross-border cases across consumer goods and industrial products, and has gathered C-level decision-makers from leading platforms, representatives of full-link service providers, and investors from top-tier institutions. Attendees can get a comprehensive overview of the new landscape of end-to-end cross-border expansion across all product categories.

This article sorts out core takeaways for cross-border brands aligned with their core needs in global brand marketing and channel layout:

1. Access to actionable brand marketing insights: Jason Jiang will share practical solutions to crack the mindshare challenges of brand globalization at the summit, guiding Chinese brands to build irreplaceable mindshare barriers in global markets and directly addressing the core pain point of outbound brand marketing.

2. Outbound communication channel opportunities: As the "infrastructure builder for Chinese brands going global", Focus Media has exported its original Chinese building elevator media model to 11 countries around the world. By the end of 2025, it operates around 191,000 overseas elevator media devices covering Southeast Asia, Japan and South Korea, Australia and other markets. Markets including Singapore and Indonesia have already turned profitable, and the company is accelerating expansion into new markets such as Canada. Brands can reach local consumers through this network.

3. Industry resource matching: The summit gathers cross-border cases across multiple categories, leading platforms and capital players. Brands can grasp the development trend of AI competitiveness for new global brands and connect with industry resources.

This article organizes key takeaways for cross-border sellers centered on growth opportunities and resource matching:

1. Opportunity to grasp industry trends: As the annual benchmark event for the cross-border industry, this conference focuses on AI competitiveness for new global brands, and covers brand expansion cases and experience across consumer goods and industrial products. Sellers can understand the latest landscape of the current global cross-border market and seize new opportunities brought by shifting consumer demand.

2. Opportunity to learn for brand upgrading: Jason Jiang's on-site sharing on building global brand mindshare will help sellers solve the core challenges of outbound marketing, learn how to build their own brand barriers in overseas markets, and capture the growth dividend of upgrading from pure product sales to brand building.

3. Resource matching opportunities: The conference has invited decision-makers from large B2C and B2B platforms, representatives of full-link service providers including DTC stores, marketing and logistics, as well as investors from well-known institutions such as Sequoia China. Sellers can connect with platform, capital and service resources to expand cooperation opportunities. In addition, Focus Media's overseas elevator media network also provides a new channel option for sellers' brand marketing.

This article sorts out key takeaways for export-oriented factories focused on business opportunities and digital e-commerce transformation:

1. New opportunities for private label expansion: Brand globalization has become a new industrial trend for Chinese brands, and this conference specifically focuses on AI competitiveness for new global brands. By attending, factories can understand current product demand trends in overseas markets, identify transformation paths from OEM/ODM manufacturing to private label expansion, and capture the higher profit margins brought by branding.

2. Supporting resources for brand expansion: As the infrastructure builder for Chinese brands going global, Focus Media has built an elevator media network covering 11 countries around the world and continues to expand into new markets. For factories building their own brands overseas, Focus Media's offline media network enables them to quickly build brand mindshare among local users, solving the core pain point of lack of marketing channels for new brands from factories.

3. Transformation and connection opportunities: The conference gathers core players across platforms, service providers and capital. Factories can connect with e-commerce platforms, marketing and logistics service providers, and access investment resources to support their digital upgrading and e-commerce layout, and capture the industrial dividend of outbound branding.

This article organizes key takeaways for cross-border service providers focused on industry trends and customer pain points:

1. New industry development trends: China's cross-border expansion has entered a new stage of brand globalization, where building AI competitiveness and brand mindshare are the core demands of new global brands. As an industry benchmark event, the 2026 Global New Brand AI Competitiveness Conference clarifies that the core future development direction for cross-border service providers is to expand business around brand building and AI empowerment.

2. Identifying core customer pain points: One of the core pain points for Chinese brands going global is the difficulty of building localized communication networks and brand mindshare among overseas users. This creates new business opportunities for full-link cross-border service providers: marketing service providers can partner with Focus Media, which has completed overseas layout, to jointly deliver complete outbound mindshare communication solutions for brands.

3. Business growth opportunities: The conference gathers full-link cross-border service providers, brands and capital players. By attending, service providers can connect with targeted brand clients, understand the latest customer demands, access industry resources, improve their own solutions, and capture industry growth opportunities amid the wave of brand globalization.

This article sorts out key takeaways for cross-border platform operators centered on merchant demand and industry trends:

1. Grasping the new demands of merchants: Chinese cross-border merchants have shifted from simply pursuing transaction traffic to building their own brands and global user mindshare. To boost their appeal to brand merchants and consolidate their market position, platforms need to expand their service scope to align with merchants' new branding demands.

2. New opportunities for ecosystem cooperation: As the infrastructure builder for Chinese brands going global, Focus Media has completed offline elevator media layout across 11 countries and continues to expand its global footprint. It can provide localized mindshare communication services for outbound brands. Platforms can partner with Focus Media to deliver full-link outbound branding support to brands on their platforms, improve their service ecosystem, and attract more brand merchants to onboarding.

3. Catching trends and mitigating risks: As the annual benchmark event for the cross-border industry, the summit gathers core participants from all categories of brands, leading platforms and capital players. By attending, platforms can understand the latest industry dynamics of AI-enabled outbound branding, optimize platform operation management and merchant recruitment strategies, mitigate potential industry risks, and capture new growth opportunities.

This article organizes key takeaways for industry researchers centered on new industry trends and business model research:

1. New industrial development trends: Chinese brand globalization has now entered a new stage focused on building brand mindshare, giving rise to a new industry role of "infrastructure builder for Chinese brands going global" that provides supporting infrastructure for China's brand globalization. This is a new industrial change in the outbound branding space. Meanwhile, original Chinese business models have started to expand globally: Focus Media's pioneered building elevator media model has been replicated across 11 countries. As of March 2026, overseas assets account for 16.79% of its total assets; by the end of 2025, it operates around 191,000 overseas devices, and markets including Singapore have already achieved profitability. This is a landmark new case of Chinese business model globalization.

2. Summary of new research questions: Cracking the mindshare challenge in overseas markets and building irreplaceable mindshare barriers is the core new problem to be solved in current brand globalization, and also an important research direction in the field.

3. Reference research resources: The summit gathers multi-category cross-border cases and insights from platforms, capital and service providers, providing abundant first-hand case materials for researchers studying brand globalization and the globalization of Chinese business models.