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九号公司:双品牌驱动出海,十年推动体验超越内燃机

龚作仁 2026-01-24 20:30
龚作仁 2026/01/24 20:30

邦小白快读

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九号公司智能电动车全球出货量突破1000万台,并发布未来战略升级。干货包括关键数据和实操方向。

出货里程碑与战略框架

1. 全球累计出货量达1000万台,标志新起点。

2. 核心战略:双品牌驱动、全球化扩张、推动电动体验超越内燃机。

三大未来机会要点

1. 从电动车到AI机器人:应用感知、决策和交互技术于车辆,打造智能移动终端。

2. 从智能产品到智能生态:解决续航焦虑,通过电池系统、智能底盘和补能网络;提供软件平台,如Nimble OS支持个性化体验。

3. 从我做你买到一起创造:与用户和合作伙伴共同定义出行未来。

全球化实操细节

1. 双品牌独立运营:Ninebot九号聚焦便捷安全大众市场,Segway赛格威挑战性能自由高性能领域。

2. 出海挑战:瞄准东南亚(5%渗透率)、欧洲(绿色需求)和拉美(经济方案)市场,解决里程焦虑和充电问题。

九号双品牌战略和产品研发方向揭示品牌营销与消费趋势干货。

品牌定位与渠道建设

1. 双品牌协同:Ninebot九号强调便捷安全服务大众,Segway赛格威以专业设计放大驾驶乐趣,分别扎根新兴和发达市场。

2. 全球化出海计划:依托技术底座进军全球,渠道覆盖东南亚、欧洲和拉美,利用价格替代空间吸引用户。

产品研发与消费洞察

1. 产品创新:集成机器人技术,如感知决策能力,车辆成为智能终端;解决续航问题,推动电驱技术和补能网络。

2. 消费趋势:用户行为偏向绿色智能化,如欧洲拥抱清洁能源,拉美追求经济方案;品牌定价基于燃油车替代空间。

九号全球化战略提供增长市场和合作机会,干货包括市场潜力和风险提示。

增长市场与政策解读

1. 全球扩张机会:东南亚电动渗透率仅5%,欧洲用户偏好绿色智能方案,拉美需求经济节能出行,形成替代空间。

2. 事件应对措施:直面里程焦虑、充电设施不足等风险,提供技术解决方案,如电池安全系统。

合作与商业模式创新

1. 可学习点:双品牌运营模式,Ninebot和Segway协同覆盖不同用户群;合作方式包括与用户共创未来。

2. 机会提示:智能化生态如MFN配件开放生态,卖家可融入;扶持政策通过软件平台支持用户需求。

风险警示:基础设施不健全可能影响推广,需规避电动化中的安全性问题。

九号技术战略揭示产品生产和数字化机会,干货聚焦设计需求和启示。

生产需求与设计指导

1. 产品设计需求:智能底盘支持自动平衡和压弯,电池系统优化续航;整车EE架构需求高安全性和轻量化。

2. 技术应用:锂电池安全技术为核心,推动产品创新,满足全球化市场对驾驶品质的要求。

商业机会与数字化启示

1. 机会点:全球化出海带来商业增长,如东南亚和拉美市场潜力;解决方案需针对充电问题提供支持。

2. 电商启示:通过软件平台如Nimble OS整合用户需求,推进制造数字化,如AI交互技术支持个性化生产。

九号解决行业痛点和新技术应用,干货包括趋势和解决方案。

行业趋势与客户痛点

1. 发展趋势:全球两轮电动化革命在前夜,东南亚、欧洲和拉美市场加速渗透,用户痛点如里程焦虑和充电不便。

2. 新技术引入:应用机器人技术于感知决策,如智能底盘;云端边协同技术提升车联网体验。

解决方案与实践

1. 应对方案:补能网络解决续航问题,软件平台提供开放生态,如万能博士AI解决用户疑问。

2. 服务机会:在全球化中支持基础设施,如针对不同市场优化安全标准;生态系统如MFN配件开放合作。

九号生态战略揭示平台需求和运营管理干货,聚焦平台做法。

平台需求与问题

1. 商业需求:平台需支持全球化运营,如补能网络集成;问题包括充电设施不健全和用户体验提升。

2. 招商机会:开放MFN配件周边生态,吸引合作伙伴;平台需管理用户连接,如通过Nimble OS软件平台。

运营管理做法

1. 最新做法:双品牌协同运营,Ninebot扎根新兴市场,Segway引领发达市场;平台招商基于技术底座如智能交互系统。

2. 风向规避:应对风险如安全性问题,通过EE架构优化;运营强调云端边协同技术,支持全球无缝服务。

九号战略披露产业动向和商业模式,干货包括新问题和启示。

产业新动向与问题

1. 动向:从电动车向AI机器人转型,应用感知决策技术;全球化电动化趋势,东南亚低渗透率和高潜力。

2. 新问题:充电基础设施不健全影响推广;政策启示需支持绿色出行,如解决安全性和经济性挑战。

商业模式与启示

1. 商业架构:双品牌协同模式,Ninebot和Segway互补覆盖市场;共创模式与用户共同定义未来。

2. 法规建议:针对里程焦虑制定解决方案;启示聚焦技术创新驱动,如十年目标超越内燃机体验。

返回默认

声明:快读内容全程由AI生成,请注意甄别信息。如您发现问题,请发送邮件至 run@ebrun.com 。

我是 品牌商 卖家 工厂 服务商 平台商 研究者 帮我再读一遍。

Quick Summary

Segway-Ninebot has surpassed 10 million global shipments of its smart electric vehicles and announced a strategic upgrade. Key takeaways include milestone data and actionable directions.

Shipment Milestone and Strategic Framework

1. Cumulative global shipments have reached 10 million units, marking a new starting point.

2. Core strategy: Dual-brand drive, global expansion, and advancing the electric experience to surpass that of internal combustion engines.

Three Key Future Opportunities

1. From EV to AI Robotics: Applying perception, decision-making, and interaction technologies to vehicles, creating intelligent mobile terminals.

2. From Smart Products to a Smart Ecosystem: Addressing range anxiety through battery systems, intelligent chassis, and energy replenishment networks; providing software platforms like Nimble OS for personalized experiences.

3. From 'We Make, You Buy' to Co-creation: Collaborating with users and partners to define the future of mobility.

Global Operational Details

1. Dual-Brand Independent Operations: Ninebot focuses on the convenient and safe mass market, while Segway challenges the high-performance freedom segment.

2. Overseas Expansion Challenges: Targeting Southeast Asia (5% EV penetration rate), Europe (green demand), and Latin America (economical solutions), addressing range anxiety and charging issues.

Segway-Ninebot's dual-brand strategy and product R&D direction reveal insights for brand marketing and consumer trends.

Brand Positioning and Channel Development

1. Dual-Brand Synergy: Ninebot emphasizes convenience and safety for the mass market, while Segway amplifies driving pleasure with professional design, targeting emerging and developed markets respectively.

2. Global Expansion Plan: Leveraging its technological foundation to enter global markets, with channels covering Southeast Asia, Europe, and Latin America, utilizing price substitution potential to attract users.

Product R&D and Consumer Insights

1. Product Innovation: Integrating robotics technologies like perception and decision-making capabilities, transforming vehicles into smart terminals; addressing range issues by advancing electric drive technology and energy replenishment networks.

2. Consumer Trends: User behavior leans towards green and intelligent solutions, e.g., Europe embraces clean energy, Latin America pursues economical options; brand pricing is based on substitution potential relative to fuel-powered vehicles.

Segway-Ninebot's global strategy presents growth markets and partnership opportunities, with key takeaways including market potential and risk warnings.

Growth Markets and Policy Interpretation

1. Global Expansion Opportunities: Southeast Asia's EV penetration is only 5%; European users prefer green, intelligent solutions; Latin America demands economical, energy-efficient mobility, creating substitution potential.

2. Risk Mitigation Measures: Directly addressing risks like range anxiety and insufficient charging infrastructure by providing technical solutions, such as battery safety systems.

Partnership and Business Model Innovation

1. Key Learnings: The dual-brand operational model, with Ninebot and Segway synergistically covering different user segments; collaboration methods include co-creating the future with users.

2. Opportunity Alert: Opportunities within the intelligent ecosystem, such as the open MFN accessory ecosystem that sellers can join; support policies via software platforms that cater to user needs.

Risk Warning: Inadequate infrastructure may hinder promotion; safety issues in electrification need to be mitigated.

Segway-Ninebot's technology strategy reveals opportunities in product manufacturing and digitalization, focusing on design requirements and insights.

Production Demand and Design Guidance

1. Product Design Requirements: Intelligent chassis supporting auto-balancing and cornering; battery systems optimized for range; high safety and lightweight requirements for the vehicle's EE architecture.

2. Technology Application: Lithium battery safety technology is core, driving product innovation to meet global market demands for driving quality.

Business Opportunities and Digitalization Insights

1. Opportunity Points: Global expansion drives commercial growth, e.g., potential in Southeast Asian and Latin American markets; solutions need to address charging challenges.

2. E-commerce Insights: Integrating user needs through software platforms like Nimble OS; advancing manufacturing digitalization, e.g., using AI interaction technology to support personalized production.

Segway-Ninebot addresses industry pain points and new technology applications, with insights covering trends and solutions.

Industry Trends and Customer Pain Points

1. Development Trends: The global two-wheel electric revolution is imminent, with accelerating penetration in Southeast Asia, Europe, and Latin America; user pain points include range anxiety and inconvenient charging.

2. New Technology Introduction: Applying robotics technologies for perception and decision-making, e.g., intelligent chassis; cloud-edge-device synergy technologies enhancing the connected vehicle experience.

Solutions and Practices

1. Response Strategies: Energy replenishment networks to solve range issues; software platforms providing open ecosystems, e.g., AI like 'Dr. Universal' to resolve user queries.

2. Service Opportunities: Supporting infrastructure development in global expansion, e.g., optimizing safety standards for different markets; ecosystem opportunities like open collaboration for MFN accessories.

Segway-Ninebot's ecosystem strategy reveals platform requirements and operational management insights, focusing on platform practices.

Platform Requirements and Challenges

1. Business Needs: Platforms need to support global operations, e.g., integrating energy replenishment networks; challenges include inadequate charging infrastructure and the need to enhance user experience.

2. Partnership Opportunities: Open MFN accessory ecosystem to attract partners; platforms need to manage user connectivity, e.g., through the Nimble OS software platform.

Operational Management Practices

1. Latest Practices: Coordinated dual-brand operations, with Ninebot rooted in emerging markets and Segway leading developed markets; partnership recruitment based on technological foundations like intelligent interaction systems.

2. Risk Mitigation: Addressing risks like safety issues through EE architecture optimization; operations emphasize cloud-edge-device synergy technology to support seamless global service.

Segway-Ninebot's strategy discloses industry movements and business models, with insights including emerging issues and implications.

Industry Movements and Emerging Issues

1. Movements: Transitioning from electric vehicles towards AI robotics, applying perception and decision-making technologies; global electrification trend, with Southeast Asia showing low penetration but high potential.

2. Emerging Issues: Inadequate charging infrastructure impacts promotion; policy implications suggest a need to support green mobility, e.g., addressing safety and affordability challenges.

Business Models and Implications

1. Business Architecture: Synergistic dual-brand model with Ninebot and Segway complementarily covering the market; co-creation model involving users in defining the future.

2. Regulatory Suggestions: Developing solutions targeting range anxiety; implications focus on technology-driven innovation, e.g., the ten-year goal of surpassing the internal combustion engine experience.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

“两个品牌,一套技术底座,协同作战:一个满足便利,一个满足渴望;一个扎根新兴市场,一个引领发达市场。”王野表示。

1月24日,九号公司创始人兼CEO王野在2026用户大会宣布,九号智能电动车全球累计出货量已突破1000万台。站在这一全新起点,九号正式发布以“双品牌、全球化、电切油”为核心的战略升级,宣布智能电动车业务将依托“Ninebot九号”与“Segway赛格威”双品牌协同运营,进军全球市场。同时,未来十年内,推动智能电动两轮的体验超越内燃机两轮车,让智能电动车成为全球摩托车行业的主流。

图:九号公司创始人兼CEO王野

三大未来机会:从电动车到AI机器人,从智能产品到智能生态

面对下一个十年,九号明确了三大战略机遇:

第一,从“电动车”到“AI机器人”。机器人不是一个品类,而是一组技术。机器人技术的本质是用自动化的感知、决策与执行来简化和方便人们的工作与生活,并不只是跳舞和拳击的人形,也不只是家里扫地的机器人,帮用户修剪草坪的机器人。个人出行场景,机器人技术有巨大的价值创造空间和创新机会。

九号将更深入地将感知、决策、交互及执行等机器人技术,应用于九号的车辆产品上。车,将是这个方案的核心终端;智能底盘、AI交互和决策技术将是机器人技术与车辆工程融合的熔炉。未来的九号车辆,将成为搭载感知、决策与交互能力的智能终端,与你的手机、家人,云端乃至城市的基础设施无缝协同,真正成为懂你、随你、服务你的个人移动机器人。

第二,从“智能产品”到“智能生态”。九号将通过下一代的电池系统和电驱技术、能自动平衡乃至自动压弯的智能底盘,以及社会化生态化的快速补能网络,彻底解决困扰电动车数十年的续航焦虑。将继续深度链接每一位车主和家庭用户,利用车端-云端打通的Nimble OS基础的软件平台,为用户提供开放而丰富的三端融合的软硬件一体价值,从丰富的个性主题和动力模式分享,到认识同路车友。从解决用户买车用车修车所有疑问的万能博士AI,到实现老车永远有新软件新体验的真智能升级,和开放给全产业的MFN配件周边生态。

第三,从“我做你买”到“一起创造”。九号智能电动车出货千万台的成绩,是用户、合作伙伴与九号共同创造的成果。未来,九号将继续汇聚全球创造力,与用户共同定义出行未来。

图:2026九号用户大会上,用户骑行体验新款九号智能电动车

双品牌战略协同:Ninebot九号聚焦便捷安全,Segway赛格威挑战性能与自由

为满足用户需求的快速分化,九号在国内正式启动双品牌独立协同运营:

Ninebot九号,聚焦“智能带来便捷与安全”,让生活场景更轻松安全,好用、易用与省心,服务更广泛的大众市场。

Segway赛格威,传承25年技术基因,聚焦自由出发和勇敢探索,通过专业设计来放大驾驶乐趣和坚固保障,旨在实现智能电动对内燃机摩托车的体验超越。

“两个品牌,一套技术底座,协同作战:一个满足便利,一个满足渴望;一个扎根新兴市场,一个引领发达市场。”王野表示。

全球化出海:推动全球两轮智能电动化

基于双品牌支撑,九号同步启动了全球化出海计划。目前,全球两轮出行正处于电动化革命前夜。东南亚电动二轮车渗透率只有5%左右,其价格带与传统燃油车形成替代空间,具备显著市场潜力;欧洲用户也越来越拥抱绿色能源和智能化的出行体验;拉美市场渴望更经济、更节能的出行方案。

九号将不再局限于国内市场的竞争,而是选择直面全球电动化进程中的真正难题:里程焦虑,电池电机重量带来的驾驶品质和安全性难题,充电基础设施不健全,智能化体验如何创造不可替代的使用体验。

“我们选择进军全球化、以智能电动超越燃油机,不是因为容易,而是因为它难而正确。”王野强调,“我们相信,更安静、更清洁、更智能、更安全的骑行体验,不应需要排气管。”

九号将凭借在锂电池安全、智能交互、整车EE架构、车联网-云端边协同技术等领域构建的扎实技术底座以及全球化运营方面积累的丰富经验,携双品牌产品矩阵,进军全球市场,让全球用户体验“Simply Moving”的出行乐趣。

未来展望:以技术创新驱动绿色出行全球变革

站在千万台的新起点,九号公司已将目标锚定全球。未来,公司将以机器人技术为内核,以双品牌为翼,以全球化为径,持续深耕智能出行生态,与全球用户、合作伙伴一起,共同推动两轮出行产业进入智能电动新时代,为世界带来更绿色、更安全、更愉悦的移动体验。

此次战略发布,不仅是九号对过往六年的总结,更是一次彻底的归零与再出发。下一个千万台,不会是对过去延长线的重复,而将是一场与全球同行者共同开启的、激动人心的新征程。

文章来源:Laborer

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