SHEIN斥资5亿欧元扩建波兰物流中心 在波兰累计投资将达10亿欧元

SHEIN's major investment in Poland centers on faster logistics, job creation, and benefits for local merchants.

1. SHEIN plans to invest EUR 500 million in Poland in 2026 to expand its European logistics center, bringing cumulative investment to EUR 1 billion.

2. The expansion will add about 2,000 jobs; by the end of 2026, the logistics center is expected to employ more than 10,000 people and deploy over 6,500 autonomous robots.

3. Consumers in some European markets are expected to receive goods from the logistics center within 48 hours, improving the shopping experience.

4. More than 500 local brands and sellers in Poland have already joined SHEIN's third-party platform; the logistics expansion will provide them with warehousing and order fulfillment support.

For readers tracking cross-border e-commerce and policy changes, the article also highlights the relationship between rising costs and localization.

1. Starting in July, the EU will impose a EUR 3 fee on imported parcels valued below EUR 150, with an additional EUR 2 parcel processing fee from November.

2. SHEIN's net revenue in Europe was USD 3.77 billion in the second quarter, down 13.9% year on year.

3. By expanding local warehousing, SHEIN can reduce reliance on cross-border direct mail, offset the impact of new policies, and improve fulfillment speed.

SHEIN's stepped-up logistics investment in Poland sends multiple signals about brand globalization and localized operations; brands should watch channels, fulfillment, and consumer experience.

1. On brand channel development, SHEIN's third-party platform opened to Polish local brands and retailers in April 2025. More than 500 Polish brands and sellers have joined, and the logistics expansion will provide warehousing and order fulfillment support.

2. On consumer trends, European consumers' demand for delivery speed can be better met through local warehousing; some markets will achieve delivery within 48 hours, helping improve the shopping experience and repeat-purchase intent.

3. On brand marketing, SHEIN treats Europe as a key market, with Poland becoming a cornerstone of its European business. Continued investment reflects confidence in the local workforce, business environment, and long-term growth potential.

4. On price competition and costs, the EU is imposing additional fees on low-priced imported parcels; through local warehousing, SHEIN can reduce reliance on cross-border direct mail and offset changes in logistics costs and the operating environment brought by new policies.

5. On product R&D and supply chains, the expanded logistics center will deploy more than 6,500 autonomous robots to improve product sorting, order processing, and inventory management efficiency, giving brands more stable fulfillment support.

6. On data, SHEIN's net revenue in Europe was USD 3.77 billion in the second quarter, down 13.9% year on year, indicating continued growth pressure in the European market; brands need to watch how localized operations contribute to performance.

SHEIN's expansion of its Polish logistics center presents sellers with both policy pressure and localized growth opportunities.

1. On policy interpretation, starting in July this year, the EU will impose a EUR 3 fee on imported parcels valued below EUR 150, with an additional EUR 2 parcel processing fee from November 1. Chinese cross-border e-commerce platforms face new changes in logistics costs and the operating environment.

2. On growth markets, SHEIN continues to increase European logistics infrastructure, adding warehouses in the UK and Ireland and launching a partner logistics service for third-party sellers in Spain. It works with third-party logistics providers such as GLS, FedEx, and CTT to help local merchants expand cross-border sales channels in Europe.

3. On opportunities, SHEIN's third-party platform is already open to Polish local brands and retailers, with more than 500 Polish brands and sellers onboard. The logistics expansion will provide these local merchants with warehousing and order fulfillment support.

4. On response measures, SHEIN uses local warehousing to reduce reliance on cross-border direct mail, offset the impact of new policies, and improve consumer experience through shorter delivery times.

5. On risks, SHEIN's net revenue in Europe was USD 3.77 billion in the second quarter, down 13.9% year on year, indicating pressure on European market growth.

6. The takeaway is that sellers should watch local warehousing, third-party logistics partnerships, and platform onboarding policies, and leverage platform fulfillment capabilities to improve cross-border sales efficiency.

SHEIN's expansion of its Polish logistics center offers factories reference points on product production, design requirements, and digital upgrading.

1. On production and design requirements, the expanded SHEIN European logistics center will deploy more than 6,500 autonomous robots for product sorting, order processing, and inventory management. This means factories need to adapt their supply rhythm, packaging specifications, and inventory integration to a warehousing system with a higher level of automation.

2. On business opportunities, SHEIN currently works with more than 230 Polish SMEs, providing them with goods, transportation, and related services. After expansion, the logistics center is expected to employ more than 10,000 people by the end of 2026 and add about 2,000 jobs in areas including logistics, supply chain management, technology, and warehouse operations.

3. On lessons for advancing digitalization and e-commerce, SHEIN improves fulfillment efficiency by adding automated equipment and warehousing resources; consumers in some European markets can receive goods within 48 hours, showing that local warehousing and automation are important supports for e-commerce competition.

4. Factories can also watch the opening of SHEIN's third-party platform in Poland. More than 500 Polish brands and sellers have joined, and the logistics expansion will provide warehousing and order fulfillment support, giving local manufacturers and suppliers a channel to access the platform.

5. From a cost perspective, the EU is imposing additional fees on low-priced imported parcels, and SHEIN is using local warehousing to reduce reliance on cross-border direct mail. This suggests factories should prioritize localized warehousing and supply chain coordination when planning for the European market.

SHEIN's expansion of its Polish logistics center reflects trends in localization, automation, and fulfillment-speed competition in cross-border e-commerce; service providers can use it to identify customer pain points and solutions.

1. On industry trends, SHEIN continues to increase European logistics infrastructure, adding warehouses in the UK and Ireland and launching a partner logistics service for third-party sellers in Spain. It works with third-party logistics providers such as GLS, FedEx, and CTT, and is further expanding Poland as a core European logistics hub.

2. On new technology, the expanded logistics center is expected to employ more than 10,000 people by the end of 2026 and deploy more than 6,500 autonomous robots, using automated equipment to improve product sorting, order processing, and inventory management efficiency.

3. On customer pain points, starting in July, the EU will impose a EUR 3 fee on imported parcels valued below EUR 150, with an additional EUR 2 parcel processing fee from November. Chinese cross-border e-commerce platforms such as SHEIN face new changes in logistics costs and the operating environment; SHEIN's net revenue in Europe was USD 3.77 billion in the second quarter, down 13.9% year on year.

4. On solutions, SHEIN uses local warehousing to reduce reliance on cross-border direct mail, offset the impact of new policies, and improve consumer experience through shorter delivery times; consumers in some European markets can receive goods within 48 hours.

5. Service providers can watch demand in logistics operations, supply chain management, technology, and warehouse automation, as well as opportunities from SHEIN's cooperation with local Polish SMEs; it currently works with more than 230 such companies.

SHEIN's expansion of its Polish logistics center shows how a marketplace platform can respond to policy and competitive pressure through local warehousing, third-party openness, and automated fulfillment.

1. On business demands and problems for platforms, starting in July, the EU will impose a EUR 3 fee on imported parcels valued below EUR 150, with an additional EUR 2 parcel processing fee from November. Chinese cross-border e-commerce platforms such as SHEIN face new changes in logistics costs and the operating environment; SHEIN's net revenue in Europe was USD 3.77 billion in the second quarter, down 13.9% year on year, with European growth under pressure.

2. On the platform's latest moves, SHEIN plans to invest EUR 500 million in Poland in 2026 to expand its European logistics center, bringing cumulative investment in Poland to EUR 1 billion. By the end of 2026, the expanded logistics center is expected to employ more than 10,000 people and deploy more than 6,500 autonomous robots to improve sorting, order processing, and inventory management efficiency.

3. On platform merchant recruitment, SHEIN's third-party platform opened to Polish local brands and retailers in April 2025. More than 500 Polish brands and sellers have joined, and the logistics expansion will provide warehousing and order fulfillment support.

4. On operations management, SHEIN has 20 warehouses in Poland with a total area of about 1 million square meters, mainly concentrated in Wroclaw and surrounding areas; the Katy Wroclawskie operations center includes 3 warehouses with about 250,000 square meters of warehousing space.

5. On risk mitigation, SHEIN uses local warehousing to reduce reliance on cross-border direct mail, offset the impact of new EU policies, and improve consumer experience with 48-hour delivery. It is also adding warehouses in the UK and Ireland and working with third-party logistics providers such as GLS, FedEx, and CTT in Spain.

SHEIN's Polish logistics expansion offers researchers a case for observing localization in cross-border e-commerce, policy change, and business model evolution.

1. On new industry developments, SHEIN plans to invest EUR 500 million in Poland in 2026 to expand its European logistics center near Wroclaw, bringing cumulative investment in Poland to EUR 1 billion since 2022; Poland has become a cornerstone of its European business.

2. On new issues, starting in July this year, the EU will impose a EUR 3 fee on imported parcels valued below EUR 150, with an additional EUR 2 parcel processing fee from November 1. Chinese cross-border e-commerce platforms face new changes in logistics costs and the operating environment; SHEIN's net revenue in Europe was USD 3.77 billion in the second quarter, down 13.9% year on year.

3. On policy and regulatory implications, SHEIN uses local warehousing to reduce reliance on cross-border direct mail, offset the impact of new policies, and improve consumer experience through shorter delivery times, showing that localized fulfillment is one strategy for responding to changes in trade policy.

4. On the business model, SHEIN's third-party platform opened to Polish local brands and retailers in April 2025, with more than 500 Polish brands and sellers joining. SHEIN also works with third-party logistics providers in the US and Europe, including GLS, FedEx, and CTT in Spain, to help local merchants expand cross-border sales channels.

5. On industry impact, the expansion will drive employment. SHEIN already has about 8,000 employees at related facilities in Poland and plans to add about 2,000 jobs by the end of 2026; after expansion, the logistics center is expected to employ more than 10,000 people and deploy more than 6,500 autonomous robots. It currently works with more than 230 Polish SMEs.