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JD 7Fresh is launching a collection of new private-label products across dairy, beverages, and snacks for its August Brand Day. Two standout products are now available for consumers to try:

1. 7Fresh Mongolian-style Salty Buffalo Milk Tea is crafted to recreate the iconic local flavor of Inner Mongolia. It uses a signature golden ratio of fresh cow's milk and buffalo milk to replicate the authentic taste of traditional Mongolian salty milk tea, and includes an extra pack of roasted millet made with traditional Inner Mongolian processing for an immersive regional flavor experience. 7Fresh's previous Mongolian-inspired products, including braised lamb offal and Mongolian rice crackers, have already proven popular with consumers, so the new tea comes with a solid track record of quality.

2. 7Fresh Jasmine Iced Soymilk is positioned as a healthy beverage option. Made from non-GMO Northeast soybeans with cold-extracted jasmine flower essence and just 4% honey for sweetness, this low-sugar 1-liter product fits perfectly with consumer demand for great-tasting, guilt-free drinks. 7Fresh already has a mature and diverse soy product line covering different functional and flavor profiles. Both new products are available for purchase now across all 7Fresh physical stores nationwide and its online channels.

This article outlines 7Fresh's private label product development and operation strategy, offering valuable insights for other brand owners:

1. In terms of R&D direction, 7Fresh pursues a dual strategy of "regional signature flavor exploration + deep cultivation of the health category". On one hand, it taps into distinctive local flavors and extends beyond table meals to categories like ready-to-drink tea, successfully commercializing regional cuisine. 7Fresh's existing Mongolian-inspired line has already proven market demand: its original lamb offal product ranks first among prepared meals, and Mongolian rice crackers maintains consistently high repurchase rates. On the other hand, 7Fresh aligns with current consumer trends by expanding its footprint in the healthy beverage space, growing its staple product matrix to serve consumers with diverse needs.

2. In terms of brand marketing, 7Fresh has established a dedicated recurring private-label event on the 27th of every month, concentrating new product launches to build buzz and nurture a fixed marketing IP. All new products are rolled out simultaneously across online and offline channels to reach different consumer groups.

7Fresh's new private-label launch offers useful takeaways and opportunity signals for retail sellers:

1. On the consumer demand side, today's shoppers are seeking both immersive experiential products with distinctive regional flavors and healthy, guilt-free daily food options. Distinctive flavors can expand beyond traditional meals into niche categories like ready-to-drink tea, while even staple categories like soy milk can unlock new growth through innovation in function and flavor, allowing sellers to build a product matrix that meets diverse needs and drive new sales.

2. In terms of operational insights and opportunities, sellers can learn from 7Fresh's product development model of "regional flavor exploration + supply chain capability backing", which builds products from the ground up to align with consumer needs, nurtures private brand recognition through fixed recurring launch events, and distributes products across integrated online and offline channels. Sellers should prioritize the two high-growth areas of commercialized regional flavors and healthy beverages to uncover new product opportunities.

Food processing manufacturers can identify aligned production demands and new business opportunities from 7Fresh's private label expansion:

1. In terms of product design and production demand, the current market has strong demand for two product categories: the first is authentic regional signature products, which require supply chains built from the source to preserve traditional local flavors, and often include add-on specialty components to enhance the consumer experience — such as the separate roasted millet pack included with the new salty milk tea. The second category is healthy staple products, which require premium raw materials and low-sugar formulations, with higher standards for raw material selection and production technology. For example, 7Fresh's jasmine iced soy milk uses non-GMO soybeans and a cold-extraction process for jasmine essence.

2. In terms of business opportunities, 7Fresh is continuously expanding its private label matrix, extending from existing categories into new consumption scenarios and enriching its product line across functions and flavors. Manufacturers can leverage their own geographic advantages or production expertise to partner with 7Fresh on its private label development, contributing to regional flavor and healthy product projects and securing long-term stable cooperation.

Providers of retail supply chain and brand marketing services can identify industry trends and evolving client demand from 7Fresh's latest moves:

1. In terms of industry trends, private label development for on-demand retail supermarkets has shifted from homogeneous low-price competition to differentiated value creation. The core growth areas are developing distinctive regional flavors and deepening penetration in the healthy beverage segment: operators are no longer simply copying hit products, and are instead focusing on satisfying both consumers' emotional value and functional needs.

2. In terms of client pain points and business opportunities, supermarket private label development requires integrated support for origin supply chains and product process development. Exploring regional flavors requires services for source raw material integration and standardization of traditional crafts, while developing healthy products requires support for specialized extraction processes and low-sugar formulation development. Service providers can build tailored solutions for these demands to partner with supermarkets on their private label initiatives.

For offline supermarket and retail platforms, 7Fresh's private label operation strategy offers meaningful reference for platform operations and product layout:

1. In terms of operation management, platforms can establish a fixed recurring launch date exclusively for private label products, such as a monthly brand day, to concentrate new product launches and build buzz, gradually cultivating consumer awareness and a routine shopping habit. All new products should also be rolled out simultaneously across online and offline channels to reach users across different consumption scenarios.

2. In terms of product layout and risk mitigation, platforms can prioritize developing differentiated private label products. On one hand, they can explore local landmark flavors, commercialize these regional specialties, extend them into different consumption scenarios, and build differentiated products backed by strong supply chain capabilities. On the other hand, they can deepen their footprint in staple categories, enrich their product matrix through function and flavor innovation to meet diverse consumer demands, boost user repurchase and platform loyalty, and avoid the risks of homogeneous price competition.

For retail industry researchers, 7Fresh's latest private label launch reveals a new trend in private label development for the on-demand retail sector that carries significant research value:

1. In terms of new industry trends, private label lines for domestic on-demand retail supermarkets have moved away from the old development path of copying competitors and competing on price, and have forged a new development model of "regional flavor exploration backed by supply chain capabilities". This model transforms distinctive food culture from different regions of China into standardized mass retail products, extends coverage to more consumption scenarios, and aligns with current consumer demand for distinctive experiences and quality lifestyles.

2. In terms of business model, this new development approach delivers both emotional and functional value for products: it meets consumers' demand for experiential consumption and cultural identity through regional flavors, while satisfying their demand for high-quality, healthy diets through health-focused products, paired with a recurring monthly brand day marketing model. This new private label development model provides a fresh, representative case study for research on private brand growth in the retail industry.