抖9条进展：三季度开放AI能力 提升结算率和扶持优质内容

Summary 1: Q3 policy focuses on opening up AI technical capabilities, improving settlement rates, supporting quality content, and optimizing governance experience, with relatively concentrated operational information.

1. On AI tools, the “Doubao Operations” section was launched, where merchants can identify trending business opportunities, improve product information, configure Doubao-exclusive offers, and expand incremental growth through the Doubao channel.

2. On settlement rates, the product card logistics ETA model was upgraded, and recommendation strategies were adjusted for pre-sale-sensitive users to improve fulfillment prediction and pre-sale order settlement rate forecast accuracy.

Summary 2: Merchants should also pay attention to after-sales and compliance.

1. With authorization from more merchants, AI customer service intelligently handles after-sales issues, helping retain more orders and improving closed-loop intelligent issue resolution.

2. The “Douyin E-commerce Select Program” offers quality content and creators tens of billions of traffic, collaboration resources from one million quality merchants, and dedicated operational services; selected creators can receive dedicated traffic, merchant collaboration resources, and one-on-one operational support.

3. The “Navigator Program” targets false advertising of health foods and illegal sale of live pets, conducts targeted governance of books, healthcare, and apparel/footwear categories, continues to address AI-infringing commerce, and launched a “likeness protection feature.”

Summary 1: Brands should focus on new channel growth, content collaboration resources, and user after-sales experience.

1. On channel development, the platform launched the “Doubao Operations” section, where merchants can identify trending business opportunities, improve product information, configure Doubao-exclusive offers, and expand incremental growth through the Doubao channel.

2. On content marketing, the “Douyin E-commerce Select Program” offers quality content and creators tens of billions of traffic, collaboration resources from one million quality merchants, and dedicated operational services; selected creators have the opportunity to receive dedicated traffic, merchant collaboration resources, and one-on-one operational support.

Summary 2: Brand operations should also monitor user experience and compliance requirements arising from settlement and governance.

1. On settlement rates, the product card logistics ETA model has been upgraded, and product recommendation strategies have been adjusted for pre-sale-sensitive users to improve fulfillment prediction and pre-sale order settlement rate forecast accuracy.

2. AI customer service, through authorization from more merchants, intelligently handles after-sales issues, helping retain more orders and improving closed-loop intelligent issue resolution.

3. On governance, the “Navigator Program” focuses on key categories and leading brands, targets false advertising of health foods and illegal sale of live pets, carries out targeted governance of books, healthcare, and apparel/footwear categories, continues to address AI-infringing commerce, and launched a “likeness protection feature.”

Summary 1: Sellers should monitor the continuation of support policies and new operating opportunities in Q3.

1. The platform continues the “Nine Merchant Support Policies,” reducing operating costs through product card commission rebates, shipping insurance subsidies, and support for small and medium-sized merchants.

2. Q3 policy focuses on opening up AI technical capabilities, improving settlement rates, supporting quality content, and optimizing governance experience.

3. The “Doubao Operations” section can be used to identify trending business opportunities, improve product information, configure Doubao-exclusive offers, and expand incremental growth through the Doubao channel.

Summary 2: Growth opportunities and compliance risks should be considered together.

1. The “Douyin E-commerce Select Program” offers quality content and creators tens of billions of traffic, collaboration resources from one million quality merchants, and dedicated operational services; selected creators have the opportunity to receive dedicated traffic, merchant collaboration resources, and one-on-one operational support.

2. Settlement rate improvements rely on the product card logistics ETA model, recommendation strategy adjustments for pre-sale-sensitive users, and AI customer service’s ability to retain more orders and, with authorization, intelligently handle after-sales issues.

3. The “Navigator Program” targets false advertising of health foods and illegal sale of live pets, conducts targeted governance of books, healthcare, and apparel/footwear categories, continues to address AI-infringing commerce, and launched a “likeness protection feature”; sellers should pay attention to related compliance risks.

Summary 1: Factories should monitor business opportunities created by platform policies and e-commerce digitalization implications.

1. The platform reduces merchant operating costs through product card commission rebates, shipping insurance subsidies, and support for small and medium-sized merchants; factories expanding e-commerce channels should monitor these support measures.

2. The “Doubao Operations” section supports identifying trending business opportunities, improving product information, and configuring Doubao-exclusive offers, which helps expand incremental growth through the Doubao channel.

3. The “Douyin E-commerce Select Program” offers quality content and creators tens of billions of traffic, collaboration resources from one million quality merchants, and dedicated operational services; selected creators have the opportunity to receive dedicated traffic, merchant collaboration resources, and one-on-one operational support.

Summary 2: Digital operations can focus on AI, fulfillment, and compliance tools.

1. The platform is opening up AI technical capabilities, upgrading the product card logistics ETA model, and adjusting product recommendation strategies for pre-sale-sensitive users to improve fulfillment prediction and pre-sale order settlement rate forecast accuracy.

2. AI customer service, with authorization from more merchants, intelligently handles after-sales issues, helping retain more orders and improving closed-loop intelligent issue resolution.

3. The “Navigator Program” targets false advertising of health foods and illegal sale of live pets, conducts targeted governance of books, healthcare, and apparel/footwear categories, addresses AI-infringing commerce, and launched a “likeness protection feature.”

Summary 1: Service providers should monitor the platform’s Q3 trend toward technology opening and upgrades to operational tools.

1. The platform is opening up AI technical capabilities and launched the “Doubao Operations” section, where merchants can identify trending business opportunities, improve product information, and configure Doubao-exclusive offers.

2. Settlement rate improvements rely on the upgrade of the product card logistics ETA model, recommendation strategy adjustments for pre-sale-sensitive users, and AI customer service’s intelligent handling of after-sales issues and ability to retain more orders.

Summary 2: The platform’s solutions to customer pain points are relatively clear.

1. Merchant cost reduction corresponds to measures such as product card commission rebates, shipping insurance subsidies, and support for small and medium-sized merchants.

2. Content creator and merchant collaboration corresponds to the “Douyin E-commerce Select Program,” which provides tens of billions of traffic, collaboration resources from one million quality merchants, dedicated operational services, and one-on-one operational support.

3. Compliance and governance pain points correspond to the “Navigator Program,” which targets false advertising of health foods and illegal sale of live pets, conducts targeted governance of books, healthcare, and apparel/footwear categories, continues to address AI-infringing commerce, and launched a “likeness protection feature.”

Summary 1: Marketplace sellers should monitor Douyin E-commerce’s latest Q3 practices and operational management priorities.

1. The platform continues the nine merchant support policies, reducing merchant operating costs through product card commission rebates, shipping insurance subsidies, and support for small and medium-sized merchants.

2. Q3 focuses on opening up AI technical capabilities, improving settlement rates, supporting quality content, and optimizing governance experience; it launched the “Doubao Operations” section and upgraded the product card logistics ETA model and AI customer service.

Summary 2: Information on merchant recruitment collaboration and risk avoidance is concentrated.

1. The “Douyin E-commerce Select Program” offers quality content and creators tens of billions of traffic, collaboration resources from one million quality merchants, and dedicated operational services; selected creators have the opportunity to receive dedicated traffic, merchant collaboration resources, and one-on-one operational support, and it can serve as a content-side merchant recruitment and collaboration resource.

2. The “Navigator Program” optimizes rules and collaboration processes, focuses on key categories and leading brands, targets false advertising of health foods and illegal sale of live pets, conducts targeted governance of books, healthcare, and apparel/footwear categories, continues to address AI-infringing commerce, and launched a “likeness protection feature,” indicating that the platform needs to avoid related violation risks.

Summary 1: Researchers should monitor the platform policy’s new direction of extending from cost reduction to AI capabilities, settlement rates, content support, and governance experience.

1. Q3 policy focuses on opening up AI technical capabilities, improving settlement rates, supporting quality content, and optimizing governance experience.

2. The platform launched the “Doubao Operations” section, where merchants can identify trending business opportunities, improve product information, configure Doubao-exclusive offers, and expand incremental growth through the Doubao channel.

3. On settlement, the product card logistics ETA model was upgraded, product recommendation strategies were adjusted for pre-sale-sensitive users, and AI customer service was upgraded to handle after-sales issues.

Summary 2: Content commercialization and platform governance issues warrant observation.

1. The “Douyin E-commerce Select Program” offers quality content and creators tens of billions of traffic, collaboration resources from one million quality merchants, and dedicated operational services; selected creators have the opportunity to receive dedicated traffic, merchant collaboration resources, and one-on-one operational support.

2. The “Navigator Program” optimizes rules and collaboration processes, focuses on key categories and leading brands, targets false advertising of health foods and illegal sale of live pets, conducts targeted governance of books, healthcare, and apparel/footwear categories, continues to address AI-infringing commerce, and launched a “likeness protection feature,” reflecting platform governance and compliance implications.