这个国庆 年轻人受够了“审美完蛋”的景区

Summary 1: This article reveals a new pain point for National Day travel and offers practical ways to avoid scenic spots that are aesthetic disasters.

1. Identify homogenized attractions: signposts with slogans, internet-famous photo walls, imitation ancient streets, fake flower waterfalls, and colorful swings are usually built for photo check-ins rather than genuine scenery. Before traveling, search social media for warnings and real reviews.

Summary 2: There is another way to spend the holiday: keep time for yourself.

1. Choose outbound travel (such as Cambodia's Angkor Wat) for a unique experience, or go home to spend time with parents, or take a nearby trip with friends.

2. Staying home is also a good option: read, watch shows, organize seasonal clothes, learn a small skill, or explore neighborhoods in your city you have never visited.

Summary 3: Young people are increasingly willing to pay for experiences; experience-based tourism such as handicraft, heritage exploration, and outdoor activities is growing quickly.

1. When choosing a destination, prioritize places with distinctive local culture and natural landscapes over copy-paste check-in spots.

Summary 1: Brands should recognize that consumers' tolerance for crass retro aesthetics and internet-famous kitsch is declining.

1. Poorly made or arbitrarily copied marketing materials and installations in cultural tourism settings can trigger backlash and even create a reputation as an eyesore.

2. Brands need to take design quality seriously and raise the aesthetic standards of decision-makers, or they will become targets of mockery.

Summary 2: Consumer behavior is shifting from a focus on visual form to genuine experience.

1. Young people are unwilling to pay for templated marketing slogans like 'I miss you so much in this city'. They value a real sense of place and cultural resonance. When doing co-branding or scene marketing, brands should integrate with local cultural context.

Summary 3: Product development and price competition require a new approach.

1. Internet-famous products such as bamboo-tube milk tea and creative ice-cream molds have become homogenized. The strategy of changing the container or ingredients and charging a high premium no longer works.

2. New products should invest in real experiential value and can expand into lines related to handicraft, heritage exploration, and outdoor activities.

Summary 4: Experience-based consumption is growing much faster than check-in-based consumption. Brands should follow this trend and offer products and services that can become memorable parts of a journey, rather than creating another photo backdrop.

Summary 1: The article confirms that the growth market is shifting.

1. Outbound travel search heat rose 260% month over month, indicating domestic scenic spots are losing appeal; experience-based tourism searches grew 48% month over month, more than 1.6 times the growth rate of check-in-style tourism.

2. Sellers should focus on experience-based, niche, and localized products.

Summary 2: Changing consumer demand brings concrete opportunities and risks.

1. Travelers seek fresh, unique, and locally grounded experiences and are no longer satisfied with check-ins. Sellers should abandon internet-famous templates and explore local characteristics and categories such as handicrafts, heritage exploration, and outdoor activities.

2. Homogenized scenic-area products are being abandoned; merchants that do not transform will face declining traffic.

Summary 3: Responses and takeaways are clear.

1. More people are returning home to be with parents, taking nearby trips, or staying home. Consider supporting products for local micro-vacations or the stay-at-home economy.

2. Scenic areas need better aesthetics and stronger local identity. Sellers that can provide high-quality design or experience content will find new collaboration opportunities.

Summary 1: Demand for cultural tourism products is at a turning point.

1. Replicated products such as bamboo-tube milk tea cups, creative ice-cream molds, internet-famous signposts, pink hearts, and colorful swings will face saturated or even negative demand. Factories should be cautious about expanding production.

Summary 2: Design and production should shift toward each place having its own unique character.

1. Factories need to improve design capabilities or work with designers to produce installations and products that carry local cultural elements and refined aesthetics and blend into the natural environment, instead of simply changing place names or materials.

2. Use platform trend data (such as Xiaohongshu) to anticipate directions and build a flexible supply chain that supports small batches, multiple styles, and customization.

Summary 3: Business opportunities lie in the experience economy.

1. Develop new categories such as handcraft DIY kits, outdoor equipment, and materials for restoring ancient buildings.

Summary 1: Clients' pain points are now exposed: homogenized scenic areas, poor aesthetics, and visitor loss.

1. Root causes include a mismatch between decision-making and design authority, low aesthetic standards among decision-makers, lack of aesthetic education, building without maintaining, and excessive commercialization.

2. Service providers need to help clients understand that aesthetic quality is productive.

Summary 2: Solutions should focus on a sense of place and respect for nature.

1. Explore local culture and natural features instead of applying internet-famous templates; respect the original landscape and reduce aggressive intervention in nature and historical sites.

2. Plan flowing experiences rather than fixed photo points, and use digital methods to present weather, light, and cultural stories to improve immersive experiences.

Summary 3: The industry trend is the rise of experience-based tourism.

1. Service providers can move toward planning and operating experience content such as handicrafts, heritage site visits, and outdoor activities, and offer non-standardized solutions.

Summary 1: Platform merchant recruitment strategies should be adjusted.

1. Prioritize recruiting scenic spots, hotels, and experience projects with differentiated, locally distinctive, and aesthetically refined offerings; raise the entry bar for merchants still pushing internet-famous check-in points.

Summary 2: Operations management should lean into new trends.

1. Outbound travel searches rose 260% month over month, and experience-based searches rose 48%. Increase content supply, adjust traffic allocation, and create topics around sense of place and niche experiences.

2. Reference Xiaohongshu trends to support content on handicrafts, heritage exploration, outdoor activities, and local neighborhood exploration, and help users distinguish genuine reviews from marketing packaging.

Summary 3: Trend-risk avoidance matters.

1. Sentiment is rising against poor scenic area aesthetics. When recommending tourism products, avoid reinforcing aesthetic-disaster elements, or there will be reputation risks; encourage originality and local culture to retain young users.

Summary 1: The article provides evidence of new industry dynamics.

1. Tourism consumption is shifting from check-in tourism to experience-based tourism; experience-based search growth is more than 1.6 times that of check-in tourism, and outbound travel heat is rising.

2. The aesthetic mediocrity of scenic areas has become an important reason young people are escaping them.

Summary 2: The attribution of this new problem has research value.

1. Key factors include the mismatch between decision-making power and design power, the retro old-school aesthetics of decision-makers, lack of aesthetic education in society, generational differences, inadequate maintenance, excessive commercialization, and the intrusion of advertising and signs into landscapes, which damages the aesthetics of heritage sites.

Summary 3: Theoretical perspectives can explain the phenomenon.

1. Edward Relph's concepts of sense of place and placelessness explain homogenization; Ronald Hepburn's concept of attention fluidity explains how fixed check-in points compress aesthetic experience.

Summary 4: Policy and business model implications.

1. Raise aesthetic literacy among decision-makers, strengthen aesthetic education, and regulate advertising and lighting installations in scenic areas; on the business side, encourage an experience economy of distinct local identities rather than standardized spatial production.