京东超市成人尿裤品类10月上线“品质严选”用心守护成人护理

龚作仁 2026-09-29 10:45

龚作仁 2026/09/29 10:45

邦小白快读

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总：京东超市10月上线成人尿裤“品质严选”，普通消费者购买成人纸尿裤可认准这一标识。

1. 关注商品详情页是否展示“品质严选”标识，该标识代表产品通过了京东品质实验室基于两项国家标准之上的更严苛检测。

2. 重点看页面明确标注的0甲醛、0荧光剂、饱和吸收量、吸收倍率、回渗量、pH值等关键参数，这些是判断产品好不好用的硬指标。

3. 选购时还要结合老人的舒适性、透气性、吸收性和不同使用场景，因为当前成人纸尿裤的需求已经从“能用”升级到“好用”。

总1：消费趋势与用户痛点

1. 成人纸尿裤因老龄化正从边缘品类走向日常消费，消费者对舒适性、透气性、吸收性、场景适配性要求提升，需求从“能用”升级到“好用”。

2. 当前存在虚标参数、以次充好问题，消费者仅凭包装和参数难辨质量，品牌面临信任重建挑战。

总2：品牌营销与产品研发

1. 京东超市联合品质实验室在10月重阳节启动品质检测，合格的成人纸尿裤可获“品质严选”标识，品牌可借该标识强化质量背书，提升消费者信任。

2. 检测维度包括原生木浆、甲醛含量、荧光剂添加、渗透性能等，品牌应据此进行产品研发，打造0甲醛、0荧光剂、高饱和吸收量、低回渗量、pH值友好的卖点。

3. 渠道方面，京东超市设置资质审核、入仓全检等关口，不合格商品不得入仓上架，品牌进入电商渠道需先满足平台品质标准。

总1：市场与机会

1. 成人纸尿裤市场快速扩容，特殊护理需求人群规模增加，品类正从边缘走向日常消费，是值得关注的增长市场。

2. 消费者需求从“能用”向“好用”升级，舒适性、透气性、吸收性、场景适配性成为新的消费关注点，卖家可围绕这些需求选品和营销。

总2：风险与应对

1. 行业存在虚标参数、以次充好等问题，消费者无法通过包装辨别质量，一旦售卖问题产品容易引发信任危机和平台处罚。

2. 京东超市10月上线的“品质严选”会对成人纸尿裤进行更严苛检测，符合标准才可打标；卖家需确保货源通过检测，否则可能被拦在入仓或上架环节。

3. 建议优先与通过“品质严选”的品牌或产品合作，把0甲醛、0荧光剂、饱和吸收量、吸收倍率、回渗量、pH值等指标作为卖点，以获得平台流量和消费者信任。

总1：生产与品控要求

1. 成人纸尿裤需同时满足强制卫生标准GB 15979-2024和性能标准GB/T 28004.2-2021，工厂应严格按国标组织生产，确保卫生安全和渗透性能达标。

2. 京东品质实验室会针对原生木浆、甲醛含量、荧光剂添加、渗透性能等核心维度检测，工厂要从原料到成品层层把关，做到0甲醛、0荧光剂，并优化饱和吸收量、吸收倍率、回渗量、pH值。

总2：商业机会与合作启示

1. 成人护理需求从“能用”升级到“好用”，工厂可围绕舒适性、透气性、吸收性、场景适配性进行产品设计，开发差异化产品。

2. 电商平台通过入仓全检、抽检等方式筛选商品，品质过硬的工厂更容易进入京东等渠道并获得“品质严选”标识，这为工厂提升质量管理和电商合作带来明确方向。

总1：行业趋势与客户痛点

1. 成人纸尿裤行业随老龄化快速扩容，需求从“能用”升级到“好用”，消费者对舒适性、透气性、吸收性、场景适配性提出更高要求。

2. 行业痛点在于虚标参数、以次充好，消费者难以辨别质量，品牌和渠道需要可信的检测与背书服务。

总2：解决方案与能力机会

1. 京东超市品质实验室作为国内首个电商平台自建综合型质量检测实验室，具备19大类检测能力，基于两项国标对成人纸尿裤进行更严苛检测，为行业提供品质把关样板。

2. 检测维度覆盖原生木浆、甲醛、荧光剂、渗透性能等，并通过商品详情页公开0甲醛、0荧光剂、饱和吸收量、吸收倍率、回渗量、pH值等参数，帮助消费者看懂产品。

3. 服务商可关注这类品质检测、认证、标准咨询和透明化展示服务，帮助客户解决信任和品质升级问题。

总1：平台最新做法

1. 京东超市在10月联合品质实验室上线成人尿裤“品质严选”，基于两项国家标准制定更严苛检测标准，符合标准的产品打上“品质严选”标识。

2. 京东品质实验室是国内首个电商平台自建综合型质量检测实验室，具备19大类检测能力，为商品品质背书。

总2：运营管理与风向规避

1. 平台设置资质审核、入仓全检、抽检等多道关口，不合格商品不得入仓、不得上架，用严格品控降低虚标和以次充好风险。

2. 商品详情页展示关键参数（0甲醛、0荧光剂、饱和吸收量、吸收倍率、回渗量、pH值），既方便消费者选择，也倒逼商家规范经营。

3. 对平台招商来说，可通过“品质严选”标识招揽优质品牌，推动成人护理品类高质量发展，同时提升平台在特殊护理人群中的信任度。

总1：产业新动向与新问题

1. 成人纸尿裤从边缘品类走向更广泛的日常消费，需求从“能用”升级到“好用”，反映老龄化背景下护理消费精细化趋势。

2. 市场快速扩容伴生虚标参数、以次充好等新问题，消费者信息不对称突出，行业需要更严格的标准回应消费期待。

总2：政策法规与商业模式启示

1. 京东超市在强制卫生标准GB 15979-2024和专用性能标准GB/T 28004.2-2021之上，增加对原生木浆、甲醛、荧光剂、渗透性能等维度的更严苛检测，形成平台型品质标准，为行业规范升级提供实践案例。

2. 电商平台自建综合型质量检测实验室，并为合规产品打“品质严选”标识、公开关键参数，是一种以质量信任为核心的平台治理和商业模式创新，有助于重建消费信任、推动行业健康发展。

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声明：快读内容全程由AI生成，请注意甄别信息。如您发现问题，请发送邮件至 run@ebrun.com 。

我是品牌商卖家工厂服务商平台商研究者帮我再读一遍。

Quick Summary

Summary: In October, JD Super launched a "Quality Select" label for adult diapers. Ordinary consumers can look for this label when purchasing adult diapers.

1. Check whether the product detail page displays the "Quality Select" label, which indicates that the product has passed stricter testing by JD Quality Lab, based on two national standards.

2. Pay close attention to key parameters explicitly listed on the page, such as 0 formaldehyde, 0 fluorescent agents, saturated absorption capacity, absorption multiplier, rewet amount, and pH value. These are hard indicators of product performance.

3. When choosing, also consider the elderly's comfort, breathability, absorbency, and different usage scenarios, as demand for adult diapers has shifted from "usable" to "good to use."

Summary 1: Consumer trends and pain points

1. Driven by aging, adult diapers are moving from a niche category to daily consumer goods. Consumers now demand better comfort, breathability, absorbency, and scenario adaptability, shifting from "just usable" to "truly good to use."

2. The industry currently suffers from mislabeled parameters and inferior products passing off as quality goods. Consumers cannot distinguish quality from packaging or specs alone, and brands face the challenge of rebuilding trust.

Summary 2: Brand marketing and product R&D

1. In October, JD Super, together with its quality lab, launched quality testing for the Double Ninth Festival. Qualified adult diapers can earn the "Quality Select" label, which brands can use to strengthen quality endorsement and boost consumer trust.

2. Testing covers virgin wood pulp, formaldehyde content, fluorescent agents, and permeability. Brands should align product development accordingly, creating selling points such as 0 formaldehyde, 0 fluorescent agents, high saturated absorption capacity, low rewet, and pH-friendly.

3. On the channel side, JD Super has gates such as qualification review and full inspection upon warehousing; unqualified products cannot be warehoused or listed. Brands entering e-commerce channels must first meet the platform's quality standards.

Summary 1: Market and opportunity

1. The adult diaper market is expanding rapidly, with a growing population in need of special care. The category is moving from the fringe to everyday consumption, making it a growth market worth attention.

2. Consumer demand is upgrading from "usable" to "good to use," with comfort, breathability, absorbency, and scenario adaptability becoming new focal points. Sellers can select products and market around these needs.

Summary 2: Risks and responses

1. The industry faces problems such as mislabeled parameters and inferior products passed off as quality goods. Consumers cannot judge quality from packaging, so selling problem products can easily trigger a trust crisis and platform penalties.

2. The "Quality Select" initiative launched by JD Super in October imposes stricter testing on adult diapers; only products meeting the standard can be labeled. Sellers must ensure their supply passes testing, or they may be stopped at warehousing or listing.

3. It is recommended to prioritize cooperation with brands or products that have earned "Quality Select," and to promote metrics such as 0 formaldehyde, 0 fluorescent agents, saturated absorption capacity, absorption multiplier, rewet amount, and pH value as selling points to gain platform traffic and consumer trust.

Summary 1: Production and quality control requirements

1. Adult diapers must simultaneously comply with the mandatory hygiene standard GB 15979-2024 and the performance standard GB/T 28004.2-2021. Factories should organize production strictly according to national standards to ensure hygiene safety and permeability performance.

2. JD Quality Lab tests core dimensions including virgin wood pulp, formaldehyde content, fluorescent agents, and permeability. Factories must control quality from raw materials to finished products, achieving 0 formaldehyde and 0 fluorescent agents, and optimizing saturated absorption capacity, absorption multiplier, rewet amount, and pH value.

Summary 2: Business opportunities and partnership implications

1. Adult care demand is upgrading from "usable" to "good to use." Factories can design products around comfort, breathability, absorbency, and scenario adaptability to develop differentiated offerings.

2. E-commerce platforms screen products through full inspection at warehousing and random checks. Factories with strong quality can more easily enter channels like JD and earn the "Quality Select" label, providing a clear direction for factories to improve quality management and e-commerce collaboration.

Summary 1: Industry trends and client pain points

1. The adult diaper industry is expanding rapidly with aging, and demand is upgrading from "usable" to "good to use." Consumers place higher demands on comfort, breathability, absorbency, and scenario adaptability.

2. The industry's pain points lie in mislabeled parameters and inferior products passing for quality. Consumers find it difficult to tell quality apart, so brands and channels need credible testing and endorsement services.

Summary 2: Solutions and capability opportunities

1. JD Super's Quality Lab, as the first comprehensive quality testing laboratory built by an e-commerce platform in China, has testing capabilities across 19 major categories. It applies stricter testing based on two national standards to adult diapers, providing a benchmark for quality control in the industry.

2. Testing covers virgin wood pulp, formaldehyde, fluorescent agents, permeability, and more. Key parameters such as 0 formaldehyde, 0 fluorescent agents, saturated absorption capacity, absorption multiplier, rewet amount, and pH value are disclosed on product pages to help consumers understand products.

3. Service providers can focus on quality testing, certification, standards consulting, and transparent display services to help clients solve trust and quality upgrade challenges.

Summary 1: Platform's latest initiatives

1. In October, JD Super, together with its Quality Lab, launched "Quality Select" for adult diapers, setting stricter testing standards based on two national standards. Products that meet the standards are labeled with the "Quality Select" mark.

2. JD Quality Lab is the first comprehensive quality testing laboratory built by an e-commerce platform in China, with testing capabilities in 19 major categories, endorsing product quality.

Summary 2: Operations management and risk avoidance

1. The platform has multiple gates including qualification review, full inspection at warehousing, and random checks. Unqualified products cannot be warehoused or listed, using strict quality control to reduce risks of mislabeling and passing off inferior goods.

2. Product detail pages display key parameters (0 formaldehyde, 0 fluorescent agents, saturated absorption capacity, absorption multiplier, rewet amount, pH value), making it easier for consumers to choose and pushing merchants to operate in a standardized manner.

3. For platform merchant recruitment, the "Quality Select" label can attract quality brands, drive high-quality development of the adult care category, and enhance trust among special-care consumers.

Summary 1: New industry dynamics and emerging issues

1. Adult diapers are moving from a niche category to broader everyday consumption, with demand upgrading from "usable" to "good to use," reflecting the trend toward more refined care consumption against the backdrop of aging.

2. Rapid market expansion is accompanied by problems such as mislabeled parameters and inferior products passing for quality. Information asymmetry for consumers is prominent, and the industry needs stricter standards to respond to consumer expectations.

Summary 2: Policy, regulation, and business model implications

1. JD Super has added stricter testing on dimensions such as virgin wood pulp, formaldehyde, fluorescent agents, and permeability on top of the mandatory hygiene standard GB 15979-2024 and the dedicated performance standard GB/T 28004.2-2021, forming a platform-level quality standard and providing a practical case for industry norm upgrading.

2. An e-commerce platform building its own comprehensive quality testing laboratory, labeling compliant products with the "Quality Select" mark, and disclosing key parameters is an innovation in platform governance and business models centered on quality trust. It helps rebuild consumer trust and promote healthy industry development.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

随着社会老龄化进程加快，特殊护理需求人群规模增加，成人纸尿裤从边缘品类走向更广泛的日常消费。同时，随着居民生活品质意识提升和护理需求日益精细化，消费者对成人纸尿裤的舒适性、透气性、吸收性和场景适配性提出了更高要求，需求正从“能用”向“好用”升级。

市场的快速扩容、消费需求升级，也导致成人纸尿裤虚标参数、以次充好等问题时有发生。对此，消费者仅凭包装、参数根本无法辨别产品质量好坏。这一系列现实问题推动着行业以更严格的标准回应消费期待。

今年10月，恰逢重阳敬老节来临之际，京东超市成人尿裤品类联合京东超市品质实验室，以及众多行业知名品牌，启动成人纸尿裤专项品质检测，将基于两大国家标准，以更严苛的“品质严选”标准对成人纸尿裤产品逐一检测，并为符合标准的产品打上“品质严选”标识，帮助消费者快速识别优质产品的同时，全面提升特殊群体照护体验，也将进一步推动成人纸尿裤行业规范升级、高质量发展。

作为国内首个电商平台自建的综合型质量检测实验室，京东超市品质实验室具备非法添加、农兽药物残留等19大类检测能力，设置资质审核、入仓全检等多道关口，抽检、检测不合格的商品不得入仓，更不允许上架销售。

对于成人纸尿裤品类，京东超市品质实验室将“在强制卫生标准GB 15979-2024”和“成人纸尿裤专用性能标准GB/T 28004.2-2021”两项国家标准的基础上，对原生木浆、甲醛含量、荧光剂添加、渗透性能等多个核心维度进行更严苛的检测，做到从原料到成品层层把关。

经过上述检测且符合“ 品质严选 ”标准的纸尿裤产品，京东超市将在其商品详情页展示“ 品质严选 ”标识，并明确标注0甲醛、0荧光剂、饱和吸收量、吸收倍率、回渗量、pH值等关键参数，让消费者一看就能看懂，便于快速判断、放心下单。

把品质标准立起来，把检测数据亮出来。京东超市此次聚焦成人纸尿裤等品类落地“品质严选”标识，不只是商品标签的简单升级，更是对特殊群体的用心守护，这也将助力成人护理赛道重建消费信任，进一步推动行业规范健康发展。

注：文/龚作仁，文章来源：Laborer，本文为作者独立观点，不代表亿邦动力立场。

文章来源：Laborer

FAQ回顾

京东超市的“品质严选”标识是什么？

京东超市成人尿裤品类于10月联合京东超市品质实验室及行业品牌启动成人纸尿裤专项品质检测，以更严苛的“品质严选”标准逐批检测，达标产品会在商品详情页展示“品质严选”标识，并明确标注0甲醛、0荧光剂、饱和吸收量、吸收倍率、回渗量、pH值等关键参数，方便消费者快速识别优质产品。

成人纸尿裤的品质检测依据哪些标准？

京东超市品质实验室在强制卫生标准GB 15979-2024和成人纸尿裤专用性能标准GB/T 28004.2-2021两项国家标准基础上，对原生木浆、甲醛含量、荧光剂添加、渗透性能等多个核心维度进行更严苛的检测，做到从原料到成品层层把关。

消费者如何辨别成人纸尿裤质量好坏？

消费者仅凭包装和参数很难辨别成人纸尿裤质量，因为市场存在虚标参数、以次充好等问题。京东超市推出的“品质严选”标识会在商品详情页公开0甲醛、0荧光剂、饱和吸收量、吸收倍率、回渗量、pH值等关键参数，让消费者一目了然，便于快速判断和放心下单。

成人纸尿裤行业有哪些新趋势？

随着社会老龄化加快和护理需求精细化，成人纸尿裤从边缘品类走向更广泛的日常消费，需求正从“能用”向“好用”升级，消费者更看重舒适性、透气性、吸收性和场景适配性。同时市场快速扩容也带来虚标参数、以次充好等问题，推动行业以更严格标准回应消费期待。

京东超市品质实验室是什么？有哪些检测能力？

京东超市品质实验室是国内首个电商平台自建的综合型质量检测实验室，具备非法添加、农兽药物残留等19大类检测能力，设置资质审核、入仓全检等多道关口，抽检或检测不合格的商品不得入仓，更不允许上架销售。