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“新一代战略”闪耀硅谷,君智代表中国咨询首登全球科创心脏

亿邦动力 2026-09-20 15:23
亿邦动力 2026/09/20 15:23

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这篇文章传递了AI时代个体经营、职场发展都可借鉴的实用竞争思路,核心干货可以从认知升级和落地方法两部分掌握。

1.认知层面,要避开当下普遍存在的竞争误区:随着AI等技术快速普及,各行业的技术壁垒正在快速缩小,不管是创业还是职场发展,如果一味拼技术参数、堆资源投入,很容易陷入同质化内卷,很难形成长期竞争优势。

2.方法层面,掌握确定增长的核心逻辑:要从单纯的技术优先思路转向战略领先思路,借鉴东方“得人心”的智慧,把自身的技术、能力优势转化为他人能感知的价值,同时可以参考经过实践验证的战略框架,从找准发展方向、提效日常运营、集中资源突破关键节点三个维度发力,这套方法已经帮助多个国产品牌成长为全球行业领导者,能有效帮人跳出低水平竞争。

这篇文章点出了AI时代品牌构建长期竞争力的核心逻辑,能为品牌经营决策提供重要参考。

1.要清晰认知当下的竞争环境变化:随着技术迭代速度加快、技术能力加速普及,品牌间的技术、产品价值壁垒正在快速缩小,各行业同质化竞争加剧,如果延续单纯拼研发投入、堆产品参数的思路,很难从竞争中脱颖而出,容易陷入无效内卷。

2.要明确品牌破局的核心方向:从“技术优先”转向“战略领先”,融合东方“得人心”的智慧,不再只聚焦技术本身,而是搭建从技术创新到用户心智的价值通路,把技术能力转化为用户可感知的情感价值与品牌认知,构建差异化心智壁垒。

3.落地可参考成熟的实践框架:君智提出的新一代战略包含明确战略方向、优化运营效益、强化战役能力三大支柱,这套方法已经助力波司登、雅迪、飞鹤、名创优品等多个品牌成长为全球行业领导者,七年助力七家企业突破百亿规模,实践验证有效。

这篇文章揭示了AI时代线上线下卖家面临的共性竞争风险,也指出了明确的增长机会与可复制的落地方法,参考性极强。

1.需要警惕的竞争风险:当前各类技术工具加速普及,同赛道卖家在产品功能、运营技术上的差距快速缩小,如果一味跟风追技术热点、拼价格、堆营销投入,很容易陷入同质化价格战,利润空间被持续压缩,很难建立自身的核心优势。

2.可以把握的增长机会:当下的消费竞争已经从单纯的产品、技术比拼,转向“技术+人心”的价值竞争,卖家在打磨产品硬实力的同时,要更注重捕捉用户的情感需求,在用户心智层面建立差异化认知,就能获得更稳定的确定性增长。

3.可直接借鉴的落地方法:参考新一代战略的三大抓手,找准自身差异化的经营方向,优化日常运营的投入产出效率,集中资源打赢品牌传播、新品上市等关键节点战役,这套方法已经经过多个百亿级品牌的实践验证。

这篇文章传递了AI时代供给端的竞争逻辑变化,能为工厂调整生产设计方向、挖掘新商业机会、推进数字化和电商布局提供清晰思路。

1.要及时捕捉下游的需求变化:技术普及带来的同质化竞争已经从品牌端传导至生产端,单纯靠升级工艺、堆砌产品参数的标准化生产模式,已经很难匹配品牌客户的差异化竞争需求,工厂很容易陷入单纯拼加工成本的低价竞争。

2.可以挖掘的新商业机会:随着越来越多企业开始探索“技术+人心”的战略路径,工厂可以主动对接有清晰差异化战略定位的品牌客户,围绕品牌的心智定位开发匹配的产品设计、生产方案,跳出低价加工的红海竞争。

3.数字化升级的重要启示:工厂在推进智能化、数字化生产改造、布局电商渠道的过程中,不能只追求技术参数的领先,还要围绕下游客户对接用户心智的真实价值需求调整生产、设计方向,更好适配新竞争环境下的客户订单需求。

这篇文章展现了AI时代商业服务领域的新趋势,点出了当前企业经营的普遍痛点,为各类服务商调整服务方向、打磨解决方案提供了参考。

1.要把握行业发展的新趋势:AI技术普及正在重构全球商业竞争逻辑,不管是中国还是美国的科技、消费领域企业家,都在寻找跳出技术内卷、实现确定性增长的方法,融合东西方智慧的战略类服务正在获得全球市场的认可,存在较大的市场拓展空间。

2.要精准捕捉客户的核心痛点:当前各行业企业普遍面临技术投入大但壁垒构建难、同质化竞争加剧的问题,多数企业具备技术创新能力,但缺乏把技术创新转化为用户可感知商业价值的能力,难以建立长期竞争优势。

3.可参考的解决方案搭建方向:借鉴君智新一代战略的框架,从帮助客户明确差异化战略方向、优化全链路运营效益、落地关键节点战役三个维度搭建服务体系,打通技术到用户心智的价值转化通路。

这篇文章揭示了AI时代平台内商家的核心经营困境与需求变化,能为平台优化生态管理、调整招商运营策略提供有效参考。

1.需要提前规避的平台生态风向:当前平台内各赛道都在面临技术普及带来的同质化竞争问题,不少商家陷入拼参数、拼营销投入、拼价格的内卷式竞争,既会压缩商家的盈利空间,也容易导致平台内内容同质化、价格战频发,影响平台整体生态健康。

2.要关注商家的核心需求变化:随着商家的竞争逻辑转变,商家不再只满足于获得基础经营工具、技术应用层面的支持,对能够帮助自身建立差异化心智、实现确定性长期增长的战略引导类服务,需求正在快速提升。

3.平台运营可借鉴的方向:招商环节重点引入有清晰差异化战略定位的品牌,日常运营中可参考新一代战略的框架,引导商家找准自身定位、优化运营效率、集中资源打造核心心智认知,减少平台内无效内卷,构建良性的商业生态。

这篇文章记录了中国咨询行业出海的标志性事件,展现了AI时代全球商业竞争的新动向、新问题与战略服务领域的模式创新,具备较高的研究价值。

1.值得关注的产业新动向:2026年9月君智作为首个在硅谷开设商战课程的中国咨询机构,以融合《孙子兵法》智慧的AI时代战略主题,吸引了超百位中美AI、科技投资、具身智能领域企业家参与,君智此前已进入联合国总部、哈佛等顶尖高校分享战略思想,多份案例入选哈佛案例库,标志着源自中国的战略方法论开始进入全球科创核心圈层。

2.值得研究的产业新问题:在AI技术快速迭代普及的背景下,全球企业普遍面临技术壁垒快速收窄、同质化竞争加剧、单纯技术投入难以构建长期竞争优势的共性问题,传统以西方理性分析为核心的战略方法已经无法完全适配新的竞争需求。

3.值得分析的商业模式创新:君智开创的新一代战略融合东西方智慧,以战略方向、运营效益、战役能力为三大核心支柱,七年内助力七家企业突破百亿规模,形成了可复制的增长服务模式,其国际化发展路径具备较强的研究意义。

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Quick Summary

This article outlines practical competitive insights applicable to both solo entrepreneurship and career development in the AI era, with core takeaways split into cognitive upgrades and actionable implementation methods.

1. On the cognitive level, avoid widespread competitive pitfalls: As AI and other technologies become rapidly ubiquitous, technical barriers across industries are eroding fast. Whether launching a business or advancing a career, fixating solely on technical specs and resource stacking will easily lead to homogeneous, cutthroat competition, making it nearly impossible to build long-term competitive advantages.

2. On the implementation level, master the core logic of predictable growth: Shift from a purely technology-first mindset to a strategy-led approach. Drawing on the Eastern wisdom of "winning people’s hearts", translate your technical and capability strengths into value others can perceive. You can also reference a practice-validated strategic framework that focuses on three dimensions: identifying clear development directions, improving daily operational efficiency, and concentrating resources to break through key nodes. This method has already helped multiple domestic Chinese brands grow into global industry leaders, and can effectively help players escape low-level competition.

This article identifies the core logic for brands to build long-term competitiveness in the AI era, offering critical reference for brand business decision-making.

1. Clearly recognize shifts in the competitive landscape: As technology iteration accelerates and technical capabilities become widely accessible, technology and product value barriers between brands are shrinking fast, intensifying homogeneous competition across sectors. Sticking to the old playbook of ramping up R&D investment and stacking product specs will make it hard to stand out, and will likely trap brands in fruitless, cutthroat competition.

2. Define the core direction for breaking through the competition: Shift from "technology priority" to "strategic leadership", integrating the Eastern wisdom of "winning people’s hearts". Instead of focusing solely on technology itself, build a value pathway connecting technological innovation to user mindset, translating technical capabilities into emotionally resonant value and recognizable brand identity for users, in order to build differentiated mindshare barriers.

3. Adopt mature, practice-proven implementation frameworks: Junzi’s next-generation strategy is built on three pillars: clarifying strategic direction, optimizing operational efficiency, and strengthening campaign execution capabilities. This methodology has supported brands including Bosideng, Yadea, Feihe, and Miniso in growing into global industry leaders, helping seven companies surpass RMB 10 billion in scale over seven years with proven practical results.

This article reveals common competitive risks facing both online and offline sellers in the AI era, while outlining clear growth opportunities and replicable implementation methods with strong practical reference value.

1. Watch for key competitive risks: As various technical tools become widely adopted, gaps between sellers in the same category in terms of product features and operational technology are narrowing rapidly. Blindly chasing tech trends, competing on price, and pouring resources into marketing will easily trap sellers in homogeneous price wars, continuously squeezing profit margins and making it hard to build core competitive advantages.

2. Capture available growth opportunities: Today’s consumer competition has shifted from pure product and technology rivalry to value competition combining "technology and user empathy". While refining hard product strengths, sellers should pay closer attention to capturing users’ emotional needs and building differentiated recognition in user mindsets, to secure more stable, predictable growth.

3. Apply directly actionable implementation methods: Drawing on the three core levers of next-generation strategy, identify your own differentiated business direction, optimize the input-output efficiency of daily operations, and concentrate resources to win key battles such as brand communication campaigns and new product launches. This methodology has been validated through practice by multiple RMB 10-billion-scale brands.

This article outlines shifts in supply-side competitive logic in the AI era, providing clear guidance for factories to adjust production and design directions, tap new business opportunities, and advance digitalization and e-commerce layouts.

1. Capture downstream demand changes in a timely manner: Homogeneous competition driven by technology adoption has spread from brand owners to the production end. Standardized production models that rely solely on upgrading craftsmanship and stacking product parameters can no longer match the differentiated competition needs of brand clients, leaving factories vulnerable to low-price competition focused purely on processing costs.

2. Tap emerging new business opportunities: As more companies explore the strategic path of combining "technology and user empathy", factories can proactively partner with brand clients that have clear differentiated strategic positioning, developing tailored product design and production solutions aligned with brands’ mindshare positioning to escape the red ocean of low-margin processing.

3. Key takeaways for digital upgrades: When carrying out intelligent, digital production transformation and rolling out e-commerce channels, factories should not pursue technical parameter leadership alone. They should also adjust production and design directions around downstream clients’ real value needs of connecting with user mindsets, to better adapt to client order requirements in the new competitive environment.

This article presents new trends in the commercial services sector in the AI era, identifies widespread pain points in current enterprise operations, and provides reference for all types of service providers to adjust service directions and refine solutions.

1. Capture new industry development trends: The proliferation of AI is restructuring global business competition logic. Entrepreneurs in both the Chinese and U.S. tech and consumer sectors are seeking ways to escape tech-focused cutthroat competition and achieve predictable growth. Strategy services that integrate Eastern and Western wisdom are gaining recognition in global markets, presenting significant room for market expansion.

2. Precisely identify core client pain points: Enterprises across industries now widely face the challenges of heavy technology investment failing to build strong competitive barriers and intensifying homogeneous competition. Most companies have technological innovation capabilities, but lack the ability to translate tech innovation into user-perceivable business value, making it hard to build long-term competitive edges.

3. Reference direction for solution building: Drawing on the framework of Junzi’s next-generation strategy, build service systems across three dimensions: helping clients define differentiated strategic directions, optimizing full-chain operational efficiency, and supporting the execution of key node campaigns, to unblock the value conversion pathway from technology to user mindshare.

This article reveals core operational pain points and shifting demand of merchants on platforms in the AI era, providing effective reference for platforms to optimize ecosystem governance and adjust merchant recruitment and operation strategies.

1. Proactively address emerging ecosystem risks: All categories on platforms are now facing homogeneous competition driven by widespread technology adoption. Many merchants are trapped in cutthroat rivalry centered on competing on product specs, marketing investment, and price. This not only squeezes merchant profit margins, but also leads to proliferating homogeneous content and frequent price wars on the platform, undermining the overall health of the platform ecosystem.

2. Pay attention to shifting core merchant needs: As merchant competitive logic changes, sellers are no longer satisfied with basic operational tools and technical application support. Demand for strategic guidance services that can help them build differentiated mindshare and achieve predictable long-term growth is rising rapidly.

3. Reference directions for platform operations: Prioritize recruiting brands with clear differentiated strategic positioning. In daily operations, reference the next-generation strategy framework to guide merchants in identifying their own positioning, improving operational efficiency, and concentrating resources to build core mindshare recognition, so as to reduce fruitless internal competition and build a healthy business ecosystem.

This article documents a landmark event in the overseas expansion of China’s consulting industry, presenting new trends and emerging issues in global business competition in the AI era, as well as model innovation in the strategic services sector, with high research value.

1. Notable new industry trends: In September 2026, Junzi became the first Chinese consulting firm to launch a business strategy course in Silicon Valley. Its AI-era strategic framework integrating wisdom from *The Art of War* attracted more than 100 entrepreneurs from the China-U.S. AI, tech investment, and embodied intelligence sectors. Junzi has previously presented its strategic ideas at the United Nations headquarters and top universities including Harvard, with multiple of its cases included in the Harvard Business School case library, marking that China-originated strategic methodologies are entering the core global science and technology innovation circle.

2. Emerging industry issues worth studying: Against the backdrop of rapid AI iteration and proliferation, enterprises worldwide commonly face shrinking technical barriers, intensifying homogeneous competition, and the inability of pure technology investment to build long-term competitive advantages. Traditional strategy methods centered on Western rational analysis can no longer fully adapt to new competitive demands.

3. Analyzable business model innovation: Junzi’s pioneering next-generation strategy integrates Eastern and Western wisdom, built on three core pillars: strategic direction, operational efficiency, and campaign capabilities. Over seven years, it has helped seven companies surpass RMB 10 billion in scale, forming a replicable growth service model. Its international development path carries strong research significance.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

2026年9月18日,君智硅谷战略课于美国加州盛大启幕,这也是中国咨询首次在全球科创心脏开设商战课程。

此次课程以“AI时代战略新洞察——源自《孙子兵法》的智慧”为主题,吸引了AI、科技投资、具身智能等领域,超过100余位中美企业家齐聚一堂。君智咨询董事长谢伟山亲临现场,结合实践案例为企业家们带来AI时代下,有效突破技术内卷,赢得长期竞争优势的“新一代战略”。

AI时代的“战略新物种”

谢伟山表示,当下技术的迭代和创新正以前所未有的速度改变全球商业环境,但随着技术能力加速普及,企业间的价值壁垒也正迅速缩小,各行业同质化竞争加剧,单纯靠拼数据、堆参数,难以脱颖而出。要从“技术优先”走向“战略领先”,企业需具备将技术创新真正转化为商业价值的能力,而东方智慧恰恰可以帮助企业构建起这种长期竞争优势。

谢伟山在课程分享中介绍:“西方智慧擅长‘理性’分析,注重对基础科学的研究;东方智慧强调‘得人心者得天下’,注重对‘情感’的把握。 东西智慧各擅胜场,能力互补。这为君智‘新一代战略’的创新带来重大启发。”

在现场,谢伟山向硅谷企业家们分享了君智“新一代战略”咨询的“三大法宝”(战略方向、运营效益、战役能力),如何打通从“技术”到“人心”的通路,实现确定性增长。

福布斯集团首席中国顾问、福布斯中国前总编Russell Flannery认为:这是在以科创为特色的硅谷,很少能够听到的真知灼见。我相信,融合技术与人心的「新一代战略」,可以有效帮助企业在AI时代把握战略机会,创造独特价值。

“新一代战略”的全球开创者

如今,君智荣膺“中国咨询50大”第一、Vault亚太最具创新力与最具商业前景咨询公司双榜第一,七年助力七家企业突破百亿,帮助波司登、雅迪、飞鹤、名创优品等企业成为行业全球领导者。

同时,作为“新一代战略”的全球开创者,君智持续释放国际影响力。2025年,君智于联合国纽约总部发表“新一代战略”七大法则,形成更完整的战略思想体系;2023年,成为首个同时走进哈佛Club、布朗大学和麻省理工学院分享创新战略思想的中国咨询公司;2020年至今,9篇实战案例入选哈佛案例库,成为服务案例入选哈佛案例库最多的中国咨询公司。

面对AI时代的浪潮,作为中国咨询的代表,君智将携手更多国际企业,共同探索可持续增长之路,为全球商业发展注入东方智慧的力量,开启波澜壮阔的新篇章。

本文首发于 亿邦动力 官方网站

文章来源:亿邦动力

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FAQ回顾

君智咨询提出的新一代战略核心是什么?

君智新一代战略融合擅长理性分析的西方智慧与强调“得人心”的东方智慧,包含战略方向、运营效益、战役能力三大核心模块,可帮助企业打通技术到用户心智的通路,在AI时代突破技术内卷,实现确定性增长。

AI时代企业如何突破同质化竞争获得长期优势?

AI时代技术迭代与普及速度极快,企业间技术价值壁垒快速缩小,各行业同质化竞争加剧,单纯拼数据、堆参数难以脱颖而出。企业需从“技术优先”转向“战略领先”,构建将技术创新转化为商业价值的能力,打造长期竞争壁垒。

君智咨询有哪些获得行业认可的服务成果?

君智是新一代战略的全球开创者,位列中国咨询50大榜首、Vault亚太最具创新力与最具商业前景咨询公司双榜第一;七年间助力波司登、雅迪、飞鹤、名创优品等七家企业突破百亿规模,9篇实战案例入选哈佛案例库,是首个登陆硅谷开课的中国咨询品牌。

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