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杨继云 2026-09-16 08:47
杨继云 2026/09/16 08:47

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这篇文章核心披露了字节跳动投资团队即将重新活跃的关键行业动向,值得关注的核心信息清晰明确。

1.关键人事落地:原Coatue中国区负责人蒋恺正式加盟,执掌字节位于香港的财务投资团队,向CFO高准汇报;蒋恺拥有多年科技、消费领域投资经验,曾主导参与作业帮、快看漫画、运去哪等知名项目投资,其老东家Coatue本身就是字节早期重要投资方,双方渊源深厚。

2.业务边界明确:这次调整并非重启2022年裁撤的战略投资部门,而是补齐字节缺失的机构化财务投资能力,搭建更系统的新兴科技初创公司投资体系,后续一级市场会更多看到字节的投资动作。

3.投资方向清晰:字节当前所有资源倾斜AI赛道,除内部自研大模型、多模态生成技术外,财务投资将重点卡位AI硬核技术空白领域,目标是像腾讯、阿里一样抓住AI周期的资本红利。

这篇文章披露的互联网巨头资本与业务布局动向,能为品牌商判断技术驱动的消费趋势、调整产品研发与营销方向提供明确参考。

1.技术落地的核心方向清晰:当前字节、腾讯、阿里等互联网巨头全部将AI作为核心战略,除内部自研文本、视频、3D生成等多模态AI技术外,还在密集投资AI硬科技与应用类初创公司,相关技术会快速渗透到内容、消费场景中,品牌商可提前关注相关技术进展,为产品体验升级、AI营销玩法创新储备方案。

2.平台生态的演化方向明确:字节此次补齐专业财务投资能力后,会加大AI赛道的系统化布局,相关被投企业的技术能力会逐步接入抖音、TikTok等字节系商业生态,带来内容生产、用户交互、电商转化的新工具,品牌需要跟进生态能力变化,提前布局新的流量转化路径。

3.创业风向提示:相比早年宽泛布局互联网、消费赛道,当前巨头投资更聚焦硬核科技,纯流量型消费创业的资本支持会减少,品牌的产品研发要更重视技术带来的实际价值,而非单纯的流量概念。

这篇文章透露出的字节生态布局动向,能为平台卖家捕捉新增长机会、调整经营策略提供清晰的方向指引。

1.新的效率工具红利明确:字节当前全链路押注AI赛道,内部已经推出豆包、AI视频生成、3D生成等产品矩阵,后续还会通过投资补齐各类AI技术能力,这些技术落地到电商场景后,会催生出AI内容生产、AI数字人直播、3D商品展示等新的经营工具,大幅降低卖家的内容制作、店铺运营成本,卖家可以提前学习相关AI工具的使用,抢占效率红利。

2.新的流量方向清晰:字节此次升级财务投资团队后,会围绕核心AI赛道做系统化布局,不会再像早年一样宽泛投资各类消费、互联网项目,平台的流量和资源会持续向AI相关的新内容、新商品、新玩法倾斜,卖家在选品和内容设计上,可以向AI相关的硬件、应用、周边消费靠拢,抓住流量红利期。

3.经营风险提示:平台投资逻辑从战略协同优先转向财务收益优先,意味着平台生态内的经营项目会更看重实际投入产出,缺乏真实价值、纯靠概念蹭流量的玩法会逐步失去生存空间,卖家要摒弃投机思路,打磨真实的商品和服务竞争力。

这篇文章披露的科技巨头投资与研发动向,能为工厂捕捉新的产品需求、推进数字化和电商布局提供明确方向。

1.新增产品需求明确:当前字节、腾讯、阿里等巨头全部加码AI赛道,重点布局具身智能、机器人、3D生成、AI硬件相关领域,产业链上游的硬件制造、精密零部件、AI相关周边产品的需求会持续上涨,具备精密制造、柔性生产能力的工厂,可以提前对接相关赛道的初创科技公司,挖掘新增订单机会。

2.数字化转型的技术供给更加丰富:字节接下来会通过财务投资布局大量AI初创企业,覆盖AI视觉、3D建模、智能生产等多个技术方向,这些技术后续会逐步开放给产业端,工厂推进生产数字化改造时,可以对接相关的成熟AI技术方案,降低数字化升级的成本。

3.电商渠道的效率升级机会:字节系平台会持续落地各类AI内容、AI展示工具,工厂布局抖音、TikTok等线上销售渠道时,可以借助新的AI工具低成本完成商品视频拍摄、3D商品建模、智能客服搭建,提升线上运营效率,打开To C销售通路。

这篇文章透露出的互联网巨头布局动向,能为服务商判断行业发展趋势、打磨适配客户需求的解决方案提供参考。

1.行业核心发展趋势明确:当前互联网行业已经全面进入AI驱动的新阶段,字节、腾讯、阿里等巨头一边自研大模型、多模态生成等核心AI技术,一边通过投资布局全链路AI赛道企业,未来几年所有商业场景的数字化服务都会围绕AI技术展开,服务商要提前把AI能力融入自身服务体系,跟上行业迭代节奏。

2.明确的客户服务机会:不管是品牌商、卖家还是制造工厂,当前在对接AI技术做经营升级时,都存在技术门槛高、找不到适配场景、不会用新工具的普遍痛点,服务商可以依托巨头开放的AI能力、被投科技公司的技术产品,打磨轻量化的AI营销、AI运营、AI生产管理解决方案,满足中小客户的低成本升级需求。

3.潜在合作机会清晰:字节此次升级财务投资团队后,会布局大量AI初创公司,这些初创公司普遍缺少商业化落地的渠道和服务能力,To B服务商可以主动对接相关被投企业,成为其技术产品落地到中小客户的服务合作伙伴,共享AI技术落地的市场红利。

这篇文章详细披露了字节跳动在投资板块的最新调整动作,能为各类平台优化自身战略布局、规避发展风险提供参考借鉴。

1.头部平台的最新战略做法可参考:字节跳动在投资板块的调整思路非常清晰,2022年裁撤宽泛布局的战略投资部门后,并没有完全停止对外投资,而是保留独立的财务投资团队;此次引入专业投资高管,是要搭建系统化的科技初创公司投资体系,聚焦AI核心赛道做精准投资,既避免早年无边界扩张带来的资源浪费,又能通过财务投资捕获新技术红利、夯实自身技术生态。

2.平台运营的核心风向需要重视:当前所有头部互联网平台的核心资源都在向AI倾斜,从算力基建、基础大模型到应用层做全链路布局,平台在做招商、运营规则设计时,要给AI相关的商家、开发者、内容创作者更多扶持,丰富平台内的AI生态供给,提升平台对用户的吸引力。

3.风险规避的经验可借鉴:字节调整投资逻辑时,彻底放弃了战略协同优先、大范围产业布局的思路,转向重收益、聚焦核心赛道的审慎投资模式,平台在做对外投资、生态合作时,要避免盲目跟风铺摊子,围绕自身核心业务需求匹配资源,提升投入产出效率。

这篇文章披露的字节跳动投资团队调整事件,折射出中国互联网产业在AI发展周期下的资本布局新动向,具备较高的研究价值。

1.产业新动向清晰:中国互联网巨头的投资逻辑已经发生本质转变,从移动互联网时代“战略协同优先、全赛道大范围布局”的战投模式,转向AI时代“聚焦核心硬科技赛道、重财务收益、体系化布局”的财务投资模式;腾讯、阿里已经通过提前布局AI赛道企业拿到了丰厚的IPO回报,字节此次补齐专业财务投资能力,标志着头部大厂集体进入AI赛道的系统化资本竞争阶段。

2.值得跟踪的新问题明确:头部平台的投资逻辑转变,会对一级市场的创投风向、硬科技初创企业的融资环境、AI技术的商业化落地节奏产生哪些连锁影响;平台财务投资与内部自研业务如何形成高效协同,避免与被投企业产生业务冲突,都是值得持续研究的方向。

3.商业模式演化方向清晰:未来互联网巨头的增长模式,将从移动互联网时代的流量扩张、业务边界拓展,转向AI时代的核心技术自研+外部精准投资捕获技术红利的双轮驱动模式,资本投入更聚焦硬核技术,技术落地带来的生产效率提升会成为行业增长的核心动力。

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Quick Summary

This article highlights a key industry development: ByteDance’s investment team is set to resume active dealmaking, with three core takeaways:

1. Key leadership appointment: Jiang Kai, former head of Coatue’s China operations, has officially joined ByteDance to lead its Hong Kong-based financial investment team, reporting to CFO Julie Gao. Jiang brings extensive investment experience in the technology and consumer sectors, having led or participated in high-profile deals for companies including Zuoyebang, Kuaikan Manhua, and Yunquna. Coatue, his former employer, was an early major backer of ByteDance, establishing deep ties between the two parties.

2. Clear business mandate: The restructuring does not mark a revival of the strategic investment department dissolved in 2022. Instead, it is designed to build out ByteDance’s previously underdeveloped institutional financial investment capabilities, creating a more systematic framework for investing in emerging tech startups. More deal activity from ByteDance is expected in the primary market going forward.

3. Defined investment focus: ByteDance is currently channeling all resources toward the AI sector. In addition to in-house development of large language models and multimodal generative technology, its financial investment arm will prioritize underinvested segments of hard AI technology, aiming to capture capital gains from the AI cycle in the same way Tencent and Alibaba have done.

This article’s analysis of internet giants’ capital and business layout provides clear reference for brands to identify technology-driven consumer trends and adjust product R&D and marketing strategies.

1. Clear direction for technology adoption: Major internet players including ByteDance, Tencent, and Alibaba have all identified AI as a core strategic priority. Alongside in-house development of multimodal AI technologies spanning text, video, and 3D generation, they are actively investing in hard AI tech and application-focused startups. As these technologies rapidly permeate content and consumer scenarios, brands can track relevant progress in advance to prepare solutions for upgraded product experiences and innovative AI-powered marketing plays.

2. Defined trajectory for platform ecosystem evolution: After bolstering its professional financial investment capabilities, ByteDance will scale up systematic AI sector investment. Technologies from its portfolio companies will gradually be integrated into ByteDance’s commercial ecosystem, including Douyin and TikTok, creating new tools for content production, user interaction, and e-commerce conversion. Brands need to track shifts in ecosystem capabilities to position themselves early for new traffic conversion pathways.

3. Signals for startup trends: Unlike the broad, early-stage investments across internet and consumer sectors in previous years, big tech investment is now heavily focused on hard technology. Capital support for pure traffic-driven consumer startups will decline, meaning brands’ product R&D should prioritize tangible value delivered by technology, rather than superficial traffic-focused concepts.

The update on ByteDance’s ecosystem layout shared in this article provides clear guidance for platform sellers to identify new growth opportunities and adjust operational strategies.

1. Clear efficiency tool dividends: ByteDance is betting on AI across its entire value chain, having already launched a product matrix including Doubao, AI video generation, and 3D generation tools. It will continue to fill gaps in AI capabilities through investment. When applied to e-commerce scenarios, these technologies will spawn new operational tools such as AI content production, AI digital human livestreaming, and 3D product displays, significantly reducing sellers’ costs for content creation and store operations. Sellers can learn to use relevant AI tools in advance to capture first-mover efficiency gains.

2. Clear new traffic directions: Following the upgrade of its financial investment team, ByteDance will make systematic investments centered on core AI tracks, rather than the broad, scattered bets on consumer and internet projects it made in earlier years. Platform traffic and resources will continue to tilt toward new AI-related content, products, and engagement formats. When selecting products and designing content, sellers can align offerings with AI-related hardware, applications, and peripheral consumer goods to capitalize on traffic dividends during the growth window.

3. Operational risk alerts: As the platform’s investment logic shifts from prioritizing strategic synergy to prioritizing financial returns, business projects within the ecosystem will be held to higher ROI standards. Tactics that lack real value and rely solely on trend-chasing to attract traffic will gradually lose viability. Sellers should abandon speculative approaches and focus on building tangible competitiveness in products and services.

The insights into tech giants’ investment and R&D moves shared in this article provide clear direction for manufacturers to identify new product demand and advance digital transformation and e-commerce strategies.

1. Clear new product demand: Major players including ByteDance, Tencent, and Alibaba are all scaling up investment in the AI sector, with a focus on embodied intelligence, robotics, 3D generation, and AI hardware. Demand will rise steadily for upstream hardware manufacturing, precision components, and AI-related peripheral products. Factories with precision manufacturing and flexible production capabilities can proactively connect with early-stage tech companies in these tracks to tap into new order opportunities.

2. Expanded technology supply for digital transformation: ByteDance will build a portfolio of AI startups covering directions including computer vision, 3D modeling, and intelligent production through its financial investment arm. These technologies will gradually be made available to industrial players. When advancing digital production upgrades, factories can leverage mature AI solutions from these sources to lower the cost of digital transformation.

3. Efficiency upgrade opportunities for e-commerce channels: ByteDance’s platforms will continue to roll out AI content and display tools. When building sales channels on Douyin, TikTok, and other online platforms, factories can use these new AI tools to affordably produce product videos, build 3D product models, and deploy intelligent customer service, improving online operational efficiency and opening up direct-to-consumer sales pathways.

The updates on internet giants’ strategic layout shared in this article provide reference for service providers to identify industry development trends and build solutions aligned with client needs.

1. Clear core industry trend: The internet industry has fully entered an AI-driven new phase. Giants including ByteDance, Tencent, and Alibaba are developing core AI technologies such as large models and multimodal generation in-house, while also investing in companies across the full AI value chain. Over the next few years, digital services across all business scenarios will be built around AI technology. Service providers should integrate AI capabilities into their service systems early to keep pace with industry iteration.

2. Defined client service opportunities: Brands, sellers, and manufacturers alike face common pain points when adopting AI for business upgrades: high technical barriers, difficulty identifying suitable application scenarios, and lack of proficiency with new tools. Service providers can leverage AI capabilities opened up by big tech platforms and technology products from portfolio startups to build lightweight solutions for AI-powered marketing, operations, and production management, meeting the low-cost upgrade needs of small and mid-sized clients.

3. Clear potential partnership opportunities: Following the upgrade of its financial investment team, ByteDance will invest in a large number of AI startups, which generally lack commercialization channels and service capabilities. B2B service providers can proactively engage with these portfolio companies to become service partners supporting the rollout of their technology products to small and mid-sized clients, sharing in the market dividends of AI technology adoption.

This article details ByteDance’s latest restructuring of its investment division, providing reference for all types of platforms to optimize their own strategic layout and mitigate development risks.

1. Actionable insights from leading platform strategy: ByteDance’s approach to adjusting its investment operations is highly clear. After dissolving its broadly focused strategic investment department in 2022, it did not halt external investment entirely, but retained an independent financial investment team. The recruitment of a senior professional investment executive is intended to build a systematic investment framework for tech startups, making targeted bets focused on the core AI track. This approach avoids the resource waste caused by earlier unconstrained expansion, while also capturing new technology dividends and strengthening its own technology ecosystem through financial investment.

2. Key platform operational trends to prioritize: All leading internet platforms are directing core resources toward AI, building end-to-end layouts spanning computing infrastructure, foundation large models, and application layers. When designing merchant recruitment and operational rules, platforms should offer increased support to AI-related merchants, developers, and content creators to enrich AI-related ecosystem supply and boost platform appeal to users.

3. Actionable risk mitigation lessons: When adjusting its investment logic, ByteDance fully abandoned its earlier approach of prioritizing strategic synergy and broad industrial layout, shifting to a prudent investment model focused on returns and core tracks. When making external investments and pursuing ecosystem partnerships, platforms should avoid blind, sprawling expansion, instead allocating resources aligned with core business needs to improve return on investment.

The adjustments to ByteDance’s investment team detailed in this article reflect new trends in capital allocation across China’s internet industry amid the AI development cycle, carrying high research value.

1. Clear new industry dynamics: The investment logic of China’s internet giants has undergone a fundamental shift, moving from the mobile internet era model of strategic investment defined by "strategic synergy first, broad cross-sector layout" to an AI era model of financial investment characterized by "focus on core hard tech tracks, emphasis on financial returns, systematic deployment". Tencent and Alibaba have already generated substantial IPO returns from early AI sector investments; ByteDance’s build-out of professional financial investment capabilities marks the point at which major big tech companies have collectively entered a phase of systematic capital competition in the AI track.

2. Clear research questions to track: The knock-on effects of leading platforms’ shifting investment logic on primary market venture capital trends, the financing environment for hard tech startups, and the pace of AI technology commercialization; and how platforms can achieve efficient synergy between financial investment and in-house R&D, while avoiding business conflicts with portfolio companies, are all directions worthy of ongoing research.

3. Clear business model evolution trajectory: Going forward, the growth model of internet giants will shift from the mobile internet era focus on traffic expansion and business boundary extension to an AI era dual-engine model combining in-house core technology R&D and targeted external investment to capture technology dividends. Capital spending will be more heavily focused on hard technology, and productivity gains driven by technology adoption will become the core driver of industry growth.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

“字节投资团队要活跃起来了。”

刚从香港回来的FA朋友如此聊起自己的观察。此时正值一幕发生:据彭博社报道,蒋恺(Kai Jiang)离开知名投资机构Coatue,已正式加盟字节跳动,负责设在香港的投资团队。

以后,他将向字节跳动CFO高准汇报。而四年前,高准接替周受资出任字节跳动CFO,她曾长期参与一级市场的投资并购交易。

投资界从知情人士处获悉,蒋恺此番执掌的是字节跳动财务投资部门,并非新设立的业务,更不意味着几年前取消的战略投资部门又恢复重启。

但依旧极具风向标意味——蒋恺的到来,将为字节建立一套更为系统的新兴科技初创公司投资方法。接下来,一级市场有望见到越来越多字节投资人的身影。

字节招来一位大将

蒋恺是谁?

在同行的记忆里,蒋恺此前就职于Coatue,负责亚洲科技和消费领域投资。资料显示,他本科毕业于北京大学经济学专业,职业生涯起步于摩根士丹利,后加入普维资本从事TMT投资,2015年加入Coatue,长期base香港。

在Coatue任职期间,蒋恺深度参与多笔知名项目投资,包括作业帮、快看漫画、CertiK、运去哪等,成为Coatue布局中国市场的核心负责人。公开信息显示,蒋恺自2020年起担任Coatue中国掌门人。

Coatue江湖地位显赫:创办于1999年,特色是全周期科技投资,在纽约、硅谷、香港设有办公室,管理规模超730亿美元。2014年左右开始布局中国市场,是中国互联网时代最重要的美元基金之一。

外界可能不知道,Coatue也是字节跳动早期重要投资方,自2017年起多次加注字节。这意味着,蒋恺早已和字节结下深厚渊源。

如今蒋恺的到来,有望为字节引进成熟美元科技投资体系,补齐以往缺失的机构化财务投资能力。

字节CFO浮现

更值得关注的是,以后蒋恺的汇报对象是字节跳动CFO高准。

高准同样是投资圈的老朋友。她的履历足够精彩:出生于上海,曾获北京大学法学学士、阿拉巴马大学社会学硕士、加州大学洛杉矶分校法学博士,从事律师生涯超过20年。

2022年4月,字节跳动CEO梁汝波在内部全员信中宣布,高准(Julie Gao)加入字节跳动,正式出任CFO。资料显示,高准为100多家公司的上市和其他资本市场融资项目提供过法律服务,对象包括美团、京东、拼多多、小米等;她还为很多并购及私募项目提供法律服务,对象包括百度、字节跳动等。

彼时,梁汝波在全员信中谈及双方的渊源:2016年以来,高准与字节跳动收购和融资项目多次合作,熟悉公司使命、文化、团队和业务,“Julie对公司治理、企业发展有很多经验和思考,对很多处于不同阶段的公司提供过咨询和帮助,相信她的加入会给公司带来很大帮助。”

据悉,字节跳动收购Musical.ly、沐瞳游戏公司,以及几轮私募股权融资,交易总额超过几十亿美元,相关过程均有高准的深度参与。尤其是她操刀的字节跳动收购Musical.ly,是字节跳动收购史上最重要的布局,成就了日后横扫全球的TikTok。

此次汇报线面向CFO,进一步印证蒋恺香港团队以财务投资属性为主,并非传统大厂战投。

这一幕不禁让人想起4年前——2022年初,字节跳动战略与投资部发生剧变,员工分散到各个业务条线中,战略投资全面刹车。原本,字节在2021年正式成立财务投资团队,由曾就职于红杉中国的杨洁带队,与赵鹏远带队的字节战投全团队平级。

此后赵鹏远转入总裁办,杨洁于2022年创办锦秋基金,一部分投资人才由此进入独立基金体系。

但字节的对外投资并未完全停滞。这几年,字节始终保留独立运作的财务投资业务体系,并未中断市场化投资布局,只是彻底告别了此前“战略协同优先、大范围产业布局”的战投模式,转向更审慎、重收益、聚焦核心赛道的财务投资逻辑。

如今,对外投资有望开始重新活跃。

阿里腾讯,投资赚翻了,字节开始赶上

显然,这次剑指AI

和所有巨头方向一致,过去两年字节跳动的战略重心也向AI全面倾斜,押注从算力基建、基础模型、前沿硬科技以及应用层的布局。

在自研层面,字节内部将AI定义为“勇攀高峰”的核心战略,由Seed团队承载基础大模型研发,持续迭代通用多模态模型,相继推出豆包、海外AI产品Dola,以及Seedance视频生成、Seed3D三维生成、VLA视觉动作等前沿模型矩阵,覆盖文本、视频、3D、机器人视觉等多个AI核心领域。

最近一则未经证实的消息显示,张一鸣已深度回归AI核心研发一线,亲自带队攻坚行业最前沿的世界模型赛道。

在自研之外,字节的财务投资也精准锚定AI科技赛道。

一改早年宽泛的互联网、消费投资思路,字节最近的出手专门卡位前沿技术空白,陆续投资生数科技、影眸科技、自变量机器人等一众新锐公司,投资版图重点覆盖具身智能、AI基础设施、3D生成、AI安全、机器人等硬核领域。

进入AI时代,互联网大厂的科技投资热闹非凡。

9月11日,燧原科技正式登陆科创板,开盘市值一度冲破2000亿元。在它背后,腾讯凭借持股超20%成为最大外部投资人,账面浮盈超300亿元。

这只是冰山一角。梳理最近的超级IPO,无论是MiniMax、智谱、长鑫还是即将上市的云豹智能,腾讯都是重要股东方,悄然化身IPO捕手。此外,眼前炙手可热的DeepSeek、月之暗面、阶跃星辰、Manus、可灵AI等公司,腾讯也都是重要投资方。

阿里同样凶猛,今年凭借重仓长鑫收获了史上最大投资回报,这几年出手堪称“扫货”——智谱、MiniMax、月之暗面、百川智能、零一万物、硅基流动、澜起科技、曦智科技、宇树科技、星动纪元……名单同样很长。

相比之下,字节的投资出手实在称得上“保守”。

也许随着新高管的加盟,字节也将告别零散试探,走向专业、全球化、以AI为核心的系统化资本布局,在夯实AI技术版图的同时,吃下全球科技新周期的资本红利。

这也许是一个分水岭。身处AI时代,巨头们都在留下足够的子弹打向核心战场。

注:文/杨继云,文章来源:投资界(公众号ID:pedaily2012),本文为作者独立观点,不代表亿邦动力立场。

文章来源:投资界

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FAQ回顾

蒋恺加入字节跳动后负责什么业务?

蒋恺从知名投资机构Coatue离职后正式加盟字节跳动,执掌设在香港的财务投资部门,向CFO高准汇报。他将为字节建立系统的新兴科技初创公司投资方法,引入成熟美元科技投资体系,补齐机构化财务投资能力。

字节跳动当前对外投资的核心方向是什么?

字节跳动现阶段对外投资重点锚定AI科技赛道,已陆续投资生数科技、影眸科技、自变量机器人等新锐公司,覆盖具身智能、AI基础设施、3D生成、AI安全、机器人等硬核领域,后续将推进全球化的AI领域系统化资本布局。

字节跳动此次调整投资团队是要恢复此前的战略投资部门吗?

此次蒋恺执掌的是字节跳动已有的财务投资部门,并非新设立业务,也不意味着几年前取消的战略投资部门恢复重启。该团队以财务投资属性为主,和此前"战略协同优先、大范围产业布局"的战投模式有明显区别。

国内互联网大厂在AI赛道的投资布局有什么特点?

当前腾讯、阿里等互联网大厂均将投资重心向AI及硬科技赛道倾斜,腾讯投资燧原科技、MiniMax、DeepSeek等多家企业斩获大额回报,阿里也重仓长鑫存储、智谱、宇树科技等项目,重点卡位AI核心技术领域。

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