iPhone Duo来了！千亿级3C配件市场迎来新需求

义乌指数 2026-09-15 08:37

义乌指数 2026/09/15 08:37

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这篇文章梳理了3C数码配件市场的最新动态，包含不少对普通消费者实用的选购、避坑信息。

1. 消费避坑硬标准：目前国内移动电源已强制执行3C认证，受民航携带规则趋严影响，合规移动电源的市场份额已从上年同期的50%升至89%，无认证产品不仅存在安全隐患，还无法通过民航安检，消费者选购时要优先确认合规资质，不要盲目购买低价无认证产品。

2. 实用选购方向：随着USB-C接口普及，充电器、数据线已经从单品牌专属配件变为通用配件，一套可覆盖多品牌的手机、平板、笔记本设备。消费者可按自身场景选配：差旅选轻薄款移动电源、小型多口充电器，户外选大容量电源，办公、电竞场景可按需配置不同定位的键鼠，不用盲目追求虚高参数，手感、连接稳定性、实际使用体验比纸面参数更重要。

当前3C数码配件市场正从价格竞争转向品牌、品质、体验的综合竞争，是品牌突围的重要窗口期。

1. 消费趋势与用户行为：当前超7成用户拥有2套及以上键鼠，用户不再满足单套基础配件，会按办公、电竞、差旅、户外等不同场景选配多套配件，选购决策中除价格、参数外，越来越看重品质稳定性、售后保障与品牌认知。2026年5月国内移动电源线上销量TOP4品牌合计份额达36.4%，同比提升7.6个百分点，品牌集中度持续提升。

2. 经营参考方向：产品研发端要把合规要求前置到设计、生产全环节，充电类产品可主打小型化、多口、自带线的功能整合设计，键鼠类产品重点优化手感、静音、连接稳定性；渠道可结合电商、线下批发市场、跨境渠道布局，定价形成覆盖基础款到高端专业款的完整梯队，针对北美市场推高性能高溢价产品，欧洲市场强化合规环保属性，新兴市场布局高性价比款。

3C数码配件市场大盘保持稳定增长，卖家可抓住合规换新、场景细分、跨境分层的经营机会，规避低质竞争风险。

1. 风险与政策提示：国内移动电源已强制3C认证，民航携带要求趋严，无认证低质产品正加快退出市场，过去靠低价无认证产品走量的模式已无生存空间；欧盟2026年4月将统一充电接口要求扩展至笔记本电脑，同时出台电池法规强化标识、回收责任要求，跨境卖家需提前做好合规备货。

2. 机会点提示：国内市场依托18.27亿户的移动电话保有量，叠加出游、混合办公等场景带动，移动电源、小型充电器、场景化键鼠需求稳定；跨境方面北美市场高性能配件溢价空间大，欧洲合规产品需求稳固，拉美、中东非等新兴市场的基础配件年均增速超9%。经营上可参考义乌商户的多品类混批模式，通过私模产品打造差异，靠稳定品质留存客户。

3C配件制造端的合规门槛持续提升，细分产品需求明确，工厂可围绕市场需求升级生产能力，抓住增量机会。

1. 生产端的新要求：当前合规要求已从产品拿证延伸到生产全流程，国内电源类产品需满足3C认证的工厂检查、现场抽样要求，出口产品要符合目标市场的认证、环保、电池等相关规则；生产中要选用实标电芯、高规格线材，增加整机老化测试环节，保障产品品质稳定性。

2. 产品方向与商业机会：可围绕场景做细分产品布局，移动电源覆盖基础款、轻薄差旅款、高功率多设备款、大容量户外款，充电类开发小型化、多口、自带线的整合款，键鼠类围绕轴体手感、静音、无线轻量化分档次生产。可对接义乌、华强北等线下集散地的订单，配合客户开发私模产品，抓住国内合规换新、海外市场分层需求的订单机会，避开低门槛同质化产品的价格战。

3C配件行业正处于合规升级、体验升级、品牌升级的关键阶段，服务商可围绕行业共性痛点打磨解决方案，挖掘服务机会。

1. 行业发展趋势：全球3C配件市场年均复合增长率达5.5%，中国作为全球最大市场，泛拓展类配件年复合增速达16.9%，行业正从低价竞争转向合规能力、产品体验、品牌价值的综合竞争，合规要求前移至生产全环节，产品竞争从单参数比拼转向功能整合与实际体验，头部品牌集中度持续提升。

2. 客户痛点与服务方向：当前大量中小厂商、商户存在合规成本高、产品同质化严重、自主设计能力不足、品质管控不稳定、品牌力弱的问题，跨境客户还面临不同区域规则复杂、需求匹配难的痛点。服务商可推出覆盖生产全流程的合规咨询与认证服务、私模设计与结构优化的研发服务、全链路品质检测服务，以及面向中小商家的数字化运营、品牌打造服务，覆盖客户从生产到销售的全链路需求。

3C配件类目市场规模稳定增长，平台可围绕合规管控、分层运营、供需匹配优化类目管理，抓住行业增长红利。

1. 风向与合规管控：要严格落实类目合规要求，针对移动电源等强制3C认证的品类，核查商家资质，清退无认证、虚标参数的低质产品；针对跨境板块商家，做好不同区域的规则提示，比如欧盟的统一接口、电池回收要求，北美市场的产品认证要求，帮助商家规避合规风险。

2. 招商与运营方向：招商端重点引入两类商家，一类是具备稳定生产能力、可提供差异化私模产品的供应链商家，一类是有研发能力的品牌商家，覆盖从高性价比基础款到高端专业款的全价格带，匹配差旅、户外、办公、电竞等多场景需求；运营端可为多品类经营的商家提供混批、组合销售的工具支持，结合国内消费节点、海外市场消费周期策划活动，引导商家从低价竞争转向品质、品牌的良性竞争。

当前3C配件产业呈现规模稳增、结构升级的整体特征，出现了诸多值得关注的产业新动向与研究方向。

1. 产业核心数据：2026年全球3C数码配件市场规模约1878亿美元，预计2031年达2454亿美元，年均复合增长率5.5%；中国市场占全球份额的28%，是全球最大消费市场，其中泛拓展类科技消费电子配件到2030年复合增长率达16.9%，增长动力来自庞大设备保有量的换新需求、多场景使用需求、监管趋严带来的存量替换。

2. 产业新动向与研究方向：产业链中上游集中在珠三角、长三角产业带，下游形成电商、跨境、线下批发、品牌门店的多元渠道，义乌等传统线下集散地的商户正从拼价拿货转向自主开模、品质管控、自有品牌布局；行业竞争逻辑从价格战转向合规能力、体验优化、品牌力的综合竞争，头部品牌集中度持续提升，同时存在低门槛品类同质化严重、全球市场合规与需求差异大等新问题，USB-C接口统一正在推动配件从终端附属品变为独立消费品类。

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Quick Summary

This article rounds up the latest developments in the 3C digital accessories market, with practical buying tips and risk-avoidance guidance for everyday consumers.

1. Key rules to avoid purchase pitfalls: 3C certification is now mandatory for all portable power banks sold in China. Driven by tighter civil aviation carry-on rules, the market share of compliant power banks has risen to 89% from 50% in the same period last year. Uncertified products not only pose safety risks, but also fail aviation security checks. Shoppers should prioritize verifying compliance credentials first, rather than opting for cheap, uncertified options.

2. Practical purchasing guidance: As USB-C ports become universally adopted, chargers and cables are no longer brand-exclusive accessories, but universal products that work across phones, tablets and laptops from different makers. Consumers can select products based on their own use cases: pick slim, lightweight power banks and compact multi-port chargers for business travel, high-capacity power banks for outdoor activities, and targeted keyboard and mouse options for office work or esports. There is no need to chase overstated on-paper specs; ergonomics, connection stability and real-world user experience matter far more than listed parameters.

The 3C digital accessories market is shifting from price-based competition to integrated competition across brand, quality and user experience, creating a critical window for brands to break out.

1. Consumer trends and user behavior: Over 70% of users now own two or more sets of keyboard and mouse, moving beyond a single set of basic accessories to select multiple sets tailored to scenarios including office work, esports, business travel and outdoor activities. Besides price and specs, users increasingly prioritize quality consistency, after-sales support and brand recognition when making purchase decisions. In May 2026, the top four portable power bank brands in China’s online market held a combined 36.4% share, up 7.6 percentage points year on year, pointing to steadily rising brand concentration.

2. Strategic operational guidance: On the R&D front, embed compliance requirements across the entire design and production process. For charging products, prioritize integrated, functional designs that are compact, multi-port and come with built-in cables; for keyboard and mouse lines, focus on improving typing feel, noise reduction and connection stability. For channel strategy, build a presence across e-commerce, offline wholesale markets and cross-border channels, and develop a full pricing ladder covering entry-level to high-end professional SKUs. Launch high-performance, premium-margin products for the North American market, emphasize compliance and eco-friendly attributes for the European market, and roll out cost-effective SKUs for emerging markets.

The 3C digital accessories market is delivering steady growth overall. Sellers can capitalize on opportunities from compliance-driven replacement demand, scenario-based segmentation and tiered cross-border offerings, while avoiding risks associated with low-quality competition.

1. Risk and policy updates: 3C certification is now mandatory for portable power banks in China, and tighter civil aviation carry-on rules are accelerating the exit of uncertified, low-quality products from the market. The old model of driving volume via cheap, uncertified goods is no longer viable. For cross-border sellers, note that the EU will extend its common charging port requirement to laptops in April 2026, alongside new battery regulations that strengthen labeling and recycling responsibility obligations; advance preparation and compliant stock planning are required.

2. Opportunity highlights: In the domestic market, supported by a 1.827 billion mobile phone user base and growing demand from travel and hybrid work scenarios, demand for portable power banks, compact chargers and scenario-specific keyboards and mice remains stable. For cross-border business, the North American market offers large premium margins for high-performance accessories, European demand for compliant products is solid, and emerging markets including Latin America, the Middle East and Africa are seeing over 9% annual growth in basic accessory sales. Operationally, sellers can reference the multi-category mixed-batch model used by Yiwu merchants, build differentiation via exclusive private-mold products, and drive customer retention through consistent product quality.

Compliance thresholds continue to rise across the 3C accessory manufacturing sector, with clearly defined demand for segmented products. Factories can upgrade production capabilities in line with market needs to capture incremental opportunities.

1. New production requirements: Compliance rules now extend beyond product certification to cover the entire production workflow. Domestic power products must meet 3C certification requirements for factory audits and on-site sampling, while export products must comply with certification, environmental and battery-related rules in target markets. Production processes should use accurately rated battery cells and high-specification cables, and add integrated product aging testing to ensure consistent quality.

2. Product direction and business opportunities: Build out segmented product lines tailored to use scenarios: portable power banks covering entry-level models, slim travel models, high-power multi-device models and high-capacity outdoor models; charging products developed as compact, multi-port, built-in-cable integrated models; keyboards and mice manufactured across tiers based on switch feel, noise reduction, and lightweight wireless design. Factories can pursue orders from offline distribution hubs including Yiwu and Huaqiangbei, support customers in developing private-mold products, capture order opportunities from domestic compliance-driven replacement demand and tiered overseas market needs, and avoid price wars in low-barrier, homogeneous product categories.

The 3C accessory industry is at a critical stage of upgrades across compliance, user experience and brand building. Service providers can develop targeted solutions to address common industry pain points and unlock service opportunities.

1. Industry development trends: The global 3C accessory market is growing at a 5.5% compound annual growth rate. As the world’s largest market, China is seeing a 16.9% CAGR for broad expansion-type accessories. The industry is shifting from low-price competition to integrated competition across compliance capabilities, product experience and brand value. Compliance requirements are moving upstream to cover the full production process, product competition is shifting from single-spec rivalry to functional integration and real-world experience, and concentration among leading brands continues to rise.

2. Client pain points and service directions: Large numbers of small and medium-sized manufacturers and merchants face pain points including high compliance costs, severe product homogeneity, limited in-house design capabilities, inconsistent quality control and weak brand equity. Cross-border clients additionally face challenges from complex region-specific regulations and mismatched demand. Service providers can offer end-to-end compliance consulting and certification services across the full production workflow, R&D services for private-mold design and structural optimization, full-chain quality testing services, as well as digital operation and brand building services for small and medium merchants, to cover client needs from production through to sales.

The 3C accessory category is delivering steady market growth. Platforms can optimize category management around compliance control, tiered operation and supply-demand matching to capture industry growth dividends.

1. Trend updates and compliance governance: Strictly enforce category compliance requirements. For categories covered by mandatory 3C certification such as portable power banks, verify merchant credentials and remove low-quality products that lack certification or carry falsely labeled specs. For cross-border merchants, provide clear guidance on region-specific rules, including the EU’s common charging port and battery recycling requirements, and North American product certification mandates, to help merchants avoid compliance risks.

2. Merchant recruitment and operation priorities: For recruitment, focus on two types of merchants: supply chain merchants with stable production capabilities that can offer differentiated private-mold products, and R&D-capable brand merchants, to cover full price points from cost-effective entry-level SKUs to high-end professional products, matching demand across scenarios including travel, outdoor activities, office work and esports. For operations, provide mixed-batch and bundled sales tool support for merchants running multi-category stores, design campaigns aligned with domestic consumption nodes and overseas market consumption cycles, and guide merchants to shift from price-based competition to healthy competition around quality and brand.

The 3C accessory industry is characterized by steady scale growth and structural upgrading, with a number of notable new industry trends and research directions emerging.

1. Core industry data: The global 3C digital accessory market is projected to reach around $187.8 billion in 2026, and grow to $245.4 billion by 2031, representing a 5.5% compound annual growth rate. China accounts for 28% of the global market, making it the world’s largest consumer market; within China, broad expansion-type consumer tech accessories are projected to deliver a 16.9% CAGR through 2030, driven by replacement demand from a massive installed device base, multi-scenario usage needs, and stock replacement triggered by tighter regulation.

2. New industry trends and research directions: Mid- and upstream supply chains are concentrated in the Pearl River Delta and Yangtze River Delta industrial belts, while downstream channels are diversified across e-commerce, cross-border platforms, offline wholesale and branded stores. Merchants at traditional offline distribution hubs such as Yiwu are shifting from price-driven sourcing to private mold development, quality control and private brand building. Industry competition logic is shifting from price wars to integrated competition across compliance capabilities, experience optimization and brand strength, with leading brand concentration continuing to rise. At the same time, the sector faces new challenges including severe homogeneity in low-barrier categories, and large gaps in compliance requirements and demand across global markets. The standardization of USB-C ports is driving accessories to evolve from terminal add-ons into an independent consumer product category.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

9月9日，苹果发布首款折叠iPhone Duo和iPhone 18 Pro系列，折叠结构、快充及手写支持，带来新的配件需求。

好手机离不开好配件。终端不断升级，配件同步迭代：USB-C统一、磁吸普及、键鼠无线化……

与此同时，合规要求也在提高。2025年6月，民航局强制移动电源3C认证，给市场带来一波存量换新浪潮，合规产品市场份额由上年同期的50%升至89%。

2026年全球3C数码配件市场规模约1878亿美元，预计2031年增至2454亿美元，年均复合增长率5.5%。

本篇文章，义乌指数将重点关注功能性3C配件市场。

01 大盘成熟，细分品类加速崛起

3C数码配件通常可分为功能性和非功能性配件两大类。非功能性配件主要包括手机壳、保护膜等保护、装饰类产品；功能性配件主要包括移动电源、键盘、鼠标、数据线、充电器、耳麦及扩展坞等。

（一）热门赛道：刚需属性筑牢基本盘

1.移动电源：第一大赛道，增长确定性强、增量空间大

2026年，中国移动电源市场规模预计达到486亿元，同比增长9%；其中，个人消费级市场约178.8亿元，同比增长5%。两方面驱动该品类增长：一是安全监管持续收紧，受CCC认证和航空携带要求趋严影响，2025年下半年该品类的合规产品市场份额由上年同期的50%升至89%，不符合认证和安全要求的产品加快退出；二是产品按使用场景和功能进一步细分，场景上增加大众基础款、轻薄差旅款、高功率多设备款和大容量户外款，功能上丰富快充、轻便、多接口等样式。

2.键盘鼠标：百亿成熟市场，电竞与办公需求持续分化

中国键盘鼠标市场规模由2020年的384.9亿元增至2025年的约556亿元，复合增长率约为7.6%。数据显示，近7成以上用户拥有2把及以上主用键鼠。办公、家庭和游戏等不同使用场景，推动键鼠从基础配套向多套配置和主动换新的消费模式延伸。产品上，键盘更多围绕轴体、结构和手感升级，鼠标则向无线、轻量化和握持体验细分。办公需求支撑销量基础，电竞等高频使用场景带动换新和高端品类增长，形成从几十元基础款到千元级专业产品并存的产品梯队。

3.充电器和数据线：从品牌附件走向通用配件

中国充电器市场规模预计由2022年的41.2亿美元增至2025年的56.5亿美元，年均增长11.09%；同期数据线市场规模由17.9亿美元增至20.8亿美元，年均增长5.21%。随着USB-C加速普及，充电器和数据线不再只服务某一款手机，一套配件可以覆盖不同品牌的手机、平板和笔记本。统一接口标准扩大了第三方配件的适用范围，推动该品类从终端附属配件，逐步演变为具备独立购买价值的品类。

（二）国内市场：全球最大市场，需求持续释放

2026年中国消费电子配件市场规模预计为524亿美元，约占全球市场的28%，是全球最大的3C配件消费市场。

2025年中国内地泛拓展类科技消费电子市场规模达到158亿美元，到2030年达到364亿美元，复合增长率为16.9%。该品类以充电、连接传输类产品为主，包含移动电源、充电器、扩展坞、数据线等功能性配件。

行业的市场表现背后，是多方面需求共同支撑：

庞大设备保有量构成配件需求基础。截至2025年底，全国移动电话用户达到18.27亿户，普及率达到130部/百人。一方面，手机、电脑等设备持续使用，本身就需要充电器、数据线、键鼠等配套产品；另一方面，线材损耗、充电功率提升以及使用需求变化，又会带来持续的更换和升级需求。

使用场景增加带动配件需求增长。2026年上半年，国内居民出游34.63亿人次，同比增长5.4%，通勤、出游、户外活动等场景增加了移动电源、小型充电器和数据线的使用频率。同时，室内外混合办公也为市场带来了稳定的需求增长。

监管趋严推动存量产品加快换新。随着安全监管和认证标准提高，部分低标准、旧方案产品加快退出，移动电源企业也需要重新认证并调整产品方案。监管趋严加快存量产品更新，并提高合规产品的市场占比。

（三）产业布局与市场竞争

从产业链分工看，主要包括三个环节：

上游提供核心原材料与元器件，主要包括塑胶/硅胶/金属/玻璃等壳体材料、芯片/电池/传感器等电子元器件，以及显示屏/连接器等精密组件。

中游负责产品设计与制造，将原材料加工成各类配件产品。这一环节主要集聚在珠三角、长三角等电子信息产业带。依托与手机、电脑等终端共享的上游供应链和制造能力，深圳、东莞等地形成了较完整的研发生产体系。

下游涵盖电商平台、跨境渠道、线下批发市场、品牌门店。其中，义乌市场、深圳华强北等是重要的线下市场。

从市场竞争格局看，行业呈现头部品牌抢占中高端，海量中小厂商角逐大众市场的格局，市场集中度持续抬升。苹果、华为、小米依托自有终端生态占据高端原装配件市场；安克、绿联、倍思等第三方头部品牌主导中高端第三方配件赛道；普通数据线等低门槛品类，大量中小工厂共存，同质化及价格竞争激烈。

（四）海外市场：同样的配件，不同的买法

全球3C数码配件市场已形成较大规模，并保持稳定增长。2026年全球3C数码配件行业的市场规模预计达到1878亿美元，2031年预计增长至2454亿美元，年均复合增长率达5.5%。

全球消费电子设备的接口标准正在逐步趋同，但经济水平、使用环境和消费习惯不同，使各市场仍形成不同的产品侧重。

北美市场：高价值特征突出，多个核心品类的市场份额占全球市场约四分之一以上。2025年，北美键盘市场约占全球份额的27.1%、壁式充电器市场占26.4%、多口USB充电器市场占27.4%。当地需求以换新和功能升级为主，高功率GaN、多口充电器，以及无线、人体工学和游戏键鼠更受关注。2025年北美无线键鼠占比接近85%，无线电竞鼠标在美均价约130美元，高端电竞款平均售价超过160美元，高性能产品具备较强溢价空间。

欧洲市场：合规门槛更高，份额约占全球主要品类两成。2025年，欧洲键盘、壁式充电器和多口USB充电器的全球市场占比分别为21.3%、21.3%和22.1%，德国、英国、法国是主要消费市场。欧盟统一充电接口规则已覆盖多数便携电子设备，并于2026年4月扩展至笔记本电脑，《电池法规》也强化了标识、回收和生产者责任要求。对供应商而言，进入欧洲市场首先要满足接口、认证和环保要求。

新兴市场：份额较小，但设备普及带来更快增长。2025年，拉美和中东非的伸缩USB线市场分别占全球的7.3%和5.5%，预计至2034年二者年均增速可达9.1%和9.7%。随着智能终端和移动互联网普及，大容量移动电源、基础无线键鼠、高性价比充电器和数据线更契合当地需求。相比欧美市场的升级换新，新兴市场的增量更多来自于新增终端的配套需求。

02 义乌3C：小配件连着大市场

义乌电子行业以国际商贸城二区三楼为核心集聚区，历经三十余年发展，已集聚经营主体逾800户，成为全国电子行业领域重要的销售窗口之一。

义乌电子行业外向度较高，外贸占比达90%，主要出口南美、中东、非洲和东南亚等市场；近年来内销占比也有所提高，主要销往浙江省内及周边地区。

（一）全品类、一站式采购

在功能性3C数码配件方面，市场产品覆盖广泛，涵盖键盘、鼠标、充电宝、数据线、充电器、耳机、手机支架及各类电脑与手机周边配件。其货源主要来自深圳、东莞、广州、汕头等产业集聚地。义乌依托多地货源和全球采购网络，快速匹配不同市场需求。

多品类混批，是义乌较为常见的采购方式。客户通常会将数据线、耳机、手表、键鼠等搭配下单，同一品类也会按规格和价位组合采购。

从销售节奏看，功能性3C配件全年表现相对平稳。据义乌指数市场走访，行业淡旺季差异不明显，仅在暑期和春节前后出现阶段性波动。

国际商贸城二区某经营户表示：“现在客户对产品的要求越来越高，仅靠价格很难形成长期竞争力。尤其是外贸市场，不同国家和地区对质量、功能和认证都有不同要求。我们也在不断调整产品，把质量做稳定，把细节做扎实，再根据客户需求持续优化。创新不一定是大的改变，关键是让产品更可靠、更符合市场需求。”

（二）产品做出差异，品质做得更稳

面对3C配件同质化和价格竞争，义乌3C商户开始把经营重点从单纯选货、拼价格，向产品开发和品质稳定延伸，在成熟品类中做出差异。

产品开发做深，从通货走向自主款。同质化竞争是3C配件行业的结构性困局，义乌商户开始把经营环节向产品开发延伸。从外观调整、结构优化，到自主设计、私模开发，产品开发逐步从“跟款”走向“造款”。目前，市场中已出现自主开模的折叠键盘、移动电源、多口充电器等产品，部分商户还同步布局自有品牌和知识产权，以自主款拉开产品差异、增强议价能力。

品质做稳，从拼低价转向拼稳定。价格依然重要，但对长期批发生意来说，稳定的品质正在成为留住客户的关键。功能相近的移动电源、数据线，差距往往藏在电芯、线材、电子物料和生产工艺中，因此部分商户开始采用实标电芯、高规格物料，并增加整机老化测试等环节，以提升产品品质的稳定性。

03 发展趋势：合规前移、体验升级、品牌强化

（一）安全合规：合规要求向生产前端延伸

功能性3C配件的合规要求，正从“产品拿证”延伸到生产全过程。充电宝、电源类配件在国内强制3C认证，监管进一步增加工厂检查、现场抽样等要求；海外CE、FCC及欧盟材料、电池等规则，也把合规前移到设计、选材和生产环节。过去依靠低价、无认证产品走量的空间被压缩，认证、安全保护和稳定量产能力正成为进入市场的基础条件，低标准产品加快退出。

（二）体验升级：参数普及后更看实际体验

高性能配置加快普及后，功能性3C配件开始从单项参数竞争转向功能整合。键鼠领域，过去属于高端产品的8KHz回报率已进入200元价位，性能差距缩小后，手感、静音和连接稳定性成为新的区分点。充电产品也从单纯提高功率，转向多口、小型化、自带线等设计，一只充电器可以兼顾多台设备。当高参数越来越容易做到，能否把多个功能做进一款产品、解决具体使用问题，成为新的竞争重点。

（三）品牌化：从产品竞争走向品牌竞争

功能性3C配件的品牌化程度正在提高。随着产品功能和参数逐渐接近，消费者在选择充电宝、充电器等产品时，除了看价格和性能，也越来越看重品牌、品质稳定性和售后保障。2026年5月，国内移动电源线上销量TOP4品牌合计份额达到36.4%，较上年同期提升7.6个百分点，头部品牌份额继续扩大。安克、绿联等企业也持续增加研发、营销和渠道投入。品牌正在从产品附加项，逐步成为影响消费者选择和市场份额的重要因素。