有赞2026年H1：门店GMV增长13% AI成商家增长新引擎

This article shares performance highlights and actionable insights from Youzan's H1 2026 business disclosure, where AI has emerged as a new growth engine for merchants, and offline in-store business has posted strong growth. Key takeaways are as follows:

1. Core performance data: Youzan's total revenue grew 8% year-over-year (YoY) in H1 2026, while overall platform GMV increased 4% YoY. In-store business outperformed with 13% YoY GMV growth, and the number of existing paid in-store merchants rose 6.4%. The average merchant on the platform generated RMB 1 million in sales (up 8% YoY), while average revenue per merchant grew 12%, indicating continued improvement in overall merchant operating performance.

2. Actionable AI tools: Youzan has upgraded its AI infrastructure and launched multiple native AI products ready for merchant use. These include "Youzan Lobster", an AI tool that can automatically handle end-to-end operational tasks such as campaign planning and product listing around the clock; AI Customer Sales, which manages customer acquisition and engagement across multiple channels; and Add Me Recommendation Officer, which helps convert traffic. Small and regular merchants can integrate these AI products as digital employees to cut operational costs and boost efficiency.

This article discloses Youzan's latest business progress and AI布局, providing multiple insights for brand business and strategic planning. Key takeaways are as follows:

1. Consumer and channel trends: Offline in-store business continues to post strong growth, with in-store GMV growth far outpacing the platform's overall GMV growth. Both the number of existing paid in-store merchants and overall merchant operating quality continue to improve, meaning brands still have considerable room for growth by expanding their offline in-store footprint.

2. Leverageable marketing and operational tools: Youzan has built a full-stack AI-powered operating product system that covers the entire business chain from campaign planning, omni-channel customer acquisition, content creation to traffic conversion. It helps brands cut costs for customer acquisition and content production, improve sales conversion and user repeat purchase rates. Youzan also offers customized AI services for brands with specific needs, paired with end-to-end supporting services including logistics, payment and insurance to support brands' full operational processes.

This article's disclosed performance and industry trends point to new growth opportunities and actionable directions for sellers to improve operations. Key takeaways are as follows:

1. Clear growth market: The offline in-store segment is still in a growth phase, with 13% YoY GMV growth, far exceeding the platform's overall 4% YoY GMV growth. Both new and existing paid in-store merchants see positive growth, leaving considerable room for incremental growth in offline in-store operations. Sellers can prioritize布局 for offline in-store business to capture this growth opportunity.

2. Actionable growth tools: AI has become a new growth engine. Sellers can integrate Youzan's AI product ecosystem to cut costs and boost efficiency. "Youzan Lobster" automates most basic operational tasks, AI Customer Sales handles omni-channel customer acquisition and engagement to cut customer acquisition and content production costs, and Add Me Recommendation Officer drives traffic conversion. These AI tools collectively improve conversion and repeat purchase efficiency, while boosting merchant satisfaction. Sellers with customized needs can also access tailored services.

Youzan's latest business progress disclosed in this article offers multiple insights for factories looking to expand business opportunities and advance digital and e-commerce transformation. Key takeaways are as follows:

1. Untapped business opportunities: Offline retail stores are expanding rapidly, with 13% YoY in-store GMV growth and 6.4% YoY growth in the number of existing paid in-store merchants. As the overall scale of offline stores continues to expand, demand for supply to offline stores will grow in tandem. Factories can capitalize on this offline expansion trend to expand supply channels targeting in-store merchants and scale their revenue.

2. Insights for digital transformation: For factories building their own brands and pursuing digital e-commerce transformation, mature third-party SaaS AI tools can help cut operational costs. Youzan has integrated its AI capabilities with over a decade of merchant service experience to build a complete closed-loop operating system covering customer acquisition, conversion and repeat purchase, paired with end-to-end supporting services such as logistics and payment. Factories can directly access these mature tools instead of building operating systems from scratch, effectively cutting transformation costs. Factories can also adopt the idea of integrating AI across the entire operational chain to improve overall operational efficiency for their own digital transformation.

Youzan's AI commercialization progress disclosed in this article reflects the latest development trend of the retail merchant services industry, and provides references on customer pain points and solutions for all types of service providers. Key takeaways are as follows:

1. New industry development trend: AI has moved from concept to become the core growth engine of the merchant services industry, and deep integration of AI into the full merchant operating chain has become industry consensus. Youzan has achieved rapid growth in AI revenue and made breakthrough progress in AI commercialization, making AI the core growth driver for service providers going forward.

2. Core customer pain points: Merchants generally demand cost reduction and efficiency improvement, aiming to cut costs for customer acquisition, content production and labor operations, while boosting sales conversion and user repeat purchases. This is the core area service providers can focus on.

3. Referenceable solution: Service providers can build a native AI product ecosystem, and position AI as digital employees that directly participate in operations and execute tasks to cover multi-scenario merchant needs. They can offer customized services for clients with specific needs, paired with full-stack supporting services. This model not only improves customer satisfaction and renewal rates, but also cuts service providers' own delivery costs.

Youzan's latest business布局 and performance disclosed in this article provides multiple insights for platform operators offering merchant services. Key takeaways are as follows:

1. Core merchant demand for platform services: Merchants now widely demand intelligent operating tools, and AI is the core driver to help merchants achieve growth. Platform operators need to accelerate AI product innovation and commercialization to meet merchant demand and capture industry growth opportunities.

2. Referenceable latest platform operation practices: Platforms can upgrade existing AI capabilities into a unified AI infrastructure, integrate accumulated resources including SaaS, PaaS and operational data to build operation-oriented native AI product systems, and launch segmented AI products for different operating scenarios to meet diverse merchant demands. For merchants requiring customization, platforms can deploy on-site engineers to deliver exclusive services, paired with end-to-end operational supporting services. This model improves merchant satisfaction and renewal rates while cutting the platform's own delivery costs.

3. Reference for merchant acquisition focus: Platforms should prioritize expanding partnerships with offline in-store merchants. With in-store GMV maintaining strong 13% growth, and in-store merchants continuing to improve operating quality and payment ability, this segment is a key incremental source for platforms.

Youzan's H1 2026 performance disclosed in this article reflects the latest industry trends and business model innovation in the retail SaaS industry. Key insights for research are as follows:

1. Latest industry trends: AI has completed the breakthrough from proof-of-concept to commercial落地, becoming the new growth engine for the retail SaaS industry. Youzan has achieved rapid AI revenue growth, as AI-enabled merchant operations has evolved from capability provision to on-the-ground execution. Meanwhile, offline in-store business continues to see robust growth, becoming an important incremental segment for SaaS platforms. Currently, both the operating scale and quality of platform merchants continue to improve, with double-digit average revenue growth per merchant.

2. Business model innovation: The SaaS industry has explored a viable new path for AI commercialization: integrating the platform's original technology and data resources to build a unified AI base, launching native AI products covering different operating scenarios, positioning AI as digital employees that can directly execute tasks, and pairing with customized services to meet demands of different merchants. This model improves customer retention, cuts platform delivery costs, and creates new revenue growth points.

3. Future industry development direction: The industry will continue to advance AI product innovation, deepen AI commercial落地, and empower merchant growth with more efficient intelligent products.