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GrowX正式发布!聚焦营销增长ROI持续提升

龚作仁 2026-07-19 09:44
龚作仁 2026/07/19 09:44

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本文核心信息是物自体科技在2026世界人工智能大会正式发布AI营销工作台GrowX,同时推出配套产品GrowClaw,共同解决营销ROI提升难的痛点,核心干货如下

1. 当前营销领域普遍存在三类问题拉低投入回报,分别是创意质量不稳定靠运气产出、优质内容数量少导致线索转化成本高、投放经验无法沉淀复用,传统内容生产流程繁琐,一篇内容从选题到交付往往要花费数小时甚至一整天,大量精力都消耗在重复的判断、沟通和修改上。

2. GrowX的核心优势是效率高成本低,最快5分钟就能生成一篇多图内容,5图笔记生成成本仅十余元,全流程都在同一个工作台完成,不需要频繁切换工具,支持在已有内容基础上持续打磨,还能通过投流复盘自我迭代,持续提升ROI,不会取代营销人的判断,只会缩短落地距离。

3. 配套产品GrowClaw负责沉淀品牌策略,可以从海量数据中挖掘用户真实需求,想要体验可以前往2026世界人工智能大会世博展览馆H4-FT C024现场交流。

本文推出的两款AI营销产品直击品牌营销的核心痛点,能够帮助品牌提升营销效率、优化ROI,核心干货内容如下

1. 当前品牌营销投入ROI难以提升,主要源于三个核心问题:创意产出靠拍脑袋或套模板,质量不可控;优质营销内容数量少,消耗难起量,线索转化成本高;投放经验无法沉淀复用,无法形成长期优势,这些都是品牌营销中普遍会遇到的问题。

2. GrowX可以帮助品牌完成问题诊断-策略制定-内容批量生成-投流复盘的完整闭环,最快5分钟生成一篇多图营销内容,5图成本仅十余元,支持在同一工作台打磨修改内容,快速对比不同创意方向,还能通过投流数据迭代优化,持续提升ROI。目前GrowX客户已经覆盖美妆、新能源、餐饮、金融等多个行业,在种草、转化、内容合规审核方面都能提升效率。

3. 配套的GrowClaw可以帮助品牌梳理行业趋势、竞品打法和用户需求,还能从海量UGC和品牌数据中识别真实消费需求与情绪场景,帮助品牌听到消费者真实声音,沉淀长期知识资产。

本文介绍的AI营销工具为卖家解决内容营销痛点、实现用户增长提供了新方案,带来了明确的机会,核心干货如下

1. 当前卖家做内容营销普遍面临多个难题:营销投入大但ROI始终上不去,传统内容生产流程繁琐,一篇内容从选题到交付需要数小时甚至一整天,大量精力消耗在重复的判断、沟通和修改上,还存在创意质量不稳定、优质内容产能不足、投放经验无法沉淀的问题。

2. GrowX可以帮助卖家大幅提升内容生产效率,降低营销成本,最快5分钟就能生成一篇多图内容,5图笔记的生成成本仅十余元,所有内容生成修改流程都在同一个工作台完成,不需要频繁切换工具重复描述需求,还能通过投流数据复盘自我迭代,持续优化ROI,帮助卖家以更低成本更快速度获得高质量用户增长。

3. 配套的GrowClaw可以帮助卖家梳理行业趋势、竞品打法和用户需求,从海量数据中挖掘真实消费需求,沉淀团队经验为长期知识资产,卖家可以带着自身需求前往2026世界人工智能大会现场体验对接,获取合作机会。

本文介绍的AI营销产品,给工厂推进数字化转型、挖掘用户需求、拓展自有品牌业务带来了新启示和新机会,核心干货如下

1. 工厂做自有品牌或者对接品牌方需求,都需要准确把握终端消费者的真实需求,GrowClaw可以从海量UGC和品牌数据中识别出真实的消费需求与情绪场景,提炼用户对产品的真实消费意图,过滤无效信息,让消费者真实需求更清晰,能够为工厂调整产品生产和设计方向提供可靠依据。

2. 如果工厂布局自有品牌和电商业务,GrowX可以帮助工厂解决营销端的核心痛点,解决传统营销中创意质量不稳定、ROI低、经验无法沉淀的问题,帮助工厂快速批量生成营销内容,降低内容生产和获客成本,快速验证创意方向,提升用户增长效率,助力工厂的数字化和电商转型。

3. 目前相关AI营销工具已经在美妆、新能源、餐饮等多个行业落地验证,工厂可以前往2026世界人工智能大会现场体验产品效果,对接相关服务,探索适合自身的数字化营销转型方案。

本文明确了当前营销服务领域客户的核心痛点,也推出了对应的成熟解决方案,反映了AI营销服务行业的最新发展趋势,核心干货如下

1. 当前营销服务商的客户普遍存在核心痛点:投入大量营销费用但ROI始终难以提升,具体可以分为三类问题:创意产出质量不稳定靠运气、优质内容产能不足导致线索转化成本高、投放经验无法沉淀复用形成长期优势;同时传统营销内容生产流程分散,需要跨多个工具反复沟通修改,效率低成本高。

2. 针对这些痛点,一体化AI营销工作台已经实现商业化落地,解决方案是将问题诊断、策略制定、内容生成、修改、投流复盘全流程整合在同一个工作台,实现从选题洞察到投放优化的完整增长闭环,既能够大幅提升效率降低成本,还能通过投流数据持续迭代优化ROI,同时配套策略沉淀工具,帮助客户挖掘真实需求沉淀知识资产。

3. 目前该解决方案已经适配多个行业的营销需求,行业已经出现了整合内容生产、投放优化、策略沉淀一体化的AI营销服务新趋势,为服务商开发产品拓展业务指明了方向。

本文反映了当前商家对营销工具服务的核心需求,也给平台优化服务生态、调整产品方向带来了启示,核心干货如下

1. 当前平台上的品牌和卖家商家对营销工具服务有明确的新需求:商家需要一体化的全流程营销工具,目前单一功能的工具需要商家频繁切换,反复沟通需求,浪费大量时间精力,同时商家普遍有持续提升营销ROI、沉淀自身营销经验资产的需求,分散的工具无法满足这些要求。

2. 一体化AI营销工作台是符合商家需求的新产品方向,该模式将内容生产、创意打磨、投流复盘、策略沉淀全流程整合在同一平台,支持在已有内容基础上持续修改优化,还能结合投流数据持续迭代提升ROI,同时可以从用户数据中挖掘真实需求,帮助商家沉淀知识资产,已经在多个行业验证了可行性。

3. 平台可以参考该产品方向优化自身工具服务能力,也可以对接这类成熟的AI营销服务商,丰富平台的服务生态,学习这种闭环迭代的产品设计思路,提升平台商家的营销效果和留存,有对接需求可以前往2026世界人工智能大会现场交流对接。

本文披露了AI营销领域的最新产品动向,反映了营销科技产业的新发展方向,对相关研究有较高参考价值,核心干货如下

1. 当前AI营销产业已经从单一功能的AI内容生成工具,向全流程一体化的闭环工作台方向发展,针对行业长期存在的营销ROI提升难、经验无法沉淀的痛点,物自体科技推出了GrowX+GrowClaw的组合产品线,GrowX聚焦内容生产和投放增长闭环,GrowClaw聚焦策略梳理和知识资产沉淀,覆盖了营销全流程的核心需求。

2. 该新产品模式有明确的创新点,AI不取代营销人员的核心判断,只是替代重复低效的内容生产、修改、数据整理工作,释放营销人员在核心策略判断上的精力,同时整个业务闭环可以通过投流数据持续自我迭代,解决了传统营销行业创意质量不稳定、经验难以沉淀复用的老问题。

3. 目前该产品组合已经实现商业化落地,客户覆盖美妆、新能源、餐饮等多个行业,验证了一体化AI营销工作台的商业化可行性,代表了AI营销工具领域的一个重要新方向,值得后续跟踪研究其对整个营销行业效率提升的影响。

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声明:快读内容全程由AI生成,请注意甄别信息。如您发现问题,请发送邮件至 run@ebrun.com 。

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Quick Summary

This article covers the official launch of GrowX, an AI marketing workspace, and its complementary product GrowClaw by Wuziti Technology at the 2026 World Artificial Intelligence Conference (WAIC). The two products jointly address the long-standing pain point of improving marketing ROI. Key takeaways are as follows:

1. The marketing industry currently faces three widespread issues that drag down return on investment: inconsistent creative quality that relies on luck to deliver good outputs, low volume of high-quality content that drives up lead conversion costs, and untapped accumulation and reuse of投放 experience. Traditional content production workflows are cumbersome, with a single piece of content often taking hours or even an entire day from ideation to delivery, draining significant energy on repetitive checks, communication and revisions.

2. GrowX's core advantages are high efficiency and low cost. It can generate a multi-image content piece in as little as 5 minutes, with a 5-image social post costing just over 10 RMB. The entire workflow is completed within a single workspace, eliminating the need for frequent tool switching. It supports continuous refinement based on existing content, and can self-iterate via ad performance review to continuously improve ROI. It does not replace marketing professionals' judgment, but only shortens the execution cycle.

3. The complementary product GrowClaw focuses on accumulating brand strategies, and can extract real user needs from massive datasets. Interested readers can visit the booth at H4-FT C024, World Expo Exhibition & Convention Center during the 2026 WAIC to experience the products and discuss further.

The two AI marketing products introduced in this article directly address the core pain points of brand marketing, and help brands improve marketing efficiency and optimize ROI. Key insights for brands are as follows:

1. Three core issues hold brands back from improving marketing ROI: inconsistent creative quality that relies on guesswork or generic templates, limited output of high-quality marketing content that prevents scalable growth and keeps lead conversion costs high, and inability to accumulate and reuse投放 experience to build long-term competitive advantages. All these are common pain points for brand marketing teams.

2. GrowX enables brands to complete a full closed loop of problem diagnosis, strategy development, bulk content generation, and ad performance review. It can generate a multi-image marketing content in as little as 5 minutes, with a 5-image post costing just over 10 RMB. It supports content refinement and revision within a single workspace, allows quick comparison of different creative directions, and iterates optimization based on ad data to continuously improve ROI. GrowX currently serves clients across multiple industries including beauty, new energy, food & beverage, and finance, and delivers efficiency gains in social seeding, conversion, and content compliance review.

3. Complementary product GrowClaw helps brands map industry trends, competitor strategies and user needs. It can identify real consumer demands and emotional scenarios from massive UGC and brand data, helping brands hear the authentic voice of consumers and accumulate long-term knowledge assets.

The AI marketing tools introduced in this article offer a new solution to sellers' content marketing pain points and open up new opportunities for user growth. Key takeaways for sellers are as follows:

1. Sellers currently face multiple common challenges in content marketing: high marketing spend but stagnant ROI, cumbersome traditional content production workflows that take hours or even a full day from ideation to delivery, draining energy on repetitive checks, communication and revisions, plus inconsistent creative quality, insufficient output of high-quality content, and inability to accumulate投放 experience.

2. GrowX helps sellers significantly improve content production efficiency and cut marketing costs. It can generate a multi-image content piece in as little as 5 minutes, with a 5-image social post costing just over 10 RMB. All content generation and revision workflows are completed within a single workspace, eliminating the need for frequent tool switching and repeated requirement descriptions. It can also self-iterate via ad performance review to continuously optimize ROI, helping sellers achieve high-quality user growth faster at lower cost.

3. Complementary product GrowClaw helps sellers map industry trends, competitor strategies and user needs, extract real consumer demands from massive datasets, and turn team experience into accumulated long-term knowledge assets. Sellers can bring their specific needs to the 2026 WAIC to experience the products, discuss partnerships and explore collaboration opportunities.

The AI marketing products introduced in this article bring new insights and opportunities for factories pursuing digital transformation, capturing user demand, and expanding private label business. Key takeaways for factories are as follows:

1. Whether developing private labels or serving brand clients, factories need to accurately grasp the real demands of end consumers. GrowClaw can identify real consumer demands and emotional scenarios from massive UGC and brand data, extract users' authentic consumption intent, filter out invalid information, and clarify real consumer needs, providing reliable references for factories to adjust product production and design directions.

2. For factories developing private labels and e-commerce businesses, GrowX solves core marketing pain points including inconsistent creative quality, low ROI and inability to accumulate experience in traditional marketing. It helps factories quickly generate marketing content in bulk, cut content production and customer acquisition costs, validate creative directions quickly, improve user growth efficiency, and support factories' digital and e-commerce transformation.

3. These AI marketing tools have already been validated through deployment across multiple industries including beauty, new energy, and food & beverage. Factories can visit the 2026 WAIC to experience the products, discuss service cooperation, and explore digital marketing transformation solutions that fit their own needs.

This article outlines the core pain points of clients in the current marketing service industry, introduces a corresponding mature solution, and reflects the latest development trend of the AI marketing service industry. Key insights for service providers are as follows:

1. Marketing service clients currently face a core shared pain point: high marketing spend but persistent difficulty improving ROI, which breaks down into three core issues: inconsistent creative quality that relies on luck, insufficient high-quality content output that drives up lead conversion costs, and inability to accumulate and reuse投放 experience to build long-term advantages. Additionally, traditional marketing content production workflows are fragmented, requiring cross-tool communication and revision that leads to low efficiency and high costs.

2. To address these pain points, the all-in-one AI marketing workspace has reached commercialization. This solution integrates the full workflow of problem diagnosis, strategy development, content generation, revision, and ad performance review into a single workspace, delivering a complete growth closed loop from ideation insight to投放 optimization. It not only greatly improves efficiency and reduces costs, but also continuously iterates to improve ROI via ad data, and is paired with a strategy accumulation tool to help clients extract real demand and build knowledge assets.

3. This solution already supports marketing needs across multiple industries, and the industry has seen an emerging new trend of integrated AI marketing services that combine content production,投放 optimization and strategy accumulation, which points the direction for service providers to develop products and expand business.

This article reflects the core demand of merchants for marketing tool services, and brings insights for platforms to optimize their service ecosystem and adjust product directions. Key takeaways for platform operators are as follows:

1. Brands and sellers on current platforms have clear new demand for marketing tool services: merchants need all-in-one full-workflow marketing tools. Existing single-function tools force merchants to switch between tools frequently and restate requirements repeatedly, which wastes significant time and energy. Meanwhile, merchants generally have demand for continuous improvement of marketing ROI and accumulation of their own marketing experience assets, which fragmented tools cannot meet.

2. The all-in-one AI marketing workspace is a new product direction aligned with merchant demand. This model integrates the full workflow of content production, creative refinement, ad performance review, and strategy accumulation on a single platform. It supports continuous revision and optimization based on existing content, and can combine ad data to continuously iterate and improve ROI. It can also extract real demand from user data to help merchants accumulate knowledge assets, and its feasibility has been validated across multiple industries.

3. Platforms can reference this product direction to optimize their own tool service capabilities, or partner with mature AI marketing service providers to enrich their platform service ecosystem, learn this closed-loop iterative product design philosophy, and improve merchants' marketing performance and retention. Platforms with partnership demand can visit the 2026 WAIC to discuss cooperation.

This article discloses the latest product developments in the AI marketing field and reflects the new development direction of the martech industry, offering high reference value for relevant research. Key insights for researchers are as follows:

1. The AI marketing industry has evolved from single-function AI content generation tools toward full-workflow integrated closed-loop workspaces. To address the long-standing industry pain points of difficulty improving marketing ROI and inability to accumulate experience, Wuziti Technology has launched a combined product line of GrowX + GrowClaw: GrowX focuses on content production and the growth closed loop of marketing投放, while GrowClaw focuses on strategy organization and knowledge asset accumulation, covering core demands across the entire marketing workflow.

2. This new product model has clear innovation points: AI does not replace marketing professionals' core judgment, but only replaces repetitive, low-efficiency work such as content production, revision and data organization, freeing up marketers' energy for core strategy judgment. Meanwhile, the entire business closed loop can continuously self-iterate via ad投放 data, solving long-standing problems in traditional marketing such as inconsistent creative quality and difficulty accumulating and reusing experience.

3. The combined product portfolio has already achieved commercialization, with clients across multiple industries including beauty, new energy and food & beverage. It has validated the commercial feasibility of the integrated AI marketing workspace, and represents an important new direction in the AI marketing tool space. It is worth continuing to track its impact on efficiency improvement across the entire marketing industry.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

在2026世界人工智能大会期间,物自体科技正式发布AI营销工作台GrowX。

很多品牌钱花出去了,可ROI却始终上不去。基本上主要在三个原因:创意靠拍脑袋或硬套模板,质量不可控,产出靠运气;优质笔记数量少,消耗难以起量,线索转化成本高;投放经验无法沉淀,无法复用。GrowX可以帮助品牌在AI工作区完成“问题诊断-策略制定-内容批量生成-投流复盘”,形成不断迭代的业务闭环。

2分钟了解GrowX- 不断自我迭代学习的爆款笔记生成Agent

一篇运营内容,从选题到交付需要多久?过去,理解需求、寻找素材、确定方向、反复改图,往往需要数小时,甚至占据一整天。真正消耗团队精力的,从来不只是“写出一段文案”,而是文案背后大量重复的判断、沟通与修改。

GrowX最快可在5 分钟内完成一篇多图内容的生成,5图笔记预估生成成本仅需10+ 元。

但GrowX并不是一个简单的“一键出图”工具。从选题洞察、生成素材,到替换人物、调整场景、切换风格,GrowX将内容生成与修改集中在同一个工作台中。营销人员不再需要频繁切换工具或反复重新描述需求,而是可以在已有结果上持续打磨,快速比较不同创意方向。同时,通过对投流数据的复盘,不断自我迭代学习,让ROI持续提升。它不是取代营销人的判断,而是缩短判断走向落地的距离。

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GrowX的客户已经遍布美妆、新能源、餐饮、金融、教育、文旅、医疗等多个行业。无论是精准种草、线索转化,还是内容合规和审核通过率,GrowX都可以帮助团队更快完成素材生产与创意验证,帮助企业以更快速度、更低成本获得更高质量的用户增长效率。 把更多时间留给真正重要的判断:什么内容值得做,什么方向更有可能打动用户。

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GrowX负责内容生产和科学投放,GrowClaw沉淀品牌策略

GrowX聚焦内容与投放的增长闭环:从高潜选题洞察出发,批量生成可验证的内容和广告素材,再根据真实投放表现持续复盘、优化和沉淀。而物自体科技的另一款产品GrowClaw则面向更广泛的营销策略与团队协作场景,帮助团队梳理行业趋势、竞品打法和用户需求,并将项目资料、工作经验与策略判断沉淀为长期知识资产。

最重要的是,GrowClaw能从海量UGC和品牌数据中识别出真实消费需求与情绪场景,提炼产品背后的消费意图,并在多轮投放结果回流中持续过滤噪声,让消费者真实的声音更清晰地被品牌听见。

如果你也想用GrowX、GrowClaw持续提升营销ROI,欢迎扫二维码与我们联系。

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2026 WAIC,欢迎到现场与我们交流

在2026世界人工智能大会现场,物自体集中展示GrowX与 GrowClaw在真实营销工作流中的应用。你可以现场体验GrowX如何从一个brief出发,快速生成并修改多图内容;也可以看到GrowClaw如何从用户数据和项目资料中提取洞察,帮助团队形成策略并沉淀项目资产。

如果你正在思考如何提升内容生产效率、寻找新的广告素材方向,或让团队经验真正转化为长期增长能力,欢迎带着你的真实需求,来现场与我们聊聊。

展馆位置:世博展览馆H4-FT C024

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注:文/龚作仁,文章来源:Laborer,本文为作者独立观点,不代表亿邦动力立场。

文章来源:Laborer

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FAQ回顾

GrowX是什么?

GrowX是物自体科技发布的AI营销工作台,可帮助品牌完成问题诊断、策略制定、内容批量生成、投流复盘的迭代业务闭环,最快5分钟可生成一篇多图内容,单篇5图笔记预估生成成本仅10元,可助力品牌持续提升营销ROI。

GrowX适用于哪些行业?

GrowX的客户已经遍布美妆、新能源、餐饮、金融、教育、文旅、医疗等多个行业,可满足品牌精准种草、线索转化、内容合规审核等多类营销需求,帮助企业以更低成本、更快速度获得更高质量的用户增长效率。

GrowX和GrowClaw有什么区别?

GrowX聚焦内容与投放的增长闭环,负责内容生产和科学投放,助力提升营销ROI;GrowClaw面向营销策略与团队协作场景,可帮助梳理行业趋势、沉淀知识资产,从海量UGC和品牌数据中识别真实消费需求与情绪场景。

用GrowX制作营销内容有什么优势?

GrowX将内容生成与修改集中在同一个工作台,营销人员无需频繁切换工具或反复描述需求,可直接在已有结果上打磨、对比不同创意方向,还能结合投流数据复盘迭代,大幅提升内容生产效率,持续优化营销ROI。

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