亚马逊美区新规来袭 不合规产品将被强制下架

This article discloses Amazon's newly implemented lithium-ion home appliance compliance regulations for its US and Canadian marketplaces, and summarizes key takeaways and practical guidance below:

1. The new regulation is already in effect, requiring TIC (Testing and Inspection Certification) direct verification for home appliances powered by rechargeable lithium-ion batteries. Starting August 30, 2026, products that have not completed verification will be forcibly delisted. With less than two months left until the deadline, relevant industry players need to conduct self-inspections as soon as possible.

2. The article clarifies the scope of regulated products, exempted products, and the corresponding certification standards for different product types, making it easy for practitioners to check whether their products meet requirements.

3. It outlines two compliance pathways, and reminds practitioners to prepare all required documents, ensure full consistency between report information and product listings, reserve sufficient review time in advance, and avoid last-minute arrangements, as compliance forms the foundation for long-term business operations.

Amazon's new regulation has far-reaching impacts on lithium-ion home appliance brands exporting to the US and Canadian markets. Key takeaways are summarized below:

1. Brands should first conduct a full product line review against the new regulation to confirm which products fall under regulated scope and which are exempted, and immediately launch compliance preparation for regulated products, reserving sufficient time for certification review in advance.

2. The core change brought by the new regulation is tightened oversight: Amazon has closed the seller self-upload channel for test reports, and now requires that reports be uploaded directly by TIC bodies recognized by Amazon, closing loopholes that allowed falsified reports. Brands must ensure all certification reports are authentic and compliant, with full consistency between all information and public listing details, to avoid rejection due to minor inconsistencies.

3. Data from the latest Prime Day shows that Amazon's overall market continues to grow, with multiple Chinese export brands achieving high-speed growth, and platform opportunities remain. Compliance is the foundation for long-term market presence, and brands should prioritize compliance at a strategic level.

For lithium-ion home appliance sellers operating on Amazon's US and Canadian marketplaces, key takeaways from the new regulation are summarized below:

1. Core policy requirement: The new TIC direct verification rule is already in effect. Unverified non-compliant products will be forcibly delisted starting August 30, 2026. With less than two months left until the deadline, sellers need to immediately check product by product whether their SKUs fall under the regulated scope.

2. Core changes and document requirements: The new rule closes the seller self-upload channel, requiring reports to be uploaded directly by Amazon-recognized TIC bodies, with unprecedentedly strict review. Sellers need to prepare corresponding UL/CSA certification, UN38.3 transport test reports, compliance reports issued by an ISO 17025 accredited laboratory within the past 12 months, COI insurance certificates and other documents, with all information fully matching listing details.

3. Two compliance pathways are available: The first is to directly commission a TIC body to issue a report, which offers lower communication costs and higher efficiency; the second is to obtain an ISO 17025 report first before submitting it to TIC for assessment, which is the choice of most sellers. Sellers are reminded to arrange testing as soon as possible and avoid last-minute arrangements. Amazon still offers strong growth opportunities, and compliance is a prerequisite for sustainable operations.

For export factories producing lithium-ion home appliances, key takeaways from Amazon's new regulation are summarized below:

1. Product manufacturing requirements: The new regulation clarifies the compliance certification standards for lithium-ion home appliances in the US and Canadian markets. When receiving export orders and conducting product design and manufacturing, factories should incorporate corresponding certification requirements into production standards upfront, match appropriate certification requirements to different product categories, and avoid losses from non-compliant finished products at the source.

2. Production management requirements: The new regulation requires full consistency between product information on certification reports and listing details. Factories should implement standardized management of product models, parameters, and labeling during production, confirm all information with brand clients before mass production, and avoid product delisting issues caused by information inconsistencies.

3. Business opportunities: Amazon's overall cross-border export market continues to expand, with multiple Chinese lithium-ion home appliance brands achieving rapid growth. Factories can capitalize on the growth opportunities of brand export, adjust capacity layout, and build up capacity for compliant lithium-ion home appliances in advance to win more export orders, while continuously tracking changes in platform compliance requirements and adjusting production standards in a timely manner.

For service providers in the cross-border e-commerce compliance industry, key industry insights and takeaways from the new regulation are summarized below:

1. Industry development trend: Amazon continues to raise compliance review thresholds for cross-border products. This new regulation requires that certification reports be uploaded directly by platform-recognized TIC bodies, closing the seller self-upload channel, which means demand for compliant compliance services for the lithium-ion home appliance category will surge, and TIC bodies with formal qualifications will capture greater market opportunities.

2. Core pain points of clients: Most sellers are unfamiliar with new regulatory requirements, and review delays often occur due to inconsistent report information and procedural errors. A large number of sellers have not prepared certification in advance, leading to strong urgent last-minute compliance demand, and sellers have strong demand for efficient, convenient compliance services.

3. Service providers can optimize their service offerings accordingly: On one hand, they can launch end-to-end TIC certification agency services to reduce sellers' communication costs; on the other hand, they can open fast assessment channels for sellers that already hold laboratory reports. They can also add complementary compliance self-inspection consulting services to help sellers verify information in advance and improve review approval rates, to capitalize on this market growth opportunity.

For cross-border e-commerce platforms of all types, key takeaways and insights from Amazon's new regulation are summarized below:

1. The lithium-ion home appliance category is growing rapidly in cross-border export, and compliance risk is a core risk for platform operations and management. Amazon's tightened compliance review reflects that mainstream cross-border platforms will continue to raise requirements for product compliance and safety, and platforms need to keep up with compliance requirements for different categories and update platform rules accordingly.

2. The new audit model adopted in this regulation—where recognized third-party bodies directly upload certification reports—effectively closes loopholes for falsified reports and non-compliant products entering the market, greatly improving the authenticity of reviews. This audit mechanism is worthy of reference for other platforms to optimize their own compliance management systems.

3. During merchant recruitment and daily operations, platforms should clarify compliance requirements to sellers in advance, communicate rules effectively, and remind sellers to prepare early and reserve sufficient review time. Amazon's overall market continued to grow after this regulation took effect, showing that strict compliance management does not hurt platform growth. Instead, it clears out non-compliant merchants, attracts high-quality brand sellers, and drives long-term healthy development of the platform.

For researchers focused on the cross-border e-commerce industry, key research insights from the new regulation are summarized below:

1. New industry trends: Amazon's new regulation reflects that compliance thresholds for Chinese export products on mainstream European and American cross-border platforms are continuing to rise. Regulation has shifted from broad general requirements to mandatory verification for specific segmented categories, and the audit mechanism has shifted from seller self-submission to direct submission by third-party institutions. Compliance has become a core entry barrier for cross-border export; small non-compliant sellers will gradually be cleared out of the market, and industry concentration will further increase.

2. The new regulation also reflects that platforms are placing increasing emphasis on product safety and market规范. For China's cross-border export industry, compliance capability has become a core competitiveness. The old business model of seizing market share through gray customs clearance and low-cost non-compliant products is no longer sustainable.

3. Data from the latest Prime Day shows that Amazon still offers considerable growth opportunities, with multiple Chinese brands achieving doubling growth, indicating that the branded, compliant cross-border export business model still has large room for growth, providing the latest case support for research into China's cross-border export industry development trends.