转转618二手消费洞察： 二手便携影像设备火了！乐器、台球杆、自行车爆单了！

This article compiles Zhuanzhuan's 2025 618 secondhand transaction rankings, identifies the current popular trends in pre-owned consumption, and provides clear reference for consumers looking to purchase quality secondhand goods.

1. Top high-value secondhand recommendations: For smartphones, Apple's iPhone 13 series and high-end Pro models lead the market in both trading volume and value retention, with 256GB large storage as the mainstream user choice. In laptops, gaming models like Lenovo's Legion series and Apple's ultra-light MacBook Air split the market, with 16GB RAM + 512GB SSD as the standard configuration. Among imaging gear, DJI's portable models are the most popular, perfectly suited for short video production. For luxury secondhand, Louis Vuitton handbags and Longines watches hold value best. For hobby categories, folk acoustic guitars, Chinese-made pool cues and XDS bicycles are all top-sellers, ideal for beginners and equipment upgrades.

2. Consumer protection reminder: Zhuanzhuan now focuses on its official inspection service, which offers 7-day no-reason returns and a 365-day warranty. Purchasing through the official inspection channel delivers a far more secure buying experience.

This article summarizes current consumer trends and user preferences in the secondhand market based on Zhuanzhuan's 618 transaction data, providing actionable insights for brands looking to enter the secondhand market and adjust product strategies.

1. Overall consumption trend: Secondhand consumption has become a mainstream option for product upgrades across all age groups, with circular consumption penetrating multiple categories including electronics, luxury goods and hobbies. High-value classic models are particularly favored by consumers, and the market continues to grow in scale.

2. User demand characteristics: For electronics, demand for larger storage capacity continues to rise, and the booming demand for short video content has driven explosive growth in portable imaging devices. The laptop market is split between gaming models and premium ultra-light notebooks, serving both student and professional groups. The secondhand luxury market is clearly segmented, with different age groups demanding classic models at different price points. In hobby categories, high-value Chinese-made products are the most popular.

3. Key takeaways for brands: Classic models from leading brands hold clear advantages in trading liquidity and value retention in the secondhand market. Brands can strengthen operations around their classic lines, boost brand influence across the full product lifecycle, and expand incremental revenue by building out secondhand distribution channels.

This article shares the latest market trends and industry changes from Zhuanzhuan's 618 secondhand transaction data, outlines growth opportunities and key considerations, and provides practical guidance for secondhand sellers.

1. Incremental market opportunities: Multiple niche categories are seeing surging growth. Short video content creation has driven a boom in demand for portable imaging devices, and trading volume for hobby categories including musical instruments, pool cues and bicycles has risen sharply. Demand for premium Apple iPhones, gaming laptops, and luxury handbags and watches remains consistently strong. Consumers broadly accept near-new pre-owned models, and there is unmet demand for products with large storage capacity.

2. Industry change alert: Zhuanzhuan has shut down its peer-to-peer free market, and the broader industry is shifting toward the official inspection model. Consumers now place far more importance on transaction quality guarantees, so sellers must adapt to platforms' standardization and inspection requirements to secure traffic support.

3. Cooperation opportunities: Zhuanzhuan now has a presence covering more than 1,300 districts and counties across China, with a mature closed-loop service system. Sellers can build their businesses on Zhuanzhuan's trusted official inspection system to reduce trust costs.

This article analyzes end-user demand characteristics via Zhuanzhuan's 618 secondhand transaction data and outlines growth opportunities in the secondhand industry, providing reference for manufacturing facilities.

1. Product design direction: End-user demand for larger storage capacity in electronics continues to grow, with 256GB versions accounting for the majority of best-selling smartphones, and laptops requiring 16GB RAM + 512GB or larger SSD. Manufacturers should adjust their product configurations to match this demand. The growing popularity of short video and outdoor activities has driven rising demand for lightweight portable imaging gear, and Chinese-made products already hold a leading position in the secondhand market. Manufacturers can increase R&D investment in these categories. In hobby categories, high-value Chinese-made products are more popular, so factories can leverage cost advantages to build Chinese professional-grade products.

2. Business and transformation insights: The circular secondhand economy is growing steadily in scale. Manufacturers can enter the secondhand recycling and refurbishment business to unlock new growth curves; they can also draw on the digital inspection and standardized operation experience of leading platform Zhuanzhuan to advance their own digital upgrade and improve operational efficiency.

This article summarizes the latest development trends and market demand in the secondhand trading industry, providing industry reference for service providers related to secondhand transactions.

1. Industry development trends: The secondhand industry has entered a new stage of development. Consumer demand for product quality and buying experience has risen sharply, and non-standard pre-owned goods urgently need standardization. Leading platforms have already made strategic adjustments: Zhuanzhuan has shut down its peer-to-peer free market business and focused fully on the official inspection model. As a result, industry demand for professional inspection, standardized services and after-sales protection has grown sharply.

2. Core client pain points: The traditional peer-to-peer transaction model cannot resolve the fundamental trust issue, and users have strong demand for a certain transaction experience in secondhand trading. Standardizing non-standard products remains the core unresolved problem for the industry.

3. Emerging market opportunities: The multi-category offline secondhand retail model has been proven viable. Zhuanzhuan's 3,000-square-meter super store has long held the top spot on regional popularity rankings, and offline secondhand retail is growing rapidly. Service providers can develop relevant solutions around offline store operation, customer acquisition and supply chain management, or upgrade their service offerings around inspection technology.

This article shares the latest strategic layout of leading secondhand platform Zhuanzhuan and summarizes shifting user demand, providing reference for the operation and development of secondhand trading platforms.

1. Shifting core user demand: Today's secondhand transaction users have shifted their priority from low prices to quality and guarantee. The pure peer-to-peer free transaction model no longer meets user needs, and users prefer standardized secondhand transaction services backed by the platform, with professional inspection and warranty.

2. Success lessons from leading platforms: By building a national inspection center network, rolling out door-to-door recycling services, opening large-format offline stores, and building a full-closed-loop service chain, Zhuanzhuan has achieved consecutive large-scale profits after focusing on its official inspection business. Its offline super warehouse store model has also won user recognition, proving that the service-heavy, standardized model is commercially viable.

3. Risk and direction guidance: Platforms need to adjust their strategies in a timely manner, wind down unregulated peer-to-peer free transaction businesses that cannot guarantee quality, and avoid trust risks. They can also expand into offline scenarios and enter overseas markets via Hong Kong: Zhuanzhuan plans to establish its international headquarters in Hong Kong, prepare for a Hong Kong IPO within three years, and prioritize expansion into European and American markets, pointing to a new growth direction for the industry.

This article discloses the latest consumption data and strategic moves of leading firms in the secondhand trading industry, presents new characteristics of industrial development, and provides first-hand latest data for industry researchers.

1. New industrial development trends: Secondhand consumption has already completed broad user penetration, with the circular consumption concept penetrating categories including electronics, luxury goods, and hobbies, and multiple niche segments seeing explosive growth. Leading platforms have completed strategic adjustments: Zhuanzhuan shut down its peer-to-peer free market, focused fully on the official inspection business, is working to standardize non-standard secondhand goods, has opened large-format offline retail stores, and is preparing for a Hong Kong IPO to expand into overseas markets. The industry has entered a new stage of quality upgrading.

2. Business model innovation: The traditional C2C peer-to-peer transaction model is gradually being replaced by Zhuanzhuan's C2B2C official inspection model. By providing full closed-loop services including inspection and warranty, the platform solves the long-standing trust pain point in secondhand trading. This model has now achieved consecutive large-scale profits, verifying its commercial viability.

3. New consumer-side characteristics: Consumers broadly accept secondhand consumption as a way to lower upgrade costs, and the market is characterized by "classic models hold value best" and the rapid rise of Chinese brands in niche segments.