义新欧贸易服务集团：构建供应链生态助力丝路电商合作共赢

缪悦 2024-09-27 14:13

缪悦 2024/09/27 14:13

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本文是义新欧贸易服务集团在2024“丝路电商日”合作资源对接会上的演讲整理，核心干货如下

1. 主体基本情况：义新欧2015年成立于浙江义乌，是专注运营中欧班列的国际物流综合服务商，目前运营20条国际铁路线路，覆盖亚欧50多国160多城，市场份额占全球10%，是国内唯一民营中欧班列运营平台，前后七次得到国家领导人在重要场合推介。

2. 发展历程：2010年启动市场调研，2013年开通首趟义乌-中亚国际联运班列，2014年开通首趟义乌-马德里班列，2015年实现中西双向班列常态化运营，至今已完成十年发展。

3. 未来规划：将推行“哑铃型”发展战略，构建供应链生态体系，加快海外仓联盟建设，推动中欧班列高质量发展，助力丝路电商合作共赢。

本文给布局亚欧市场、布局丝路电商的品牌商，提供了渠道建设和供应链支撑的相关干货，具体如下

1. 出海渠道机会：义新欧的中欧班列网络覆盖亚欧50多国160多城，已经开通跨境电商定制化班列，和中国邮政、菜鸟、京东、DHL等头部企业达成长期合作，推出了定时定点的全程时刻表班列，时效稳定，新开南线通道进一步保障运输通畅，可解决品牌出海物流不稳定的核心痛点。

2. 全链路供应链支持：义新欧已经在欧洲多国布局海外仓、集散中心，未来将打造统一服务的海外仓联盟，可支撑品牌出海的仓储、配送全链路需求；旗下还有专门负责进口商品全国分销的子公司，也能帮助海外品牌进入中国市场。

3. 发展红利：当前国家政策鼓励扩大双向开放，支持丝路电商和中欧班列高质量发展，品牌拓展亚欧市场迎来政策和市场双重红利。

本文给做跨境贸易的卖家提供了亚欧市场的发展机会和物流支撑相关干货，具体如下

1. 市场增长机会：当前“一带一路”倡议推动下，丝路电商快速发展，亚欧市场消费需求持续增长，是卖家布局的新增长赛道，国家政策明确支持义乌-马德里等中欧班列运行，鼓励跨境电商发展，赛道发展确定性强。

2. 物流合作机会：义新欧中欧班列已经形成成熟的服务网络，占全球10%的市场份额，推出了定时定点的时效保障班列，新开南线解决通道不稳定问题，还和多家头部电商、快递企业合作开通定制化跨境电商班列，卖家可依托该网络获得性价比更高、更稳定的跨境物流服务。

3. 未来成本优化机会：义新欧未来将打造海外仓联盟，实现仓储共享、统一配送，可帮助卖家降低海外仓储和配送成本，解决最后一公里配送难题，降低运营风险。

本文给国内制造工厂拓展出海业务提供了商业机会和转型启示，核心干货如下

1. 出海商业机会：义新欧未来打造海外仓联盟的核心目标，就是为国内制造业产品走出去提供便利支撑，工厂可依托义新欧覆盖亚欧50多国160多城的物流网络，将产品直接销往亚欧市场，打开新的销售空间，依托义乌大市场的贸易辐射能力，对接更多海外订单需求。

2. 物流优势适配工厂需求：对比空运成本高、海运时效慢的问题，中欧班列性价比更高，现在还有定时定点的时刻表班列保障时效，新开南线进一步保障运输通畅，可帮助工厂稳定交货周期，降低物流风险，更适配中小工厂的出海需求。

3. 数字化电商转型启示：工厂可依托义新欧的跨境电商班列资源，拓展跨境电商业务，对接海外终端消费需求，根据需求调整生产和设计，推动自身的数字化和出海转型，融入双循环发展格局。

本文给国际物流、跨境电商相关服务商提供了行业趋势和解决方案参考，核心干货如下

1. 行业发展趋势：当前“一带一路”倡议推动下，丝路电商进入快速发展期，国家将中欧班列高质量发展作为核心推进方向，市场需求旺盛，仅义乌每年出口就超过一百万标箱，每天有超800万个包裹流出，跨境电商对稳定、低成本的跨境物流需求持续增长，行业发展空间大。

2. 行业核心客户痛点：当前跨境物流存在时效不稳定、通道安全性不足、海外最后一公里服务缺失的问题，中小客户和电商企业的个性化物流需求难以得到满足，全链路供应链服务缺失是核心痛点。

3. 可参考的解决方案：义新欧依托本地大市场起家，通过和头部电商、快递企业合作开发定制化班列，布局海外仓和集散中心，未来通过整合沿线资源打造海外仓联盟，提供全链路统一服务，这种市场化运营模式值得同类型服务商参考。

本文给跨境贸易、丝路电商相关平台提供了运营发展的参考干货，具体如下

1. 市场对平台的核心需求：当前跨境电商和外贸企业，需要覆盖亚欧全区域、时效稳定、成本低廉的全链路跨境供应链服务，需要成熟的海外仓配套服务支撑，对整合式的供应链生态平台需求强烈。

2. 可参考的平台运营做法：义新欧作为民营市场化运营平台，依托义乌大市场的需求发展，不断拓展线路网络，和行业头部企业合作开发定制化产品，推出时效更稳定的时刻表班列，布局海外集散网络，构建全链路服务体系，通过“哑铃型”战略整合国内国际资源，这种市场化运营路径值得参考。

3. 风险规避和发展方向提示：平台发展要紧跟国家“一带一路”、双循环、长三角一体化等战略方向，更容易获得政策支持；同时要提前布局海外配套设施，开辟多元通道，规避单一运输通道不稳定的风险。

本文给研究“一带一路”跨境物流、丝路电商产业的研究者提供了实践层面的参考干货，具体如下

1. 产业发展新动向：当前中欧班列已经进入高质量发展阶段，民营市场化平台已经成为重要运营力量，义新欧作为最早参与的民营平台，成长速度快、市场化程度高，已经占到全球中欧班列10%的市场份额；行业出现了跨境电商定制班列、全程时刻表班列、海外仓联盟等新业态，服务丝路电商的特征越来越明显。

2. 创新商业模式探索：义新欧创新提出“哑铃型”发展战略，以中欧班列为纽带，在国内打造产业园服务集群，在海外打造集结服务平台，整合沿线资源构建完整供应链生态，带动物流、贸易、服务产业集聚，是中欧班列市场化运营的新探索。

3. 政策和产业研究启示：中欧班列的发展离不开国家战略引领和地方政府、海关、铁路等部门的支持，同时必须依托本地大市场需求才能实现可持续发展，为相关产业政策制定和产业研究提供了鲜活的实践案例。

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Quick Summary

This article is a compiled transcript of a speech delivered by Yixinou Trade Service Group at the 2024 "Silk Road E-Commerce Day" Cooperation Resource Matchmaking Conference. Key takeaways are as follows:

1. Company Profile: Founded in Yiwu, Zhejiang in 2015, Yixinou is a comprehensive international logistics service provider focused on operating China-Europe freight trains. It currently operates 20 international rail routes covering more than 160 cities across 50 Eurasian countries, holding 10% of the global market share. As the only private-sector China-Europe freight train operation platform in China, it has been officially promoted by Chinese national leaders on seven major occasions.

2. Development History: Yixinou launched market research in 2010, opened its first Yiwu-Central Asia international intermodal train in 2013, launched its first Yiwu-Madrid route in 2014, achieved regular two-way operations between China and Spain in 2015, and has now completed a decade of development.

3. Future Plans: It will implement a "dumbbell-shaped" development strategy, build a supply chain ecosystem, accelerate the construction of an overseas warehouse alliance, promote the high-quality development of China-Europe freight trains, and facilitate win-win cooperation in Silk Road e-commerce.

This article shares key insights on channel development and supply chain support for brands expanding into Eurasian markets via Silk Road e-commerce, as outlined below:

1. Cross-border Expansion Opportunities: Yixinou's China-Europe freight train network covers 160+ cities across 50 Eurasian countries. It has launched customized trains for cross-border e-commerce, established long-term partnerships with leading players including China Post, Cainiao, JD.com and DHL, and operates fixed-schedule trains with reliable transit times. Its newly opened southern route further guarantees unobstructed transportation, addressing the core pain point of unstable logistics for brands expanding overseas.

2. End-to-End Supply Chain Support: Yixinou has already established overseas warehouses and distribution centers in multiple European countries, and will build a unified-service overseas warehouse alliance to support brands' end-to-end warehousing and delivery needs for overseas expansion. Its subsidiary, which specializes in national distribution of imported goods, can also help international brands enter the Chinese market.

3. Growth Dividends: Current national policies encourage expanded two-way opening-up and support the high-quality development of Silk Road e-commerce and China-Europe freight trains, bringing brands both policy and market dividends for expanding into Eurasian markets.

This article shares key insights on growth opportunities and logistics support for cross-border trade sellers, as outlined below:

1. New Growth Opportunities: Driven by the Belt and Road Initiative, Silk Road e-commerce is growing rapidly, and consumer demand in Eurasian markets continues to rise, making it an attractive new growth track for sellers. National policies explicitly support the operation of China-Europe freight routes such as Yiwu-Madrid and encourage cross-border e-commerce development, delivering strong growth certainty for the sector.

2. Logistics Cooperation Opportunities: Yixinou's China-Europe freight train network has a mature footprint and holds 10% of the global market share. It operates fixed-schedule trains with guaranteed transit times, opened a new southern route to address route instability, and has launched customized cross-border e-commerce trains in partnership with multiple leading e-commerce and express companies. Sellers can access more cost-effective and reliable cross-border logistics services through this network.

3. Future Cost Optimization: Yixinou will build an overseas warehouse alliance that enables shared warehousing and unified delivery, helping sellers cut overseas warehousing and delivery costs, solve last-mile delivery challenges, and reduce operational risks.

This article outlines business opportunities and transformation insights for Chinese manufacturing factories expanding overseas, with key takeaways as follows:

1. Offshore Expansion Opportunities: The core goal of Yixinou's upcoming overseas warehouse alliance is to facilitate the export of Chinese manufactured goods. Factories can leverage Yixinou's logistics network covering 160+ cities across 50 Eurasian countries to sell products directly to Eurasian markets and unlock new sales channels. They can also tap into more overseas order demand through the trade radiation capacity of Yiwu's large consumer market.

2. Logistics Advantages Tailored to Factory Needs: Compared to costly air freight and slow sea freight, China-Europe freight trains offer a far better balance of cost and speed. Fixed-schedule trains guarantee consistent transit times, and the newly opened southern route further ensures transportation stability, helping factories maintain reliable delivery lead times and reduce logistics risks, making it a particularly strong fit for small and medium-sized factories expanding overseas.

3. Insights for Digital and E-commerce Transformation: Factories can leverage Yixinou's cross-border e-commerce train resources to expand cross-border e-commerce business, connect directly with end consumer demand overseas, adjust production and design based on market needs, drive their own digital and offshore transformation, and integrate into China's dual-circulation development pattern.

This article provides industry trend analysis and solution references for international logistics and cross-border e-commerce service providers, with key insights as follows:

1. Industry Growth Trends: Driven by the Belt and Road Initiative, Silk Road e-commerce has entered a period of rapid development, and the Chinese government has prioritized the high-quality development of China-Europe freight trains as a core policy direction, leading to robust market demand. Yiwu alone exports more than one million TEUs annually and handles over 8 million parcels per day. Cross-border e-commerce's demand for stable, low-cost cross-border logistics continues to grow, creating large room for industry expansion.

2. Core Industry Pain Points: The current cross-border logistics sector struggles with inconsistent transit times, insufficient route security, and a lack of last-mile services overseas. The personalized logistics needs of small and medium-sized clients and e-commerce companies are often unmet, and the absence of end-to-end supply chain services is the core industry pain point.

3. Actionable Solution Reference: Yixinou built its business around Yiwu's large local market, developed customized trains through partnerships with leading e-commerce and express companies, established overseas warehouses and distribution centers, and will integrate沿线 resources to build an overseas warehouse alliance that delivers unified end-to-end services. This market-oriented operating model is a valuable reference for peer service providers.

This article provides operational insights for cross-border trade and Silk Road e-commerce platforms, as outlined below:

1. Core Market Demand for Platforms: Cross-border e-commerce companies and foreign trade enterprises currently need end-to-end cross-border supply chain services that cover the entire Eurasian region, deliver stable transit times, and maintain low costs, supported by mature overseas warehouse infrastructure. There is strong market demand for integrated supply chain ecosystem platforms.

2. Reference Operating Model: As a privately run, market-oriented platform, Yixinou grew out of demand from Yiwu's large market, continuously expanded its route network, co-developed customized products with industry leaders, launched fixed-schedule trains with more reliable transit times, built overseas distribution networks, established an end-to-end service system, and integrated domestic and international resources through its "dumbbell-shaped" strategy. This market-oriented growth path is a valuable reference for peer platforms.

3. Risk Mitigation and Growth Direction Guidance: Platforms that align their development with national strategies including the Belt and Road Initiative, dual-circulation development, and Yangtze River Delta integration are far more likely to secure policy support. At the same time, platforms should proactively build overseas infrastructure and open multiple alternative routes to mitigate the risk of instability from relying on a single transport corridor.

This article provides practical reference for researchers studying Belt and Road cross-border logistics and the Silk Road e-commerce industry, with key insights as follows:

1. New Industry Development Trends: China-Europe freight trains have now entered a stage of high-quality development, and private market-oriented platforms have become a major operating force. As one of the earliest private platforms in the space, Yixinou has achieved rapid growth and a high degree of market orientation, now holding 10% of the global China-Europe freight train market share. The industry has seen the emergence of new business models including customized cross-border e-commerce trains, fixed-schedule end-to-end trains, and overseas warehouse alliances, with an increasingly clear focus on serving Silk Road e-commerce.

2. Innovative Business Model Exploration: Yixinou has pioneered the "dumbbell-shaped" development strategy: using China-Europe freight trains as a link, it builds an industrial park service cluster domestically and a collection service platform overseas, integrates沿线 resources to build a complete supply chain ecosystem, and drives the agglomeration of logistics, trade and service industries. This represents a new exploration for the market-oriented operation of China-Europe freight trains.

3. Insights for Policy and Industrial Research: The development of China-Europe freight trains relies on national strategy guidance and support from local governments, customs, railway authorities and other departments, while sustainable development can only be achieved by leveraging demand from large local markets. Yixinou's journey provides a vivid practical case for relevant industrial policy formulation and industrial research.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

9月25日，2024“丝路电商日”启动仪式暨“丝路电商”合作资源对接会在杭州数贸会期间举行。会上，义新欧贸易服务集团有限公司董事陈凯峰发表了《打开贸易新通路，助力丝路电商合作共赢》的演讲。

他指出，义新欧贸易服务集团作为国际物流综合服务商，专注于运营中欧班列等国际物流业务，致力于建立义乌直达世界的物流大通道。在总书记的关怀和引领下，义新欧中欧班列已成为“一带一路”建设的重要成果。集团秉承初心，经过十年发展，已运营20条国际铁路线路，覆盖亚欧50多国160多城，市场份额占全球10%。未来，义新欧将围绕“哑铃型”发展战略，提升中欧班列服务能力，构建供应链生态体系，加快海外仓联盟建设，紧跟国家发展战略，推动义新欧中欧班列高质量发展，造福“一带一路”沿线客户和人民。

以下为嘉宾的演讲内容整理：

各位嘉宾大家下午好！非常荣幸能参加第三届全球数字贸易博览会，请允许我代表义新欧贸易服务集团向大会表示诚挚的感谢，感谢提供这个国际化专业化的交流平台。

首先我介绍一下义新欧贸易服务集团，成立于2015年，主要以运营义新欧系列班列、场站运营、智慧仓储、铁路国际快件以及中亚欧贸易供应链为主的国际物流综合服务商。公司总部位于浙江省义乌市。多年来公司分别在北京、杭州、欧洲、俄罗斯设立了多个办事处和子公司。在境外拥有3万平方的堆场和海外仓。

主要有两家子公司，义乌市天萌实业投资有限公司，成立于2012年，是国际铁路承运业务，后来作为义新欧贸易集团的全资子公司，继续成立班列运营工作。浙江义新欧供应链管理公司，主要是负责中欧班列进口商品的在全国的分销业务。

下面我从以下四个方面介绍一下义新欧中欧班列。

第一，总书记的关怀和引领。

义乌至马德里中欧班列的开通运行，成为亚洲大陆互联互通的重要桥梁和“一带一路”建设的早期成果。这是总书记在2017年5月13日会见来华出席首届“一带一路”国际合作高峰论坛的西班牙首相时的讲话。义新欧中欧班列的开通运行，总书记从2014年9月提出义新欧铁路计划，从浙江义乌出发抵达终点马德里，到2018年把义新欧义乌至马德里铁路计划写入中西联合声明第25条，再到去年9月20日视察义乌国际小商品城市场，现场连线了解了义新欧中欧班列的情况，前后共七次在国内外重要场合推介义新欧中欧班列。集团上下始终围绕总书记的指引，行稳致远，推动义新欧中欧班列高质量发展。

第二，义新欧的初心。

出天山，通欧盟。

这是义新欧创始人冯旭斌先生从2010年开始调研国际铁路联运市场，多次往返新疆、中亚、欧洲等地，意在建立一条义乌直达连通世界的物流大通道。

公司发展的立足于全球最大的市场，义乌市小商品市场。每天有大量的物流跟贸易需求，义乌每年出口世界超过一百万个标箱，每天出口到全国各地的包裹超过800万个。巨大的市场需求坚定了公司的发展方向。

通过三年的时间的论证跟实践，公司得到了义乌市政府、海关、铁路部门的大力支持。2012年底在铁路义乌西站设立了海关监管区，租赁了办公场地，购置设备并初步具备了小商品出口的基本功能。这是当时的一个现场。

2013年4月23日公司开通了首趟义乌—中亚的国际联运班列，创造了义乌商品通过铁路方式可以直接连通世界的物流大通道。2014年11月18日首趟义乌至马德里班列发车，用时17天，完成了两万六千里的新长征，把两个大陆连接在一起，打通太平洋到大西洋的交通运输大通道。

2015年5月18日，当时还在浙江工作的李强总理专程来到了马德里参加义新欧首趟西班牙回程红酒班列的发车仪式，标志着中西两国双向班列正式常态化运营。

第三，高质量发展的现状跟成绩。

义新欧中欧班列已经成功开行十周年，作为唯一民营平台，也是最早参与成长速度快、运行网络密、产业带动大、业务模式新，始终走在市场化的最前沿。

十年的发展，公司目前运营20条点对点的国际铁路线路，辐射整个亚欧大陆50多个国家和160多个城市。班列的运行数量跟集装箱的发运量，市场份额占全球发运总量的10%。

义新欧主要服务的对象还是广大的市场客户，中小客户，同时跟中国邮政、菜鸟、京东等电商物流企业建立了长期的合作关系。开通了跨境电商定制化班列，同时也跟DHL等全球快递巨头建立了合作关系，为班列的跨境电商服务奠定了基础。

这是2016年6月1日，杭州跨境电商成功牵手义新欧，从此跨境电商物流迎来铁路时代。

同时我们也跟菜鸟开通了义乌至列日的eWTP菜鸟号班列。

2023年6月12日，义新欧中欧班列京东号发车。随着班列业务的不断发展，公司以更高质量、更好效益、更加安全的发展目标要求，积极探索班列的高质量发展。

2024年6月15日，长三角首趟境内外全程时刻表中欧班列义乌—杜伊斯堡顺利开行。定时定点发车和到达，极大提高运输时效；6月20日开辟义新欧中欧班列南线通道，进一步保障了义新欧中欧班列的安全稳定通畅。

围绕班列运行公司积极扩展海外最后一公里服务，布局海外运输网络。

2014年，公司在西班牙是设立了子公司和堆场；2017年，在德国设立了公司和仓库；2023年6月16日设立了义新欧德国集散中心，使得整体的供应链体系更加完善。

同时义新欧也充分利用合作伙伴的资源，满足客户的个性化需求。我们目前围绕班列的运行，形成全链路的服务体系，包含了贸易、卡口、海外仓、堆场等各项功能。

第四，义新欧的远景规划。

结合市场需求，公司制定了“哑铃型”的发展战略，以班列为纽带，在国内建立义新欧丝路产业园和服务集群，在海外建立义新欧海外集结中心跟服务平台，围绕着班列形成物流产业、服务商业、进出口贸易等产业集聚，提升中欧班列在海外的服务能力跟水平，提升义新欧现代企业制度的改革。

建设辐射欧亚大陆的国际运输网络为基础，强能级加大海外配套设施建设，碳循环构建供应链生态体系。同时加快设立义新欧行海外仓联盟，以义新欧班列途经国家为支撑，充分利用现有的设施设备，有序新建跟创建一批海外服务中心，建立义新欧海外仓联盟，形成一个可实现仓储共享、服务统一、价格统一、配送统一的服务网络，为我省制造业产品走出去的工程提供便利和支撑。

义新欧作为一家脱胎于传统物流行业拥有国际化视野跟前瞻性思维的公司，秉承开拓创新的精神，紧跟国家发展战略。去年10月18日在北京召开的第三届“一带一路”国际论坛大会上发出八大行动，第一条就是加快中欧班列的高质量运行。

今年9月9日，国务院总理李强在北京人民大会堂同来访的西班牙首相会谈时指出：中方愿同西班牙扩大双向开放，鼓励发展跨境电商和便捷物流，运行好义乌至马德里中欧班列，推动两国贸易合作优化发展。义新欧站在国家战略制高点，主动融入“一带一路”倡议，国内国际双循环，长三角一体化等大场景，谋篇布局，全面推进义新欧中欧班列朝着更高质量、更好效益、更加安全的方向发展，更好的造福于“一带一路”的沿线客户和人民。

我的分享完毕，谢谢。

关于会议：

2024“丝路电商日”保留了去年的“一展、两活动”，“一展”就是丝路电商展，“两活动”是丝路电商走进杭城、丝路云品推荐周。在此基础上，还将举办两场对接会，一个是“丝路电商”合作资源对接会，另一个是中亚国际创新数字贸易对接会。此外，还将首次在“丝路云品”推荐周设立主宾国产品专区和金砖国家专区，届时还将与泰国国际直播电商博览会云互动，共同推介“丝路云品”好物。

文章来源：亿邦动力