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跨境供应链服务商泛鼎国际完成数千万美元B轮融资 顺为领投

亿邦动力 2024-04-16 11:45
亿邦动力 2024/04/16 11:45

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本文核心信息为跨境供应链综合服务商泛鼎国际完成顺为资本领投的数千万美元B轮融资,光源资本担任独家财务顾问,梳理了行业背景与企业发展规划,核心干货如下:

1.行业背景:中国进出口贸易规模全球第一,光伏、储能等高附加值大件品类出海表现亮眼,跨境电商有望保持近20%的年化高增速,传统分段物流模式无法满足市场需求,催生了一体化跨境供应链服务的新机遇。

2.企业发展现状:泛鼎国际目前已布局超80个海外仓共550万平方英尺,覆盖全球多个地区,服务超5000家客户,对接300多家海内外平台,过去四年收入复合年化增速超70%,2023年收入近百亿人民币。

3.融资后规划:本轮融资将用于升级海外仓智能化系统,拓展海外专业营销团队,进一步拓展海外仓与分销网络,在巩固成熟市场基础上加大东南亚、南美等新兴市场布局。

本文为出海品牌商梳理了当前跨境出海的行业趋势与可利用的供应链资源,核心干货如下:

1.消费与行业趋势:当前中国高附加值大件品类(新能源、高端家居、智能家电等)出海迎来红利期,跨境电商保持近20%的年化增速,全球市场对清洁能源品类需求爆发,市场增长空间广阔。

2.核心行业痛点:高附加值大件具备高货值、高壁垒、非标等特性,对海外属地化售前展示、售后安装维修等服务要求高,传统分段式大贸物流已经无法满足品牌出海的全链条需求。

3.可对接的供应链资源:泛鼎国际具备全球海外仓网络、全链路物流能力,可提供定制化增值服务与属地化分销渠道对接,已经和多家头部出海品牌、主流跨境平台达成合作,能够帮助品牌解决出海供应链痛点,提升出海效率。

本文为跨境出海卖家梳理了当前赛道的增长机会、风险提示与可利用的供应链资源,核心干货如下:

1.市场增长机会:当前光伏、储能、新能源车作为外贸新三样,海外需求呈爆发式增长,跨境电商整体保持近20%的年化增速,东南亚、南美、中东等新兴市场仍有较大拓展空间,是卖家布局新增长的优质赛道。

2.风险提示:高附加值大件品类出海对供应链要求高,传统分段物流缺乏端到端能力与属地化服务,会制约业务增长,卖家需要匹配专业的一体化供应链服务商才能抓住品类红利。

3.可对接的服务资源:泛鼎国际可以提供头程物流、海外仓、尾程配送全流程一站式服务,还可提供定制化特殊品类服务、属地化售后与分销对接,已经服务数千家客户,对接多家主流跨境平台,能够帮助卖家降低出海运营成本,提升效率。

本文为出口生产工厂梳理了当前出海的市场机会、供应链支持与数字化转型启示,核心干货如下:

1.市场需求与商业机会:当前全球市场对中国光伏、储能、新能源车、高端家居等高附加值中大件产品需求爆发,外贸新三样迎来出海红利期,工厂拓展海外市场迎来历史机遇,市场增长空间大。

2.供应链端的支持条件:传统分段式物流已经无法满足出海品牌的全链条需求,当前已经出现泛鼎国际这类专业的一体化跨境供应链服务商,具备成熟的全球海外仓网络与属地化服务能力,可以帮工厂解决物流、售后、分销等出海难题。

3.数字化与电商出海启示:工厂出海不需要自行搭建全套海外供应链体系,可以依托第三方专业服务商的智能化系统与资源,降低出海门槛,还能借助服务商的属地化分销网络快速触达海外客户,加快市场拓展节奏,聚焦自身产品研发生产核心环节。

本文为跨境相关服务商梳理了行业发展趋势、客户痛点与可参考的发展路径,核心干货如下:

1.行业发展趋势:当前中国跨境电商保持近20%的年化增速,高附加值中大件品类出海爆发,催生了大量专业跨境供应链服务需求,市场空间广阔,东南亚、南美、中东等新兴市场仍有较大布局空间。

2.核心客户痛点:高附加值大件产品具备高货值、非标等特性,需要海外属地化售前、售后、安装等配套服务,传统分段式物流无法满足端到端一体化供应链需求,客户对全链条服务、定制化增值服务的需求十分强烈。

3.可参考的发展路径:可以聚焦高附加值中大件品类做垂直深耕,搭建以海外仓为核心的全球自营服务网络,布局多品类特殊服务资质,拓展定制化增值服务与分销对接业务,打造差异化行业壁垒,该模式已经被验证可行,泛鼎国际凭借该模式实现过去四年超70%的复合年化增速。

本文为跨境服务平台商梳理了市场需求、行业经验与未来布局方向,核心干货如下:

1.当前市场需求:随着中国高附加值中大件品类出海爆发,卖家与品牌对一体化跨境供应链服务的需求大幅增长,传统分段物流模式无法匹配市场需求,市场亟需具备端到端全链条服务能力的综合供应链平台。

2.可参考的运营经验:泛鼎国际围绕三大核心业务搭建完整服务体系,搭建全球自营海外仓网络,覆盖多区域多运输方式,具备多种特殊品类服务资质,还能提供属地化分销与售后增值服务,已经对接300多家海内外平台,和多个主流跨境电商平台达成稳定合作。

3.未来布局方向:供应链平台可加大海外仓智能化系统升级,拓展专业属地化营销团队,在巩固欧美等成熟市场的基础上,加大东南亚、南美等新兴市场布局,同时要深耕高附加值中大件垂直品类,打造自身行业壁垒,规避同质化竞争风险。

本文为跨境产业研究者提供了跨境供应链领域的最新产业动向、创新商业模式与行业发展方向,核心干货如下:

1.最新产业动向:当前中国跨境电商保持近20%的年化增速,外贸新三样(光伏、储能、新能源车)等高附加值中大件品类出海迎来爆发期,传统分段式物流已经无法匹配市场需求,催生了一体化跨境供应链服务的新赛道,头部企业已经实现高速增长,泛鼎国际过去四年复合增速超70%,2023年营收近百亿,获得顶级资本认可,赛道增长潜力得到验证。

2.创新商业模式:泛鼎国际打造了以海外仓为核心的端到端运仓配一体化商业模式,聚焦高附加值中大件垂直品类,不仅提供基础物流仓储服务,还拓展了定制化增值服务、属地化分销对接,覆盖全链条环节,有效解决了行业痛点,建立了差异化竞争壁垒。

3.未来产业发展方向:接下来跨境供应链行业会向多元化、数字化方向发展,头部企业会进一步拓展新兴市场布局,升级智能化系统,行业集中度会逐步提升。

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Quick Summary

This article reports that Panding International, a comprehensive cross-border supply chain service provider, has completed a Series B financing round of tens of millions of U.S. dollars led by Sequoia Capital China’s seed fund Shunwei Capital, with Capital Light Capital acting as exclusive financial advisor. It also outlines the industry background and the company’s development plans, with key takeaways as follows:

1. Industry context: China ranks first globally in total import and export volume, and high-value large-sized categories including photovoltaics and energy storage are recording strong outbound growth. Cross-border e-commerce is expected to maintain a high annual growth rate of nearly 20%. Traditional segmented logistics models cannot meet current market demand, creating new opportunities for integrated cross-border supply chain services.

2. Company overview: Panding International currently operates more than 80 overseas warehouses totaling 5.5 million square feet, covering multiple regions globally. It serves over 5,000 customers, connects to more than 300 domestic and overseas platforms, has achieved a compound annual growth rate (CAGR) of over 70% in revenue over the past four years, and generated nearly 10 billion yuan in revenue in 2023.

3. Post-financing plans: Proceeds from this round will be used to upgrade intelligent systems for overseas warehouses, expand local professional marketing teams, further scale overseas warehouse and distribution networks, and increase布局 in emerging markets such as Southeast Asia and South America while consolidating its position in established markets.

This article outlines current cross-border go-to-market industry trends and accessible supply chain resources for D2C brands expanding overseas, with key insights as follows:

1. Consumer and industry trends: Chinese high-value large-sized categories (new energy, premium home goods, smart home appliances, etc.) are currently entering a period of rapid outbound growth. Cross-border e-commerce maintains an annual growth rate of nearly 20%, and global demand for clean energy products is surging, creating significant long-term growth opportunities.

2. Core industry pain points: High-value large-sized goods feature high unit prices, high entry barriers, and non-standard specifications, requiring strong localized pre-sales display, after-sales installation and repair services. Traditional segmented bulk trade logistics can no longer meet the full end-to-end requirements of brands expanding overseas.

3. Accessible supply chain resources: Panding International operates a global overseas warehouse network and full-chain logistics capabilities, and can provide customized value-added services and access to localized distribution channels. It has already partnered with multiple leading cross-border brands and major cross-border platforms, helping brands solve cross-border supply chain pain points and improve go-to-market efficiency.

This article outlines current market growth opportunities, risk alerts and accessible supply chain resources for cross-border sellers, with key insights as follows:

1. Growth opportunities: Photovoltaics, energy storage and new energy vehicles, known as the "new three pillars" of Chinese exports, are seeing explosive overseas demand. The overall cross-border e-commerce sector maintains an annual growth rate of nearly 20%, and emerging markets including Southeast Asia, South America and the Middle East still offer large untapped expansion space, making them high-potential tracks for sellers seeking new growth.

2. Risk alerts: Cross-border expansion of high-value large-sized categories has stringent supply chain requirements. Traditional segmented logistics lacks end-to-end capabilities and localized services, which will constrain business growth. Sellers need to partner with professional integrated supply chain service providers to capture the category growth opportunity.

3. Accessible service resources: Panding International offers a one-stop end-to-end service covering first-mile logistics, overseas warehousing and last-mile delivery, as well as customized services for special categories, localized after-sales support and distribution connection. It already serves thousands of customers and connects to multiple major cross-border platforms, helping sellers reduce cross-border operating costs and improve operational efficiency.

This article outlines current outbound market opportunities, supply chain support and digital transformation insights for export-focused manufacturing factories, with key takeaways as follows:

1. Market demand and business opportunities: Global demand for China’s high-value medium and large-sized products including photovoltaics, energy storage, new energy vehicles and premium home goods is surging. The "new three pillars" of Chinese exports are entering a golden growth period, creating a historic opportunity for factories to expand into overseas markets with significant growth upside.

2. Available supply chain support: Traditional segmented logistics can no longer meet the full-chain requirements of cross-border brands. Professional integrated cross-border supply chain service providers such as Panding International have now emerged, with established global overseas warehouse networks and localized service capabilities that can help factories solve cross-border pain points including logistics, after-sales and distribution.

3. Insights for digital and e-commerce expansion: Factories do not need to build a complete set of overseas supply chain systems on their own. They can leverage the intelligent systems and resources of third-party professional service providers to lower the barrier to cross-border expansion, quickly reach overseas customers via the provider’s localized distribution networks to speed up market entry, and focus on their core competencies of product R&D and manufacturing.

This article outlines industry development trends, core customer pain points and reference development paths for cross-border related service providers, with key insights as follows:

1. Industry trends: China’s cross-border e-commerce is currently growing at an annual rate of nearly 20%, and the explosive outbound growth of high-value medium and large-sized categories has generated strong demand for professional cross-border supply chain services, creating large market opportunities. There is still significant untapped expansion space in emerging markets including Southeast Asia, South America and the Middle East.

2. Core customer pain points: High-value large-sized products are characterized by high unit value and non-standard specifications, requiring localized supporting services including pre-sales presentation, after-sales support and installation overseas. Traditional segmented logistics cannot meet the demand for end-to-end integrated supply chain services, and customers have strong unmet demand for full-chain services and customized value-added services.

3. Reference development paths: Service providers can focus on vertical deepening in high-value medium and large-sized categories, build a self-operated global service network centered on overseas warehouses, obtain special service qualifications for multiple categories, expand customized value-added services and distribution connection businesses, and build differentiated industry barriers. This model has already been validated: Panding International has achieved a CAGR of over 70% over the past four years through this approach.

This article outlines current market demand, industry experience and future layout directions for cross-border service platform operators, with key insights as follows:

1. Current market demand: With the explosive outbound growth of China’s high-value medium and large-sized categories, sellers and brands have seen a sharp increase in demand for integrated cross-border supply chain services. Traditional segmented logistics models cannot match current market demand, and the market urgently needs comprehensive supply chain platforms with end-to-end full-chain service capabilities.

2. Reference operational experience: Panding International has built a complete service system around three core businesses, with a global self-operated overseas warehouse network covering multiple regions and transportation methods, holding service qualifications for multiple special categories, and offering localized distribution and after-sales value-added services. It has connected to more than 300 domestic and overseas platforms and established stable partnerships with multiple major cross-border e-commerce platforms.

3. Future layout directions: Supply chain platforms can accelerate upgrades to intelligent overseas warehouse systems, expand professional localized marketing teams, increase布局 in emerging markets such as Southeast Asia and South America while consolidating position in established markets such as Europe and North America, and deepen vertical focus on high-value medium and large-sized categories to build industry barriers and avoid homogeneous competition risks.

This article provides the latest industry developments, innovative business models and industry development directions in the cross-border supply chain sector for cross-border industry researchers, with key insights as follows:

1. Latest industry developments: China’s cross-border e-commerce is currently growing at an annual rate of nearly 20%, and the "new three pillars" of Chinese exports (photovoltaics, energy storage, new energy vehicles) and other high-value medium and large-sized categories are seeing explosive outbound growth. Traditional segmented logistics cannot match market demand, giving rise to a new track for integrated cross-border supply chain services, where leading players have achieved high growth. Panding International recorded a CAGR of over 70% over the past four years, generated nearly 10 billion yuan in revenue in 2023, and secured backing from top-tier capital, validating the strong growth potential of this track.

2. Innovative business model: Panding International has built an end-to-end integrated transportation-warehousing-delivery business model centered on overseas warehouses, with a vertical focus on high-value medium and large-sized categories. Beyond basic logistics and warehousing services, it has expanded into customized value-added services and localized distribution connection, covering all links of the supply chain, effectively solving core industry pain points and building differentiated competitive barriers.

3. Future industry development direction: The cross-border supply chain industry will next develop toward greater diversification and digitalization. Leading players will further expand布局 in emerging markets and upgrade intelligent systems, and industry concentration will gradually increase.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

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日前,全球一体化供应链综合服务商泛鼎国际集团(以下简称“泛鼎国际”)宣布完成数千万美元B轮融资,由顺为资本领投,光源资本担任独家财务顾问。本轮融资完成后,泛鼎国际将进一步加强海外仓建设和海外分销网络拓展,助力中国高附加值品类产品更顺畅、高效地行销全球。

在全球经济一体化大背景下,中国进出口贸易规模连续多年位居世界第一,其中,光伏、储能、新能源车、高端家居、智能家电等高附加值大件品类近年来表现亮眼,同时,中国跨境电商交易额有望保持近20%的高年化增速。这不仅催生了巨大的专业跨境物流需求,也为跨境服务商带来了供应链全链条服务的新挑战和新机遇。泛鼎国际正是在这样的市场背景下崭露头角,深耕高附加值中大件产品品类的跨境物流和供应链服务。

从产品特性看,高附加值大件品类具备高货值、高壁垒、非标等特性,打通跨境供应链难度很大,对海外属地化综合服务要求高,比如产品的售前展示、售后服务、安装维修等。从产品周期看,目前国际市场对清洁能源的需求呈爆发式增长,光伏、储能、新能源汽车作为外贸“新三样”迎来出海爆发的红利期,但传统的分段式服务的大贸物流模式不再能满足企业对供应链服务能力的要求,迫切需要在全球具备端到端一体化供应链能力的专业跨境综合服务商。

泛鼎国际围绕进出口跨境物流、海外仓储配送及增值服务、跨境供应链流通服务三大核心业务板块构建完整的跨境贸易服务体系,并建立了全球自营仓储网络。公司现已拥有超80个海外仓,总面积超550万平方英尺,覆盖北美、欧洲、澳洲、东南亚、南美等多个地区。同时,泛鼎国际全面覆盖海运、空运、陆运等多种跨国、跨洲物流运输方式,并在欧美和东南亚地区逐步构建了高效的本地化尾程派送能力,可向出海客户提供一站式的头程物流、海外仓、尾程配送全流程服务。

据悉,目前,泛鼎国际的业务已服务了来自全球100多个国家的超5000家客户,对接300多家海内外平台及超5000家线下分销合作方,实现运输、仓储、配送、分销的环节全覆盖。

此外,泛鼎国际也在海外仓增值服务上迈出了创新步伐。其自营海外仓具有海关监管仓、危险品操作、大件组装及维修、食品加工及包装资质等多种资质认证,可服务于客户特殊产品品类的需求,并提供多样的定制化增值服务。

基于高频的跨境物流服务,泛鼎国际还为客户开发了供应链增值服务。依托属地化的团队运作,泛鼎国际可协助客户触达海外主流商贸圈、大型商超连锁店、中小B经销商、各国细分市场线上平台等,并针对不同品类提供海外仓的本地化展示、售前售后服务、安装维修、退换货等多种增值服务。

根据官方数据,过去四年来,泛鼎国际收入复合年化增速超70%,2023年实现近百亿人民币的收入,与多家知名的中国新能源、智能制造、高端家具家居等行业的龙头企业建立了长期合作关系,也是Amazon、eBay、TikTok、Temu等多个跨境电商平台的全链条物流服务商。

泛鼎国际创始人、董事长刘波表示:“泛鼎这几年的高速发展得益于中国产业升级,以及出海品牌全球化战略带来的历史机遇。以海外仓为中心构建打造端到端的运仓配体系是泛鼎业务体系的核心壁垒,同时,泛鼎积极赋能优质产品拓展属地化分销渠道,配备专业的售前售后服务体系。此次融资完成后,泛鼎还将进一步升级海外仓智能化系统,拓展海外专业营销团队,同时,在巩固已有的发达国家市场的基础上,加大在东南亚、南美、中东等新兴市场的全球化布局。”

对于本轮领投泛鼎国际,顺为合伙人程天表示:“顺为团队长期关注跨境出海创新机遇,在全球经济一体化和跨境电商行业的高速发展背景下,泛鼎国际凭借其全球网络和综合服务平台,在跨境物流领域展现出强劲增长势头。公司以中大件商品物流为核心,通过海外仓网络和精细化服务,已建立起行业壁垒。随着数字化转型和个性化需求的增长,泛鼎国际展现出强大的市场竞争力和增长潜力。展望未来,跨境物流市场将更加多元化和数字化,我们相信,泛鼎国际将凭借创新的商业模式和技术应用,将在激烈的市场竞争中继续保持领先地位,实现持续增长。”

光源资本董事总经理娄洋表示:“泛鼎是全球范围内极为优秀的跨境物流与供应链一体化服务商。公司海外本土化运营能力突出,中大件尤其新能源品类的处理能力全行业领先,且业务布局极具前瞻性,始终有能力抓住中国出海优势品类,不断穿越行业周期。公司数年来持续保持收入利润稳健增长,是跨境物流&供应链行业的稀缺标的。”

文章来源:亿邦动力

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FAQ回顾

泛鼎国际B轮融资的领投方和融资用途是什么?

泛鼎国际B轮融资由顺为资本领投,光源资本担任独家财务顾问。融资将用于进一步加强海外仓建设和海外分销网络拓展,以助力中国高附加值产品行销全球。

泛鼎国际的核心业务和全球网络规模如何?

泛鼎国际核心业务包括跨境物流、海外仓储配送及增值服务、供应链流通服务。公司拥有超80个自营海外仓,总面积超550万平方英尺,覆盖北美、欧洲、澳洲、东南亚、南美等多个地区。

泛鼎国际主要服务哪些客户和品类?

泛鼎国际服务全球100多个国家的超5000家客户,重点服务光伏、储能、新能源车、高端家居等高附加值中大件品类,并与多家新能源、智能制造行业龙头及Amazon、TikTok等电商平台合作。

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