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This article covers the core announcement that ZKH Industrial Supermarket officially launched its adhesive tape collaboration platform project in early June. The platform is operated by Kunjun, ZKH's holding subsidiary, and targets 300 million yuan in sales in its first year. It also presents an overview of the current adhesive tape industry and the value of the new platform.

1. Overall industry development: Public data shows that adhesive tape procurement by Chinese manufacturers accounts for roughly 2% of total industrial GDP, and the market is growing at an annual rate of 16%, leaving substantial room for further expansion.

2. Common pain points in the current industry: The traditional sales model features an overly long supply chain that drives up overall procurement costs. It also suffers from non-transparent pricing, low procurement efficiency, and inconsistent availability of authentic products and in-stock inventory.

3. Core value of the new platform: It partners with global leading adhesive tape brands to crack down on counterfeit and gray-market goods, and solves a range of practical pain points for small and medium-sized distributors and small and medium-sized die-cutting plants, including procurement, costs, inventory and cash flow issues.

This article outlines industry growth trends and new channel expansion opportunities for adhesive tape brands, centered on ZKH's launch of a vertical adhesive tape collaboration platform.

1. Industry and consumer trends: China's adhesive tape market is experiencing steady demand growth: procurement accounts for 2% of national industrial GDP, with an annual growth rate of 16%, creating abundant room for market expansion. The traditional distribution model has notable pain points, including long supply chains that inflate costs and rampant counterfeit and gray-market goods, driving strong demand for formal, authentic distribution channels and creating opportunities for channel upgrading.

2. Value of brand collaboration: ZKH has already partnered with leading global brands including 3M, tesa and Avery. The new platform helps brands standardize their sales channels, crack down on counterfeit and gray-market goods to protect brand reputation, reach downstream customer groups including small and medium-sized distributors and die-cutting plants, and expand sales volume. With a first-year sales target of 300 million yuan, the project has a clear growth roadmap.

This article outlines the latest industry changes and collaboration opportunities for adhesive tape sellers, helping sellers identify trends and capture growth opportunities.

1. Industry growth opportunities: China's adhesive tape market is growing 16% annually, with continuous overall market expansion. The traditional sales model has a large number of unresolved pain points, and the new platform model opens up new room for growth.

2. Practical value the platform brings to sellers: Small and medium-sized distributors can gain access to authentic inventory from leading brands through the platform, join efforts to combat counterfeit and gray-market goods, and cut costs while improving efficiency. For small and medium-sized die-cutting plants, the platform optimizes procurement channels, reduces the risk of purchasing counterfeit or gray-market goods, solves problems of wasted labor costs and cash flow shortages, and lowers the risk of excess material inventory through inventory sharing.

3. Collaboration outlook: ZKH has already partnered with multiple leading brands, and the project targets 300 million yuan in first-year sales. Sellers can connect to the platform to gain access to authentic inventory and resource support, and expand their own businesses.

This article outlines industry demand and new business opportunities for adhesive tape manufacturing and processing factories, and provides reference insights for digital e-commerce transformation.

1. Industry demand: Adhesive tape procurement by Chinese manufacturers currently accounts for 2% of total national industrial GDP, and the market is growing 16% annually. With steady growth in downstream demand, factories have ample room for incremental growth.

2. Business opportunities from the platform: Adhesive tape manufacturers can shorten their sales and distribution chain and cut distribution costs by connecting to ZKH's adhesive tape platform, gaining direct access to small and medium-sized end customers. They can also partner with the platform to crack down on counterfeit and gray-market goods to protect their product and brand rights. For small and medium-sized die-cutting plants, the platform optimizes the procurement link, reduces procurement costs, solves problems of cash flow shortages and excess inventory, and standardizes procurement channels.

3. Transformation insights: Factories can connect to professional industrial e-commerce platforms to solve their distribution, cash flow and inventory problems with platform resources, and advance their online operation.

This article outlines industry development trends, customer pain points and reference innovative solutions for industrial distribution service providers, with high reference value.

1. Industry development trends: China's industrial adhesive tape market is seeing continuous demand growth, with an annual growth rate of 16% and continuous overall market expansion. The traditional multi-level distribution model can no longer meet market demand, and there is strong demand for upgrading and reforming the distribution link.

2. Core pain points for industry customers: The industry as a whole suffers from long distribution chains that drive up procurement costs, non-transparent pricing, low procurement efficiency, rampant counterfeit and gray-market goods, and inconsistent availability of authentic in-stock products. Small and medium-sized distributors and die-cutting plants additionally face pain points including high cost-reduction barriers, cash flow shortages, excess inventory, and wasted labor costs.

3. Reference solutions: Building a vertically integrated platform led by a leading industrial e-commerce company that partners with top brands to consolidate inventory, focuses on serving small and medium-sized customers, solves excess inventory through inventory sharing, and standardizes channels to crack down on counterfeits can accurately solve industry pain points, and is worth reference for relevant service providers.

This article introduces the operation model of ZKH's vertical adhesive tape platform, and provides reference directions for operation and expansion for similar industrial e-commerce platforms.

1. Market demand opportunities: Downstream customers in the adhesive tape niche have strong demand for shorter distribution chains, lower procurement costs, authentic product guarantees, and transparent pricing. Small and medium-sized customers additionally face pain points of cash flow shortages, excess inventory, and non-standard channels, leaving a large volume of unmet demand that creates an opportunity for platforms to enter the niche market.

2. ZKH's latest initiative: The project is hosted by Kunjun, ZKH's holding subsidiary, in partnership with leading global adhesive tape brands including 3M, tesa and Avery. The platform focuses on cracking down on counterfeit and gray-market goods, and provides services including cost reduction, inventory sharing, and cash flow problem solving for small and medium-sized distributors and die-cutting plants, with a clear first-year sales target of 300 million yuan.

3. Operational reference and risk mitigation: Platforms can enter niche vertical industrial categories, focus on solving pain points of traditional models, consolidate inventory from leading brands, serve small and medium-sized downstream customers, prioritize mitigating trust risks caused by counterfeit and gray-market goods, build a trusted authentic product positioning, and expand incremental markets.

This article discloses new industrial developments and an innovative business model in the adhesive tape niche of China's industrial distribution sector, offering high reference value for industrial research.

1. Basic industrial status: China's adhesive tape market is currently experiencing relatively fast growth, with an annual growth rate of 16%; procurement demand accounts for 2% of industrial GDP, and the overall market is continuing to expand. However, the drawbacks of the traditional multi-level distribution model are prominent, with long-standing issues including long distribution chains that inflate costs, non-transparent pricing, rampant counterfeiting, and low procurement efficiency.

2. New industrial developments: Leading industrial retail platform ZKH has entered the adhesive tape niche distribution space and officially launched a vertical adhesive tape collaboration platform, filling a gap in existing industry models and innovating the industrial distribution path.

3. Innovative business model: Led by an industrial e-commerce player in partnership with leading brands, hosted by a holding subsidiary, the platform provides integrated services for small and medium-sized distributors and die-cutting plants, including authentic product guarantees, inventory sharing to reduce excess stock, solutions for cash flow and cost pain points, and crackdowns on counterfeit and gray-market goods. With a first-year sales target of 300 million yuan, this vertically integrated B2B distribution model for industrial categories is a new business model innovation that merits further in-depth research.