中国制造网与Zoho达成战略合作共建外贸数字化通路

龚作仁 2026-10-26 10:42

龚作仁 2026/10/26 10:42

邦小白快读

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总1 合作事件与核心信息

1. 10月22日，在深圳举行的Zoholics 2026用户大会现场，焦点科技旗下中国制造网（MIC国际站）与Zoho正式达成战略合作，焦点科技副总裁俞仁平与Zoho全球副总裁马蒂瓦南出席签约仪式。

2. 合作围绕外贸企业全球化经营需求，把MIC国际站的全球贸易资源和服务能力与Zoho的数字化产品与服务相衔接，为中国外贸企业提供覆盖海外获客、客户经营与业务协同的一体化支撑。

总2 外贸企业可关注的实操干货

1. 文章列出的经营痛点包括线索渠道分散、客户资产难以统一沉淀、跨区域团队受时差语言流程差异影响、邮箱营销CRM等系统割裂造成数据孤岛和重复录入。

2. 合作把前端商机获取与后端客户经营、流程管理连成通路，让商机持续跟进、业务进展清晰、客户关系长期沉淀。

总3 AI应用要点

1. MIC国际站以“AI麦可（服务供应商）+SourcingAI（服务采购商）”双向布局，把产品、资质、交付与履约信息沉淀为结构化、可信、可被AI引用的资产。

2. 外贸核心逻辑仍是高效触达客户、建立信任、推进成交、完成履约，AI改变的是做到这些事情的方式和效率。

总1 品牌出海方向

1. 文章指出外贸企业出海正从单纯的产品出海，走向品牌化深耕，进而搭建全球化运营体系，这为品牌商观察海外经营升级提供了方向。

2. 随着海外客户、代理商与本地化团队持续扩张，品牌商需要应对经营管理复杂度提升，并关注客户资产的统一沉淀和跨区域团队协同。

总2 营销渠道与客户经营

1. MIC国际站积累全球供应商资源、海外买家触达和国际贸易服务基础，可提供全球商机资源；Zoho提供营销、销售、客户服务、协同办公与低代码定制开发等企业管理应用。

2. 双方把前端商机获取与后端客户经营、流程管理连成通路，并支持多语言、多币种及跨区域业务，有利于品牌渠道协同和客户关系长期沉淀。

总3 产品信息与AI营销

1. 合作强调把产品、资质、交付与履约信息沉淀为结构化、可信、可被AI引用的资产，让跨境采供从一次性搜索匹配转向覆盖获客、转化、交付与经营的持续协同。

2. 文章认为外贸核心逻辑未变，仍是高效触达客户、建立信任、推进成交、完成履约，AI改变方式和效率。

总1 合作信号与增长机会

1. MIC国际站与Zoho战略合作，为外贸企业提供覆盖海外获客、客户经营与业务协同的一体化支撑，卖家可关注这一合作带来的数字化服务衔接机会。

2. 卖家可关注MIC国际站的全球商机资源与全链路外贸服务生态，以及Zoho全链路数字化运营能力，合作覆盖营销获客、订单转化、交付支撑、业务赋能等环节。

总2 经营痛点与风险提示

1. 线索渠道分散、客户资产难以统一沉淀；跨区域团队受时差、语言、流程差异影响，协同效率受限。

2. 邮箱、营销、CRM等系统彼此割裂，数据孤岛、重复录入问题突出，是外贸企业迈入全球化运营阶段需要应对的风险。

总3 可学习模式与机会提示

1. 合作模式是把前端商机获取与后端客户经营、流程管理连成通路，让商机持续跟进、业务进展清晰、客户关系长期沉淀。

2. AI应用上，MIC国际站有“AI麦可（服务供应商）+SourcingAI（服务采购商）”双向布局，并把产品、资质、交付与履约信息结构化、可信化、可被AI引用，卖家可关注AI提效与持续协同机会。

总1 商业机会

1. 中国制造网与Zoho战略合作，围绕外贸企业全球化经营需求，把全球贸易资源和服务能力与数字化产品服务衔接，工厂可关注其中覆盖海外获客、客户经营与业务协同的一体化支撑。

2. MIC国际站深耕外贸服务近30年，积累全球供应商资源、海外买家触达和国际贸易服务基础，并升级为AI时代全球B2B贸易增长伙伴。

总2 数字化与电商启示

1. 文章提出把产品、资质、交付与履约信息沉淀为结构化、可信、可被AI引用的资产，让跨境采供从一次性搜索匹配转向覆盖获客、转化、交付与经营的持续协同。

2. 合作构建覆盖营销获客、订单转化、交付支撑、业务赋能的全链路外贸服务生态，并把前端商机获取与后端客户经营、流程管理连成通路。

总3 协同管理启示

1. 海外客户、代理商与本地化团队扩张会带来线索分散、客户资产难沉淀、跨区域协同受限、系统割裂和数据孤岛等问题。

2. Zoho一体化云平台覆盖营销、销售、客户服务、协同办公与低代码定制开发，支持多语言、多币种及跨区域业务，可供工厂推进数字化协同时参考。

总1 行业发展趋势

1. 外贸企业出海正从产品出海走向品牌化深耕，并搭建全球化运营体系；数字化基础建设、业务协同能力以及AI应用，已经和获客能力一样成为支撑增长的核心要素。

2. AI时代外贸B2B从获客走向经营，MIC国际站形成“AI麦可（服务供应商）+SourcingAI（服务采购商）”双向智能布局。

总2 客户痛点

1. 线索渠道分散，客户资产难以统一沉淀；跨区域团队受时差、语言、流程差异影响，协同效率受限。

2. 邮箱、营销、CRM等系统彼此割裂，数据孤岛、重复录入问题突出，企业全球化运营复杂度显著提升。

总3 解决方案

1. 生态互补：MIC国际站提供全球商机资源与全链路外贸服务生态，Zoho提供全栈自研一体化云平台，覆盖营销、销售、客户服务、协同办公与低代码定制开发，并支持多语言、多币种及跨区域业务。

2. 把前端商机获取与后端客户经营、流程管理连成通路，让商机持续跟进、业务进展清晰、客户关系长期沉淀；同时将产品、资质、交付与履约信息结构化、可信、可被AI引用。

总1 商业对平台的需求和问题

1. 外贸企业全球化运营阶段，海外客户、代理商与本地化团队扩张，经营管理复杂度提升；线索渠道分散、客户资产难统一沉淀。

2. 跨区域团队受时差、语言、流程差异影响，协同效率受限；邮箱、营销、CRM等系统割裂，数据孤岛、重复录入问题突出，平台需要回应企业从获客到经营的一体化需求。

总2 平台最新做法

1. MIC国际站与Zoho达成战略合作，围绕全球化经营需求，把全球贸易资源和服务能力与Zoho数字化产品服务衔接，提供覆盖海外获客、客户经营与业务协同的一体化支撑。

2. 双方发挥生态互补优势，把前端商机获取与后端客户经营、流程管理连成通路；MIC构建覆盖营销获客、订单转化、交付支撑、业务赋能的全链路外贸服务生态，Zoho提供营销、销售、客户服务、协同办公与低代码定制开发，并支持多语言、多币种及跨区域业务。

总3 运营管理与风向

1. 平台运营关注商机持续跟进、业务进展清晰、客户关系长期沉淀。

2. AI应用是深化合作方向，MIC以“AI麦可（服务供应商）+SourcingAI（服务采购商）”双向布局，把产品、资质、交付与履约信息沉淀为结构化、可信、可被AI引用的资产；系统割裂和数据孤岛是需要规避的运营风险。

总1 产业新动向

1. 中国制造网与Zoho战略合作，显示外贸B2B平台与全球化SaaS服务商通过生态互补，共建外贸数字化通路。

2. MIC国际站升级为AI时代全球B2B贸易增长伙伴，行业关注点从获客延伸到客户经营、业务协同与AI应用。

总2 新问题

1. 外贸企业从产品出海走向品牌化深耕和全球化运营后，海外客户、代理商与本地化团队扩张带来经营管理复杂度提升。

2. 线索渠道分散、客户资产难统一沉淀、跨区域团队协同效率受限、邮箱营销CRM系统割裂造成数据孤岛和重复录入，是全球化运营阶段需要关注的新问题。

总3 商业模式与启示

1. 合作模式是前端商机获取与后端客户经营、流程管理连成通路，让商机持续跟进、业务进展清晰、客户关系长期沉淀。

2. MIC以“AI麦可（服务供应商）+SourcingAI（服务采购商）”双向布局，把产品、资质、交付与履约信息沉淀为结构化、可信、可被AI引用的资产，使跨境采供从一次性搜索匹配转向覆盖获客、转化、交付与经营的持续协同。

3. 文章强调外贸核心逻辑未变，仍是高效触达客户、建立信任、推进成交、完成履约，AI改变的是方式和效率。

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Quick Summary

Summary 1: Partnership event and core message

1. On October 22, at the Zoholics 2026 user conference in Shenzhen, Made-in-China.com (MIC) under Focus Technology and Zoho officially announced a strategic partnership. Focus Technology Vice President Yu Renping and Zoho Global Vice President Mathivanan attended the signing ceremony.

2. The partnership addresses the globalization needs of foreign trade enterprises by connecting MIC's global trade resources and service capabilities with Zoho's digital products and services, providing Chinese exporters with integrated support across overseas lead generation, customer management and business collaboration.

Summary 2: Practical takeaways for foreign trade enterprises

1. The operational pain points cited include fragmented lead channels, difficulty in consolidating customer assets, cross-regional teams affected by time zones, language and process differences, and data silos and duplicate data entry caused by disconnected systems such as email marketing and CRM.

Summary 3: Key AI applications

1. MIC has a two-way AI layout: AI Maike for suppliers and SourcingAI for buyers, turning product, qualification, delivery and fulfillment information into structured, trustworthy assets that AI can reference.

2. The core logic of foreign trade remains efficient customer outreach, trust building, deal progression and fulfillment; AI changes the way and efficiency with which these tasks are done.

Summary 1: Brand globalization direction

1. The article notes that foreign trade enterprises going global are moving from pure product exports to deeper brand building and then to building global operating systems, offering brands a direction for observing upgrades in overseas operations.

2. As overseas customers, agents and localized teams continue to expand, brands need to manage rising operational complexity and focus on unified customer asset consolidation and cross-regional team collaboration.

Summary 2: Marketing channels and customer management

1. MIC has accumulated global supplier resources, overseas buyer reach and international trade service foundations, and can provide global business opportunity resources; Zoho provides enterprise management applications including marketing, sales, customer service, collaborative office and low-code customization.

2. The two parties connect front-end opportunity acquisition with back-end customer management and process management, and support multilingual, multi-currency and cross-regional operations, which helps brand channel collaboration and long-term customer relationship accumulation.

Summary 3: Product information and AI marketing

1. The partnership emphasizes turning product, qualification, delivery and fulfillment information into structured, trustworthy assets that AI can reference, shifting cross-border sourcing and supply from one-off search matching to continuous collaboration covering customer acquisition, conversion, delivery and operations.

2. The article argues that the core logic of foreign trade is unchanged: efficient customer outreach, trust building, deal progression and fulfillment; AI changes the method and efficiency.

Summary 1: Partnership signals and growth opportunities

1. The strategic partnership between MIC and Zoho provides foreign trade enterprises with integrated support across overseas lead generation, customer management and business collaboration. Sellers can watch for digital service linkage opportunities arising from this partnership.

2. Sellers can pay attention to MIC's global business opportunity resources and full-chain foreign trade service ecosystem, as well as Zoho's full-chain digital operations capabilities. The partnership covers marketing and lead generation, order conversion, delivery support and business empowerment.

Summary 2: Operational pain points and risk reminders

1. Lead channels are fragmented, and customer assets are difficult to consolidate. Cross-regional teams are constrained by time zones, language and process differences, limiting collaboration efficiency.

2. Email, marketing and CRM systems are disconnected, creating prominent data silos and duplicate entry problems. These are risks foreign trade enterprises need to address as they enter the global operations stage.

Summary 3: Learnable models and opportunity signals

1. The partnership model connects front-end opportunity acquisition with back-end customer management and process management, enabling continuous follow-up on opportunities, clear business progress and long-term customer relationship accumulation.

2. In AI applications, MIC has a two-way layout: AI Maike for suppliers and SourcingAI for buyers, and makes product, qualification, delivery and fulfillment information structured, trustworthy and referenceable by AI. Sellers can watch for AI efficiency gains and continuous collaboration opportunities.

Summary 1: Business opportunities

1. Made-in-China.com and Zoho have formed a strategic partnership. Addressing foreign trade enterprises' globalization needs, it connects global trade resources and service capabilities with digital products and services. Factories can watch for the integrated support it provides across overseas lead generation, customer management and business collaboration.

2. MIC has served foreign trade for nearly 30 years, accumulating global supplier resources, overseas buyer reach and international trade service foundations, and has upgraded to a global B2B trade growth partner in the AI era.

Summary 2: Digitalization and e-commerce implications

1. The article proposes turning product, qualification, delivery and fulfillment information into structured, trustworthy assets that AI can reference, shifting cross-border sourcing and supply from one-off search matching to continuous collaboration covering customer acquisition, conversion, delivery and operations.

2. The partnership builds a full-chain foreign trade service ecosystem covering marketing and lead generation, order conversion, delivery support and business empowerment, and connects front-end opportunity acquisition with back-end customer management and process management.

Summary 3: Implications for collaborative management

1. The expansion of overseas customers, agents and localized teams brings problems such as dispersed leads, difficulty consolidating customer assets, limited cross-regional collaboration, disconnected systems and data silos.

2. Zoho's integrated cloud platform covers marketing, sales, customer service, collaborative office and low-code customization, and supports multilingual, multi-currency and cross-regional operations. Factories can use it as a reference for advancing digital collaboration.

Summary 1: Industry trends

1. Foreign trade enterprises going global are moving from product exports to deeper brand building and building global operating systems. Digital infrastructure, business collaboration capabilities and AI applications have become as central to growth as customer acquisition capabilities.

2. In the AI era, foreign trade B2B is moving from customer acquisition to customer management. MIC has formed a two-way intelligent layout: AI Maike for suppliers and SourcingAI for buyers.

Summary 2: Customer pain points

2. Email, marketing and CRM systems are disconnected, creating prominent data silos and duplicate entry problems, significantly increasing the complexity of global operations.

Summary 3: Solutions

1. Ecosystem complementarity: MIC provides global business opportunity resources and a full-chain foreign trade service ecosystem, while Zoho provides a fully self-developed integrated cloud platform covering marketing, sales, customer service, collaborative office and low-code customization, with support for multilingual, multi-currency and cross-regional operations.

2. The partnership connects front-end opportunity acquisition with back-end customer management and process management, enabling continuous follow-up on opportunities, clear business progress and long-term customer relationship accumulation. It also makes product, qualification, delivery and fulfillment information structured, trustworthy and referenceable by AI.

Summary 1: Business needs and problems for platforms

1. In the global operations stage, foreign trade enterprises are expanding overseas customers, agents and localized teams, increasing operational management complexity. Lead channels are fragmented, and customer assets are difficult to consolidate.

2. Cross-regional teams are constrained by time zones, language and process differences, limiting collaboration efficiency. Email, marketing and CRM systems are disconnected, creating prominent data silos and duplicate entry problems. Platforms need to respond to enterprises' integrated needs from customer acquisition to operations.

Summary 2: Latest platform practices

1. MIC and Zoho have formed a strategic partnership. Addressing globalization needs, it connects global trade resources and service capabilities with Zoho's digital products and services, providing integrated support across overseas lead generation, customer management and business collaboration.

2. The two parties leverage ecosystem complementarity to connect front-end opportunity acquisition with back-end customer management and process management. MIC builds a full-chain foreign trade service ecosystem covering marketing and lead generation, order conversion, delivery support and business empowerment, while Zoho provides marketing, sales, customer service, collaborative office and low-code customization, with support for multilingual, multi-currency and cross-regional operations.

Summary 3: Operations management and trends

1. Platform operations focus on continuous opportunity follow-up, clear business progress and long-term customer relationship accumulation.

2. AI applications are a direction for deepening the partnership. MIC uses a two-way layout: AI Maike for suppliers and SourcingAI for buyers, turning product, qualification, delivery and fulfillment information into structured, trustworthy assets that AI can reference. System fragmentation and data silos are operational risks to avoid.

Summary 1: New industry developments

1. The strategic partnership between Made-in-China.com and Zoho shows that foreign trade B2B platforms and global SaaS providers are building foreign trade digital pathways through ecosystem complementarity.

2. MIC has upgraded to a global B2B trade growth partner in the AI era. Industry attention is extending from customer acquisition to customer management, business collaboration and AI applications.

Summary 2: New issues

1. As foreign trade enterprises move from product exports to deeper brand building and global operations, the expansion of overseas customers, agents and localized teams increases operational management complexity.

2. Fragmented lead channels, difficulty consolidating customer assets, limited cross-regional team collaboration, and data silos and duplicate entry caused by disconnected email, marketing and CRM systems are new issues to watch in the global operations stage.

Summary 3: Business model and implications

2. MIC uses a two-way layout: AI Maike for suppliers and SourcingAI for buyers, turning product, qualification, delivery and fulfillment information into structured, trustworthy assets that AI can reference. This shifts cross-border sourcing and supply from one-off search matching to continuous collaboration covering customer acquisition, conversion, delivery and operations.

3. The article emphasizes that the core logic of foreign trade is unchanged: efficient customer outreach, trust building, deal progression and fulfillment. AI changes the method and efficiency.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

10月22日，在深圳举行的Zoholics 2026用户大会现场，焦点科技股份有限公司（以下简称“焦点科技”）旗下中国制造网（以下简称“MIC国际站”）与Zoho正式达成战略合作。双方将围绕外贸企业的全球化经营需求，把MIC国际站的全球贸易资源和服务能力与Zoho的数字化产品与服务相衔接，为中国外贸企业提供覆盖海外获客、客户经营与业务协同的一体化支撑。

焦点科技副总裁俞仁平与Zoho全球副总裁马蒂瓦南（Mathivanan）共同出席签约仪式。

俞仁平表示，MIC国际站深耕外贸服务领域近30年，秉持“弘扬中国制造、服务中小企业、促进全球贸易”的宗旨，在全球供应商资源、海外买家触达和国际贸易服务方面积累了深厚的基础，现已升级成为AI时代的全球B2B贸易增长伙伴；Zoho则拥有成熟的全球化产品体系与服务能力，是众多外贸出海企业在客户管理、业务协同与海外运营方面的数字化合作伙伴。“此次双方的合作，将结合MIC国际站的全球商机资源与Zoho全链路数字化运营能力，发挥各自优势，为外贸企业提供一体化数字化服务。”

Zoho全球副总裁马蒂瓦南（Mathivanan）在致辞中指出，外贸企业出海，正从单纯的产品出海，走向品牌化深耕，进而搭建全球化运营体系。随着海外客户、代理商与本地化团队持续扩张，企业经营管理的复杂度显著提升：线索渠道分散，客户资产难以统一沉淀；跨区域团队受时差、语言、流程差异影响，协同效率受限；邮箱、营销、CRM等系统彼此割裂，数据孤岛、重复录入问题突出。他表示，企业迈入全球化运营阶段后，数字化基础建设、业务协同能力以及AI应用，已经和获客能力一样，成为支撑增长的核心要素。

随后，MIC国际站外贸全链路产品总监吴茜发表题为《AI时代的外贸B2B——从获客到经营的智能化增长》的主题演讲，分享了对AI时代外贸增长路径的观察及MIC国际站“AI麦可（服务供应商）+SourcingAI（服务采购商）”的双向智能布局。MIC国际站把产品、资质、交付与履约信息沉淀为结构化、可信、可被AI引用的资产，让跨境采供从一次性搜索匹配转向覆盖获客、转化、交付与经营的持续协同。

正是基于外贸企业从获客到经营的新需求，双方将发挥生态互补优势：MIC国际站长期深耕跨境B2B领域，构建覆盖营销获客、订单转化、交付支撑、业务赋能的全链路外贸服务生态；Zoho则依托全栈自研的一体化云平台，提供覆盖营销、销售、客户服务、协同办公与低代码定制开发的企业管理应用，并支持多语言、多币种及跨区域业务。此次合作，双方将把前端的商机获取与后端的客户经营、流程管理连成一条通路，让商机得到持续跟进、业务进展更加清晰、客户关系得以长期沉淀。

面对AI发展和全球贸易的新变化，双方还将在AI应用领域持续深化合作。“外贸的核心逻辑从未改变——高效触达客户、建立信任、推进成交、完成履约，AI改变的是我们做到这些事情的方式和效率。”俞仁平表示，MIC国际站愿与Zoho携手，把全球商机与数字化经营能力连在一起，帮助中国外贸企业在AI时代走得更稳、更远。

注：文/龚作仁，文章来源：Laborer，本文为作者独立观点，不代表亿邦动力立场。

文章来源：Laborer

FAQ回顾

中国制造网与Zoho战略合作主要解决外贸企业哪些问题？

双方围绕外贸企业全球化经营需求，把MIC国际站的全球贸易资源和服务能力与Zoho数字化产品相衔接，提供覆盖海外获客、客户经营与业务协同的一体化支撑，重点解决线索渠道分散、客户资产难统一沉淀、跨区域团队协同效率受限，以及邮箱、营销、CRM等系统割裂和数据孤岛、重复录入等问题。

中国制造网（MIC国际站）是什么平台？

中国制造网（MIC国际站）是焦点科技旗下的跨境B2B平台，深耕外贸服务领域近30年，秉承“弘扬中国制造、服务中小企业、促进全球贸易”的宗旨，已升级为AI时代的全球B2B贸易增长伙伴，构建覆盖营销获客、订单转化、交付支撑、业务赋能的全链路外贸服务生态。

外贸企业进入全球化运营阶段面临哪些数字化挑战？

随着海外客户、代理商与本地化团队持续扩张，外贸企业经营复杂度显著提升：线索渠道分散，客户资产难以统一沉淀；跨区域团队受时差、语言、流程差异影响，协同效率受限；邮箱、营销、CRM等系统彼此割裂，数据孤岛和重复录入问题突出。数字化基础建设、业务协同能力及AI应用已成为支撑增长的核心要素。

Zoho能为外贸企业提供哪些数字化能力？

Zoho依托全栈自研的一体化云平台，提供覆盖营销、销售、客户服务、协同办公与低代码定制开发的企业管理应用，并支持多语言、多币种及跨区域业务。其能力可用于客户管理、业务协同与海外运营，帮助外贸企业把前端商机获取与后端客户经营、流程管理连接起来。

中国制造网的AI麦可和SourcingAI分别服务谁？

MIC国际站形成“AI麦可（服务供应商） SourcingAI（服务采购商）”的双向智能布局。AI麦可服务供应商，SourcingAI服务采购商。该布局把产品、资质、交付与履约信息沉淀为结构化、可信、可被AI引用的资产，让跨境采供从一次性搜索匹配转向覆盖获客、转化、交付与经营的持续协同。

中国制造网与Zoho达成战略合作 共建外贸数字化通路

FAQ回顾

中国制造网与Zoho达成战略合作共建外贸数字化通路