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中国工厂生死分野:AI点燃的无声暴裂

石磊 2026-09-23 16:33
石磊 2026/09/23 16:33

邦小白快读

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文章核心干货是:AI已经不只是概念,而是正在工厂接单、设计、生产、管理中落地,带来明确的效率提升和岗位技能变化。

趋势判断:

1. 1688上超过20%的采购需求已由AI智能体发起,今年预计超过40%,两年内可能达到80%,B2B正加速变成A2A。

2. 旧时代靠爆款、压低价、砸投流的三件套正在集体失效,不是某一家平台的问题,而是整个供需结构变了。

实操干货:

1. 工厂用极低成本就能用上AI,如30秒生成符合客户国家文化的产品图,过去要三个设计和两个翻译;做链接原来要好几天,现在AI几分钟出图,效果更好。

2. AI生成概念图先测款,有订单再排产,能把库存风险降到最低,试错周期从按月缩短到按天。

个人启示:

1. 老经验正被算法解构,拥抱AI工具的人生产效率更高。

2. 普通打工人不必恐慌失业,但要把AI辅助工具塞进自己的饭碗,让自己从凭经验干活变成会调用算法干活。

品牌商可从这篇文章中看到AI正在重塑品牌营销、产品研发和竞争规则。

品牌营销与渠道建设:

1. 用AI批量打造海外本土化视觉场景,不用再飞到海外实拍;还可以通过AI做朋友圈营销图和海外获客视频,实现低成本精准触达全球买家。

2. 1688正演变为AI驱动的产能调度中心,五人员小工厂也能通过平台AI工具和数字化接口精准找到买家,品牌要尽早接入此类AI渠道。

定价与价格竞争:

1. 同质化竞争把利润压到地板上,多数品类净利润率普遍只有5个点左右,没有护城河很难活下去。

2. 摆脱低价陷阱的关键是把供应链响应时间压缩到48小时甚至24小时以内,用反应速度对抗模仿和价格战。

产品研发与消费趋势:

1. 边测边产成为新玩法,先上传AI生成概念图测市场反馈,捕获爆款信号再投产,研发试错周期从按月缩短到按天。

2. 消费需求正在由AI智能体发起,品牌要适应买家与卖家之间通过AI自动对接的A2A趋势,及时调整产品企划和上新逻辑。

这篇文章对卖家的核心提示是:AI正在改变供需两端的连接方式,既有巨大机会,也有快速被淘汰的风险。

增长市场与需求变化:

1. 1688上AI智能体发起的采购需求已超20%,两年内可能达80%,买家侧在快速AI化,卖家需尽早让AI参与接单和客服。

2. 海外市场仍是增长点,AI能根据目标国家文化特征快速生成产品图,替代翻译和设计团队,帮助卖家低成本获取海外高潜买家。

机会与可学习点:

1. 边测边产模式值得复制:先用AI生成概念图测询盘,有订单再排产,能大幅降低库存风险,小订单也能灵活承接。

2. 柔性供应链成为核心竞争力,五人员工厂也能借助AI工具和平台数据实现全球买家精准触达;把供应链响应时间压到24小时以内可形成壁垒。

风险提示:

1. AI一键成图导致大量同质化内容和假想款,实物与图片落差可能引发信任危机,知识产权抄袭界定更模糊。

2. 传统靠老客带路、不碰AI的卖家和工厂,过去一年订单量缩水近一半;淘汰你的不是AI,而是先一步握住AI的竞争对手。

工厂经营者可重点关注AI在生产设计、排产和数字化改造中的具体价值,以及怎样避免被淘汰。

生产与设计需求:

1. AI生成产品图和设计,可以把过去按月度计算的产品研发和打样周期压缩到按天计算,还能根据海外客户国家文化特征快速出设计方案。

2. 凯滨家纺用AI创意设计出带帽子、中间开口的爆款披肩毯,说明AI不仅能降本,还能参与创造性设计。

商业机会与竞争力:

1. 从机器换人进入AI换机器阶段,如杯壶工厂在抛光环节用500万一体化机器人实现90%自动化后,继续用AI重构排产和接单。

2. 边测边产模式降低库存风险,有订单再排产,接小单也能保证灵活;供应链响应时间如果能压到48小时甚至24小时,就是护城河。

数字化电商启示:

1. 别把AI看得太玄,老板只需要算账:AI能省几个美工工资、降低多少试错成本,算盘自然会向算法靠拢。

2. 推进全员AI化是可行路线,如让每个岗位每月开发一个自己岗位的AI应用;新一代厂二代正用AI逆势突围,拒绝数字化的老厂在加速失血。

文章为服务商提供了清晰的行业趋势、客户痛点和可销售的解决方案。

行业趋势与新技术:

1. B2B正在变成A2A,1688上超过20%的采购需求由AI智能体发起,供给端工厂也在用AI接单、测款、排产,AI工具从云端走向车间。

2. 工厂正从机器换人走向AI换机器,AI一键成图、AI智能体、视觉大模型、DeepSeek处理合规、AI重构ERP流程等技术已在产业带实际应用。

客户痛点:

1. 传统工厂利润极薄,多数品类净利润率只有5个点左右,老板最关心省钱降本,而不是宏大愿景。

2. 老经验打不过新算法,老裁缝、老模具匠人的经验被算法解构,年轻员工用AI工具效率更高,企业亟需岗位技能重构。

3. 库存风险和试错成本高,工厂担心投入打水漂,需要更精准的需求预测和柔性排产。

解决方案方向:

1. 提供低门槛AI工具,帮助工厂完成AI生成图、测款、排产、HR绩效面试系统等具体场景落地,让老板看到可计算的三块钱成本节省。

2. 针对拒绝数字化的传统工厂,提供全员AI化培训和AI应用开发支持,帮助它们避免订单缩水,抓住AI带来的代差红利。

平台商能看到AI对B2B平台角色和运营规则提出的新要求,以及平台应该抓住的产业机遇。

平台的新价值:

1. 1688正从交易平台演变为AI驱动的产能调度中心,把千万买家的真实采购需求转化为工厂看得见的柔性排产信号。平台需要继续沉淀和开放这类需求数据。

2. AI采购需求占比会从20%升向80%,平台要完善AI智能体的对接能力,让供需两侧都能通过AI完成发现、询盘、下单。

招商与运营管理:

1. 新一代厂二代和年轻创业者是AI活跃用户,他们会用AI做营销、处理合规、重构流程,平台可以针对这类人群做招商和工具扶持。

2. 大量拒绝数字化的传统工厂正在失血,平台需要提供低门槛AI工具和培训,帮助他们跟上A2A趋势,避免客户流失。

风向规避:

1. AI一键成图带来大量同质化假想款,实物与图片落差会影响买家信任,平台要建立AI内容审核和一致性规范。

2. AI让知识产权和设计抄袭的界定更模糊,平台需要升级维权机制,防止劣币驱逐良币,保护原创工厂和品牌商。

文章提供了关于中国制造AI化的一线田野观察,适合提炼产业新动向、新问题与政策启示。

产业新动向:

1. 中国B2B正加速变成A2A,AI智能体在采购和接单两端同时渗透,需求侧和供给侧都在被算法重构。

2. AI让中小工厂具备过去只有超级大厂才有的柔性供应链响应能力,工厂竞争不再看规模大小,而看反应快慢以及是否是AI受益者。

新问题:

1. AI一键成图和文案工具普及后,出现大量同质化内容和假想款,实物落差大,知识产权与设计抄袭的界定模糊。

2. 产业内部出现明显代差:懂AI的厂二代和年轻创业者逆势突围,固守传统渠道的老工厂订单缩水近一半,形成无声又残酷的淘汰赛。

政策与商业模式启示:

1. 需要明确AI生成内容的知识产权归属和抄袭判定规则,同时治理AI假想款泛滥引发的虚假宣传问题。

2. 边测边产、AI驱动的产能调度中心、全员AI化组织等新模式值得深入研究,它们可能成为未来中国制造在全球调用中的基础能力。

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声明:快读内容全程由AI生成,请注意甄别信息。如您发现问题,请发送邮件至 run@ebrun.com 。

我是 品牌商 卖家 工厂 服务商 平台商 研究者 帮我再读一遍。

Quick Summary

The core substance of this article is that AI is no longer just a concept — it is actively being deployed in factories for order-taking, design, production, and management, delivering measurable efficiency gains and reshaping job skill requirements.

Trend outlook:

1. More than 20% of purchasing demand on 1688 is already initiated by AI agents; this is expected to exceed 40% this year and could reach 80% within two years, as B2B rapidly evolves into A2A.

2. The old playbook of chasing blockbusters, underpricing, and pouring money into traffic is collectively failing — not because of any single platform, but because the entire supply-demand structure has changed.

Practical takeaways:

1. Factories can adopt AI at an extremely low cost — for example, generating product images tailored to a customer's country culture in 30 seconds, a task that once required three designers and two translators. Listing creation that used to take days now takes minutes with AI, with better results.

2. AI-generated concept images allow factories to test demand before production; orders trigger production scheduling, minimizing inventory risk and compressing trial-and-error cycles from months to days.

Personal implications:

1. Old experience is being deconstructed by algorithms; those who embrace AI tools are significantly more productive.

2. Ordinary workers need not panic about unemployment, but they must integrate AI-assisted tools into their daily work — shifting from working on the basis of experience to working by leveraging algorithms.

Brands will see from this article that AI is reshaping marketing, product development, and the rules of competition.

Brand marketing and channel building:

1. AI enables batch production of localized overseas visual scenes, eliminating the need for overseas photo shoots; it can also generate social media marketing images and overseas customer-acquisition videos at low cost, enabling precise, affordable reach to global buyers.

2. 1688 is evolving into an AI-driven production capacity dispatch hub; even a five-person factory can precisely find buyers through platform AI tools and digital interfaces. Brands should plug into such AI channels as early as possible.

Pricing and competition:

1. Homogeneous competition has compressed profits to the floor; net margins in most categories hover around 5 percentage points, and survival without a moat is difficult.

2. The key to escaping the low-price trap is compressing supply chain response time to 48 hours or even 24 hours, using speed to counter imitation and price wars.

Product development and consumption trends:

1. Test-then-produce is becoming the new playbook: upload AI-generated concept images to gauge market feedback, capture signals of a hit, then ramp up production — cutting product trial-and-error cycles from months to days.

2. Consumer demand is increasingly initiated by AI agents. Brands must adapt to the A2A trend where buyers and sellers connect automatically via AI, and adjust product planning and launch logic accordingly.

The key message for sellers: AI is transforming how supply meets demand on both ends, creating enormous opportunity alongside fast-track risk of obsolescence.

Growth markets and demand shifts:

1. AI-agent-initiated purchasing on 1688 has already surpassed 20% and could reach 80% within two years. The buyer side is rapidly adopting AI, so sellers need to deploy AI for order-taking and customer service as soon as possible.

2. Overseas markets remain a growth engine. AI can generate product images aligned with target-country cultural characteristics in seconds, replacing translation and design teams and helping sellers acquire high-potential overseas buyers at low cost.

Opportunities and learnings:

1. The test-then-produce model is worth replicating: use AI to generate concept images and gauge inquiries first, then schedule production only after orders come in — dramatically reducing inventory risk while staying flexible on small orders.

2. Flexible supply chains are becoming the core competitive advantage. A five-person factory can use AI tools and platform data to reach global buyers precisely; compressing supply chain response time to under 24 hours creates a genuine barrier.

Risk warnings:

1. AI one-click image generation produces a flood of homogeneous content and fictional designs; the gap between images and physical products may trigger trust crises, and IP infringement is becoming harder to define.

2. Sellers and factories that rely on old customer relationships and have not touched AI saw orders shrink by nearly half over the past year. It is not AI that eliminates you — it is the competitor who grasped AI one step ahead.

Factory operators should focus on the concrete value of AI in production design, scheduling, and digital transformation — and on how to avoid being left behind.

Production and design needs:

1. AI-generated product images and designs can compress product development and sampling cycles from months to days, while quickly producing design options aligned with the cultural characteristics of overseas customers' countries.

2. Kaibin Home Textiles used AI concept design to create a bestselling blanket poncho with a hood and a center opening, showing that AI does more than cut costs — it can participate in creative design.

Business opportunities and competitiveness:

1. The era of machine-replacing-labor is shifting to AI-replacing-machines. A cup and bottle factory that spent 5 million yuan on integrated polishing robots to achieve 90% automation is now using AI to redesign scheduling and order intake.

2. The test-then-produce model lowers inventory risk: schedule production only after orders arrive, and stay flexible enough to handle small orders. If supply chain response time can be compressed to 48 or even 24 hours, that is a real moat.

Digital e-commerce insights:

1. Do not mystify AI. Owners simply need to do the math: if AI can save several graphic designer salaries and reduce trial-and-error costs, the abacus will naturally gravitate toward algorithms.

2. Company-wide AI adoption is a viable path — for example, having every employee develop one AI application for their own role each month. The new generation of factory heirs is using AI to break through against the trend, and old factories that refuse digitalization are bleeding out faster.

The article offers service providers a clear view of industry trends, customer pain points, and sellable solution directions.

Industry trends and new technologies:

1. B2B is becoming A2A: more than 20% of purchasing demand on 1688 is initiated by AI agents, and supplier-side factories are using AI for order-taking, product testing, and scheduling. AI tools are moving from the cloud into the workshop.

2. Factories are moving from machine-replacing-labor to AI-replacing-machines, with AI one-click image generation, AI agents, vision large models, DeepSeek for compliance handling, and AI-reconstructed ERP processes already deployed across industrial clusters.

Customer pain points:

1. Traditional factories operate on razor-thin margins — net profit in most categories is around 5 percentage points. Owners care most about cost savings, not grand visions.

2. Old experience loses to new algorithms. The expertise of veteran tailors and mold craftsmen is being deconstructed by algorithms; younger employees get more done with AI tools, and enterprises urgently need job-skill restructuring.

3. Inventory risk and trial-and-error costs are high. Factories worry about wasted investment and need more accurate demand forecasting and flexible scheduling.

Solution directions:

1. Provide low-barrier AI tools that help factories achieve specific outcomes — AI image generation, product testing, scheduling, HR performance and interview systems — so owners can see a calculable three-yuan cost saving.

2. For traditional factories that refuse digitalization, offer company-wide AI training and AI application development support to help them avoid order shrinkage and capture the generational dividend AI creates.

The article reveals new demands AI places on the role and operating rules of B2B platforms, along with the industrial opportunities platforms should seize.

New platform value:

1. 1688 is evolving from a trading platform into an AI-driven production-capacity dispatch hub, translating procurement demand from millions of buyers into flexible production scheduling signals that factories can act on. Platforms need to continue accumulating and opening up such demand data.

2. AI-initiated procurement will grow from 20% toward 80% of demand. Platforms must strengthen AI-agent interfacing so both supply and demand sides can complete discovery, inquiries, and ordering through AI.

Merchant recruitment and operations:

1. The new generation of factory heirs and young entrepreneurs are active AI users — they use AI for marketing, compliance, and process restructuring. Platforms can target this segment for merchant recruitment and tool support.

2. A large number of traditional factories that refuse digitalization are losing ground. Platforms need to provide low-barrier AI tools and training to help them keep pace with the A2A trend and prevent customer attrition.

Risk mitigation:

1. AI one-click image generation produces a flood of homogeneous fictional designs; the gap between images and physical products erodes buyer trust. Platforms need to establish AI content review and consistency standards.

2. AI is blurring the boundaries of IP infringement and design plagiarism. Platforms must upgrade rights-protection mechanisms to prevent bad money from driving out good and to protect original factories and brands.

The article offers firsthand field observations of AI adoption in Chinese manufacturing, suitable for extracting new industry trends, emerging problems, and policy implications.

New industry trends:

1. China's B2B is rapidly becoming A2A. AI agents are penetrating both the purchasing and order-taking sides simultaneously, as algorithms restructure demand and supply.

2. AI is endowing small and medium factories with the flexible supply chain response capabilities previously reserved for super-large enterprises. Competitive advantage no longer depends on scale but on reaction speed and whether a factory is an AI beneficiary.

Emerging problems:

1. The proliferation of AI one-click image and copywriting tools has produced large volumes of homogeneous content and fictional designs, with significant discrepancy from physical products and increasingly ambiguous boundaries around IP and design plagiarism.

2. A clear generational divide is emerging: AI-literate factory heirs and young entrepreneurs are breaking through against the trend, while traditional factories clinging to legacy channels have seen orders shrink by nearly half — a silent but brutal elimination race.

Policy and business-model implications:

1. There is a need to clarify IP ownership and plagiarism rules for AI-generated content, while addressing the false advertising risks caused by the flood of fictional AI designs.

2. New models — test-then-produce, AI-driven capacity dispatch hubs, and company-wide AI-enabled organizations — deserve deeper study. They may become the foundational capabilities for Chinese manufacturing in global resource allocation.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

亿邦动力深入工厂产线,走进工人生活,开展田野调研,真实记录AI时代中国工厂生意和工人生活变迁。

文丨石磊

【亿邦原创】凌晨四点,沪昆高速义乌出口,一辆辆满载打包箱的集装箱卡车排着长队,发动机的轰鸣声在浓雾里闷响。叉车司机叼着烟,把一箱箱日用百货甩上货车,铁皮碰撞的脆响混着柴油味,钻进每一个彻夜未眠的厂房。

但你可能不知道,调动这些货物的,很多已经是AI了。

一组公开数据或许能说明问题:阿里1688上,超过20%的采购需求已由AI智能体发起,今年预计超过40%,两年内可能达到80%。

需求侧在变,供给侧同样在变——越来越多的工厂正在用AI接单、测款、排产。中国的B2B,正在加速变成A2A。

这不是未来,这是正在发生的事。

带着“AI时代中国工厂究竟在发生什么”这个命题,亿邦动力前不久钻进浙江义乌、永康、绍兴柯桥的1688工厂一线车间,展开了一次田野调研。

答案出乎意料地清晰,也出乎意料地残酷。

亿邦动力整体走访调查下来,最强烈的感受不是AI改变了什么,而是一场加速分裂:有的人生意正在向上,有的人生意正在断崖。不存在“差不多”的状态——你要么在一条向上的轨道上,要么正在加速滑落。

AI引爆的这场无声暴裂,不是一次行业低谷,也不是熬一熬就能过去的周期。

靠爆款、靠极致低价、靠砸投流撑起来的那套打法,地基正在整体塌陷。流量越来越贵,爆款红利越来越短,同质化竞争把所有人的利润压到了地板上。需求是存量,供给是过剩,旧时代电商的三件套正在集体失效——这不是某一家平台的问题,是整个供需结构的变化。

换轨,不是换方向,是换赛道。

但车间里的老板们不谈这些。他们只是攥着计算器,一边算AI能省下几个美工的工资,一边盘算自己还能撑多久。

他们的行动,诚实地揭示了这场变革的本质:过去,从找货到成交,每一个环节都是摩擦——找供应商要关系,打样要周期,建立信任要时间,物流要等待。

这些摩擦是中间层赖以存在的理由,也是压在工厂和买家两端的隐形成本。今天,AI正在对准这些卡点,一个一个往下打。

云端的AI只负责讲故事,车间的AI只负责省下三块钱。但当每一个环节都省下三块钱,整个链条就变了。

当AI把工厂的设计、排产、交付全部打通,中国制造或许会变成一台随时可被全球调用的打印机——海外创业者在社交媒体上发现商机,当天就能向义乌或深圳的工厂下单,几天后拿到货。创意的溢价留在本地,制造的产能在中国。

这一天还没到,但车间里的人,已经开始为它做准备了。

01

经营革命:只要能省钱,算盘会向算法靠拢

你很难要求那些只有初中学历的传统制造企业老板去变成一个AI技术极客,但这并不妨碍他将AI技术塞进自己的经营算盘里。

“我们就是草根创业,最开始带了几百块钱就来义乌了。”浙江哆品日用创始人吴献民对亿邦动力表示,生存永远是第一要务。在面对极度内卷、极度微利的行业现状时,“在很多品类里,净利润率普遍也就5个点左右。如果你没有护城河,跟别人拼卖货,根本活不下去。”

吴献民和亿邦动力沟通

这种残酷的生存挤压,倒逼着老板们主动向算法寻求解法。以前,一家传统工厂要试水跨境电商,需要专门聘请设计团队拍图修图、雇佣多语种翻译对接海外客户,一年光人力固定开支就是几十万元。

如今,浙江哆品日用首席战略官方俊成打开AI系统,对着屏幕向哈萨克斯坦客户演示:“甚至你自己都不知道想要什么款式,我们根据你们国家文化特征,30秒内就能生成产品图,对方想都不敢想。”放在过去,这件事至少要雇三个设计和两个翻译。

一帆样品展示区

除了成本,时间也省出来了。在一帆日用品的生产与拓客一线,管理层通过AI一键成图与精准营销快速筛选海外高潜买家,把过去按“月”计算的产品研发与试错周期缩短到了“天”;而专注于箱包与出行装备的赫旅服饰,则借力AI工具批量打造海外本土化视觉场景,不用再飞到海外拍摄实景了。

AI避开了替工厂写诗作画的文青路线,直接扮演起帮老板精打细算的掌柜角色。AI在B2B场景下的本质,在于用极低的成本把商业试错的门槛拉到地平线上。

匡迪样品展示区

越是劳动密集型的传统企业,对AI下注的决心越大。在杯壶制造重镇浙江永康,浙江匡迪工贸此前经历了昂贵的“机器换人”阶段。抛光车间原本环境最差、月薪两万都难招人,引进500万一套的一体化机器人后实现了90%的自动化。如今,浙江匡迪工贸又开始进入“AI换机器”阶段。

亿邦动力在工厂走访期间,最大的感受是:别和车间老板谈AI有多伟大的愿景,只要能省钱降本,算盘自然会向算法靠拢。商业最原始的驱动力无关崇高,纯粹来自极度的性价比

02

岗位重构:老经验打不过新算法,拥抱工具才是通票

当AI的触角延伸至流水线的每一个节点,普通工人与基层管理者,正在切身感受着这场岗位职责的剧烈重构。走在工厂的板房和打包间,你会发现“失业潮”的惊慌并没有如预想般铺天盖地而来,但岗位的技能逻辑却已经发生了翻天覆地的转变。经验主义的旧权威正在倒台,掌握新工具的生力军迅速崛起。

过去靠二三十年打样经验吃香的老裁缝、老模具匠人,其凭直觉积累的经验正在被算法模型快速解构;而年轻的工人、基层的HR或者运营助理,只要掌握了AI辅助工具的调用方法,反而展现出惊人的生产效率。

以浙江哆品日用的HR部门为例,以前整理绩效、核对面谈记录表格极其繁琐耗时。“现在我们直接用AI搭建的绩效和面试系统,一页就过了。”人力资源负责人李经理表示,AI让传统的岗位边界被全面打碎重组

传统家纺企业过去每年要花五六万元聘请第三方设计做图,如今美工和运营环节被AI彻底重塑。绍兴凯滨家纺的厂长胡滨直言:“以前做链接好几天都出不来,现在有了AI,几分钟就能出图,效果比人工还好。”甚至通过AI创意直接设计出带帽子、中间开口的爆款“披肩毯”。

慕理纺织品蒋元介绍自己工厂产品

绍兴慕理纺织品90后创始人蒋元,正在用AI智能体将传统ERP流程进行SOP数字化重构。“我们这一代年轻人对AI是敞开双臂拥抱的。”

浙江哆品创始人吴献民正在激进推行“全员AI化”策略:全员参与开发,每个人每个月都有任务,要做出自己工作岗位的AI应用开发。

“按照过去传统模式的效率来算,要达成我们现在的产值规模原本需要1000人的团队;但现在有了AI,200人规模就能轻松跑出来。”吴献民透露,“我们总人数没变,但业绩翻倍了,对员工的素质要求大幅提升,大专和本科的占比越来越高。”

这是一场无声的岗位变革:工人不再被笨重的机械肉体所束缚,却被更加不可见、精细到秒级的“算法效率”绑定在岗位上。老经验打不过新算法,每个人都在悄悄把算法塞进自己的饭碗里。

03

供应链重塑:从盲目排产到AI驱动的精准响应

传统制造的痛点在于“先产后销”导致的巨大库存风险。在极度内卷的市场环境中,稍有不慎,积压在仓库里的货品就能瞬间压垮一家工厂的现金流。而今天,一种全新的“边测边产”模式正在迅速铺开。

商家可以先上传由AI生成的概念商品图与打样效果,通过真实的点击率、询盘量测出市场潜质,一旦捕获爆款信号,再迅速打样投入生产。库存风险被降低到了历史最低点。

凯滨家纺生产车间一隅

绍兴凯滨家纺深谙此道:面对河北等低价库存面料的冲击,凯滨坚守迪士尼、三丽鸥等IP授权的严检路线,并用AI充当“测款神器”,先生成图放到网上测询盘,有订单再排产,“哪怕是一条毯子我们也做,主打一个灵活”。

传统的工业品与复杂配件打样成本高昂、周期冗长,派伦斯工贸通过AI前端建模与柔性打样数据打通,实现了从客户提出定制需求到小批量试产的“极速响应”。过去需要数周讨论的机械结构与工艺参数,现在几天内就能拿出一整套可量产的落地方案。

派伦斯产品展示

在供需调度的深层逻辑里,过去只有大厂才能做到的全球买家精准触达,现在一家五个人的小工厂也能通过1688上的AI工具与数字化接口直接实现。工厂在平台上测出来的海量询盘与互动数据,背后是平台沉淀的真实采购需求信号。厂主们告别了盲目猜市场的阶段,改由市场实时告知工厂该生产什么。

在受访工厂主们看来,1688某种程度上演变为“AI驱动的产能调度中心”——把分散在千万买家手里的真实需求,转化为工厂看得见、用得上的柔性排产信号。

“现在的竞争太惨烈了,以前出个创新产品很快就被模仿,价格卖得比你还低。”吴献民对亿邦动力感叹。为了摆脱低价无序竞争的陷阱,工厂必须把供应链响应时间缩短到极致。从AI设计选款、快速确定配方与规格,到工厂柔性排产出货,周期被死死压缩在48小时甚至24小时以内。

AI正在让中小工厂具备过去只有超级大厂才拥有的柔性供应链响应能力。事实上,未来的工厂没有规模大小之分,只有反应快慢之别,以及AI的受害者和受益者之别

04

残酷淘汰赛:技术不相信眼泪,不懂AI正在加速失血

技术演进的宏大叙事背后,从来不是一路高歌猛进的温情脉脉,一线调查呈现出的是冷热交织的真实阴暗面与转型阵痛。算力下乡带来了便利,也带来了前所未有的同质化困境

由于AI一键成图、一键生成文案工具的普及,各大平台上瞬间涌现出海量高度同质化的AI图与假想款。买家看图惊艳,收到实物却落差巨大;知识产权与设计抄袭的界定变得愈发模糊。

同质化困境之外,还有一场更深层的分化正在工厂阵营内部悄然撕裂。一方面,懂技术、敢尝试的新一代“厂二代”或年轻创业者,正在熟练运用“AI+全网拓客”实现逆势突围。蒋元代表了柯桥新一代创业者的困惑与探索,他们用AI做朋友圈营销图和海外获客视频,用DeepSeek处理合规流程,用视觉大模型批量产出海外本土化图文。

另一方面,大量坚守传统线下渠道、拒绝数字化的老一辈工厂主,正在加速失血。在柯桥和义乌的部分老园区里,那些依然靠老客带路、连AI测图都不愿尝试的传统打样厂,过去一年订单量直接缩水了近一半。

哆品样品展示区

“绝大多数传统卖货的企业净利润也就几个点,在这个行业里能真正赚到钱的企业屈指可数,绝大多数都是炮灰。”吴献民犀利地指出。

技术的浪潮是极其残酷的,它从来不相信眼泪,也不给守旧者留任何情面。它在拉平试错门槛的同时,也在加速拉大懂AI与不懂AI的企业代差。淘汰工厂的往往不是AI本身,而是先一步握住AI的竞争对手。

离开义乌的那天早上,沪昆高速出口的卡车依然排着长队。吴献民在微信群里发了一条消息——他的团队前一天晚上用AI跑出了一张新品海报,海外客户当天回了个“TAKE IT(要)”。

放在过去,这种海外客户案例,肯定得发一条朋友圈。但这一次,他没发。因为他知道,这已经没有什么值得炫耀的了。

感谢同事张从容,同行本次产业带走访

亿邦持续追踪报道该情报,如想了解更多与本文相关信息,请扫码关注作者微信。

本文首发于 亿邦动力 官方网站

文章来源:亿邦动力

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FAQ回顾

1688上的AI智能体是什么?它在采购中起什么作用?

阿里1688上超过20%的采购需求已由AI智能体发起,按报道预计2026年将超过40%,两年内可能达到80%。AI智能体正成为采购需求的发起方,替代部分人工查找、比价等环节,推动中国B2B交易加速向A2A(Agent to Agent)模式转变。

中国工厂如何用AI降低库存风险?

工厂正在采用“边测边产”模式:先用AI生成概念商品图与打样效果,通过线上点击率、询盘量测市场潜质,捕获爆款信号后再打样生产。例如绍兴凯滨家纺用AI测款,有订单再排产,将库存风险降到历史最低点。

AI对工厂岗位和人员有什么影响?

AI正在重构岗位技能逻辑,经验主义权威被算法替代,掌握AI工具的年轻工人、HR、运营助理效率更高。如浙江哆品日用推行“全员AI化”,用200人规模完成过去需1000人的产值,对员工素质要求提升,大专和本科占比提高。

AI如何帮助工厂快速响应海外客户?

AI一键成图和多语言生成可快速展示产品。如浙江哆品日用30秒内根据客户国家文化生成产品图;赫旅服饰用AI批量打造海外本土化视觉场景,无需海外实拍,将产品研发与试错周期从按月计算缩短到按天计算。

为什么说AI正在拉大工厂之间的差距?

懂AI的新一代创业者用AI全网拓客逆势突围,而拒绝数字化的传统工厂订单量一年缩水近一半。AI降低了试错门槛,但也加剧了工厂分化,淘汰工厂的不是AI本身,而是先一步握住AI的竞争对手。

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