广告
加载中

千峰对话:To B智能体更需要长期精准记忆

亿邦动力 2026-09-17 10:57
亿邦动力 2026/09/17 10:57

邦小白快读

EN
全文速览

你可以从这篇产业前沿对话快速了解AI记忆赛道的核心发展逻辑与落地价值,获取实用的前沿行业认知。

1. 核心企业动态:主打AI记忆科学的红熊AI2024年4月成立,15个月完成6轮融资,投后估值近30亿元,服务超500家企业客户,其自研的记忆引擎在跨对话记忆连贯性、持续对话记忆准确率两项全球AI长记忆基准测试中排名第一,复测得分分别达91.54%和95%。

2. 核心认知更新:To B智能体比C端应用更需要长期精准记忆,C端记忆只需要给用户被记住的惊喜感,B端记忆则要满足长期存储不流失、非结构化内容自动梳理成知识库、输出可溯源合规、内容偏差可一键纠正四个硬标准,通用大模型很难满足这类落地需求。

3. 场景落地价值:搭载长记忆能力的AI智能体可以精准识别用户消费周期,以拟人化角色开展私域用户运营,转化效果远高于传统客服,是当前品牌破解公域投流ROI偏低问题的有效路径。

这篇对话为品牌破解流量困局、落地AI营销与私域运营、做好AI工具选型提供了明确的方向参考。

1. 把握消费渠道发展趋势:当前公域投流普遍存在ROI倒挂问题,投入100万往往仅能获得80万平台回报,刨去履约、人力成本容易出现亏损,未来私域电商占比会持续提升,山姆依靠自有渠道实现电商占比超50%、宜家中国电商占比达25%都是典型信号,品牌的长期终局是靠强用户凝聚力盘活私域价值。

2. 明确AI运营的实际价值:搭载长期精准记忆的AI智能体,可以记住用户的消费习惯、产品使用周期,以品牌专属的拟人化角色,比如健康顾问、专属搭配师和用户互动,在用户复购节点精准推送适配权益,转化效率远高于传统客服,能有效激活体量庞大的沉睡私域用户。

3. 避开AI选型误区:通用大模型自带强To C属性,落地企业场景最多只能达到七十分的应用效果,后续提效成本极高,很难满足企业数据不出域、记忆可溯源可纠正的合规要求,选择可适配任意大模型、支持私有化部署的记忆层工具更适配品牌实际需求。

这篇对话为卖家破解当前流量成本高企、私域转化难的增长困局,提供了可落地的运营方向与风险提示。

1. 抓准确定性增长机会:公域投流ROI持续走低已经是全品类普遍现状,靠公域引流、私域做复购已经成为服装、防脱洗护、保健品等品类的核心盈利路径,具备周期复购属性的品类尤其适合深耕私域,未来私域电商占比提升是明确的行业趋势。

2. 复用高效运营方法:传统人工客服人均最多能维护150个私域用户,普遍仅能维护50个,很难覆盖店铺沉淀的数千甚至上万私域用户。搭载长记忆能力的AI智能体,能够精准记住用户的购买记录、使用周期、偏好,以搭配师、品类顾问的拟人身份和用户互动,在复购节点精准推送权益,转化效率远高于传统机械回复的客服。

3. 注意经营风险:当前通用大模型落地企业客服、营销场景存在记忆黑盒不可控、输出无法溯源、内容纠错成本高的问题,选型时要优先选择支持记忆数据私有化、输出可溯源、偏差可一键修正的工具,避免出现合规风险与品牌口碑损失。

这篇内容为工厂推进数字化转型、挖掘AI相关商业机会、降低数字化落地成本提供了清晰的参考方向。

1. 捕捉真实的数字化需求:无论是品牌客户还是B2B产业端,对AI应用的核心要求都不是炫技,而是落地解决实际问题。比如企业客服、营销场景需要长期精准的用户记忆能力,采购、供应链管理场景需要对数十万供应商、商品数据的长期准确记忆,多数企业自研这类系统的成本极高,存在大量外部采购需求。

2. 挖掘潜在商业机会:长记忆AI能力正在成为各类智能体的底层组件,未来传统软件的开发形态可能发生本质变化,不需要大量硬编码开发前端、连接数据库,靠Agent调用标准化技能组件就能完成全业务流交付,工厂布局数字化相关业务时,可以围绕这类标准化组件的适配、落地服务寻找新的增长空间。

3. 获得数字化选型启示:工厂落地AI数字化工具不要盲目追捧通用大模型,通用大模型To C属性强,落地产业场景往往只能达到七十分的效果,后续提效的成本极高,要优先选择能适配不同底座、数据可留存企业内部、输出可溯源可纠错的实用型工具,降低综合落地成本。

这篇对话清晰点明了To B AI服务的行业发展趋势、真实客户痛点与差异化技术路线,能为服务商的业务布局提供高价值参考。

1. 把握行业发展趋势:AI在企业端的落地正在从通用模型调用走向场景深耕,运营AI化、产品AI化、商业模式AI化三个发展方向都对长期精准记忆能力有强需求,未来长记忆会成为各类产业智能体的必备底层组件,且To B智能体对记忆能力的要求远高于C端应用。

2. 找准企业客户真实痛点:当前企业落地AI存在几个核心卡点:一是通用大模型的记忆是黑盒,记忆内容、纠错动作完全不可控;二是常见的外挂记忆组件本质是关键词匹配的存储召回,无法实现类人的记忆驱动推理;三是大厂的云加模型一体化方案存在强绑定问题,客户更换模型门槛高,记忆数据可控性差;四是通用模型无法满足企业数据可溯源、可纠错、自动梳理知识库的合规要求。

3. 参考可行的解决方案:走独立、可迁移的记忆引擎路线,支持对接任意大模型、满足私有化部署要求,把记忆能力封装成标准化技能组件供各类智能体调用,是已经被市场验证的差异化路径,红熊AI靠这一路线15个月就拿下500多家企业客户,核心记忆指标全球领先。

这篇内容为平台把握AI时代的商家需求、调整平台服务方向、规避发展结构性风险提供了前沿参考。

1. 看清平台当前面临的核心挑战:品牌与卖家在公域的投流ROI倒挂已经成为普遍痛点,投流带来的回报刨去履约、人力成本往往难以覆盖投入,越来越多品牌开始布局自有私域渠道,山姆、宜家这类头部企业依靠自有私域渠道已经实现25%-50%的电商占比,公域平台面临商家投入意愿下滑、用户留存难度提升的挑战。

2. 明确商家对平台的AI服务需求:商家在开展用户运营、客服接待、供应链管理时,对AI的长记忆能力有强需求,需要AI能精准记住用户特征、消费周期、供应商历史数据,实现可溯源、可纠错的合规输出,当前通用模型很难满足这类细分场景需求。

3. 调整方向规避发展风险:如果平台布局AI生态走云加模型强绑定的路线,刻意抬高客户更换模型底座的门槛,会给独立记忆引擎类创业公司留下差异化竞争空间。平台可以考虑开放生态,接入可适配的记忆能力组件,帮助商家提升公私域的运营转化效率,留住核心商家资源。

这篇前沿对话呈现了AI产业落地阶段的多个新动向、现实问题与创新商业模式,具备较高的产业研究参考价值。

1. 值得关注的产业新动向:To B智能体的核心竞争点正在从模型通用能力转向长期精准记忆能力,长记忆组件正在从模型内嵌、外挂存储的形态,向独立可迁移的记忆引擎中间层演化;未来软件形态可能发生本质变化,传统硬编码开发的模式会逐步转向Agent调用标准化技能组件完成业务流的模式;私域电商占比持续提升,长记忆AI正在成为品牌盘活私域的核心工具。

2. 产业发展中的新问题:大厂的研发机制与商业模式存在结构性矛盾,一方面大厂不会投入全量资源深耕垂类长记忆技术,团队研发往往以完成KPI为目标,难以做深做透;另一方面大厂的云加模型一体化生态不愿意开放可迁移的记忆层,避免降低客户更换底座的门槛,导致通用大模型落地B端始终难以匹配企业真实需求;此外国内AI生态尚不完善,成熟产品推出后很容易被效仿抄袭,影响创新企业的投入回报。

3. 典型创新商业模式样本:红熊AI以记忆科学为核心,聚焦B端客服、营销场景,把记忆引擎做成可对接任意大模型、支持私有化部署的底层组件,同时向AI CRM方向延伸,后续也将探索C端应用,15个月完成6轮融资、服务500+客户的发展路径,是AI垂直应用落地的典型研究样本。

返回默认

声明:快读内容全程由AI生成,请注意甄别信息。如您发现问题,请发送邮件至 run@ebrun.com 。

我是 品牌商 卖家 工厂 服务商 平台商 研究者 帮我再读一遍。

Quick Summary

This cutting-edge industry dialogue offers a quick overview of the core development logic and practical value of the AI memory sector, along with actionable, up-to-date industry insights.

1. Key player updates: Red Bear AI, a startup focused on AI memory technology, was founded in April 2024. It has closed six funding rounds in just 15 months, reaching a post-money valuation of nearly RMB 3 billion and serving over 500 enterprise clients. Its proprietary memory engine ranks first globally in two core long-memory benchmarks for AI—cross-conversation memory continuity and ongoing conversation memory accuracy—with retest scores of 91.54% and 95% respectively.

2. Key conceptual update: B2B AI agents have far stronger demand for long-term, accurate memory than consumer-facing applications. For C-end use cases, memory only needs to deliver the pleasant surprise of being remembered; for B-end scenarios, however, memory must meet four strict criteria: permanent storage without data loss, automatic structuring of unstructured content into knowledge bases, traceable and compliant outputs, and one-click correction of content biases. These requirements are difficult for general-purpose large language models (LLMs) to fulfill in real-world deployments.

3. Practical scenario value: AI agents equipped with long-term memory capabilities can accurately identify user consumption cycles, run private-domain user engagement through personified brand characters, and deliver far higher conversion rates than traditional customer service. This is currently an effective solution for brands struggling with low return on investment (ROI) from public-domain traffic advertising.

This dialogue provides clear, actionable guidance for brands looking to solve traffic bottlenecks, implement AI-powered marketing and private-domain operations, and make informed AI tool selections.

1. Align with consumption channel trends: Widespread ROI inversion is now common in public-domain traffic advertising: an RMB 1 million ad spend often yields only RMB 800,000 in platform-attributed revenue, which easily turns into a loss after fulfillment and labor costs. The share of private-domain e-commerce will continue to rise—Sam’s Club now generates over 50% of its e-commerce revenue through its own channels, and IKEA China hits 25%, both clear signals of this shift. The long-term endgame for brands is to unlock private-domain value through strong user loyalty.

2. Understand the tangible value of AI operations: AI agents with long-term, accurate memory can recall user consumption habits and product use cycles, interact with customers through brand-specific personified roles such as health consultants or personal stylists, and deliver tailored offers right at users’ repurchase windows. These agents deliver far higher conversion rates than traditional customer service, and can effectively activate large volumes of dormant private-domain users.

3. Avoid common AI selection pitfalls: General-purpose LLMs are inherently designed for consumer use cases, and can only deliver roughly 70% of desired performance when deployed in enterprise scenarios, with extremely high costs for subsequent optimization. They also struggle to meet enterprise compliance requirements such as on-premises data storage, traceable memory, and editable outputs. Memory layer tools that are compatible with any LLM and support private deployment are a far better fit for brands’ actual needs.

This dialogue offers actionable operational guidance and risk warnings for sellers tackling growth challenges from rising traffic costs and low private-domain conversion rates.

1. Capture high-certainty growth opportunities: Continuously declining ROI on public-domain traffic investment is a universal trend across all product categories. Driving traffic from public channels and driving repeat purchases in private domains has become the core profit model for categories including apparel, anti-hair loss hair care, and dietary supplements. Categories with inherent repeat purchase cycles are particularly well-suited for private-domain operations, and the rising share of private-domain e-commerce is a clear, long-term industry trend.

2. Adopt high-efficiency operational practices: A single human customer service representative can manage at most 150 private-domain users, with the average being only around 50—far too few to cover the thousands or even tens of thousands of private-domain users accumulated by most stores. AI agents with long-memory capabilities can accurately recall users’ purchase history, product use cycles, and preferences, interact with customers in personified roles such as stylists or category consultants, and push targeted offers at repurchase nodes, delivering far higher conversion than traditional scripted customer service.

3. Mitigate operational risks: Current general-purpose LLMs deployed in customer service and marketing scenarios suffer from opaque, uncontrollable memory "black boxes", untraceable outputs, and high costs for content error correction. When selecting AI tools, prioritize solutions that support private storage of memory data, traceable outputs, and one-click correction of deviations to avoid compliance risks and brand reputation damage.

This content provides clear direction for factories pursuing digital transformation, identifying AI-related business opportunities, and reducing the cost of digital implementation.

1. Identify real digital demand: For both brand clients and industrial B2B players, the core requirement for AI applications is not flashy technology, but practical problem solving. For example, customer service and marketing scenarios need long-term, accurate user memory capabilities, while procurement and supply chain management require reliable, long-term memory for hundreds of thousands of supplier and product datasets. Most enterprises face extremely high costs if they build such systems in-house, creating significant demand for third-party solutions.

2. Unlock new business opportunities: Long-memory AI capabilities are becoming a foundational component for all types of AI agents. The traditional model of software development may change fundamentally in the future: instead of relying on extensive hard-coded front-end development and database connections, full business workflows can be delivered by agents calling standardized skill components. As factories expand into digital business lines, they can explore new growth opportunities around the integration and implementation services for these standardized components.

3. Learn best practices for digital tool selection: Factories implementing AI digital tools should not blindly chase general-purpose LLMs, which are designed primarily for consumer use cases and typically only deliver roughly 70% of required performance in industrial scenarios, with very high follow-up optimization costs. Instead, prioritize practical tools that are compatible with multiple model backends, support on-premises data storage, and deliver traceable, editable outputs to reduce total implementation costs.

This dialogue clearly outlines industry trends, real client pain points, and differentiated technology roadmaps for B2B AI services, offering high-value reference for service providers’ business planning.

1. Align with industry development trends: Enterprise AI deployment is shifting from general-purpose model API calls to deep, scenario-specific implementation. Long-term, accurate memory capabilities are in high demand across three core directions: AI-powered operations, AI-enabled products, and AI-driven business models. In the future, long memory will become a mandatory foundational component for all industrial AI agents, with far higher memory requirements than consumer-facing applications.

2. Address core enterprise client pain points: Enterprises currently face four key bottlenecks when deploying AI: First, general-purpose LLMs have opaque memory black boxes, where stored content and correction actions are completely uncontrollable; second, common add-on memory modules essentially rely on keyword matching for storage and retrieval, and cannot enable human-like memory-driven reasoning; third, integrated cloud-plus-model solutions from large tech vendors create strong lock-in, raising the barrier for clients to switch models and reducing control over memory data; fourth, general-purpose models cannot meet enterprise compliance requirements for traceable data, editable outputs, and automated knowledge base structuring.

3. Adopt proven solution approaches: The independent, portable memory engine roadmap—which supports integration with any LLM, meets private deployment requirements, and packages memory capabilities as standardized skill components for various agents to call—is a market-validated differentiated path. Red Bear AI has acquired more than 500 enterprise clients in 15 months using this approach, with industry-leading core memory performance metrics.

This content provides cutting-edge reference for platforms to understand merchant needs in the AI era, adjust platform service directions, and avoid structural development risks.

1. Recognize core platform challenges: ROI inversion on public-domain traffic investment has become a widespread pain point for brands and sellers: returns from ad spend often fail to cover input costs after accounting for fulfillment and labor expenses. A growing number of brands are building their own private-domain channels—leading players like Sam’s Club and IKEA already generate 25% to 50% of their e-commerce revenue through private channels. Public-domain platforms now face declining merchant willingness to invest and rising difficulty retaining users.

2. Clarify merchants’ demand for platform AI services: Merchants have strong demand for long-memory AI capabilities across user operations, customer service, and supply chain management. They need AI that can accurately remember user characteristics, consumption cycles, and historical supplier data to deliver traceable, editable, compliant outputs—requirements that current general-purpose models struggle to meet in these vertical scenarios.

3. Adjust strategy to mitigate risks: If platforms build AI ecosystems around tightly coupled, locked-in cloud-plus-model solutions that deliberately raise switching costs for merchants changing model backends, they will leave room for independent memory engine startups to compete on differentiation. Platforms can instead consider opening up their ecosystems, integrating compatible memory capability components to help merchants improve operational conversion across both public and private domains, and retain core merchant resources.

This cutting-edge dialogue documents multiple new trends, practical challenges, and innovative business models in the industrial implementation phase of AI, holding high reference value for industry research.

1. Notable new industry trends: The core competitive differentiator for B2B AI agents is shifting from general model capabilities to long-term, accurate memory capabilities. Long-memory components are evolving from model-embedded features and add-on storage modules into an independent, portable middle layer of dedicated memory engines. The fundamental form of software may also change, as traditional hard-coded development is gradually replaced by workflows completed by agents calling standardized skill components. Meanwhile, the share of private-domain e-commerce continues to rise, and long-memory AI is becoming a core tool for brands to unlock private-domain value.

2. Emerging challenges in industry development: Large tech companies face structural contradictions between their R&D mechanisms and business models: on one hand, they will not allocate full resources to deeply develop vertical long-memory technology, as R&D teams are typically incentivized to meet KPIs rather than achieve deep technical breakthroughs; on the other hand, their integrated cloud-plus-model ecosystems are reluctant to open up portable memory layers, as that would lower switching costs for clients, leaving general-purpose LLMs consistently unable to match real enterprise needs. In addition, China’s domestic AI ecosystem remains underdeveloped, and mature products are easily copied after launch, eroding the return on investment for innovative firms.

3. Representative innovative business model case: Red Bear AI centers its offering on memory technology, focuses on B2B customer service and marketing scenarios, and builds its memory engine as a foundational component compatible with any LLM that supports private deployment, while expanding into AI CRM and planning future C-end applications. Its growth trajectory—closing six funding rounds in 15 months and serving over 500 clients—makes it a typical research case for vertical AI application implementation.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

【亿邦原创】红熊AI于2024年4月成立,主打AI记忆科学,15个月完成6轮融资,投后估值近30亿元,服务的企业客户超过500家。近日,亿邦动力董事长郑敏一行到访红熊AI杭州研发中心,与创始人兼CEO温德亮结合企业AI深度应用,就长期记忆模型及引擎等话题做了前沿探讨。 

红熊AI的第一天,就是大型客户实战场景

郑敏:红熊这半年客户增长速度非常快,能否谈谈你们的业务是怎么搭起来的?

温德亮:我2012到2016年在阿里,从阿里云做到淘宝,后来创业过一段时间,再去了复星集团,任副总裁CTO主管集团数字化。红熊AI是我第二次创业,之所以决定出来做红熊,是基于对数字化转型的思考,AI出现后以前靠硬编码交付的形态要改变了。创业选方向的时候,根基是客户,就需要找一个可以长久和客户打交道的领域,企业端也需要持续解决客户接待和流量运营,所以服务这个过程沉淀下来,开发了今天的产品与业务,也就是记忆驱动AGI,完成了AI原生应用的打磨。

红熊的第一个订单来自运营商,用户规模巨大,对我们的产品技术验证贡献极大。

郑敏:电商客服这条线你们没进去吗?

温德亮:自己做过很多年电商业务,所以很了解,一开始没进去。当然也太卷了,这个赛道已经卷到几家头部企业都很煎熬,现在进去很难有独立成长的机会。所以我们的资源全部集中在了有差异化的方向上,目前产品聚焦AGI驱动的客服和营销业务线,但真正核心关注点是底层的AI记忆科学。

大厂研发机制,很难专注垂类大模型长记忆

郑敏:为什么选择AI记忆科学这个方向,这是一家成立两年的公司可以先跑出来的吗?从技术角度讲,大厂也能干得出来吧。

温德亮:当然,技术上大厂肯定能做出来,中国没有什么技术是工程师搞不定的。但关键是,大厂不可能投入全部资源去干记忆模型这件事,一般会分出来一个团队来做这方面的研发。团队做出产品,发论文,慢慢迭代,完成KPI,一旦产生不了实际营收,就结束了,这是大厂底层运作机制和商业考量的必然结果。

但我们不一样。

红熊AI自主研发的AI记忆科学引擎MemoryBear是全公司两百多人的生存命脉,我们会全力护着它,陪伴它与我们一起成长。举全公司之力做好一件事,专注,然后才能专业。这和大厂分出来的小组做出来的东西,自然完全不一样。我想这就是红熊和大厂最本质的差别,也是我们的核心竞争优势。

 

郑敏:越AI越需要专注,这个生存逻辑比技术本身更关键。是不是大厂还会有一些商业模式上的结构性矛盾:大厂售卖「云 + 模型」一体化生态,一旦把记忆做成独立、可迁移的中间层,客户更换底座模型的门槛就会降低。

温德亮:对,这个口子大厂不愿意留。我们反而没有这个包袱,记忆引擎可以接任何大模型,这正是企业客户要的,私有化部署,记忆数据不出企业。

AI是类脑科学,给出答案之前应该记得你的过往

郑敏:现在市面上大模型产品都开始在一定程度上具有记忆层、记忆调用能力,红熊是怎么定义自己和它们的区别?

温德亮:市面上的记忆类产品,大致可分三类:第一类是模型内嵌记忆,所有通用大模型都号称有,但它是黑盒,什么该记、什么不该记、记错了怎么纠正,用户完全不可控。第二类是Agent外挂的记忆组件号称记忆操作系统、元记忆等等,本质上是向量与图数据库外面套了一层关键词捕捉工具,做的本质还是存储和召回。

红熊是第三类,我们从一开始定义AI记忆,就不是前两种,你思考一个问题人是怎么记忆的?你和别人打招呼是推理驱动记忆?还是记忆驱动推理?

所以我们AI在每一次对话之前,先去访问记忆引擎,历史上这个人是谁、做过什么、为什么来,当时反馈不了的,等他下次来的时候再反馈。就像你今天来拜访我,来之前是不是也看过我的资料、了解过相关背景,今天我们才能愉快地交谈?AI是不是也应该跟人一样?把AI做成和人一样,你说前两种可行?显然不行,所以我们的技术路线会很累,但也会很有趣。

郑敏:做起来的难点在哪?

温德亮:难点在于把朴素的事情做实做透,从记忆出发形成一个设计合理的类人智能,而且还要面向企业场景。但还有一层,B端和C端用户对记忆的要求差别很大。

C端用户要的是被记住的惊喜感,企业客户要四件事:一是长期存储不流失;二是自梳理,把生产日志、聊天记录、调试文档这些非结构化内容自动整理成知识库;三是可溯源,所有输出能追溯到原始数据,合规且满足审计要求;四是可纠正,AI 输出偏离规范时,管理者一键修正、锁定标准答案。这几件事,通用大模型却很难做到位。按我的说法,通用模型做职场办公,就像考试,它永远只能打七十分,你想从七十分提到八十分,付出的成本比之前拿七十分还高。当前的通用大模型带着浓浓的To C属性,真正落到企业应用场景,离实际需求还差得很远。

消费品牌的反投流刚需,记得住用户才能激活私域红利

郑敏:你们客户中消费品牌也不少,一方面流量成本这么高,另一方面盘活私域又很不容易,在时代中打磨出可持续增长方式是最重要的命题,红熊能给他们带来什么?

温德亮:品牌全域营销现在有个死结,ROI在跟平台对抗。投100万,平台给你回报80万,即便 GMV 做到 120 万,刨掉履约和人力成本还是亏损的。怎么放大业务量和预算?我们发现只能靠私域。

服装电商的公域投流纯粹是引流,挣钱靠复购,靠产品力加二次销售。其他品类也是类似,防脱洗护和保健品的周期性复购尤其典型。比如某保健品牌的产品需要天天服用,AI 知道用户的服用周期,一天三顿、一次吃多大剂量等等,等他差不多吃完了,就主动发一张十减五的券。跟用户对话的,是一个高度拟人化的角色:保健品类目的智能体是健康服务顾问,服装类目的智能体是搭配师,会根据用户当前的场景做决策。私域的转化因此远高于传统的客服接待。

郑敏:美国电商市场中独立站占比不低,我认为接下来中国品牌或者连锁零售企业的私域电商占比也会有提升,会有一批品牌企业觉醒,使大劲儿提升产品研发和品牌文化,形成强用户凝聚力,也会有一些优秀的零售渠道企业,形成强消费信任,叠加渠道PB,拉高私域电商占比。我们看到,山姆价格不低,但中国电商销售占比超过50%,靠自营小程序、App和500多个云仓完成,不依赖第三方平台电商,宜家中国的电商占比也有25%。

温德亮:对,这就是品牌的终局逻辑。最厉害的私域客服,一个人长期维护的客户最多150人,普遍只有50人,但品牌的私域里躺着几千甚至上万用户。如何把这些用户激活,就是我们的成长空间。

 

B2B产业智能体,更需要模型准确度和长记忆能力

郑敏:我们也一直在跟踪产业互联网,跟踪数智供应链的AI应用。比如数智化采购领域。评标、寻源、供应商管理、商品管理如何借助AI,他们对准确度和供应商、商品的历史数据更加关注,你们参与的机会大吗? 

温德亮:这些大型公司的数智化采购,大几十万供应商,他们自己研发一套记忆系统,研发成本扛不住,完全可以购买记忆型的AI引擎。

郑敏:如果B2B公司成为产业智能体,记忆引擎是不是必备?

温德亮:对,未来的软件形态也可能都会变了。现在做一个软件产品,要做界面、做前端、写代码连数据库,未来可能就不需要了。红熊App是一个入口,客服看到的那个页面其实只是皮层,底层执行的全部业务流都是Agent在工作。红熊已经将这个工作流封装成Skill,Agent遇到事情就找到对应的Skill去交付业务。我们的记忆科学MCP已经做完了,正在封装Skill做集成,让记忆能力成为各种智能体平台的底层组件。

当然,走开源集成的路线也有现实约束。中国市场的生态还不够完善,相对成熟的产品一旦推出很快就会被效仿,甚至可以说被抄袭,这是我们不得不考虑的问题。

基准指标我们很有信心,AI时期最赚钱的应用市场还没冒出来

郑敏:温总能不能小结一下,红熊AI凭什么比别人强?可以从哪几个核心指标看优势?

温德亮:对于这点我们是很有信心的。长期对话有两个基准指标:一个是跨对话的记忆连贯性,一个是持续对话的记忆准确率。LoCoMo和LongMemEval这两个基准,红熊都是全球第一,复测总分分别为91.54%和95%。这两个指标分别测的是两件事,一个是跨对话的记忆连贯性,咱俩今天聊完,隔五天再聊,记忆还能连上;一个是持续对话的记忆准确率。这两个基准综合下来,目前仍然保持领先。

郑敏:基于红熊的现有客户,你们计划延伸提供其他产品或者模块服务吗?

温德亮:客户的实际需求也在带着我们走。红熊正在往AI CRM的方向加速,用CRM覆盖整个管理路径,再加上数据分析,产品就跑起来了,然后基于客户的生命旅程持续构建。我一直强调这是一个矩阵,因为我在复星分管的就是业务数字化加管理数字化两端,To B、To C的场景都很熟悉。互联网时代除了广告和游戏,唯一赚钱的就是电商,其他基本都不行。AI时期最赚钱的应用市场还没冒出来,所以接下来我们会推出多款C 端应用进入市场,但核心目标始终是让业务持续跑通闭环。

郑敏:对于AI将带来的商业变革,我们也有一个简要的分析框架:一是运营AI化,把AI当工具。二是产品AI化,AI是功能。三是商业模式AI化,AI是场景,特别是入口级的产业智能体。这三个方向都需要更强的长期精准记忆能力,期待听到红熊更多成功案例。

 


 



 


本文首发于 亿邦动力 官方网站

文章来源:亿邦动力

广告
微信
朋友圈

FAQ回顾

红熊AI是一家做什么的公司?

红熊AI成立于2024年4月,主打AI记忆科学,15个月完成6轮融资,投后估值近30亿元,服务企业客户超500家。其自研的AI记忆科学引擎MemoryBear在LoCoMo、LongMemEval两大长对话记忆基准测试中取得全球第一的成绩,复测总分分别为91.54%和95%,聚焦服务企业级AI客服、营销及产业智能体场景。

To B场景下的AI记忆需要满足哪些核心要求?

To B客户对AI记忆的核心要求有四点:一是实现数据长期存储不流失;二是可自动将生产日志、聊天记录、调试文档等非结构化内容梳理为知识库;三是所有输出可溯源,满足合规审计要求;四是AI输出偏离规范时,管理者可一键修正、锁定标准答案。

AI记忆引擎能给消费品牌私域运营带来什么价值?

AI记忆引擎可记录用户的消费习惯、产品使用周期等信息,以拟人化智能体(如品类健康顾问、穿搭搭配师)为用户提供匹配需求的服务,在复购节点主动精准触达,能大幅提升私域转化效率,帮助品牌降低公域投流依赖,盘活海量私域用户资产。

B2B产业智能体为什么需要搭载长记忆引擎?

B2B产业场景如数智化采购等涉及海量供应商、商品历史数据,对AI输出准确度要求极高,企业自研记忆系统成本高。搭载长记忆引擎的产业智能体可接入任意大模型,支持私有化部署、数据不出域,能支撑各类业务流自动执行,适配产业端实际需求。

这么好看,分享一下?

朋友圈 分享

APP内打开

+1
+1
微信好友 朋友圈 新浪微博 QQ空间
关闭
收藏成功
发送
/140 0