ChinaJoy 2026 回顾 | 出海效果增长之站引爆全场

This article recaps all key details of Taboola's first dual-brand exhibition at ChinaJoy 2026, where it presented its performance advertising platform Realize alongside its core offering. Key takeaways are as follows:

1. The booth was designed around a "Growth Tree" theme, with three dedicated experience zones for Realize performance advertising, Taboola content monetization, and the DeeperDive AI solution. The tech-forward design made it a popular on-site attraction, and attendees could enjoy custom drinks and redeem exclusive gifts including limited-edition盲盒盲 boxes and fill lights.

2. The exhibition featured multiple immersive interactive experiences: interactive screens demonstrated how various ad formats integrate seamlessly into real content scenarios, and the event marked the China debut of Taboola's AI question-and-answer engine DeeperDive, where visitors could engage in AI interactions and scan a QR code to generate a custom "headline newspaper."

3. Taboola also hosted the Realize Hub discussion series, featuring multiple thematic sessions centered on global growth for Chinese companies. The sessions covered key touchpoints across the entire cross-border growth journey, and invited guest speakers from leading industry companies to share actionable insights.

This article shares new growth directions and reference industry experience for brands pursuing cross-border expansion, with key takeaways as follows:

1. Channel opportunity: Beyond search and social media marketing, the open web ecosystem offers untapped growth potential for outbound marketing. Leveraging its global media ecosystem, first-party data capabilities and AI technology, Taboola helps brands explore new customer acquisition paths and resolve the challenge of slowing growth.

2. Marketing format options: Taboola offers a full range of ad formats including native, display and banner ads, which integrate naturally into users' browsing journeys to balance user experience and commercial goals, meeting the outbound marketing needs of brands across all segments.

3. Industry trend insights: The exhibition invited guest speakers from leading brands including Xiaomi and TCL to share insights on global market trends, user growth strategies, and AI applications in marketing. Brands can leverage the experience of top industry players to better grasp emerging trends in cross-border consumption and marketing.

This article outlines new growth opportunities and actionable industry insights for sellers looking to expand their cross-border business, with key takeaways as follows:

1. Opportunity outlook: Customer acquisition costs on search and social channels are steadily rising, and incremental growth space in these segments is increasingly limited. However, the open web ecosystem still holds under-exploited potential for customer acquisition, making it a promising new growth track for sellers to tap into.

2. Actionable industry experience: The exhibition featured sessions focused on core topics sellers care about most, including DTC brand growth, user acquisition for games and general entertainment, and developer monetization. Guest speakers from leading platforms and brands shared hands-on experience covering global market assessment, user growth strategies and other core areas.

3. Partnership opportunity: Sellers can partner with Taboola's Realize performance advertising platform to access incremental customer growth outside of search and social channels, leveraging its global media resources, data and AI capabilities to lower barriers to outbound customer acquisition and improve cross-border business performance.

This article offers key insights and actionable information for factories looking to expand cross-border business and advance digital transformation, with core takeaways as follows:

1. Outbound business opportunity: A growing number of Chinese factories are shifting from pure B2B manufacturing to building their own brands for direct-to-consumer cross-border sales, with direct access to overseas end consumers emerging as a major new growth direction. Factories can leverage third-party performance advertising platforms to open up new customer acquisition channels outside of search and social media, lowering barriers to market entry.

2. Digital transformation insights: AI technology is already widely applied in marketing acquisition and user interaction. As factories advance their own digital transformation, they can reference how AI is implemented in user operations and marketing acquisition to leverage new technology for higher operational efficiency and improved user experiences.

3. Resource matching opportunity: Industry exhibitions like this bring together a wide range of industry practitioners, leading companies and cutting-edge trends. Factories can participate in such events to connect with industry resources, learn the latest outbound market trends, and find suitable partners to support business growth.

This article summarizes current industry trends, client pain points and new technology directions for cross-border marketing service providers, with core insights as follows:

1. Industry development trends: Chinese companies' enthusiasm for cross-border expansion continues to rise, with a large number of enterprises seeking global growth. Existing customer acquisition tracks centered on search and social media are already highly competitive, driving strong client demand for new incremental growth channels. Performance marketing in the open web ecosystem has emerged as a new growth driver, offering significant room for industry expansion.

2. New technology development direction: AI technology is already being implemented in content interaction and advertising marketing. Taboola has launched a fully commercialized DeeperDive AI question-and-answer engine that enables intelligent content interaction, making AI-powered marketing and content ecosystems a clear technology development direction for the industry.

3. Core client pain points: The most widespread pain point for cross-border clients is insufficient incremental customer acquisition and continuously rising customer acquisition costs. Service providers can develop targeted products and services centered on the demand for "new incremental growth outside search and social media" to meet client needs and capture new market share.

This article offers actionable insights on business operation and trend tracking for platform businesses including ad platforms and industry exhibition organizers, with core takeaways as follows:

1. Market demand assessment: Outbound enterprises have strong demand for performance growth and multi-channel customer acquisition, and are actively searching for incremental growth space outside of search and social media. Platforms can adjust their business layout around this core demand to match supply and demand and expand their business boundaries.

2. Exhibition operation reference: Taboola's exhibition approach this year provides a useful reference. By combining experience zones, interactive sessions and thematic sharing areas, the booth attracted high foot traffic and boosted brand exposure, enabled deep connections with clients and partners, and allowed the company to share industry insights to strengthen brand influence. Complementary interactive giveaways also boosted attendee engagement, delivering strong overall exhibition results.

3. Future development direction: Platforms can build an open ecosystem centered on AI innovation and outbound growth services, connecting brands, developers and end users to collectively explore new growth opportunities. This approach allows platforms to expand their own business scope while driving overall industry development.

This article outlines the latest industry developments in the cross-border marketing space for researchers focused on the outbound industry and digital marketing, with core research insights as follows:

1. New industry developments: A clear new market segment has emerged in China's cross-border marketing space. Leading marketing technology companies have started positioning themselves in the open web incremental growth track outside of search and social media, and have launched dedicated performance advertising platforms to serve outbound advertisers, filling a gap in the market.

2. New technology trends: AI technology is profoundly reshaping the content discovery and advertising marketing industries. AI question-and-answer engines like DeeperDive have already achieved full commercialization, redefining the model of content interaction and user discovery. End-to-end AI赋能赋能 for marketing has emerged as a clear new industry direction worthy of in-depth research.

3. New business model reference: Leading marketing technology companies have developed a dual-brand business model that covers performance advertising, content monetization and AI innovation across multiple business segments. Leveraging their global media ecosystem, data capabilities and AI technology, these companies provide end-to-end growth services for outbound enterprises, making this new model highly valuable for research.