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有了HappyHorse 为何阿里还总在「骑马找驴」

壹叔团队 2026-07-21 13:32
壹叔团队 2026/07/21 13:32

邦小白快读

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这篇文章核心解答了阿里已经拥有自研第一梯队AI视频模型HappyHorse,却依然不停投资头部AI视频创业公司的原因,核心干货内容如下:

1. AI视频是天然“烧算力”的行业,模型能力越强、用户越多,对GPU和云计算资源的需求就会呈指数级增长,阿里投资这些创业公司,核心是为阿里云锁定未来长期的算力订单,HappyHorse负责证明阿里的技术实力,被投公司则源源不断带来计算需求。

2. AI时代大厂争夺的核心是基础设施入口,而非单一模型的领先,HappyHorse更像是阿里的技术旗舰店,只要所有AI视频公司都运行在阿里云上,阿里就是最大赢家,不需要和被投公司做零和竞争。

3. 投资不同技术路线,也是阿里为未来购买选择权,避免单一模型被技术迭代淘汰的风险,本质是做稳赚不赔的赛道提供者,未来AI行业竞争将围绕算力展开。

本文梳理了AI视频赛道的最新产业格局和发展趋势,对品牌把握AI营销趋势、布局新内容能力有较高参考价值,核心干货如下:

1. 当前AI视频已经成为国内互联网大厂投资最密集的赛道,几乎所有头部AI视频创业公司背后都有大厂资本入局,行业技术成熟和落地速度会大幅加快,未来AI视频会成为品牌营销内容生产的核心工具。

2. AI视频的算力需求随着大厂生态布局会逐步得到满足,未来品牌生成高清、长时长的定制营销视频的成本会不断下降,生产效率会大幅提升,品牌可以提前储备AI内容生产能力。

3. 当前AI视频行业技术迭代极快,行业领先者每隔几个月就会更替,未来会出现更多适配品牌营销场景的产品,品牌可以持续关注赛道变化,抓住AI给营销带来的效率升级机会。

本文梳理了AI视频赛道的最新资本动向和产业逻辑,给布局AI相关业务的卖家整理了机会提示和风险提示,核心干货如下:

1. 当前AI视频是大厂资本布局的核心热点,行业会迎来快速扩张期,卖家可以关注AI视频在商品展示、营销推广、内容种草等环节的应用机会,提前布局相关能力抓住流量红利。

2. AI行业竞争重心已经从模型能力转向算力,算力成本会成为AI相关业务的核心成本,卖家选择合作AI工具时,优先选择背靠大厂云服务的产品,能获得更稳定的服务和更可控的成本。

3. AI视频行业技术迭代速度极快,不要盲目重仓单一技术路线,避免工具快速被淘汰带来的投入损失,同时可以抓住行业扩张期的各类工具补贴、流量扶持机会,降低自身试错成本。

本文分析了AI产业的最新发展逻辑,给工厂推进数字化转型、挖掘新商业机会提供了不少启示,核心干货如下:

1. 当前AI产业竞争重心已经转向算力基础设施,随着大厂纷纷布局生态,AI应用的落地门槛会不断降低,工厂可以更低成本接入AI技术,用于产品外观设计、宣传视频制作、生产流程优化等环节,加快推进数字化转型。

2. AI视频赛道的快速爆发带来了大量配套产业需求,包括GPU、服务器硬件生产,AI视频内容后期加工等相关需求,有对应产能的工厂可以针对性调整业务布局,获取新的稳定订单。

3. 阿里等大厂都在开放自身云生态吸引各类企业入驻,工厂对接大厂云服务的门槛会进一步降低,还可以获得大厂生态的扶持资源,工厂可以抓住这波机会,加快自身的数字化升级进程。

本文梳理了AI赛道的最新发展趋势和客户核心痛点,给各类科技服务商拓展业务提供了明确方向,核心干货如下:

1. 当前AI行业的竞争重心已经从模型研发转向算力基础设施,AI视频更是天然高算力消耗的行业,AI企业当前的核心痛点已经从模型技术不足转向稳定、低成本的算力供给,服务商可以围绕算力配套服务开发针对性解决方案,抓住新的增长机会。

2. AI视频行业技术迭代极快,所有AI创业公司都需要提前锁定长期稳定的算力合作,服务商可以推出针对AI创业公司的定制化算力包、云部署服务、算力成本优化方案,匹配这类客户的核心需求。

3. 未来AI产业增长核心围绕算力展开,云服务商可以参考阿里、微软的模式,通过资本绑定提前锁定优质AI客户的长期算力需求,获得持续稳定的业务增长,同时分散单一技术路线的风险。

本文解读了AI时代云平台的全新战略逻辑,对各类平台的战略布局、风险规避有较高参考价值,核心干货如下:

1. AI时代平台竞争的核心已经从移动互联网时代的用户入口,转向模型背后的算力基础设施入口,未来只要更多AI模型运行在自身平台上,平台就能分享整个AI产业增长的收益,不需要强求自研模型占据垄断地位。

2. 当前AI赛道技术迭代极快,没有任何一家企业能保证自身模型始终保持领先,平台可以采用“自研旗舰模型+多元投资布局”的策略,既保留自身技术底牌,又通过投资提前布局不同技术路线,规避单一技术失败的风险,给未来留足选择权。

3. 对于云平台来说,自研头部模型更多是展示技术实力的“旗舰店”,核心目标是繁荣整个AI生态,吸引更多模型企业入驻带动算力业务增长,这种生态化模式比垄断模型研发更稳健,能带来长期稳定的收益。

本文揭示了AI时代互联网大厂全新的投资逻辑和产业发展新动向,对产业研究有较高的参考价值,核心干货如下:

1. 当前AI产业出现了过往互联网时代没有的全新商业逻辑,不同于过去投资创业公司追求上市后的资本收益,当下云厂商投资AI模型公司,除股权收益外,核心目标是锁定对方未来长期增长的算力需求,这是AI时代特有的产业合作模式。

2. AI产业的竞争核心已经发生转移,移动互联网时代大厂争夺的是C端用户入口,AI时代大厂争夺的是底层算力基础设施入口,未来十年AI行业的竞争将围绕算力展开,彻底改变了过往互联网行业围绕流量竞争的格局。

3. 当前AI视频赛道技术迭代速度极快,领先者每隔数月就会更替,大厂采用的“旗舰模型展示技术+全生态投资布局”的模式,是适配当前行业特征的全新商业模式,既能够证明自身技术实力,也能分享全产业增长的收益,值得深入研究。

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Quick Summary

This article answers the core question: why does Alibaba continue to invest in leading AI video startups even when it already has HappyHorse, a first-tier self-developed AI video model. Its key insights are as follows:

1. AI video is an inherently compute-intensive industry. The more powerful a model is and the more users it serves, the exponential growth in demand for GPU and cloud computing resources. Alibaba’s core goal in investing in these startups is to lock in long-term computing power orders for Alibaba Cloud. HappyHorse demonstrates Alibaba’s technical prowess, while the invested startups generate a steady stream of computing demand.

2. In the AI era, big tech’s core competition is for infrastructure access, not dominance of a single model. HappyHorse acts more like Alibaba’s technical flagship store. Alibaba will emerge as the biggest winner as long as all AI video companies run their operations on Alibaba Cloud, so it does not need to enter a zero-sum competition with its portfolio companies.

3. Investing in different technical routes also allows Alibaba to secure strategic optionality for the future, avoiding the risk of its single model being obsolete amid technological iterations. Alibaba essentially acts as a low-risk track enabler, and future competition in the AI industry will center on computing power.

This article outlines the latest industrial landscape and development trends of the AI video track, offering valuable insights for brands to grasp AI-driven marketing trends and build new content capabilities. Key takeaways are as follows:

1. AI video is currently the most heavily invested track by Chinese internet giants, with nearly all leading AI video startups backed by big tech capital. This will drastically speed up industry technological maturity and commercialization, and AI video will become the core content production tool for brand marketing in the future.

2. The growing computing power demand for AI video will gradually be met amid big tech’s ecological layout. In the future, the cost for brands to produce high-definition, long-form customized marketing videos will keep declining, while production efficiency will improve significantly. Brands can build up AI content production capabilities in advance.

3. Technological iteration in the AI video industry is currently extremely fast, with industry leaders changing every few months. More products adapted to brand marketing scenarios will emerge in the future. Brands can keep tracking industry developments and seize the efficiency upgrade opportunities brought by AI for marketing.

This article sorts out the latest capital trends and industrial logic of the AI video track, and summarizes opportunity and risk alerts for sellers布局 AI-related businesses. Key insights are as follows:

1. AI video is currently the core focus of big tech capital布局, and the industry will enter a period of rapid expansion. Sellers can explore application opportunities of AI video in product display, marketing promotion, content marketing and other links, and build relevant capabilities in advance to capture traffic dividends.

2. The core of competition in the AI industry has shifted from model capability to computing power, and computing power cost will become the core cost of AI-related businesses. When choosing AI tool partners, sellers should prioritize products backed by big tech cloud services, to get more stable services and more controllable costs.

3. Technological iteration in the AI video industry is extremely fast, so do not blindly overinvest in a single technical route to avoid losses from rapid tool obsolescence. At the same time, you can capture various tool subsidies and traffic support opportunities during the industry expansion period to reduce your own trial-and-error costs.

This article analyzes the latest development logic of the AI industry, and offers plenty of insights for factories advancing digital transformation and exploring new business opportunities. Key takeaways are as follows:

1. The core of competition in the current AI industry has shifted to computing infrastructure. As big tech companies gradually布局 their ecosystems, the threshold for AI application deployment will continue to decrease. Factories will be able to access AI technology at lower costs for product design, promotional video production, production process optimization and other links, to accelerate digital transformation.

2. The rapid boom of the AI video track has generated massive demand for supporting industries, including GPU and server hardware manufacturing, AI video post-production and other related needs. Factories with matching capacity can adjust their business布局 accordingly to secure new stable orders.

3. Big tech companies like Alibaba are opening up their cloud ecosystems to attract enterprises of all types. The threshold for factories to connect to big tech cloud services will further lower, and factories can also access support resources from big tech ecosystems. Factories can seize this opportunity to accelerate their own digital upgrading process.

This article sorts out the latest development trends of the AI track and core customer pain points, and provides clear direction for various technology service providers to expand their businesses. Key insights are as follows:

1. The core of competition in the current AI industry has shifted from model R&D to computing infrastructure. AI video is inherently an industry with extremely high computing power demand, and the core pain point of AI enterprises has shifted from insufficient model technology to stable, low-cost computing power supply. Service providers can develop targeted solutions around computing power supporting services to capture new growth opportunities.

2. Technological iteration in the AI video industry is extremely fast, and all AI startups need to lock in long-term stable computing power cooperation in advance. Service providers can launch customized computing packages, cloud deployment services and computing cost optimization solutions for AI startups to match the core needs of this customer group.

3. Future growth of the AI industry will center on computing power. Cloud service providers can learn from the models of Alibaba and Microsoft: use capital ties to lock in long-term computing demand from high-quality AI clients in advance, to achieve sustained and stable business growth, while diversifying the risk of relying on a single technical route.

This article interprets the new strategic logic of cloud platforms in the AI era, offering valuable insights for various platforms in strategic layout and risk mitigation. Key takeaways are as follows:

1. In the AI era, the core of platform competition has shifted from user access in the mobile internet era to computing infrastructure access behind AI models. In the future, as long as more AI models run on a platform, the platform can share the growth benefits of the entire AI industry, without forcing its self-developed model to hold a monopoly position.

2. Current technological iteration in the AI track is extremely fast, and no company can guarantee its model will remain leading permanently. Platforms can adopt a strategy of "flagship self-developed model + diversified investment layout": this retains the company’s own technical advantage, while allowing it to布局 different technical routes in advance through investment, mitigates the risk of single technology failure, and retains sufficient optionality for the future.

3. For cloud platforms, self-developed top-tier models act more as "flagship stores" to demonstrate technical strength. The core goal is to prosper the entire AI ecosystem, attract more model companies to settle in and drive growth in computing business. This ecological model is more robust than monopolizing model R&D, and can generate long-term stable returns.

This article reveals the new investment logic of big internet companies and new industrial development trends in the AI era, offering high reference value for industrial research. Key insights are as follows:

1. The AI industry has emerged with a brand-new business logic unseen in the previous internet era. Unlike past investments in startups that pursued capital gains after IPO, cloud providers’ core goal beyond equity returns when investing in AI model companies is to lock in their long-term growing computing demand. This is a unique industrial cooperation model in the AI era.

2. The core of competition in the AI industry has shifted. In the mobile internet era, big tech competed for C-end user access; in the AI era, they compete for access to underlying computing infrastructure. Competition in the AI industry will center on computing power over the next decade, completely reshaping the previous internet industry landscape where competition revolved around traffic.

3. Technological iteration in the current AI video track is extremely fast, with industry leaders changing every few months. The "flagship model for technical demonstration + full ecosystem investment layout" model adopted by big tech is a new business model adapted to current industry characteristics. It can both demonstrate the company’s technical strength and allow it to share the growth benefits of the entire industry, making it worthy of in-depth research.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

文/HAL

过去半年时间,AI视频生成几乎成为国内互联网大厂投资最密集的赛道。

今年4月,阿里云领投生数科技近20亿元B轮融资,三个月后,生数科技官宣完成新一轮5亿美金B+轮融资(网传阿里云再次领投);7月14日,爱诗科技宣布完成整体C轮(含C+轮)融资,C+轮由阿里巴巴领投;7月2日,快手将可灵AI独立融资尘埃落定,腾讯、阿里、百度等互联网巨头又集体出现在投资名单中;6月中旬,Liblib的母公司演语科技完成近3亿美元B+轮融资,由Granite Asia、腾讯、顺为资本联合领投,投后估值超过20亿美元……

放眼整个市场,从Vidu到PixVerse,再到可灵、Liblib,几乎每一家头部AI视频公司背后,都站着一家大型互联网企业。

如果说腾讯四处下注,并不难理解。

腾讯至今仍没有建立起一个能够在产品影响力上与可灵、即梦、PixVerse等直接竞争的头部视频生成产品。对于腾讯而言,通过投资锁定几支最有潜力的创业团队,本质上是在弥补产品和生态上的缺口。

当然,最让人不解大概还是阿里。

相比腾讯,阿里并不缺身处第一梯队的模型。

从通义体系到HappyHorse,阿里已经证明自己拥有自研世界级视频模型的能力;同时,它还是国内少数同时拥有基础模型、云计算和完整商业化体系的大厂。

按照过去互联网行业的逻辑,一家公司既然已经拥有自己的明星产品,下一步理应集中资源,将它推向更多应用场景,而不是继续拿出数十亿元投资那些未来可能与自己竞争的AI视频公司。

但HappyHorse没有让阿里停下投资,反而成为另一个开始。生数、爱诗、可灵……过去几个月,阿里几乎没有缺席任何一笔重量级AI视频融资。

看上去,阿里一边打造自己的模型,一边又不断把筹码押向别人的模型。

壹娱观察(ID:yiyuguancha)曾在《处处晚人一步的HappyHorse,别在自己优势处也晚了》一文里分析过HappyHorse当下所面临的困境以及突围之道。但是,放在阿里撒网行为之下,如果只是因为对HappyHorse没有信心,这个解释显然过于简单。

真正值得讨论的问题是:既然已经有了Happy Horse,阿里究竟还想从这些AI视频公司身上得到什么?

01

模型背后的算力需求

很多人看到阿里不断投资AI视频公司,第一反应都是:HappyHorse还不够强,所以,阿里需要继续下注。

这种解释当然有一定道理,但如果把它作为全部答案,就很难解释一个细节:为什么最近几笔最重要的投资,站在前台的往往不是通义,而是阿里云?

这个变化,恰恰说明阿里的视角已经发生了变化。

过去一年,整个AI行业的竞争重心正在从模型能力逐渐转向基础设施。今天讨论一家AI视频公司,已经很难脱离GPU、训练成本、推理成本以及云计算平台。

因为AI视频与大语言模型最大的不同,在于它天然就是一个“烧算力”的行业。

一段几秒钟的视频生成,看起来只是一次简单的用户操作,但背后需要完成复杂的时空建模、连续帧推理和大量计算。随着分辨率提升、视频时长增加,以及角色一致性、镜头运动、音画同步等能力不断增强,模型对于GPU资源的需求也呈指数级增长。

对于AI视频公司而言,模型越成功,用户越多,它所需要消耗的训练和推理资源也就越庞大。

于是,一个过去互联网时代并不存在的商业逻辑开始出现。

十年前,互联网公司投资一家创业公司,希望的是未来上市后的资本收益;今天,云厂商投资一家AI模型公司,除了股权回报之外,更重要的是提前锁定未来几年持续增长的算力需求。

如果一家视频模型未来拥有几千万用户,每天生成数百万条视频,那么它未来几年最稳定、也是最大的支出,很可能不是市场营销,不是研发团队,而是GPU和云计算资源。

这也是为什么越来越多AI模型融资完成之后,紧接着宣布的往往不是市场合作,而是算力合作、云平台合作和企业部署合作。

站在这个角度再看阿里的连续投资,很多看似矛盾的地方便能够解释。

与其说阿里看中的是几家公司的股权,其更像是为了锁定未来几年不断增长的算力订单。

HappyHorse负责证明阿里拥有世界级视频模型研发能力,而爱诗、生数、可灵等公司,则不断为阿里云带来新的计算需求。

对于一家云厂商来说,最好的结果从来不是只有自己的模型成功,而是越来越多成功的模型,都运行在自己的基础设施之上。

02

AI投资真正争夺的是

云计算入口

如果把时间拉长,会发现阿里的做法并不是特例。

过去几年,微软、亚马逊、Google几乎都走上了同一条路。

很多人认为微软投资OpenAI,是为了拥有ChatGPT。事实上,更重要的是其云计算业务——Azure。

OpenAI需要训练越来越大的模型,需要支撑全球数亿用户的推理请求,也需要向企业提供API服务。这意味着它几乎每一次能力升级,背后都伴随着巨大的云计算需求。微软获得的不只是OpenAI的股权,更重要的是Azure长期稳定的业务增长。

亚马逊投资Anthropic也是同样的逻辑。

很多人关注的是Claude能否挑战GPT,却忽略了另一件事:Anthropic长期使用AWS训练和部署模型,同时大量采用亚马逊自研AI芯片。随着Claude不断扩张,AWS获得的并不仅仅是一家明星AI公司的客户,而是一整套持续增长的AI基础设施需求。

Google的思路也越来越接近。Gemini当然是Google自己的核心产品,但Google并没有因此放弃扶持更多AI生态。对于拥有庞大数据中心和TPU体系的Google而言,仅靠Gemini消耗算力远远不够。吸引更多优秀模型和AI应用使用Google Cloud,同样能够提高整个云平台的利用率。

如果说移动互联网时代,大厂争夺的是用户入口,那么AI时代,大厂争夺的则越来越像是“模型入口”。

准确地说,是模型背后的基础设施入口。

模型当然可以不断更替。

今天领先的是HappyHorse,明天可能是Vidu、PixVerse,后天又可能出现新的技术路线。

但只要这些模型最终都运行在自己的云平台上,云厂商便始终能够分享整个产业成长带来的收益。

这一点,恰恰也是阿里越来越像微软、AWS和Google的地方。

HappyHorse当然重要,它代表着阿里的技术实力,也承担着展示通义体系能力的任务。

但对于阿里云来说,HappyHorse更像是一家旗舰店。

真正的商业目标,并不是所有用户都只能进入这家旗舰店,而是整个商业街越繁荣越好。无论消费者最终走进哪一家店,只要这些店都开在自己的商业街里,平台就是最大的赢家。

因此,爱诗、生数、可灵与HappyHorse之间,并不是传统意义上的零和竞争。

它们共同推动的是AI视频市场的扩大,而市场越大,训练需求越高,推理需求越多,阿里云获得的机会也就越多。

当然,仅仅用“绑定算力”也不能解释阿里的全部动作。

AI视频仍然是变化最快的赛道之一。

过去两年,从Runway到Pika,从可灵到Vidu,再到Happy Horse,行业领先者几乎每隔几个月都会发生变化。

没有任何一家模型公司能够保证自己始终站在第一梯队。

对于阿里来说,HappyHorse当然是一张底牌,但没有任何一家科技公司会把全部未来压在一张牌上。持续投资不同技术路线,不只是为了获得更多算力订单,也是在给未来购买更多选择权。

如果HappyHorse持续领先,阿里拥有自己的旗舰模型;如果未来新的技术路线跑出来,阿里也已经提前坐在牌桌上。

所以,有了HappyHorse之后,阿里依然在“骑马找驴”,并不意味着它不相信自己手里的“欢乐马”。

更准确地说,相比于亲自下场赛马,单纯提供赛道反而是稳赚不赔的好生意。

过去十年,互联网公司的竞争围绕流量展开;未来十年,AI公司的竞争很可能围绕算力展开。

HappyHorse代表的是阿里今天的模型能力,而不断投资整个AI视频产业,争夺的则是未来所有模型共同依赖的基础设施。

这或许才是刺激阿里不断烧钱也要“骑马找驴”的真实野望。

注:文/壹叔团队,文章来源:壹娱观察(公众号ID:yiyuguancha),本文为作者独立观点,不代表亿邦动力立场。

文章来源:壹娱观察

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FAQ回顾

为什么阿里有自研HappyHorse模型还要投资其他AI视频公司?

阿里一方面可通过投资锁定被投AI视频公司未来增长的算力订单,提升阿里云的资源利用率;另一方面也能布局不同AI视频技术路线,规避单一技术迭代落后的风险,同时可分享整个AI视频产业扩容带来的发展收益。

AI时代云厂商投资AI模型公司的核心逻辑是什么?

当前AI行业竞争重心已从模型能力转向基础设施,云厂商投资AI模型公司除获取股权回报外,更核心的是提前锁定对方未来持续增长的算力、云平台合作需求,提升自身云基础设施利用率,分享整个AI产业发展的红利。

AI视频行业的算力需求有什么特点?

AI视频生成需完成复杂的时空建模、连续帧推理等大量计算,随着视频分辨率提升、时长增加、生成效果要求升级,模型对GPU资源的需求呈指数级增长,模型越成功、用户规模越大,所需的算力消耗就越庞大。

国内AI视频赛道的主要投资方有哪些?

国内AI视频是互联网大厂投资最密集的赛道之一,阿里、腾讯、百度等头部互联网企业均参与了头部AI视频创业公司的融资,几乎每家头部AI视频公司背后都有大型互联网企业的支持。

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