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This article introduces the new one-stop event-and-travel booking service launched through the partnership between Fliggy and Damai, which brings multiple practical benefits for general concertgoers:

1. The service is already live. Users can book hotels near event venues directly through the exclusive "Travel with Fliggy" portal in the Damai app. Travel products including flights, train tickets and packaged tours will be added gradually, allowing users to complete all trip bookings without switching to other platforms.

2. The service is optimized specifically for out-of-town event-goers. It recommends products based on the venue location and event schedule, displays the actual distance from the hotel to the venue, night-of-show pricing and user reviews, and offers exclusive discounts for bookings through the portal.

3. All bookings can be viewed centrally in the Damai app, eliminating the need to jump between multiple apps to search for travel information. This simplifies itinerary planning and improves the overall event-travel experience.

Against the current backdrop of deep cultural and tourism integration, event travel has emerged as a new consumer trend that offers valuable insights into consumer trends and marketing directions for brands:

1. In terms of consumer trends, short-distance "traveling for a show" has become a popular emerging travel style. Search volume for "concert" related content on Fliggy surged 770% year-over-year in the past month, and out-of-town event attendance is driving significant incremental local consumption.

2. For brand marketing and distribution, brands can leverage Damai's event-specific traffic and Fliggy's robust travel services to reach highly targeted event-focused consumers. Brands can develop tailored products around the event-travel scenario, such as themed accommodation near venues and local cultural experience products.

3. Brands can capitalize on the growth momentum of the "arts + culture and tourism" integration trend to expand their reach, boost consumer experience through one-stop services, and unlock new growth opportunities.

The rise of event travel has opened new growth opportunities for sellers of destination travel services, with key takeaways as follows:

1. In terms of market opportunity, the growing consumer habit of "traveling for a show" and deep integration of culture, tourism, commerce and sports have driven clear market expansion. With Fliggy's concert-related search volume up 770% year-over-year, there is large unmet demand for accommodation near venues and local travel experience products.

2. For partnership opportunities, sellers can access the Fliggy-Damai partnership channel to directly reach consumers who have already purchased event tickets and have explicit travel needs, gaining greater exposure. Sellers can also optimize their offerings for event-goers, for example by clearly labeling distance to venues and adjusting pricing for event dates.

3. This model eliminates the need for users to switch between apps, reducing user churn. Combined with platform subsidies that encourage conversion, it offers sellers a new channel for traffic growth and higher conversion rates.

This new industry development offers valuable insights for factories that produce and design culture and tourism related products:

1. In terms of product design and demand, the rise of event travel has driven fast-growing demand for destination-specific travel products and event IP-themed merchandise. Factories can develop products that combine popular event IP with local cultural characteristics to align with the consumption preferences of event-goers.

2. For business opportunities, after Fliggy and Damai integrated their one-stop event-travel service chain, the platform will allocate more traffic to destination-specific products. Factories can access the platform's partnership channel to embed their products in the event-travel service chain, directly reach targeted consumers, and unlock new distribution channels.

3. For digital transformation inspiration, factories can leverage the platform's consumer data to adjust production plans and product designs, reduce excess inventory, and streamline end-to-end operations from production to sales through platform integration, improving overall operational efficiency.

The Fliggy-Damai partnership signals new industry trends for culture and tourism service providers, and clarifies core user pain points and development directions:

1. In terms of user pain points, out-of-town event-goers previously had to jump between mapping, travel and accommodation apps to search for information and book services, creating a cumbersome, poor user experience. One-stop integrated services are the core unmet user need.

2. In terms of industry trends, as culture, tourism, commerce and sports integrate deeper, "event + travel" has become a major new consumer track with large growth potential. Integrated end-to-end services will be the core direction for future industry development.

3. For solution development, service providers can follow the complementary capability partnership model of Fliggy and Damai: integrate cross-sector service resources around the full event-travel user journey, unify the service chain, and deliver one-stop end-to-end services. This addresses user pain points while capturing industry growth opportunities.

For all types of internet platforms, the Fliggy-Damai partnership offers new insights into scenario expansion and operations, with key takeaways as follows:

1. In terms of user demand, consumers increasingly prefer to complete their entire end-to-end consumption journey within a single scenario. Extending service chains around core consumption scenarios effectively boosts user stickiness, improves consumer experience, and reduces user churn.

2. For partnership model reference, different types of platforms can achieve win-win outcomes through complementary capabilities. As an event-focused traffic entry point, Damai integrated Fliggy's mature travel services to enrich its own scenario offerings without heavy investment in new category development, while Fliggy gained access to highly targeted event-focused consumers. Together, they grow the overall "arts + culture and tourism" market.

3. For operations guidance, platforms should expand new business around actual user needs in existing scenarios rather than building ineffective feature extensions. Platforms can also capitalize on emerging consumption trends to expand their business boundaries and unlock new growth curves.

For industry researchers, the Fliggy-Damai partnership reflects new developments in industrial development against the backdrop of arts and culture-tourism integration, with high research value:

1. In terms of new industry trends, deep integration of culture, tourism, commerce and sports has reshaped consumer behavior. "Traveling for a show" has become an established consumption pattern, and "arts + culture and tourism" has become a new growth driver for the broader culture and tourism market, pushing the industry into a stage of high-quality development.

2. In terms of new business model exploration, this partnership launched a new "vertical scenario traffic + professional service output" model: Damai, as a live entertainment entry point, provides traffic and scenarios, while Fliggy contributes its mature travel operation capabilities. The complementary partnership unlocks commercial value from the scenario, representing a new experiment in vertical scenario ecosystem building.

3. This model provides a new case study for research on how the arts industry can empower culture and tourism development, and opens a new research direction for cross-platform cooperation to activate traffic and improve user value. It offers significant reference value for exploring development paths for culture and tourism integration.