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场景 + AI 落地:鑫方盛解锁工业品供应链数智化新路径

龚作仁 2026-07-03 11:31
龚作仁 2026/07/03 11:31

邦小白快读

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本文核心分享了工业品流通企业鑫方盛在AI赋能供应链数智化转型上的落地实操经验,核心干货如下:

1. 明确落地核心理念:坚持“场景+AI”而非“AI+场景”,AI只是嵌入业务的生产力工具,价值来自懂行业的人加懂场景的AI的组合,不能盲目把AI当万能魔法棒。

2. 公开落地路径和保障支柱:以人、组织、场景为核心抓手,通过三大支柱保障落地见效:持续提升模型情商打造数字员工,数据与模型融合训练行业垂直模型,坚持业技一体化锚定真实业务价值。

3. 披露落地实际成果:目前已经落地十大核心场景、200+智能体,实现组织效能提升10%,后台重复性岗位缩减20%,前台高价值服务人员增加20%,验证了AI解放人力、让人聚焦高价值工作的价值。

本文分享了头部工业品供应链品牌鑫方盛的AI数智化转型经验,对工业品领域品牌的升级发展有较多参考干货,整理如下:

1. 行业消费趋势变化:当前ToB工业品采购端对效率、精准需求匹配的要求不断提升,倒逼品牌推进数智化升级,布局行业专属AI大模型已经成为行业新趋势,鑫方盛计划下半年正式发布工业品专属商品大模型。

2. 产品与运营升级参考:可自研适配行业的意图模型和推荐模型,把AI深度融入商品标准化、智能询报价、票据合规等业务环节,提升需求响应精准度,规避AI幻觉、输出偏差问题,同时优化合规风控能力。

3. 组织升级经验:可通过AI实现人力结构优化,缩减后台重复性岗位,把人力投向高价值的客户服务环节,可实现整体组织效能提升10%左右,提升客户满意度。

本文分享了工业品ToB采购领域AI赋能供应链的新发展路径,给工业品卖家的转型和增长提供了诸多干货参考,整理如下:

1. 明确新的增长机会:AI赋能工业品供应链是当前的增长新赛道,通过AI嵌入全业务流程可切实提升运营效率,已有实践验证可提升组织整体效率10%,还能优化人力结构,释放人力做高价值业务。

2. 风险提示:AI落地不能盲目跟风走“AI+场景”的路径,如果脱离业务本身直接上AI很容易走偏翻车,必须先优化自身业务,由懂行业的人员结合真实场景落地AI。

3. 可借鉴的实操方法:落地要遵循三大核心支柱,坚持业务技术一体化,从一线业务痛点出发设计方案,持续跟踪迭代,可联合成熟云服务商共建“云+AI”生态,降低自身转型的技术成本。

本文分享的AI落地经验,给传统工业品工厂推进数字化转型、把握新商业机会提供了诸多干货启示,整理如下:

1. 产品端需求变化:当前下游工业品供应链端已经在推进AI数智化升级,对工业品的商品标准化、信息精准度提出了更高要求,工厂需要匹配新的标准要求适配新的供应链体系。

2. 数字化转型启示:推进数字化和AI落地不要盲目跟风“AI+场景”,要先梳理优化自身的生产和供应链业务流程,再结合自身具体场景落地AI技术,走“场景+AI”的务实路径。

3. 可把握的商业机会:鑫方盛正在联合腾讯云打造更高效智能的工业品产业互联网平台,下半年还将推出行业专属大模型,未来平台会打通更多需求对接通道,工厂可依托平台的AI能力提升供应链协同效率,降低自身运营成本。

本文披露了当前工业品供应链数智化转型的行业趋势、客户痛点,给AI服务商、产业服务提供商提供了诸多干货参考,整理如下:

1. 行业发展趋势:AI已经从概念阶段走向规模化落地,当前头部工业品供应链企业已经实现200+智能体的落地应用,验证了AI落地可提升10%的组织效能,垂直行业AI规模化应用是未来明确的发展方向。

2. 客户核心痛点:通用大模型存在AI幻觉、输出偏差的问题,不懂工业品行业场景,无法直接解决企业的真实业务问题;企业不仅需要AI技术,还需要适配AI的组织协同能力建设方法,需要能贴合业务场景的落地方案。

3. 业务拓展方向:可参考鑫方盛的落地经验,为客户打造多模型融合的智能推荐系统,结合行业知识训练垂直领域大模型,帮助客户实现业技融合,从真实业务痛点出发提供可迭代的解决方案,提升落地成功率。

本文分享了产业互联网平台推进AI数智化转型的落地经验,对工业品领域平台商的运营发展、风险规避有较高参考价值,核心干货整理如下:

1. 平台商家的核心需求:当前平台内商家普遍需要AI赋能全供应链流程,提升商品标准化、智能询报价、智能寻源、合规风控等环节的运营效率,平台需要为商家提供适配工业品行业场景的AI工具,才能提升商家留存和竞争力。

2. 平台运营管理启示:平台推进AI落地要坚持“场景+AI”的理念,先优化平台自身业务流程,再结合AI技术落地,同时要打造适配AI的协同组织,强化人机协同,通过AI优化平台内部人力结构,提升整体运营效能。

3. 风险规避方法:AI落地要锚定真实业务价值,推动业务端与技术端目标同频,所有方案都要从一线业务痛点出发,持续迭代优化,不要做脱离业务的AI项目;可依托成熟云服务商的技术能力共建生态,降低转型的技术风险。

本文披露了AI时代传统产业供应链数智化转型的新动向、新范式,对产业研究有较高的样本价值,核心干货整理如下:

1. 产业新动向:当前头部工业品供应链企业已经实现AI的规模化落地,走出了不同于此前“AI+场景”的新路径,即“场景+AI”的落地范式,鑫方盛计划在下半年推出工业品行业专属垂直商品大模型,标志着产业AI化进入垂直落地的新阶段。

2. 新的理论观点:提出AI时代机器实现体力平权、AI实现智力平权,企业的核心竞争力不再是传统的成本、技术优势,而是转向人的经验判断力、组织协同能力、场景融合能力,刷新了AI时代企业竞争力的认知。

3. 可研究的新商业模式:总结出了“以人、组织、场景为核心,以模型情商、数据底座、业技融合为落地路径,联合云服务商共建生态”的转型模式,为研究传统产业AI转型提供了完整的可研究样本。

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Quick Summary

This article shares the hands-on implementation experience of industrial product distribution firm Xinfangsheng in AI-powered digital transformation of its supply chain, with key takeaways as follows:

1. Clarify the core implementation philosophy: Stick to "scenarios + AI" rather than "AI + scenarios". AI is just a productivity tool embedded into business; its value comes from the combination of industry-knowledgeable people and scenario-aware AI, and AI should not be blindly treated as a cure-all.

2. Disclosed implementation roadmap and supporting pillars: Focus on people, organization and scenarios, and deliver results through three core pillars: continuously improving "model emotional intelligence" to build digital employees, integrating data and models to train industry-specific vertical models, and adhering to business-technology integration to anchor real business value.

3. Revealed practical implementation outcomes: Xinfangsheng has now deployed AI across 10 core business scenarios and built more than 200 AI agents, driving a 10% improvement in organizational efficiency, a 20% reduction in back-office repetitive positions, and a 20% increase in front-line high-value service roles. This outcome validates AI’s value in freeing up human labor to focus on high-value work.

This article shares the AI-driven digital transformation experience of leading industrial supply chain brand Xinfangsheng, offering valuable insights for brands looking to upgrade in the industrial sector, summarized below:

1. Shifting industry consumption trends: Today’s B2B industrial product buyers are increasingly demanding higher efficiency and more accurate demand matching, forcing brands to accelerate digital upgrading. Building industry-specific large AI models has become a new industry trend, and Xinfangsheng plans to officially launch its exclusive industrial product large model in the second half of this year.

2. References for product and operational upgrading: Brands can develop industry-adapted intent and recommendation models in-house, deeply integrate AI into business links including product standardization, intelligent inquiry and quotation, and invoice compliance to improve demand matching accuracy, avoid AI hallucinations and output deviations, and strengthen compliance and risk control capabilities.

3. Experience in organizational upgrading: AI can enable human resource structure optimization: cutting back-office repetitive positions and reallocating labor to high-value customer service links, which can deliver approximately 10% overall organizational efficiency improvement and boost customer satisfaction.

This article outlines new development paths for AI-enabled supply chains in B2B industrial procurement, offering actionable insights for industrial sellers pursuing transformation and growth, summarized below:

1. Identify new growth opportunities: AI-enabled industrial supply chains are an emerging growth track. Embedding AI across full business processes can deliver tangible operational efficiency improvements—existing practice has verified a 10% overall organizational efficiency gain, alongside optimized human resource structure that frees up staff for high-value business work.

2. Risk warning: Do not blindly follow the "AI + scenarios" implementation approach. Rolling out AI in isolation from core business easily leads to misalignment and failure. Companies must first optimize their own business operations, and implement AI led by industry-knowledgeable staff tied to real-world scenarios.

3. Actionable best practices to adopt: Implementation should follow three core pillars: adhere to business-technology integration, design solutions starting from front-line business pain points, and continuously track and iterate. Sellers can partner with established cloud service providers to build a joint "cloud + AI" ecosystem to reduce the technical costs of transformation.

The AI implementation experience shared in this article offers valuable insights for traditional industrial factories pursuing digital transformation and capturing new business opportunities, summarized below:

1. Shifting product-side demand requirements: Downstream industrial supply chains are already advancing AI-driven digital transformation, which has raised higher requirements for product standardization and information accuracy from upstream factories. Factories need to align with new standards to adapt to the updated supply chain system.

2. Insights for digital transformation: Do not blindly follow the "AI + scenarios" approach when rolling out digital and AI upgrades. Factories should first sort out and optimize their own production and supply chain business processes, then implement AI technology tailored to their specific scenarios, following the pragmatic "scenarios + AI" path.

3. New business opportunities to capture: Xinfangsheng is partnering with Tencent Cloud to build a more efficient and intelligent industrial internet platform for the sector, and will launch an industry-specific large model in the second half of the year. The platform will open up more demand matching channels in the future, allowing factories to leverage the platform’s AI capabilities to improve supply chain collaboration efficiency and reduce their own operating costs.

This article discloses current industry trends and core customer pain points in digital transformation of industrial supply chains, offering valuable insights for AI service providers and industrial service providers, summarized below:

1. Industry development trends: AI has moved beyond the conceptual phase to large-scale implementation. Leading industrial supply chain companies have already deployed more than 200 AI agents, and verified that AI can deliver a 10% improvement in organizational efficiency. Large-scale AI application in vertical industries is a clear future development direction.

2. Core customer pain points: General-purpose large models suffer from AI hallucinations and output deviations, lack understanding of industrial sector scenarios, and cannot directly solve enterprises’ real business problems. In addition to AI technology, enterprises also need methodologies to build AI-adapted organizational collaboration capabilities, and implementation solutions tailored to their specific business scenarios.

3. Directions for business expansion: Service providers can draw on Xinfangsheng’s implementation experience to build multi-model integrated intelligent recommendation systems for clients, train vertical-domain large models integrated with industry knowledge, help clients achieve business-technology integration, and deliver iterable solutions starting from real business pain points to improve implementation success rates.

This article shares implementation experience of AI-driven digital transformation for industrial internet platforms, offering high reference value for operational development and risk mitigation for platform operators in the industrial sector, with key takeaways as follows:

1. Core demands of platform merchants: Merchants on industrial platforms generally need AI to enable the full supply chain process, and improve operational efficiency in links including product standardization, intelligent inquiry and quotation, intelligent sourcing, and compliance risk control. Platforms need to provide AI tools adapted to industrial sector scenarios to improve merchant retention and competitiveness.

2. Insights for platform operation and management: When rolling out AI, platforms should adhere to the "scenarios + AI" philosophy: first optimize the platform’s own business processes, then implement AI technology, while building AI-adapted collaborative organizations to strengthen human-machine collaboration, optimize internal human resource structure via AI, and improve overall operational efficiency.

3. Risk mitigation methods: AI implementation must anchor real business value, align the goals of business and technical teams, design all solutions starting from front-line business pain points, and continuously iterate and optimize. Avoid AI projects disconnected from core business; platforms can partner with established cloud service providers to build ecosystems leveraging their technical capabilities, and reduce technical risks of transformation.

This article discloses new trends and new paradigms of digital supply chain transformation in traditional industries in the AI era, offering high sample value for industrial research, with key takeaways as follows:

1. New industry trends: Leading industrial supply chain companies have already achieved large-scale AI implementation, and developed a new implementation paradigm of "scenarios + AI" that differs from the previous "AI + scenarios" approach. Xinfangsheng’s plan to launch an industry-specific vertical product large model in the second half of this year marks that industrial AI has entered a new phase of vertical implementation.

2. New theoretical perspective: The article proposes that in the AI era, automation has achieved "physical labor equalization" and AI has achieved "intellectual equalization". Enterprises’ core competitiveness is no longer rooted in traditional cost or technological advantages, but has shifted to employees’ experienced judgment, organizational collaboration capability and scenario integration capability, refreshing the understanding of enterprise competitiveness in the AI era.

3. New business model for research: The article summarizes a transformation model "centered on people, organization and scenarios, with implementation paths of model emotional intelligence, data infrastructure and business-technology integration, and ecosystem co-construction with cloud service providers", providing a complete researchable sample for the study of AI transformation in traditional industries.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

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2026年5月20日,腾讯云融合创新峰会在北京隆重召开,鑫方盛集团CEO王占峰、鑫方盛集团CTO贺亚伟受邀出席,与行业同仁共探AI Agent时代的企业数智化转型路径。

在峰会主论坛上,鑫方盛集团CTO贺亚伟发表《数据筑基・数智领航-AI赋能工业品供应链创新与产业升级》主题演讲。他指出,立足AI发展浪潮,鑫方盛以人、组织、场景为核心抓手,以模型情商、数据底座、业技融合为落地路径,通过200+Agent的规模化应用与千亿级Token训推,沉淀出工业品供应链AI场景落地的有效范式。

同时,鑫方盛持续布局行业专属商品大模型,践行 “AI解放人力、人释放创造力” 的理念,携手腾讯云共建 “云 +AI” 数智新生态,全力打造工业品行业AI规模化、产业化应用标杆。

01方悟 & 盛选:让AI“有智商,更有情商”

在MaaS层,鑫方盛自研两大核心模型:

方悟【意图模型】:引入意图识别核心能力,从用户原始Query中快速抽取核心意图与优先级信息,精准把握核心诉求,提升需求理解深度与响应精准度。提升模型对复杂工业品场景的理解能力,让AI从“会说”到“会做、能做成”。

盛选【推荐模型】:融合DeepSeek MOE(推理严谨)、Doubao(知识拓展)、混元(超长上下文窗口)、MiniMax(深度推理)等模型,充分使用各模型的优势,整合多路召回信息、关键属性、场景信息、意图识别等多维数据,通过多模型联合校验,有效规避AI幻觉、输出偏差等问题,实现精准智能推荐。结合历史数据与客户画像,实现精准匹配与智能寻源。

两大模型并非独立的算法模块,而是深度融入到商品标准化、智能询报价、票据合规等真实业务场景中,以AI赋能业务全流程,驱动运营效率、业务准确率与合规风控的多重跃升。

02场景+AI,不是AI+场景

贺亚伟指出:这是鑫方盛团队AI落地过程中最重要的理念选择。

“业务本身要先最优,必须有懂行业的人来落地AI。”

在鑫方盛看来,AI不是凭空生成价值的“魔法棒”,而是深度嵌入业务流的生产力工具。真正的价值,来自于懂行业的人 + 懂场景的AI的组合。鑫方盛数智化团队人才组建一直坚守这个理念。

03 AI时代企业核心竞争力:人、组织能力、流程融合能力

贺亚伟在分享中特别强调:

“AI时代,机器实现体力平权,AI实现智力平权。但越是这样,人的经验、行业判断力、场景创造力,就越成为核心竞争力。”

AI时代,企业核心竞争力主要聚焦三大维度:

以人为核心:业务经验、创造力、判断力和决策能力才是不可替代的核心竞争力

强组织协同:打造适配AI的协同组织,快速响应市场变化,组织的执行力、人机协同

深场景融合:将AI技术嵌入业务流程,深度绑定真实业务场景,实现效率和价值的重构

工业时代企业通过精益生产实现效率和成本优势;互联网时代通过更好的产品、更先进的技术快速抢占市场、形成用户和规模优势。而步入AI时代,AI能力与业务场景的深度落地,离不开组织协同与人机协同,组织能力与业务场景融合能力,正是企业决胜AI时代的核心关键优势。

04落地三支柱:让AI“守得住、靠得住”

为了确保AI落地不走偏,不“翻车”,真正落地见效,鑫方盛团队沉淀出AI落地三大核心支柱

持续提升模型“情商”,赋能数字员工

持续打磨进化 “方悟” 模型,让数字员工具备类人的沟通协作能力,适配业务交互场景。

数据与模型深度融合,深耕行业

结构化与非结构化数据统一自然语言化,训练更懂工业品的行业垂直模型。

坚守业务技术一体化,锚定真实业务价值

目标同频:业务端与技术端目标一致、协同发力;效果好不好,一线说了算。

扎进一线:不只在办公室脑补场景,都要下一线,从真实痛点长方案,从全局设计。

杜绝一次性交付:持续跟踪、快速迭代、确保嵌入AI能力实实在在解决业务问题。

贺亚伟在分享中进一步透露,鑫方盛计划于今年下半年正式发布工业品行业专属商品大模型,精准聚焦供应链商品知识学习、商品标准化、智能询报价、智能寻源等核心业务场景,以垂直大模型破解工业品供应链数智化痛点,深化AI场景落地应用。

05落地成果:十大核心场景,超200个智能体

鑫方盛自1989年创立以来,始终专注于ToB采购场景。面向AI时代,集团构建了覆盖全链路的 “方盛AI+”大模型底座”。基于”方盛AI+“架构,打造”鑫智链“,落地十大核心产品,覆盖工业品供应链全场景,200+智能体,100+RPA,词元调用量千亿/每月,组织效率通过计算能达到10%以上的提升。

AI不仅提升效率,更在重构我们的组织与经营:

后台岗位缩减20%:AI接管重复性、耗时工作

前台服务人员增加20%:人力回归高价值客户服务

整体组织效能提升10%:结构性优化驱动增长与客户满意度双提升

AI并非替代人,而是解放人,让人聚焦更具价值的创造性工作。AI的真正价值,不在于削减了多少岗位,而在于将人的创造力投向何处。鑫方盛用实践数据印证:当AI承接事务性、重复性的 “体力活”,人便能专注高价值的 “脑力活”,这正是组织进化的本质。

持续进化:与腾讯云共筑工业品行业大模型

未来,鑫方盛将持续深化与腾讯云的战略合作,以方盛云为算力底座,以智能体平台为协同中枢,以AI模型为核心引擎,依托腾讯云在国产化、AI、数据安全等领域的技术积累,双方将持续推动AI能力在工业品供应链全链路中的规模化落地,构建更高效、更智能、更可信的产业互联网平台,为客户、为产业升级贡献鑫方盛的一份力量。

注:文/龚作仁,文章来源:Laborer,本文为作者独立观点,不代表亿邦动力立场。

文章来源:Laborer

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FAQ回顾

鑫方盛在工业品供应链AI落地方面取得了哪些成果?

鑫方盛基于‘方盛AI’大模型底座打造‘鑫智链’,落地十大核心产品覆盖工业品供应链全场景,已部署超200个智能体、100个RPA,每月词元调用量达千亿级,可实现组织整体效能提升10%,后台岗位缩减20%、前台服务人员增加20%,驱动增长与客户满意度双提升。

企业落地AI技术要注意哪些核心要点?

企业落地AI不能脱离实际业务场景,需以人、组织、场景为核心抓手,聚焦三大支柱:持续提升模型情商适配业务交互,推进数据与模型深度融合打造垂直行业模型,坚守业务技术一体化,从一线痛点出发持续迭代优化,锚定真实业务价值。

鑫方盛自研的AI核心模型有哪些优势?

鑫方盛自研方悟意图模型、盛选推荐模型两大核心MaaS层模型,方悟可快速抽取用户核心诉求,提升复杂工业品场景理解能力;盛选融合多模型优势,通过多模型联合校验规避AI幻觉,结合用户画像实现精准智能推荐与寻源。

鑫方盛在工业品AI领域有什么后续发展规划?

鑫方盛计划2026年下半年正式发布工业品行业专属商品大模型,聚焦供应链商品知识学习、商品标准化、智能询报价等核心业务场景,同时将深化与腾讯云的战略合作,推动AI在工业品供应链全链路规模化落地。

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